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CHRISTIAN PANGARIBUAN
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The Journal of Business and Entrepreneurship (JoB&E) Faculty of Business, Sampoerna University, L’Avenue Office, North Tower, Jalan Raya Pasar Minggu, Kav.16, Pancoran, Jakarta 12780, Indonesia
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INDONESIA
Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship)
Published by Universitas Sampoerna
ISSN : 23024119     EISSN : 26856255     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences
The Journal of Business and Entrepreneurship (JoB&E) is the official journal of the Faculty of Business, Sampoerna University, with a frequency of publishing two times per year, in May and November. JoB&E is a double blind peer-reviewed journal devoted to the publication of original papers. We invite authors to submit articles in the fields of, but not limited to, accounting, anthropology, digital marketing, economics, education management, finance, innovation, management studies, media and communication studies, political sciences and public policy, sociology, technology management, tourism.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 71 Documents
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THE MEDIATING ROLES OF SATISFACTION AND LOYALTY CARD PROGRAM ON THE RELATIONSHIP BETWEEN CUSTOMER PERCEIVED VALUE AND BRAND LOYALTY Rae Secioria
Journal of Business And Entrepreneurship Vol 7 No 2 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2019 Edition)
Publisher : APPS Publications

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Abstract

Loyalty card programs have been utilized by marketers to improve the consumers’ recurring buying behavior by increasing the company’s value proposition. It is essential to observe and examine the customers’ perceived value towards brand loyalty and customer profitability. Therefore, this research measured the relationship between customer’s perceived value towards satisfaction and loyalty card program and those mediating factors towards brand loyalty and profitability. The structural equation modelling technique (AMOS) was used to evaluate the research model, and the results revealed that loyalty card programs serve as the strongest factor that affects the relationship between customers’ perceived value and brand loyalty. Keywords: customer perceived value, satisfaction, loyalty card program, brand loyalty, customer profitability Program kartu loyalitas telah digunakan oleh pemasar untuk meningkatkan perilaku pembelian berulang konsumen dengan meningkatkan proposisi nilai perusahaan. Sangat penting untuk mengamati dan menguji nilai yang dirasakan pelanggan terhadap loyalitas merek dan profitabilitas pelanggan. Oleh karena itu, penelitian ini mengukur hubungan antara persepsi nilai pelanggan terhadap program kartu kepuasan dan loyalitas dan faktor-faktor penengah terhadap loyalitas dan profitabilitas merek. Teknik pemodelan persamaan struktural (AMOS) digunakan untuk mengevaluasi model penelitian, dan hasilnya mengungkapkan bahwa program kartu loyalitas berfungsi sebagai faktor terkuat yang mempengaruhi hubungan antara persepsi nilai pelanggan dan loyalitas merek. Kata Kunci: nilai yang dirasakan pelanggan, kepuasan, program kartu loyalitas, loyalitas merek, profitabilitas pelanggan
NATIONAL CULTURE AND PATERNALISTIC LEADERSHIP: INDONESIAN BUSINESS CONTEXT Ivan Destian Butar Butar
Journal of Business And Entrepreneurship Vol 6 No 2 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2018 Edition)
Publisher : APPS Publications

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Abstract

Examining the generalizability of leadership theories that are mainly developed in Western countries in different cultural contexts is an important inquiry in the cross-culture leadership field. A study of 198 subordinates in leading telecommunication and banking companies confirms the applicability of paternalistic leadership in Indonesian context. Result also finds that significant differences are not found among participating companies.
THE EFFECT OF ENVIRONMENTAL UNCERTAINTY, ENTREPRENEURIAL CHARACTERISTICS AND COMMITMENT OF THE GOVERNMENT ON BUSINESS COMPETENCY AND MICRO SMALL BUSINESS PERFORMANCE IN BALIKPAPAN CITY, INDONESIA I Gusti Putu Darya
Journal of Business And Entrepreneurship Vol 8 No 1 (2020): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2020 Edition)
Publisher : APPS Publications

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Abstract

This study is aimed to analyze the influence of environmental uncertainty, entrepreneurial characteristics and government commitment to business competence and the performance of small micro businesses in Balikpapan city. This study involves 34 villages, each of which was taken as a sample of 5 people per village of micro and small business operators, and as many as 136 responses were collected. Data processing used AMOS 6.0, and the result was that environmental uncertainty did not directly affect the performance of micro-small businesses but through business competence. Entrepreneurial characteristics did not affect business competence but competence influenced the performance of micro small businesses. Meanwhile, the government’s commitment directly or indirectly influenced through business competence on the performance of micro small businesses. It is recommended that micro-small entrepreneurs can always improve their competency through entrepreneurship skills training so they can face uncertainty.
EDITORIAL PREFACE (Volume 7, Issue 2, November 2019) Christian Haposan Pangaribuan
Journal of Business And Entrepreneurship Vol 7 No 2 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2019 Edition)
Publisher : APPS Publications

