VCD (Journal of Visual Communication Design)
VCD aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of the creative industry Coverage of VCD includes, but is not limited to issues surrounding: Graphic design Visual Communication Comic and Illustration Advertising Photography Film and Videography Animation Design and Culture Study Game Design
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<![CDATA[Visual Identity for Gong Production Malang ]]>
<![CDATA[Muhammad Wildan Gunawan]]>;
<![CDATA[Handry Rochmad Dwi Happy]]>
<![CDATA[ VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v8i1.2641
<![CDATA[Amidst of nowadays hustle and bustle society, organizing and managing an event is such a tiresome work. Not everyone are able to organize and manage their own events. Then there comes an event organizer service. But the event organizer services are also increasingly widespread, so there must be a identity as differentiator in order to be known in the public. An example is a visual Identity. Gong Production Malang as agency that recently established an event organizer service from traditional dance studio requires visual identity. These visual identities are logo, stationery kits, publication media in the such as banner, x-banner and Instagram feeds, uniform t-shirts and key chain accessories. Aside from being a differentiator, the existence of a visual identity also makes Gong production Malang looks professional and considerable by most people.. It was proven by validation results that shows percentage of 82,58%, which means it was quite successful.]]>
<![CDATA[T-shirt Illustration for Griya Baca's Street Children as an Awareness Campaign Media ]]>
<![CDATA[Indra Gunawan]]>;
<![CDATA[Elfa Olivia Verdiana]]>
<![CDATA[ VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v8i1.2645
<![CDATA[Street children are a social problem that is an interesting phenomenon in social life. Quoting from street children who are cared for by Griya Baca Malang, here there are a lot of children who do not get an education like ordinary children, due to their circumstances which require them to live on the streets, even earn money by busking/begging, their background is mostly from economic pressure. , from this problem it is important for the community to care more about them because after all they are the nation's generation, after research on the problem, the solution for this is to hold a awareness campaign through t-shirt illustrations. The purpose of designing this t-shirt illustration is as a form of public awareness to be more concerned with street children. Illustrations will make it easier to convey messages and have their own charm so that messages from the campaign can be conveyed properly. Product effectiveness testing was carried out on February 16, 2022, showing that the results of the assessment of this t-shirt illustration obtained a fairly high positive percentage, namely 29 out of 30 respondents. This book received a positive response from respondents based on the results obtained from this test. Keywords: Street children, illustration, campaign]]>
<![CDATA[Resin Coaster Business Innovation Through Design Thinking ]]>
<![CDATA[Connie Wijaya Utomo]]>;
<![CDATA[Marina Wardaya]]>
<![CDATA[ VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v8i1.2713
<![CDATA[The purpose of this study is to establish innovations for an arts & crafts business in the form of resin coasters through solving a common problem from the target users, which is work stress. This research used a design thinking method to yield solutions and the innovations for the product. The research method used in this study is both qualitative and quantitative method through questionnaires with Google Form. The questions given were answered using a scaling system called Likert scale (1 - 5). For the qualitative data, literature review and opinions from respondents were asked through the questionnaire. Questionnaires were done twice, for empathize and testing steps, and both have passed validity and reliability tests. This study used the technique of purposive sampling, with a total of 30 respondents having certain criterias (not required to pass all) such as: Indonesian people, 18-40 years old, coffee/tea/other drinkers, office/desk-job workers, or students. The result of the design thinking method suggested that innovations by adding motivational quotes and adding unique designs/color (thermochromic) is suitable for developing the resin coaster product. It concludes that the prototype made has met the wants and needs of the target users, although there is still some room for improvements as mentioned by the respondents. Further research in looping the design thinking method from step 1 to 5 is needed to create the best version of the prototype that is ready to be sold to the market.]]>
<![CDATA[The Importance of Using Visual in Delivering Information ]]>
<![CDATA[Lintang Ruhil Hidayah]]>
<![CDATA[ VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v8i1.2720
