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INDONESIA
Enrichment : Journal of Management
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Articles 60 Documents
Search results for , issue "Vol. 12 No. 3 (2022): August: Social Science, Economics" : 60 Documents clear
The Influence Of Brand Image, Perceived Quality & Price On Purchasing Decisions For Dunkin Donuts Products In Bekasi Sukron; Hartelina Hartelina; Dede Jajang Suyaman
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (919.736 KB) | DOI: 10.35335/enrichment.v12i3.620

Abstract

Purchasing decisions are in the stage of the buyer decision-making process in which consumers actually buy. Some of the factors that influence consumer purchase decisions are brand image, product quality and price.There has been a decline in sales in March and in April that caused the decline in the number of customers who buy products Dunkin Donuts The decline is due to the emergence of new competitors that produce similar products so that some consumers switch to a competing product. This study aimed to determine the effect of brand image, product quality and price on consumer purchasing decisions in Dunkin Donuts Bekasi. This study used a sample of 100 respondents drawn through slovin method. The data analysis technique used is the multiple regression analysis previously tested with classical assumption. The results showed that simultaneous brand image, product quality and price significantly influence consumer purchasing decisions. Partially brand image and product quality are significantly influence consumer purchase decisions and price variable is not significant influence on consumer purchasing decisions. Product quality and brand image has contributed greatly to the consumer purchasing decisions, then the parties should consider factors Dunkin Donuts product quality and brand image in company.
The Effect of Quality of Service and Price on Customer Satisfaction at RM Mang Kabayan Suryanto Sosrowidigdo
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.598 KB) | DOI: 10.35335/enrichment.v12i3.621

Abstract

To meet the needs of people's lives, today's service companies are becoming increasingly diverse. A service business is a business that works for the happiness of the customer. Service companies such as RM Mang Kabayan are well-known examples of service businesses. This study aims to determine and assess the impact of service quality and price on customer satisfaction. Participants in this study were customers of the RM Mang Kabayan Bintaro branch. This study uses quantitative approaches such as interviews, questionnaires, and documentation. Primary data was obtained through the distribution of a short survey using the Slovin method and a sample of 150 respondents. Multiple linear regression was used in this study. The findings reveal that service quality and price affect customer satisfaction with the RM Mang Kabayan Bintaro branch services. Each element has a beneficial and significant influence on customer satisfaction with the RM Mang Kabayan Bintaro branch service.
The Effect of Self-Management Practices and Job Satisfaction on Work Loyalty of Telkomsel Orbit Employees in Bandung City Didi Tarmidi; Rama Mustofa Urip Sentoso
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (707.672 KB) | DOI: 10.35335/enrichment.v12i3.625

Abstract

Having loyal workers can provide many benefits for the company in addition to the low turnover of workers also gives the company an impetus to continue to grow. The study was conducted to test the influence of work loyalty through the variables of self-management practices and job satisfaction at the Telkomsel Orbit Office in Bandung City. A total of 134 questionnaires were distributed to selected respondents and used as a static analysis. The results of the calculation of multiple linear regression analysis showed that self-management practices and job satisfaction had a sufficient influence on Worker Loyalty by 32.5%. The observation of the results of the questionnaire calculation shows that the variable of job satisfaction has a greater point than self-management practice.
The Influence of Role Perception, Human Resource Development, and Compensation on Employee Performance Universitas Ibnu Sina Zhalfa Putri Elisa; Septa Diana Nabella; Sabri; Dewi Permata Sari; Nurmayunita
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (912.477 KB) | DOI: 10.35335/enrichment.v12i3.626