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Abstract

Journal of Business and Entrepreneurship, Volume 7, Issue 2, November 2019.
SELLING CIGARETTES: THE EFFECTS OF SEXINESS LEVEL AND ETHNICITY OF SALES PROMOTION GIRL AMONG SMOKERS AND NON-SMOKERS Hedi Fauzi; Muhammad Gunawan Alif
Journal of Business And Entrepreneurship Vol 7 No 1 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2019 Edition)
Publisher : APPS Publications

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Abstract

The aim of current study is to analyze the effects of cigarette sales promotion girl’s appearances as measured from sexiness level of uniform and ethnicity towards young smokers and non-smokers behavior and buying interest, which is represented through attitude towards the brand, and purchase intention. It was measured by nine different appearances of the cigarette sales promotion girl as the combination of sexiness level (casual, moderate, high) and ethnicity (Chinese descent, Native Indonesian and Western mix), and then it will be seen in influencing the attitude towards the model, attitude towards the brand, and purchase intention. As a quantitative research using experimental method between subjects designs, this study analyzes 507 subjects, divided into 278 young non-smokers and 229 young smokers. For non-smokers respondents, the sexiness level and ethnicity do affect the attitude toward the model but not the attitude towards the brand and purchase intention. Meanwhile, the result from the smoking respondents shows that the sexiness level and ethnicity do affect the attitude toward the model, attitude toward the brand and purchase intention. Moreover, young non-smokers give more positive response to the Western mix sales promotion girl wearing high level of sexy uniform, while young smokers give more positive response to the Native Indonesian and Western mix sales promotion girl wearing moderate level of sexy unform.
INITIAL PUBLIC OFFERING: NEW EVIDENCE FROM INDONESIA Bonnie Mindosa; Pananda Pasaribu
Journal of Business And Entrepreneurship Vol 8 No 1 (2020): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2020 Edition)
Publisher : APPS Publications

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Abstract

The authority of capital market in Indonesia has been trying to increase the participation of investors and the number of listed firms to boost the economic growth. Recently, the number of listed firms have increased significantly. However, there are firms that are unable to show good financial performance, in fact several firms entered financial distress and delisting from the market. This essay uses newly listed firms between 2012 and 2019. This essay shows that there exists underpricing in the short term (1-3 days) and underperformance in the long term (1-3 years) after going public. This essay recommends that investors should take advantage the underpricing, but they must be smart in selecting newly listed stocks as some may suffer from credit risk and poor corporate governance.
THE MEDIATING ROLE OF EMPLOYEE INNOVATION ON THE RELATIONSHIP BETWEEN ENTREPRENEURIAL LEADERSHIP AND ORGANIZATIONAL PERFORMANCE (A CONCEPTUAL PAPER) Jessen Christian Chandra; Medy Adam Setyohadi; Desman Hidayat
Journal of Business And Entrepreneurship Vol 7 No 2 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2019 Edition)
Publisher : APPS Publications

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Abstract

The purpose of this research is to find out the effect of entrepreneurial creativity on sustainable competitive advantage, and how business model innovation can help start-ups in Jabodetabek to achieve sustainable competitive advantage against its competitors. The method of analysis that is used in this research is Structural Equation Modeling (SEM). Data analysis is performed using AMOS Software. Collection of data in this research uses questionnaire that is aimed at respondents which are start-ups located in the Jakarta, Bogor, Depok, Tangerang, and Bekasi area (Jabodetabek). Keywords: sustainable competitive advantage, entrepreneurial creativity, business model innovation, structural equation modeling Organisasi atau perusahaan adalah sekelompok orang yang berkumpul untuk mencapai tujuan tertentu. Motivasi seringkali dapat membuat orang memiliki kinerja yang hebat di perusahaan mereka. Tujuan dari penelitian ini adalah untuk menganalisis dan untuk mengetahui apakah kepemimpinan kewirausahaan dan orientasi kewirausahaan dapat memengaruhi karyawan untuk membuat inovasi, sehingga mereka dapat memiliki kinerja yang lebih baik untuk organisasi mereka atau kepemimpinan kewirausahaan dan orientasi kewirausahaan dapat memengaruhi langsung kinerja organisasi tanpa dimediasi oleh inovasi karyawan dan akan dibandingkan dengan menggunakan metode campuran (mixed method) untuk mencari tahu mana yang lebih efisien dan lebih efektif. Kata Kunci: kepemimpinan kewirausahaan, orientasi kewirausahaan, inovasi karyawan, kinerja organisasi
EXPLORING THE FIVE-FACTOR PERSONALITY TRAITS ON THE USEFULNESS AND EASINESS PERCEPTIONS OF USING INSTAGRAM’S PAID PROMOTION Christian Haposan Pangaribuan; Ella Intan Aggraeni; Martinus Fieser Sitinjak
Journal of Business And Entrepreneurship Vol 6 No 2 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2018 Edition)
Publisher : APPS Publications