<![CDATA[The difficulty of absorbing information without a visual form is a problem for some people regardless of age, but students experience this difficulty the most because of the daily learning process. The purpose of this study was to determine whether conveying information visually can support a person's learning process. The research method used is quantitative using questionnaires and literature studies from previous research as supporting data. The object of this research is male and female students, aged 17-24 years old. The results obtained are the use of visuals has a positive and significant effect on the delivery of information and can be a medium to support learning.]]>
<![CDATA[Design and Website Design for Vivree Photography ]]>
<![CDATA[Jonathan Jami'an Eliezer]]>
<![CDATA[ VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v8i1.2834
<![CDATA[Vivree Photography is a wedding photography service domiciled in Surabaya with a target market of millennials aged 22 - 30 years. Vivree Photography has been established since 2019 and has been running a photography business that focuses on wedding photography and has met many consumers. After evaluating this professional impression, the website is felt to be very important because it is an image and also to be trusted in the field of business that is involved by looking at other competitors. The website as a professional image also enables competitors to create marketing to increase customer engagement. This research uses a literature study in the form of a literature review using national and international journals and books that discuss websites for business, UI / UX on websites and customer engagement. In addition, the literature review method is also carried out using quantitative methods with expert users who are competent in technology and photography, extreme users who have used the services of Vivree Photography, and a discussion group forum by 15 people aged 22-30 years to review the results of websites that have been published. create and provide further suggestions for the Vivree Photograph website. Therefore, from the results of the research, it can be concluded that website design and UI / UX design which has a monochrome minimalist design style and has a warm tone and emphasis on writing and features on the website are very important for a business website, especially a service business in order to improve marketing and also customers. engagement Vivree Photography. Keywords: Professional, Design, Website, Promotional Media, Consumer]]>
<![CDATA[Adapting Flat Design Concept in Digital Graphics to Wayfinding Signage Development: Redirecting Movement and Recreating the Environment ]]>
<![CDATA[Afeez Babatunde Siyanbola]]>;
<![CDATA[Johnson O. Oladesu]]>;
<![CDATA[Benjamin Eni-itan F. Afolabi]]>;
<![CDATA[Festus O. Uzzi]]>
<![CDATA[ VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v8i1.3207
<![CDATA[People visiting built environments are desirous of accomplishing their aim of visiting such place within the shortest possible time, devoid of negative feelings/ spatial anxiety. Meanwhile, some environment such as hospital, academic setting among others are known for complex structures whereby navigation can become daunting especially when characterised by poor wayfinding system. This therefore necessitated a study on development of wayfinding signage adapting flat design which ordinarily was a design concept invented for digital screens. Innovatively, the wayfinding system was printed for Fine and Applied Arts Building, Olabisi Onabanjo University, Ibogun Campus, relying also on colour psychology, typography, shape and user experience. Research method adopted for the study was mixed method: experimental and survey. User perception of the wayfinding system was sampled using questionnaire administered to 313 respondents. After thorough analysis, results indicated there is consistency in the interior and exterior signage colours, signage textual information are bold and descriptive. The wayfinding system with its shapes added better aesthetic to the environment. This study succeeded in demonstrating how creativity can be put into practise. Thus, recommended that Visual designers (especially in Africa) should be open to new and diverse design concepts for effective visual solution.]]>
<![CDATA[Story Analysis in Documentary “The Waste On The Hills” ]]>
<![CDATA[Nicholaus Wayong Kabelen]]>
<![CDATA[ VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v8i1.3530
<![CDATA[The purpose of this research is to analyze the story of the daily routine of TPA Piyungan Yogyakarta in the documentary film The Waste On The Hills by Himawan Pratista. Social and environmental problems are clearly visible, where this TPA has actually exceeded its capacity. piyungan landfill has been operation since 1995, and it has to be stopped using in 2016, but until now, it still in use the height of the garbage dump from the ground has reached more than a 20 fibors building. Low public awareness in environmental management can be a cause of environmental pollution. Then efforts to manage waste that are not effective will result in health problems for humans and livestock around the landfill. In the middle of the pile of garbage there are lots of scavengers looking for trash to sell again. The results of writing this article aim to analyze and describe or explain the factors that cause and impact caused by piles of garbage. The writing of this article also uses a qualitative descriptive approach method opinion raising starting from 01:00 to 06:00 then the climax begins to appear at 09:15 on 3 quarters of the duration of the film.]]>
