Coverage: Journal of Strategic Communication
The manuscript was written for Coverage: Journal of Strategic Communication (Coverage) should be an original research paper either theoretically or empirically which sufficiently contributes novelty to communication studies. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Coverage published by Faculty of Communication, Universitas Pancasila.
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90 Documents
<![CDATA[Implementasi Komunikasi Pemasaran Lembaga Pendidikan Informal “Seaman’s English Education Indonesia ” ]]>
<![CDATA[Aldi Satrio Herlambang]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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DOI: 10.35814/coverage.v9i1.1120
<![CDATA[Seaman’s English Education Indonesia (SEE Indonesia) is an informal educational institution located in North Jakarta that offers a variety of courses for seafarers, mainly the Marlins Test course, and an English language test for seafarers. Because it’s new, it is fitting that the level of brand awareness by consumers is still very low. Based on data from customer visits in SEE Indonesia per year since its inception, only 768 people have visited SEE Indonesia, whether they only came or used the services of courses. This number is still very small compared to the total number of Indonesian seafarers, which are around 850,000. Therefore a marketing communication program is needed so that SEE Indonesia can increase brand awareness and win the market from its competitors. In order to increase the brand awareness of SEE Indonesia, then in this work the writer will use the Participatory Action Research method, where this method will involve people involved in existing problems to actively participate so that they are expected to get a solution right. The results of the Participatory Action Research will then become information material for the SOSTAC theory that will be used to create the SEE Indonesia marketing communication program.]]>
<![CDATA[Komik Digital Sebagai Strategi Bisnis Media Online Olahraga: Studi Pada Gorilasport.Com ]]>
<![CDATA[Fandi Akbar Saputra]]>;
<![CDATA[Suluh Gembyeng Ciptadi]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 9 No 2 (2019) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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DOI: 10.35814/coverage.v9i2.1122
<![CDATA[The online media industry is growing rapidly now. The presence of various types of online media is coloring competition in the media industry. Media business is a gap to find a background that is the principle of a news portal. Gorilasport.com is a news portal that provides information about sports with the main content of digital comics. They use digital comics as the main content in presenting news that can be seen on a news portal. So, this research aims to analyze digital comic in online media business in Indonesia by sports news portal Gorilasport.com. This study uses the post-positivist paradigm with a qualitative approach and the type of research is descriptive. The unit of analysis is Gorilasport.com media organization. The concept used is the strategy of media business, digital comics and online sports media with the help of previous research studies. Data collection techniques were carried out with interviews and documentation. The data analysis technique uses the Miles and Huberman models. To test the validity of the data the researcher used source triangulation. The results show that media businesses using digital comic. The advantage gained is that this business can continue without content presentation, is liked by the public and is not easily boring.]]>
<![CDATA[Bukan Hanya Situs Berita: Ikhtisar dan Tren Jurnalisme Online Indonesia ]]>
<![CDATA[Titis Nurwulan Suciati]]>;
<![CDATA[Ratna Puspita]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 9 No 2 (2019) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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DOI: 10.35814/coverage.v9i2.1123
<![CDATA[Online journalism has evolved since nearly the last two decades to produce a variety of journalistic products that combine the culture of print journalism and new media technology. This research investigates the evolutionary trends in searching and presenting online news in Indonesia by considering the dynamics of convergence caused by the presence of the internet. Online journalism in Indonesia presents various models of presenting news by utilizing the web or website or pages and social media. The development of online journalism in Indonesia is not only demonstrated through the presence of news sites, but also the existence of feed reader pages or news aggregators. This change in online journalism practices in Indonesia poses challenges for lecturers who teach journalism specifically and communication science in general. This study aims to explain the concept of online journalism that applies in Indonesia. In this study, researchers will gather previous studies on online journalism in Indonesia to then describe the problems that arise in online journalism in Indonesia, the methods used to examine them, and data collection techniques. Researchers hope this research will be the initial stage of research on online journalism in Indonesia so that later there will be teaching modules for students of communication science in general and journalism in particular.]]>
