Target : Jurnal Manajemen Bisnis
Jurnal ‘’TARGET’’ bertujuan menyebarluaskan hasil riset dibidang manajemen dan bisnis kepada para akademisi, praktisi, mahasiswa di lingkungan Universitas Bumigora serta berbagai pihak yang ingin berkontribusi dalam penelitian ilmiah. Fokus penelitian pada Manajemen Pemasaran (Marketing Management), Manajemen Keuangan & Perbankan (Financial And Banking Management), Manajemen Sumber Daya Manusia (Human Resource Management), Manajemen Operasi & SIM (Operational Management & Management Information System) dan Kewirausahaan (Entrepreneurship).
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<![CDATA[Strategi Penyaluran Pembiayaan Sektor Konstruksi di Bank NTB Syariah ]]>
<![CDATA[Siti Hudaniyah]]>;
<![CDATA[Musawar Musawar]]>;
<![CDATA[Zainuddin Mansyur]]>
<![CDATA[ Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Bumigora ]]>
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DOI: 10.30812/target.v5i1.2738
<![CDATA[In channeling financing to the construction sector at Bank NTB Syariah there are challenges and risks faced in its implementation, including because the project being financed cannot be completed on time, there are delays in payment or the project is not paid, construction activities are delayed due to the transmission rate of the Covid-19 virus . This study aims to determine the strategy of Bank NTB Syariah in channeling financing to the construction sector in dealing with existing challenges and risks. This study uses a qualitative descriptive research method which aims to explain the strategy of Bank NTB Syariah in increasing financing growth in the construction sector with challenges and risks. The sampling technique used in this study was snowball sampling, namely key informants would appoint people who knew the problem to be studied, the data collection technique used by researchers was to conduct in-depth interviews with all informants which were then documented in the form of sound recordings, personal notes, photos, and videos, the results of interviews with informants were then analyzed and explained. The results of the study explain that in implementing the distribution of financing to the construction sector at Bank NTB Syariah it is given to construction business actors/contractors who have project contracts whose funds are sourced from the government/private budget with the aim of infrastructure development projects, financing using musyarakah contracts, Bank NTB strategy Sharia in channeling construction sector financing by conducting in-depth analysis with several stages of the process, as well as mitigating risks in dealing with existing challenges and risks.]]>
<![CDATA[Meningkatkan Kemudahan Pembelajaran Digital Marketing Menggunakan Mobile Learning di SMAN 2 Aikmel ]]>
<![CDATA[Widia Febriana]]>;
<![CDATA[Rini Anggriani]]>;
<![CDATA[I Nyoman Yoga Sumadewa]]>;
<![CDATA[Melati Rosanensi]]>
<![CDATA[ Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Bumigora ]]>
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DOI: 10.30812/target.v5i1.2759
<![CDATA[Technological developments are currently growing rapidly. The rapid development of technology affects the progress of a business marketing process. One of the technological developments in the marketing process is digital marketing. Digital marketing is an attempt to promote a product using internet media with the aim of winning the competition to attract consumers and potential customers efficiently. There are many ways that must be learned to carry out digital marketing so that digital marketing can be carried out efficiently and does not harm a business owner who will carry out digital marketing. Little knowledge of digital marketing in general and little material and android applications that discuss digital marketing that can be accessed online or offline is one of the reasons for the lack of understanding of someone who will develop a learning process at SMAN 2 Aikmel. Researchers made an article with the title "improving the ease of learning digital marketing using mobile learning at SMAN 2 Aikmel with the aim that it can be used to study digital marketing materials and increase understanding of digital marketing learning in schools using mobile learning. The method used to make this article is the Gamma Feedback Learning Model (GFLM) method with the Computer Assisted Instruction (CAI) model stored in the Learning Management System (LMS). Based on the test results, it can be concluded that this research can help improve students' understanding according to the aspects that have been measured in this study.]]>
<![CDATA[Pengaruh Pelatihan, Kepuasan Kerja dan Kompetensi terhadap Kinerja Karyawan Usaha Kecil Menengah ]]>
<![CDATA[Dorris Yadewani]]>
<![CDATA[ Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Bumigora ]]>
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DOI: 10.30812/target.v5i1.2779
