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Coverage: Journal of Strategic Communication
Published by Universitas Pancasila
ISSN : 20873352     EISSN : 26861992     DOI : https://doi.org/10.35814/coverage
Core Subject : Education,
Languange, Linguistic, Communication & Media
The manuscript was written for Coverage: Journal of Strategic Communication (Coverage) should be an original research paper either theoretically or empirically which sufficiently contributes novelty to communication studies. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Coverage published by Faculty of Communication, Universitas Pancasila.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 90 Documents
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Anomalus dan Brand Aura Karakter Superhero Pada Film Gundala: Analisis Struktur Naratif Joko Utomo Hadibroto
CoverAge: Journal of Strategic Communication Vol 10 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.017 KB) | DOI: 10.35814/coverage.v10i1.1231

Abstract

This research or analysis uses Vladimir Propp's narrative structure analysis of the genre of superhero film titled Gundala, which is based on Indonesian comics. Gundala is a superhero character or hero who has supernatural powers that come from the energy of lightning. Through the power of his lightning energy, Gundala as a hero is able to defeat villain as a criminal. This is the narration presented from the film Gundala. Thus, the use of the concept of narrative structure aims to reveal the role and position of each character in the frame of binary opposition. Next, an understanding of his supernatural powers was analyzed using the concept of anomalous categories from Claude Levi-Strauss. Furthermore, the film Gundala has its appeal in presenting the narratives of the characters. Both superhero and villain characters. Related to that, the use of the concept of brand aura aims to find an element of attraction for the characters of the shop for the cinema audience.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan Grab Semarang Rini Sugiarsih Duki Saputri
CoverAge: Journal of Strategic Communication Vol 10 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.831 KB) | DOI: 10.35814/coverage.v10i1.1232

Abstract

Online transportation services that currently operate in big cities get human needs wherever and whenever. The emergence of online transportation options has made people switch from conventional transportation to online transportation. This makes entrepreneurs create a variety of online transportation services in order to meet the needs of the community and satisfy customers. Online transportation customers are increasing at this time supported by the brand image of the transportation used so it gives the impression when using it like using private transportation. Determination of affordable online transportation service tariffs with the convenience of the services provided makes this service increasingly loved by the public. This study aims to determine the effect of each independent variable namely service quality and price on the dependent variable of customer loyalty. By taking respondents by purposive sampling 50 Grab online transportation users in the Masters of Communication Studies UNDIP Semarang with a minimum of three times using Grab transportation. Data collection was carried out by survey method using multiple linear regression analysis through SPSS software. The results show that service quality and price affect customer loyalty.
Examining Corporate Engagement in Social Media: Advancing The Use of Facebook for Corporation Page Arif Nugroho; Anna Agustina
CoverAge: Journal of Strategic Communication Vol 10 No 2 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v10i2.1377

Abstract

This article focuses on the engagement conducted through Facebook fan page. Analyzing responses of customer to the postings made by corporate user will give input on what need to be put in attention and revise to meet the need of customers. The need to put more attention on details of social media feature becomes essentials in advancing engagement through –in this case- Facebook. The aim of the study is to identify highest engagement items in Facebook feature by examining Telkomsel Facebook page postings as a case. The data is content in Telkomsel Facebook. Data collection used Facebook-graph data mining technique. Media content analysis method conducted to analyze all the data using engagement concept. The study found 7 items that have the highest engagement rate on Facebook, which are: visual indicator in the form of video (1), 200 characters on Facebook texts (2), information with corporate brand, Telkomsel, on it (3); entertainment content (4), a call to action message to engage fans, such as quiz (5); high engagement happened in weekdays (6), to the multiple postings (7), and posting hours is in peak hours (8.00 – 17.00).
Uji Uses and Gratifications dalam Intensitas Menonton Program Talk Show Melalui Televisi Rizca Haqqu
CoverAge: Journal of Strategic Communication Vol 10 No 2 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v10i2.1378

