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Antecedent of WOM and Its Implications on The Brand Image of The Higher Education Institution in Bali Yasa, Ni Nyoman Kerti; Giantari, I G. A. Ketut; Rahmayanti, Putu Laksmita Dewi; Tirtayani, I Gusti Ayu
JDM (Jurnal Dinamika Manajemen) Vol 12, No 2 (2021): September 2021 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i2.31743

The purpose of this study is to explain the Antecedent of WOM and Its Implications on The Brand Image of The Higher Education Institution in Bali. The results showed that the variables tangible, re- sponsiveness, and empathy had a positive and significant effect on satisfaction, while reliability and as- surance had a positive and insignificant effect on satisfaction. Furthermore, satisfaction has a positive and significant effect on WOM and on brand image, and WOM has a positive and significant effect on brand image. In the future higher education institutions in Bali should increase reliability and assurance in order to increase satisfaction..

PERAN PERILAKU INOVATIF DAN KOMITMEN ORGANISASIONAL DALAM MEMEDIASI PENGARUH KEBAHAGIAAN KERJA TERHADAP KINERJA KARYAWAN Ni Nyoman Kerti Yasa; Putu Laksmita Dewi Rahmayanti; Ida Ayu Putu Widani Sugianingrat; Ida Bagus Agung Dharmanegara; Rahcmad Budi Suharto
MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 2 (2021): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2021.v11i2.008

Tujuan penelitian ini adalah untuk menjelaskan peran kebahagiaan kerja dan komitmen karyawan memediasi pengaruh kebahagiaan kerja terhadap kinerja karyawan. Populasi penelitian ini adalah karyawan perusahaan swasta di Bali. Besarnya sampel yang digunakan sebanyak 200 orang dengan metode purposive sampling. Teknik analisis yang digunakan adalah Path Analysis dengan menggunakan pendekatan SEM-PLS. Hasil penelitian menunjukkan bahwa kebahagaan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Kebahagiaan kerja berpengaruh positif dan signifikan terhadap perilaku inovatif dan kebahagian kerja juga berpengaruh positif dan signifikan terhadap komitmen organisasional. Selanjutnya, perilaku inovatif berpengaruh positif dan signifikan terhadap kinerja karyawan dan komitmen organisasional berpengaruh positif dan signifikan terhadap kinerja karyawan. Perilaku inovatif mampu memediasi parsial secara signifikan pengaruh kebahagiaan kerja terhadap kinerja karyawan dan komitmen organisasional mampu memediasi secara signifikan pengaruh kebahagiaan kerja terhadap kinerja karyawan. Oleh karena itu penting bagi pimpinan di perusahaan untuk memperhatikan mengembangkan perilaku inovatif dan komitmen organisasional sehingga kebahagiaan kerja mampu meningkatkan kinerja karyawannya.

PERAN CITRA MEREK MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP BOOKING INTENTION PADA CHAIN HOTEL DI BALI Putu Laksmita Dewi Rahmayanti; I Wayan Suartina; I Komang Sumerta
Forum Manajemen STIMI Handayani Denpasar Vol 20 No 1 (2022): Jurnal STIMI Vol. 20 No. 1 - 2022
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

The economy in Bali relies on tourism sector, but due to the Covid-19 outbreak, regional income in Bali decreased in 2020. The tourism accommodation sector is one sort of business involved in the affected tourism industry. Bali has a large number of hotels, particularly chain hotels such as Aston, Ibis, Harris, Fave, and Horizon Hotels. When compared to local hotels, the hotel chain has the strength of a strong brand because it is more well-known. However, hotel chains in Bali were also affected by the Covid-19 outbreak, as seen by the decreased occupancy rate. As a result, the researcher investigated the role of brand image in mediating the effect of social media marketing on chain hotel booking intentions in Bali. Data was gathered by having 70 domestic tourists fill out google form questionnaire. Purposive sampling was utilized as the sample technique. SMART-PLS 3.0 was used to analyze the data. The findings of this study show that social media marketing has a positive and significant effect on brand image, that social media marketing has a positive and significant effect on booking intention, that social media marketing has a positive and significant effect on booking intention, and that the brand image variable can mediate the influence of social media marketing on booking intention.

Pengaruh Kualitas Layanan Dan Promosi Penjualan Terhadap Kepuasan Dan Loyalitas Pelanggan Menggunakan Online Food Delivery Service Di Bali Putu Laksmita Dewi Rahmayanti; Ni Wayan Ekawati
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 7 No 2 (2021): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v7i2.714

Pandemi Covid-19 membuat banyak pengusaha kuliner gulung tikar. Kebijakan pemerintah yang membatasi makan di tempat bahkan melarang makan di tempat membuat penyedia layanan pesan antar makanan online sangat dibutuhkan. Oleh karena itu, peneliti mengangkat masalah ini untuk mengetahui pengaruh kualitas pelayanan dan promosi penjualan terhadap kepuasan dan loyalitas pelanggan Online Food Delivery Service di Bali. Metode penelitian menggunakan model persamaan struktural yang bersumber dari data primer responden. Pengumpulan data dilakukan dengan mengisi kuesioner dengan Google Form untuk 117 pelanggan Online Food Delivery Service di Bali. Teknik pengambilan sampel menggunakan teknik purposive sampling, karena jumlah populasi sampel tidak dapat diketahui secara akurat. Analisis data menggunakan SMART-PLS 3.0. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, promosi penjualan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, promosi penjualan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan.