Abstract

Employee performance improvement is based on the willingness to mobilize all elements of human resources. This study aims to determine the effect of role perception, human resource development, and compensation on employee performance. This type of research is causality with a quantitative approach. The study has a population of 109 employees of Ibn Sina University. The number of samples obtained by the slovin formula amounted to 85 respondents. The sampling method used is Simple Random Sampling. The data analysis approach used is multiple linear regression. The result of this research is that there is a positive influence of role perception, human resource development, and compensation partially and simultaneously on employee performance. This study provides findings that there is an empirical model development on employee performance that is influenced by role perceptions, human resource development, and compensation.
The Role of Entrepreneurship Education in Increasing Entrepreneurial Motivation Alvien Khardin; Muhammad Giatman; Yuliana
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.28 KB) | DOI: 10.35335/enrichment.v12i3.627

Abstract

The purpose of this study will be to examine the role of entrepreneurship education in increasing entrepreneurial motivation. The results of this study are expected to be input for the development of entrepreneurship education in schools and universities in order to encourage the birth of intellectuals who choose a career as an entrepreneur (entrepreneur). In the end, with the increasing number of school graduates and undergraduates who choose to become entrepreneurs, the problem of limited employment opportunities can be resolved, so that it is hoped that economic development in Indonesia will continue to increase and advance. The method used in this study is to use a literature review. The results of this study are (1) entrepreneurship education is a process or activity carried out in order to internalize the entrepreneurial mentality, transmit entrepreneurial knowledge and skills to students through formal educational institutions (schools and universities) and non-formal institutions (training institutions) in an effort to take advantage of business opportunities. (2) entrepreneurial motivation is the driving force that makes someone do a new business as a long-term career. The driving force can come from within, such as intentions and desires, or from outside, such as advice, suggestions and input. (3) entrepreneurship education plays a very important role in increasing entrepreneurial motivation.
The Influence of Information Technology Users, Employee Empowerment, and Work Culture on Employee Performance at the Ministry of Law and Human Rights Regional Office of Riau Islands Pradanna Putra Tampi; Septa Diana Nabella; Dewi Permata Sari
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (932.315 KB) | DOI: 10.35335/enrichment.v12i3.628

Abstract

This research examines the influence of Information Technology, Employee Empowerment, and Work Culture on Employee Performance at the Ministry of Law and Human Rights of the Riau Islands Regional Office. The sampling technique used by the researcher is the Simple Random Sampling Technique using the formula from Slovin. The data collection technique in this study used a questionnaire that was given directly to the respondents. The data analysis method used by the researcher is a descriptive quantitative analysis using Multiple Linear Regression, Classical Assumption Tests, t-tests, and F-test and the coefficient of determination. The results of this study are the three independent variables namely Information Technology, Employee Empowerment, and Work Culture partially and simultaneously have a positive and significant effect on employee performance at the Ministry of Law and Human Rights Regional Office of Riau Islands
Management Of Reba Rituals In The Bhajava Ethnic Farmer Community, Java Meze Sub-District, Bajawa District, Ngada Regency Nong Hoban; Bonaventura R. Seto Se
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.279 KB) | DOI: 10.35335/enrichment.v12i3.629

Abstract

The problem raised in this study is how the procedure of reba ritual in the Bhajawa ethnic farming community, Jawa Meze Village, Bajawa District, Ngada Regency. The purpose of this study was to determine the management of the reba ritual in the Bhajawa ethnic farming community, Jawa Meze Village, Bajawa District, Ngada Regency. The research method used is qualitative research. Data collection techniques are interviews, observation, and documentation. Data analysis techniques are as follows: data reduction, data presentation, and drawing conclusions. The results showed that the form of reba ritual management has been patterned in the Bhajawa ethnic tradition which is a total unity, implemented in a tradition that is oriented to the past and has a great influence. The procedures for the reba ritual are as follows: Wasi Loka Lanu (cleaning the offerings), Bui Loka (giving dishes) accompanied by a request to the ancestors and the Supreme Wujut, Kobe Dheke (opening night of the reba) starting with the slaughter of the sacrificial animal accompanied by a request to the ancestors and the highest Wujut and lowering the bhoka and su'a from the storage area, (the storage area above the body eye), Kobhe Dhoy (closing night). Kobe Dhoy began with the slaughter of the sacrificial animal accompanied by a request to the ancestors and the Supreme Wujut. This opportunity is usually used to evaluate and plan ana woe (tribal) activities for a year.
Building A Comprehensive Customer Satisfaction Model In Retail Business: A Conceptual Approach Putu Laksmita Dewi Rahmayanti; I Wayan Suartina; Nyoman Surya Wijaya; Miko Andi Wardana; Komang Sumerta
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1002.388 KB) | DOI: 10.35335/enrichment.v12i3.631