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Abstract

Instagram has become a popular tools to promote online businesses. Despite all that, not all online shop owners are aware of the purpose of the paid promotion on Instagram. Thus, the objective of this research is to find out the relationship between personality and technology acceptance to understand paid promotion on Instagram story using Big Five Factor Personality model (openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism), perceived usefulness, and perceived ease of use. This research used quantitative method, while the questionnaires were distributed to 211 respondents in Jakarta, Bogor, Depok, Tangerang and Bekasi. The result of this research found that extraversion is the most influential factor towards perceived usefulness of Instagram story paid promotion. Moreover, the openness to experience is the most influential variable towards perceived ease of use. Also, perceived ease of use influences perceived usefulness.
EDITORIAL PREFACE (Volume 8, Issue 1, May 2020) Christian Haposan Pangaribuan
Journal of Business And Entrepreneurship Vol 8 No 1 (2020): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2020 Edition)
Publisher : APPS Publications

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Abstract

Journal of Business and Entrepreneurship, Volume 8, Issue 1, May 2020.
ANALYZING THE EFFECTS OF PRODUCT QUALITY, PACKAGING, PROMOTIONAL OFFER, AVAILABILITY, AND VARIETY TOWARD BRAND LOYALTY OF “MIE SEDAAP” Christian Haposan Pangaribuan; Muhammad Yandi; Muhril Ardiansyah
Journal of Business And Entrepreneurship Vol 6 No 1 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2018 Edition)
Publisher : APPS Publications

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Abstract

This research was motivated by business rivalry in instant noodle segment in Indonesia. From time to time, the business in this sector is getting tight therefore the company needs to create a new marketing strategy in order to keep the market share steady if not higher. For the past several years, most of the market shares of instant noodle business in Indonesia is led by Indomie. The objective of this study is to see which factor would affect the brand loyalty of one of Indomie’s competitors, Mie Sedaap. The purpose of this study is to analyze whether or not product quality, packaging, promotional offer, availability, and variety affecting brand loyalty. The questionnaires were distributed online to 164 college students of Sampoerna University. The data were analyzed in the form of quantitative analysis using validity test, reliability test, multicollinearity test, multiple correlation test, multiple regression test F-test and t-test. The study found out that availability and variety significantly affect the dependent variable. Keywords: brand loyalty, product quality, packaging, promotional offer, availability, variety Penelitian ini dilatarbelakangi oleh persaingan bisnis di segmen mie instan di Indonesia. Dari waktu ke waktu, bisnis di sektor ini semakin ketat sehingga perusahaan perlu membuat strategi pemasaran baru agar pangsa pasar tetap stabil jika tidak lebih tinggi. Selama beberapa tahun terakhir, sebagian besar pangsa pasar bisnis mie instan di Indonesia dipimpin oleh Indomie. Tujuan dari penelitian ini adalah untuk melihat faktor mana yang akan mempengaruhi loyalitas merek dari salah satu pesaing Indomie, Mie Sedaap. Tujuan dari penelitian ini adalah untuk menganalisis apakah kualitas produk, kemasan, penawaran promosi, ketersediaan, dan variasi mempengaruhi loyalitas merek. Kuesioner dibagikan secara online kepada 164 mahasiswa Universitas Sampoerna. Data dianalisis dalam bentuk kuantitatif menggunakan uji validitas, uji reliabilitas, uji multikolinieritas, uji korelasi ganda, uji regresi berganda F-test dan uji-t. Studi ini menemukan bahwa ketersediaan dan variasi secara signifikan mempengaruhi variabel dependen. Kata Kunci: loyalitas merek, kualitas produk, pengemasan, penawaran promosi, ketersediaan, variasi

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