<![CDATA[The research conducted on small and medium enterprises Tahu ATB in Padang, aims to analyze the effect of training on employee performance, analyze the effect of job satisfaction on employee performance and analyze the effect of competence on employee performance. The population of this study were all employees, namely as many as 10 people, the sampling technique was using a census technique. Data analysis techniques using multiple regression and hypothesis testing using SPSS 26. The results of this study are training has a significant effect on employee performance, competence has a significant effect on employee performance and job satisfaction has a significant effect on employee performance.]]>
<![CDATA[Pengaruh Pemanfaatan Hybrid Learning terhadap Motivasi dan Prestasi Belajar Mahasiswa di Masa Post Pandemi ]]>
<![CDATA[Reni Wijaya]]>;
<![CDATA[Dorris Yadewani]]>;
<![CDATA[Patria Nagara]]>
<![CDATA[ Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Bumigora ]]>
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DOI: 10.30812/target.v5i1.2872
<![CDATA[Teaching and learning activities in statistics courses are classified as low, this is known from the results of exams held by many students who get low marks. This study aims to determine the effect of using hybrid learning on student motivation and achievement during the post-pandemic period at STMIK Jaya Nusa. This research is quantitative with the census method. The population is students who take statistics courses as many as 70 people. The results of the study show that (1) there is a positive influence between the use of hybrid learning and student learning motivation in the post-pandemic period. (2) There is no positive effect between the use of hybrid learning and student achievement in the post-pandemic period.]]>
<![CDATA[Potret Pengelolaan Berkelanjutan Taman Wisata Alam Gunung Tunak Kabupaten Lombok Tengah ]]>
<![CDATA[Aryan Agus Pratama]]>;
<![CDATA[Restu Alpiansah]]>;
<![CDATA[Ika Yuliana]]>;
<![CDATA[Agus Hermanto]]>
<![CDATA[ Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Bumigora ]]>
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DOI: 10.30812/target.v5i1.2881
<![CDATA[Gunung Tunak Natural Tourism Park (TWA Gunung Tunak) is a conservation area developed as a tourist area with the concept of community-based eco-tourism. Including as a buffer destination for the sustainability of the Mandalika special economic zone (KEK Mandalika) so that it must have good and sustainable management. This study aims to explore and assess the sustainability of the management of TWA Gunung Tunak since it was first opened as a tourist destination until now. This study uses a qualitative approach with content analysis. Data obtained through observation, in-depth interviews and document study. The findings of this study are divided into two categories, namely the strongest potential and participatory management. The potential of TWA Gunung Tunak has been managed with an integrated collaborative approach through the local community's Tunak Besopok forum. Management of diversity of flora and fauna is preserved with a strong socio-cultural culture of the community. Participatory management involving elements of the local community supports the sustainable management of TWA Gunung Tunak.]]>
<![CDATA[Penguatan Daya Saing Komoditas Kelapa Sulawesi Utara dalam Pasar Asia Pasifik melalui Unit Bisnis Strategis Pengeloaan Kelapa Terpadu Skala Industri Pedesaan ]]>
<![CDATA[Jimmy Reagen Robot]]>;
<![CDATA[Nancy Tuturoong]]>
<![CDATA[ Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Bumigora ]]>
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DOI: 10.30812/target.v5i1.2886
<![CDATA[This study is a strategic analysis of the current condition of empowering the coconut industry in North Sulawesi which is reflected in the performance of national exports. The hypothesis that has been developed refers to the comparative strength of the competitiveness of countries in the Southeast Asian region in facing the Asia Pacific free trade era as a turbolence effect of world free trade openness which has caused international market competition to become increasingly extreme due to the rapid advancement of information technology. Vibration of the rural economy has significance for the resilience of a country's national economy. On the other hand, open access to world information that has reached rural areas is not fragmented by the touch of technological advances in the coconut processing industry in rural areas and is still trapped by its traditional stigma. The analysis of this paper elaborates on the implementation of value engineering innovations in downstream integrated coconut processing on a rural industrial scale as a breakthrough in efforts to accelerate the distribution of skills and welfare of rural farming communities in improving the final quality of downstreaming people's coconut products, as a contribution to bridging the reality of inequality in economic empowerment and applied technology in rural North Sulawesi.]]>