Innovation Capability towards Business Performance trough Company Resources Industry Creatif Handycraft in Bali Ni Nyoman Kerti Yasa; Made Setini; Daru Asih; Putu Laksmita Dewi Rahmayanti; Ni Luh Wayan Sayang Telagawathi; I Nyoman Rasmen Adi
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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This study aims to explain the role of innovation capability in mediating company resources on business performance to overcome the gaps in internal human resource relations which are unable to provide a strategic composition that improves the performance of the business. Determination of the sample in this study using a purposive sampling method with a sample of 120 respondents and data collection was carried out by distributing questionnaires which were measured using a Likert scale. The data analysis techniques used in this research are Path Analysis and Sobel Test to test the hypothesis about the role of mediation. The results showed that company resources had a positive and significant effect on business performance. Company resources also have a positive and significant effect on innovation capabilities. Furthermore, innovation capability has a positive and significant effect on business performance and innovation capability can partially mediate the influence of company resources on business performance. The implication of the research results is to develop the previous theory about RBV which emphasizes the role of intangible resources that can lead companies to achieve competitive advantage. In this study, the company resource variables, both tangible and intangible, can influence their ability to compete by increasing innovation capabilities and having an impact on improving business performance. Also, the practical implications are providing input to SME businesses in the handicraft sector to always develop their resources thoroughly so that innovation capabilities are higher and ultimately have an impact on business performance.

The Role of Entrepreneurial Self-Efficacy in Mediating the Effect of Entrepreneurship Education and Financial Support on Entrepreneurial Behavior Ida Bagus Agung Dharmanegara; Putu Laksmita Dewi Rahmayanti; Ni Nyoman Kerti Yasa
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.46719

In college, the willingness of students to start or run a business is still relatively low. This study aimed to analyze the role of entrepreneurial self-efficacy in mediating the effect of entrepreneurship education and financial support on entrepreneurial behavior. This research is a type of causality research. Data collection was continued by distributing questionnaires in Google Form to several WhatsApp groups. This study's population is active university students who already have online businesses in Bali. The sample size used is 210 respondents with the purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. The results showed that entrepreneurship education positively and significantly affected entrepreneurial behavior. Financial support also has a positive and significant effect on entrepreneurial behavior. Furthermore, entrepreneurship education has a positive and significant effect on entrepreneurial self-efficacy; financial support also has a positive and significant effect on entrepreneurial self-efficacy, and entrepreneurial self-efficacy affects entrepreneurial behavior. In addition, entrepreneurial self-efficacy can mediate the effect of entrepreneurship education and financial support on online business entrepreneurial behavior.

PELATIHAN DAN PEMBUATAN WEBSITE MARKETING UNTUK MEMPERKUAT BRAND IMAGE DESA BELIMBING KABUPATEN TABANAN SEBAGAI DESA WISATA Putu Gde Sukaatmadja; Ni Nyoman Kerti Yasa; Anak Agung Ngurah Jaya Agung Widagda; Gusti Ayu Dewi Adnyani; Putu Laksmita Dewi Rahmayanti
PATIKALA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2022): Terbitan Kelima
Publisher : Education and Talent Development Center of Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v2i1.562

Dari hasil survey awal diperoleh informasi bahwa Desa Belimbing, yang terletak di Kecamatan Pupuan, Kabupaten Tabanan, memiliki potensi tinggi untuk dikembangkan sebagai desa wisata, belum memiliki website khusus untuk mempromosikannya sebagai desa wisata. Saat ini Desa Belimbing sudah memiliki website tetapi sifatnya masih umum dan menyeluruh, memuat informasi tentang karakteristik desa, pengurus desa dan kegiatan yang sudah dilaksanakan, serta beberapa produk wisata. Berdasarkan hasil wawancara awal dengan bapak Kepala Desa Belimbing, bapak I Nyoman Surianto, memang merasa perlu dibuatkan website marketing sebagai sarana promosi untuk lebih memperkuat brand image Desa Belimbing sebagai desa wisata, sehingga itu berdampak pada kunjungan wisatawan baik wisatawan nusantara maupun mancanegara ke desa ini pada saat sekarang, dan jangka panjang setelah pandemi COVID-19 berakhir, tentunya berharap kedatangan wisatawan internasional datang ke Desa Belimbing. Kondisi inilah yang mendorong kegiatan pengabdian masyarakat ini perlu dilakukan untuk membuatkan website marketing Desa Belimbing sebagai desa wisata sehingga brand image akan semakin kuat, dan menjadikan pilihan utama wisatawan kalau ingin menikmati tempat wisata di Bali. Oleh karena itu tujuan pengabdian masyarakat ini adalah untuk memberikan pelatihan kepada perangkat desa dan masyarakat desa dan membuatkan website marketing bagi Desa Belimbing dalam rangka memperkuat brand image-nya sebagai desa wisata. Website marketing yang dibuat dapat diakses juga melalui website Desa Belimbing yang sudah ada, dan juga dapat diakses melalui kanal You Tube dan dapat ditonton oleh semua target pasar yaitu wisatawan yang ingin berkunjung ke desa Belimbing. Kondisi ini tentunya memberikan multiflier effect kepada masyarakat sekitar, seperti warung makan menjadi semakin laris, hasil petani, seperti buah-buahan semakin laku, dan tingkat kesejahteraan masyarakat secara umum juga meningkat.