<![CDATA[Designing Bakgor Bobo Cen Brand Campaign to Increase Brand Awareness on Instagram ]]>
<![CDATA[Shannen Shannen]]>;
<![CDATA[Paulina Tjandrawibawa]]>
<![CDATA[ VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v8i1.3903
<![CDATA[To be able to have branding that is able to maintain brand performance in this industry 4.0, the right branding strategy is needed in strengthening branding, one of which is also to increase brand awareness. Branding is something that differentiates a brand from other similar competitors. The purpose of this research journal is to guide the author's literature study review on the right branding strategy that can be executed by the Bakgor Bobo Cen brand, so as to increase brand awareness in the brand's target audience. By using the literature study review method on several national and international journals and books with the theme of tips and strategies in branding. The results showed that designing a brand campaign on Instagram can be a solution for Bakgor Bobo Cen in increasing brand awareness. In this study, the Bakgor Bobo Cen brand will use Instagram as a medium to increase awareness in the target market by utilising relevant features on Instagram with the needs of potential customers. So that if the concept of branding strategy with brand campaigns in this study can be used as direction and guidance by the Bakgor Bobo Cen brand to increase awareness of the Bakgor Bobo Cen target audience.]]>
<![CDATA[Character Design of Mahapatih Gajah Mada Based on Visual References from Bima and Brajanata/Kertala Statues ]]>
<![CDATA[Hutomo Setia Budi]]>;
<![CDATA[I Wayan Adnyana]]>;
<![CDATA[I Wayan Swandi]]>;
<![CDATA[I Nyoman Suardina]]>
<![CDATA[ VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v8i1.3956
<![CDATA[Mahapatih Gajah Mada was a great figure who united the archipelago in his time, but no statues have been found that depict the figure. Archaeologists disagree on the accuracy of the human head statue artifact referenced by Mr. Muhammad Yamin, as it does not have any markers that indicate it is a statue of Mahapatih Gajah Mada. To design an accurate visualization of the character design of Mahapatih Gajah Mada, this design is divided into 2 stages: data mining and character design. Data mining involves a data search related to Mahapatih Gajah Mada and culture during the Majapahit Kingdom Era. Character design involves designing the character design of Gajah Mada using data from the references that have been obtained. Data searches have revealed that Mahapatih Gajah Mada is likely to be the Brajanata/ Kertala character in the Panji story and the Bima character in the Mahabarata story. The character has a large, tall body, strapping, crossed mustache, and wavy curls, using a headdress in the form of a foreheadband with carvings, upper arm bands made with snake motifs, a belt with a Kala head patterned buckle, and an upawita (caste rope) that crosses from the left shoulder to the right waist depicting Gajah Mada's caste. For weapons, Gajah Mada carries a keris with a cundrik type (not notched) and an oval mace, which means that Gajah Mada is one of Lord Vishnu's attendants who has a guardian nature. The design of the oval mace takes reference from door guard statues. Keywords: Character Design, Gajah Mada, Majapahit kingdom]]>
<![CDATA[Reading the Spiritual Message Behind Javanese Traditional Wedding Procession ]]>
<![CDATA[Abdulloh Eizzi Irsyada]]>
<![CDATA[ VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v8i1.3961
<![CDATA[This research using qualitative research methods and a descriptive and semotic approach aims to analyze the values and symbolism contained in Javanese traditional wedding processions. With the development of technology and the influence of globalization, the younger generation in Java, Indonesia, tend to leave the traditional Javanese procession in their marriage. This threatens the sustainability and preservation of the cultural heritage. Data was collected through direct observation, interviews and literature study. The series of procedures for traditional Javanese wedding processions and the values contained in each procession are analyzed in depth. The results of the study show that each Javanese traditional wedding procession contains various symbols that reflect the social, religious and cultural values inherent in Javanese society. These symbols have a deep philosophical meaning and are a reflection of the relationship between the bride and groom, family and society. Although it is not an obligation, the use of Javanese traditional ritual processions in marriage for couples with Javanese ethnicity does not have a significant effect on the wedding ceremony or the days afterward, but some couples choose to do it as a form of respect for their ancestors and inherited values, and hope that life their marriage was filled with goodness and blessings passed down by the ancestors.]]>