<![CDATA[Strategi Sosialisasi Kebijakan Penderekan oleh Suku Dinas Perhubungan Jakarta Barat ]]>
<![CDATA[Vania Utamie Subiakto]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 9 No 2 (2019) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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DOI: 10.35814/coverage.v9i2.1125
<![CDATA[This research was conducted as a way to uncover the socialization strategy of towing policies through social media by the West Jakarta Transportation Department, through a case study perspective. This is a way to socialize DKI Jakarta Regional Government Regulation No. 5 of 2014. This study uses a qualitative research method with a case study approach and a contrutivism paradigm. The theories used are Communication Management, Planning, and SWOT Analysis. The results that are known from this study are about four things as follows: 1). Planning for the socialization of the towing policy strategy by the West Jakarta Transportation Agency. 2). The source of the socialization strategy for towing policies by the West Jakarta Transportation Agency. 3). Obstacles to the socialization of the towing policy strategy by the West Jakarta Transportation Agency .; and 4) The description of the audience of the socialization of the towing policy by the West Jakarta Transportation Department.]]>
<![CDATA[Strategi Surat Kabar Radar Depok Dalam Mengantisipasi Media Online ]]>
<![CDATA[Sitiana Nurhasanah]]>;
<![CDATA[Jufri Alkatiri]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 9 No 2 (2019) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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DOI: 10.35814/coverage.v9i2.1126
<![CDATA[The purpose of this study is to determine the efforts of the Depok Radar newspaper that can maintain its existence and anticipate competition in the media industry, especially in the current online media era. The concept studies used are mass media strategies and mass media (newspapers, online media). The research paradigm is post-positivist, the research approach is qualitative. The unit of analysis is individuals namely managing editor Radar Depok, and senior journalists. Data collection techniques using in-depth interviews, non-participant observation and documentation, as well as the validity of the data using source triangulation techniques. The results of this study indicate that for Radar Depok online media is not a big threat because according to him Radar Depok already has its own market. The strategy at Radar Depok is to do visual innovation, load the latest rubrics with specific moments, and have online media. For Radar Depok, the strategy efforts undertaken are aimed at maintaining its customers so as not to decrease, and the strategies that have been carried out are all expected to attract the attention of new readers of the Radar Depok newspaper.]]>
<![CDATA[Analisis Video Musik Virtual Akun Komunitas @Indomusikgram di Media Sosial Instagram ]]>
<![CDATA[Qilan Umara Ridwan]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 9 No 2 (2019) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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DOI: 10.35814/coverage.v9i2.1127
<![CDATA[This study aims to see how @indomusikgram uses Instagram for its music community that is analyzed by cyber community theory, using qualitative methods observed through document studies. The results showed that the community communicated as a forum for followers with a geographical, musical and Indonesian approach as a symbol of the presence of norms that tightened the community into an ally.]]>
<![CDATA[Pengaruh Personal Branding Sandiaga Uno Terhadap Minat Pemilih Perempuan Pada Pilpres 2019 ]]>
<![CDATA[Gusmia Arianti]]>;
<![CDATA[Rahman Asri]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 10 No 1 (2019) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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DOI: 10.35814/coverage.v10i1.1227
<![CDATA[Sandiaga Uno has been known as a young entrepreneur, and has the competence to maximize small and medium enterprises (MSMEs), and increase the participation of Jakarta citizens to build the Capital, by creating jobs. After being elected as the Deputy Governor of DKI Jakarta, Sandiaga Uno increasingly intensively in building his personal branding . The purpose of this study was to determine how much interest women voters have towards the personal branding strategy undertaken by Sandiaga Uno. To be able to lead Indonesia in 2019, Sandiaga Uno needs a strategy developed by Political public relations practitioners. The concept used in this study revolves around personal branding with three main elements in building good personal branding and aspects of interest that are complemented by the concepts of political marketing and political public relations. The approach used in this research is quantitative with a positivist paradigm. While the method used is a survey method in the form of a questionnaire distributed to 100 respondents who are women voters in the Greater Jakarta electoral district. The results of the study show that the influence of Sandiaga Uno's personal branding as a Vice-Presidential candidate on the interests of female voters by 53% can be categorized as strong.]]>