Abstract

A survey of media consumption in several cities throughout Indonesia shows that television use still dominates. The results of a survey conducted by the Indonesian Broadcasting Commission explained that television programs considered to have quality with a high standard value of 3.04 were talk show programs. The purpose of this study is to examine the use of media and its underlying relationships based on the standpoint of the uses and gratification theory. This research uses theories of uses and gratification. The theory of uses and gratification considers that mass media do not have the power to influence the audience, but the audience using mass media is certainly based on different needs. An explanatory quantitative approach is used in this study to explain a social phenomenon that can be measured. Correlation test results in this study explained that the entertainment satisfaction obtained by respondents did not come from the intensity of the respondents when watching talk show s through television media, but the high level of entertainment satisfaction obtained by respondents came from the magnitude of the desired information motive.
Pengaruh Digital Influencer dan Intensitas Event Terhadap Tingkat Pengetahuan Khalayak di Instagram Debhora Krisna Cinditya P
CoverAge: Journal of Strategic Communication Vol 10 No 2 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v10i2.1380

Abstract

The rise of the use of social media Instagram triggers a microcelebrity phenomenon that makes Instagram social media an advertising space. Djarum 76 sees a new opportunity in carrying out promotional activities through Instagram to raise the potential of Djarum 76 target villages spread in Central Java and DIY in the 2019 period. This study aims to determine whether there is an influence between digital influencers on social media Instagram and intensity Festival Heppiii 76 roadshow event to the level of public knowledge about the potential of Djarum 76 fostered villages in Central Java Region 2019 period. This study uses theories of uses and gratifications, digital influencer concepts, events, level of knowledge, integrated marketing communication, sales promotion, and personal sales. This research uses an explanatory quantitative approach with a positivistic paradigm. The results showed the effect of digital influencer activity on the level of knowledge of 0.218. The influence of the intensity of the event off air on the level of knowledge of 0.34. Simultaneous test results show the F value of significance of 0,000, which means that together with the digital influencer activity variable and the intensity of off air events affect the level of public knowledge about the potential of the Djarum 76 Guided Village in Central Java in the 2019 period.
Partisipasi Politik Online Generasi Z Pada Pemilihan Presiden Indonesia 2019 Heni Putri Yolanda; Umar Halim
CoverAge: Journal of Strategic Communication Vol 10 No 2 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v10i2.1381

Abstract

The purpose of this study is to examine online political participation among Generation Z. Many previous studies have reviewed offline and onlie political participation. The offline participation is measured by conventional and non-conventional, while online participation has not been much studied in the form of dimensions. Then online participation in this study will be examined with the level of digital literacy from the concept of Digital Divide. The sample in this study amounted to 92 respondents from the students of the Faculty of Communication, University of Pancasila. Overall, results showed that online political participation in the form of instrumental and informative is mostly utilized by the majority of respondents. While the strategic participation were very few carried out by respondents (7.6% - 17.3%). The results of this study can also be concluded that participation in watching, reading and seeking political information is more done by generation Z compared to participation involving other people such as interacting and influencing people to choose certain candidates.
Analisis Fungsi Narasi Model Vladimir Propp dalam Film Surat dari Praha Deden Mauli Darajat; Muhammad Badruzzaman
CoverAge: Journal of Strategic Communication Vol 10 No 2 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v10i2.1382

Abstract

This study aims to determine the struggle of a young woman to hand over a mailbox and get the signature of an old man in Prague. The scene is visualized in the film Surat from Prague. Then this study also sought the meaning of the struggle contained in each scene in the film. The approach used in this study is qualitative with a narrative analysis method that uses the character of the Vladimir Propp performer's function. The focus of this research is to describe the description of 31 character functions, knowing the opposing opposition characters in the film. The data collection technique used by the writer is watching the original film Surat from Prague and conducting interviews with the film's writer, M. Irfan Ramli. The results obtained from this study are the function of actors as many as 16 functions of the meaning of the struggle of 31 functions of the perpetrators. Starting with the initial situation which is then followed by the function of the perpetrator. There is a repetition of functions that occur but in different events. As in narration 4 and 8 both have the Mediation function. The structure of the function of the meaning of the struggle in the film Letter from Prague when arranged as follows: α, M, ↑, B, A, Rs, γ, B, D, ε, ε, E, C, N, H, and Ex.
Implementasi Total Branding dalam Perspektif Semiotika Pemasaran Angelia Sampurna; Monica Tandian; Viviana Huang; Ruth Florescia Simanjuntak; Rustono Farady Marta
CoverAge: Journal of Strategic Communication Vol 10 No 2 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v10i2.1384