Abstract

The purpose of this study is to build a comprehensive model of customer satisfaction. This research is an exploratory research through literature review. The analysis of the existing literature leads to the formulation of eight (8) research hypotheses. The findings of this study indicate that customer satisfaction is determined by product quality, service quality, perceived price fairness, promotion, distribution, brand image, attitudes, and customer experience. This research integrates in one conceptual model various variables that affect customer satisfaction which were previously studied separately. The influence and interaction of all the variables studied can explain what variables determine customer satisfaction. The results of the research in the form of a new comprehensive conceptual model can also be used as a consideration for retail businesses in increasing customer satisfaction.
HR Development in The Mas Ubud Bali Tourism Village in Facing The Era of Tourism 4.0 I Gusti Made Suka Arnawa; Nyoman Agus Trimandala; I Made Darsana
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.093 KB) | DOI: 10.35335/enrichment.v12i3.632

Abstract

The change in tourism industry players and consumers moving towards digital is one of the phenomena that emerged in the tourism era 4.0. The Covid-19 pandemic has triggered an adjustment of business processes to this era. Reflecting on this, the tourist village of Mas Ubud Bali must adapt to tourism in the 4.0 era, adapting the capabilities of its human resources. From this review, the purpose of this study is to describe the development of human resources in the tourist village of Mas Ubud Bali in the face of the tourism era 4.0. This research is a descriptive qualitative research with data collection techniques through interviews. The results of the study conclude that the human resources of the tourist village of Mas Ubud Bali are ready to face the tourism era 4.0, because the human resources already have theoretical abilities, technical abilities, digital abilities, and personal abilities. However, of the four capabilities, there needs to be an increase in digital skills and personal abilities, because both are still not optimal. This research is expected to be a recommendation material for tourism village managers in compiling a relevant HR development model to be applied in the tourism 4.0 era.
The Effect Of Compensation, Motivation And Work Environment On Job Satisfaction With Employee Performance As A Moderating Variable In Pt Putra Marindo Utama (Partial Least Square (Pls) - Structural Equation Modeling (Sem) Abid muhtarom; Ike Susanti; Moh. Heru Budi Santoso; Nur Maziyyatul Muslimah
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.069 KB) | DOI: 10.35335/enrichment.v12i3.633

Abstract

In a company, human resources are an important factor for the progress oflthe company, it can be said that a company will progress if it has skilled human resources in its field. This researcher has a novelty, namely the existence of additional variables studied. This type oflresearch is quantitative with a sample of 60 and the method nused to analyze is SEM (Structural Equation Modeling) with the Smart-PLS version 3.0 application. The test used is the Outer Model Test, Inner Model Test, Mediation Test, and Hypothesis Testing. based on the results of the Validity test, shows that the Loading Factor value > 0.7 and the AVE value > 0.5 are declared valid, in the reliability test the Composite Reliability and Cronbach's Alpha values > 0.7 are said to be reliable. It can be concluded that the Compensation Variable (X1) and Work Environment (X3) have a positive and significant effect on Job Satisfaction (Y). while motivation (X2) has no significant positive effect on job satisfaction (Y). From the Compensation Variable Mediation test (X1) on Job Satisfaction (Y) Mediated by Employee Performance (Z), it is said to be partial mediation. Motivation Variable (X2) Against Job Satisfaction (Y) Mediated Employee Performance (Z) is said to be Non- mediation. Work Environment Variable (X3) on Job Satisfaction (Y) Mediated by Employee Performance (Z) is said to be partial mediation.