<![CDATA[Analisis Model Pengelolaan Platform New Media Oleh Klub Sepakbola di Indonesia ]]>
<![CDATA[Faridhian Anshari]]>;
<![CDATA[Fathru Qalbie Septizar Akbar]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 10 No 1 (2019) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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DOI: 10.35814/coverage.v10i1.1228
<![CDATA[This study aims to determine what models are created from the management of the new media platform by football clubs in Indonesia. Furthermore, the results of this study will be compared with the new media management model conducted by European football clubs through the MOSC (Model for Online Sport Communication) approach. The benefit of this research is the creation of a model that can be used as a reference for other football clubs, in utilizing the new media platform. This study uses a qualitative approach in which data collection techniques will begin by using content analysis of all new media platforms for football clubs in Indonesia, which leads to the selection of ten clubs having the highest number of followers, where in the course of the journey there are only seven clubs namely Persib Persija, Arema, Persebaya Persela , PSIS, and PSS who are willing to be the main objects in this study. Furthermore, data collection techniques through in-depth interviews are also used by researchers to the media officer division to obtain research answers. This research produces findings in the form of the creation of three models in the management of new media platforms in Indonesian soccer clubs, namely: active interaction models, passive interactions, and non-interactions.]]>
<![CDATA[Proses Publikasi Humas Badan Nasional Pengelola Perbatasan Pada Akun Media Sosial Instagram ]]>
<![CDATA[Tri Baskara]]>;
<![CDATA[Menati Fajar Rizki]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 10 No 1 (2019) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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DOI: 10.35814/coverage.v10i1.1229
<![CDATA[The National Agency for Border Management of the Republic of Indonesia as a government agency has the duty to manage the country's territorial borders. Regarding the country's borders, information is needed by Indonesian citizens to find out about what the country's borders are and what the conditions are BNPP Public Relations is the leading division to inform matters relating to the Disclosure of BNPP information. The purpose of this study was to determine the publication process by the BNPP Public Relations division on Instagram accounts and their obstacles. This research uses P.O.A.C theory and new media. This study uses a qualitative approach with a descriptive study on BNPP's Instagram account. This research was conducted at the BNPP public relations office with one Key Informant and two informants. The results of this study indicate that the public relations process of BNPP on Instagram faces obstacles. In the Planning section that is Human (HR) is lacking, then the indicators of Organizing namely Technology as the supply of workplaces and supporting technology for making publications are still lacking, then the last obstacle is Direction in which the results of this study the obstacle lies in Vertical Communication between Leaders and Staff in the process of publication. The conclusion of this research is the use of Instagram media in publications is effective enough to see the times so that it is right on target to the community.]]>
<![CDATA[News Aggregator dan Nilai-Nilai Jurnalisme: Studi Penyajian Berita Pada Beritagar.Id ]]>
<![CDATA[Alfito Deannova Ginting]]>;
<![CDATA[Rifa Aisatu Ulfa Zaini]]>;
<![CDATA[Anna Agustina]]>;
<![CDATA[Selvi Septiani]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 10 No 1 (2019) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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DOI: 10.35814/coverage.v10i1.1230
<![CDATA[News aggregator is a new profession that emerges along with the abundance of information. This article aims to analyze the results of the work practices of the news aggregator whose roles are mostly held by journalists in Indonesia. The news aggregators who also work as journalists, have professional ethics guidelines in the corridor of the journalistic process where the journalistic code of ethics must be implemented, the elements of journalism need to be carried out, as well as the composition of news with information in accordance with 5W1H. This guideline becomes the concept of analyzing news content which in this study is focused on news content in beritagar.id. The results showed that the news aggregation office, in this case beritagar.id, ran a journalistic process according to journalism values. However, it is still not recognized as journalism since the principle of going to the field to collect data directly is important in the process of verifying journalistic product data. Interestingly, the results of this study indicate an increase in understanding of the journalistic process in media aggregators for senior journalists who began their careers in the mainstream media.]]>