Pengaruh Kualitas Pelayanan dan Persepsi Harga Terhadap Kepuasan dan Niat Berkunjung Kembali Pada The Sila’s Agrotourism Putu Laksmita Dewi Rahmayanti; I Wayan Suartina; Nyoman Surya Wijaya; Miko Andi Wardana; Komang Sumerta; Ni Nyoman Kerti Yasa
Journal of Innovation in Management, Accounting and Business Vol. 1 No. 2 (2022)
Publisher : Papanda Publisher

Covid-19 has had a major impact on the tourism sector. It is difficult for foreign tourists to enter Bali due to strict government regulations in an effort to prevent the spread of Covid-19. Therefore, Bali is currently very dependent on the visit of domestic tourists. The SILA'S Agrotourism is one of the tourist destinations in Bali that has been around for a long time, and has a potential tourist attraction and is able to attract tourist visits, especially domestic tourists. However, currently it is not optimally able to attract tourist visits, because many new tourist attractions have begun to emerge. This study aims to explain the effect of service quality on satisfaction and intention to revisit at The SILA'S Agrotourism. The type of research used is associative research, with sampling using non-probability techniques with purposive sampling method, on respondents who are tourist visitors to The SILA'S Agrotourism. Quantitative data analysis technique uses Structural Equation Model Partial Least Square (SEM-PLS) analysis with SmartPLS 3.0 software. The results of this study provide several conclusions that the overall hypothesis formulation has a significant effect, service quality has a positive and significant effect on satisfaction, service quality has a positive and significant effect on revisit intentions, and satisfaction has a positive and significant effect on revisit intentions.

Building A Comprehensive Customer Satisfaction Model In Retail Business: A Conceptual Approach Putu Laksmita Dewi Rahmayanti; I Wayan Suartina; Nyoman Surya Wijaya; Miko Andi Wardana; Komang Sumerta
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

The purpose of this study is to build a comprehensive model of customer satisfaction. This research is an exploratory research through literature review. The analysis of the existing literature leads to the formulation of eight (8) research hypotheses. The findings of this study indicate that customer satisfaction is determined by product quality, service quality, perceived price fairness, promotion, distribution, brand image, attitudes, and customer experience. This research integrates in one conceptual model various variables that affect customer satisfaction which were previously studied separately. The influence and interaction of all the variables studied can explain what variables determine customer satisfaction. The results of the research in the form of a new comprehensive conceptual model can also be used as a consideration for retail businesses in increasing customer satisfaction.

PERAN CITRA MEREK MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP BOOKING INTENTION PADA CHAIN HOTEL DI BALI Putu Laksmita Dewi Rahmayanti; I Wayan Suartina; I Komang Sumerta
Forum Manajemen Vol 20 No 1 (2022): Jurnal STIMI Vol. 20 No. 1 - 2022
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v20i1.456

The economy in Bali relies on tourism sector, but due to the Covid-19 outbreak, regional income in Bali decreased in 2020. The tourism accommodation sector is one sort of business involved in the affected tourism industry. Bali has a large number of hotels, particularly chain hotels such as Aston, Ibis, Harris, Fave, and Horizon Hotels. When compared to local hotels, the hotel chain has the strength of a strong brand because it is more well-known. However, hotel chains in Bali were also affected by the Covid-19 outbreak, as seen by the decreased occupancy rate. As a result, the researcher investigated the role of brand image in mediating the effect of social media marketing on chain hotel booking intentions in Bali. Data was gathered by having 70 domestic tourists fill out google form questionnaire. Purposive sampling was utilized as the sample technique. SMART-PLS 3.0 was used to analyze the data. The findings of this study show that social media marketing has a positive and significant effect on brand image, that social media marketing has a positive and significant effect on booking intention, that social media marketing has a positive and significant effect on booking intention, and that the brand image variable can mediate the influence of social media marketing on booking intention.

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