Abstract

The integrated marketing communication process creates positive relationships with consumers, stakeholders, suppliers, and distributors bringing profit through the delivery of carefully planned messages or strategies with integrated marketing objectives. This study aims to describe the implementation of total branding in the application of integrated marketing communication in a food brand, which is seen from many aspects such as brand identity, brand elements, suppliers, distributors, competitors, packaging, and others. The analysis offered by Laura R. Oswald in the semiotic marketing, where the signs, strategies and brand values ​​are interrelated with one another is implemented. The research method is exploratory case studies elaborated with marketing semiotics resting on a constructivism paradigm that thoroughly examines signs and the way they work and can convey meaning to all aspects of marketing activities carried out by Kecap Bango. The results of this study are Kecap Bango’s plan and carry out a through total branding that is in line with the target of the intended marketing.
Memaknai Strategic Communication Helpris Estaswara; Umar Halim; Badari Burhan
CoverAge: Journal of Strategic Communication Vol 11 No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i1.1725

Abstract

Strategic communication merupakan konsep dan kajian yang relatif baru dalam ilmu komunikasi. Sebelumnya, konsep strategic communication banyak digunakan dalam kajian militer dan ilmu pemerintahan terkait dengan internasional relations. Sebagai konsep baru, tidak mengherankan jika banyak perbedaan pandangan tentang makna strategic communication, terkait dengan posisi ilmu komunikasi, kesamaanya dengan public relations dan corporate communication, sampai paradigma yang digunakan. Artikel ini telah mengeksplorasi berbagai makna tentang strategic communication dengan tujuan memaknai strategic communication yang berbasis ilmu komunikasi dengan menolak sikap taken-for-granted sebagai bagian dari management strategy. Berangkat dari penjelasan tersebut dan dengan menggunakan metode literature review, strategic communication dimaknai sebagai proses komunikasi antar aktor dalam organisasi yang diwujudkan dalam bentuk interaksi yang saling memahami dan bekerjasama untuk mencapai tujuan organisasi dengan berbasis paradigma postmodernisme.
Pergeseran Model Bisnis Media dan Etika Media: Era Integrasi Informasi, Redaksi, Teknologi, dan Proses Jurnalistik Alfito Deannova Ginting; Anna Agustina; Dwi Salfiani; Fidel Muhamad Isra
CoverAge: Journal of Strategic Communication Vol 11 No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i1.1726

Abstract

Teknologi dan implikasi penggunaan teknologi yang mengubah struktur vertikal menjadi horisontal membuat konsep jurnalisme menjadi problematik dalam banyak sisi. Model bisnis organisasi media yang dilihat dari konsep manajemen media dalam memproduksi berita dan etika jurnalistik adalah dua topik yang selalu menjadi diskusi. Artikel ini mendeskripsikan kedua topik tersebut berdasarkan rujukan konsep manajemen media massa dan elemen jurnalisme serta etika jurnalisme dalam UU Pokok Pers Indonesia. Teknik pengumpulan data yang digunakan adalah wawancara informan dan analisis dokumen yang berkembang tentang kedua topik tersebut. Hasil analisis dari kedua data yang telah dirangkum menunjukkan bahwa model bisnis media yang ada saat ini bergeser dari yang hanya fokus pada pelaporan data menjadi informasi, meluas menjadi bisnis yang mengelola data dan informasi dari lini produksi, distribusi, transmisi, dan publikasi.

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