<![CDATA[Sistem Pengendalian Manajemen sebagai Kunci Peningkatan Kinerja pada Perusahaan Penyedia Layanan Internet PT. Benknet ]]>
<![CDATA[L. Jatmiko Jati]]>;
<![CDATA[M. Najmul Fadli]]>;
<![CDATA[Helna Wardhana]]>;
<![CDATA[Irwan Cahyadi]]>
<![CDATA[ Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Bumigora ]]>
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DOI: 10.30812/target.v5i1.2888
<![CDATA[PT. Benknet is a company that focuses on providing internet services in the village of O'o, Dompu District, Dompu Regency. As of 2018 until now, PT. Benknet controls several areas to provide internet services, including the areas of Dompu District, Hu'u District, Pajo District, Pekat District to include the Bima Regency area to be precise in Woha District, Sila Village and its surroundings. The phenomenon that occurs in this study is the success of PT. Benknet to aggressively expand its services so as to be able to provide internet services in a wide area for 6 years. The qualitative approach is the approach used in this study which is intended to describe reality or know from events that are used as research objects which then make it easier to obtain objective data. The results of this study indicate the management of PT. Benknet performs structured management control in both formal control systems and informal control systems so that all management functions run effectively and efficiently. PT management Benknet is fully aware of the importance of implementing a Management Control System in the company to ensure the company's performance is in accordance with management's plans and expectations. In addition, it turns out that the management of PT. Benknet understands how to apply a good and correct Management Control System so that PT. Benknet was able to achieve success and still survive as one of the largest internet service providers for 6 years.]]>
<![CDATA[Pengaruh Perceived Organizational Support (POS) dan Work Stress terhadap munculnya Perilaku Kontraproduktif dalam Perspektif Ekonomi Islam (Studi pada Karyawan PT. Gula Putih Mataram di Lampung Tengah) ]]>
<![CDATA[Salsabiila Nur Aziizah]]>;
<![CDATA[Ahmad Zuliansyah]]>;
<![CDATA[Weny Rosilawati]]>
<![CDATA[ Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Bumigora ]]>
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DOI: 10.30812/target.v5i1.2907
<![CDATA[The current business competition makes companies have to carry out a mature strategic plan. Mataram White Sugar Company is a company engaged in trade manufacturing. As for the background of this research, based on pre-research that has been done, it turns out that a number of employees experience work stress, this can be caused by the absence of bonuses given, or jobs that do not match their expertise. so that it shows the existence of deviant behavior carried out by employees in the company with various types such as: going home early and damaging the existing facilities at the company, leaving late, and working unprofessionally. The research method used in this study is a quantitative method. The population used in this research is all employees of PT. Mataram White Sugar, Central Lampung. The sample used in this research is the permanent employees of PT. Mataram White Sugar. The types of data used in this research are primary data and secondary data. Where the primary data obtained through distributing questionnaires. The questionnaire was distributed to employees via gform to 92 respondents using random sampling technique. The research results of perceived organizational support have no effect on counterproductive behavior and work stress has an effect on counterproductive behavior. In an Islamic economic perspective, it emphasizes that we as Muslims must always appreciate the contributions made by others. In addition, in Islam it has provided trials that the people themselves cannot possibly overcome, so that Islam prohibits people from despairing in carrying out activities and in Islam it is also forbidden to carry out behavior that can inhibit or harm other people.]]>
<![CDATA[Bibliometric Analysis of Green Marketing in Asia (2000 - 2020) ]]>
<![CDATA[Muhammad Mujahid Dakwah]]>;
<![CDATA[Abdurrahman Abdurrahman]]>
<![CDATA[ Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Bumigora ]]>
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DOI: 10.30812/target.v5i1.2978
<![CDATA[Green Marketing (GM) concepts provide suitable solutions for balancing efficiency and environmental concerns. The objective of this paper is to provide an extensive bibliometric literature review on ‘green marketing’ as a term and concept. Articles were located through scopusr database over a period of 20 years (2000 - 2020). The population in question is 1,104 scientific publication titles (9 November 2020). Mendeley software was used to manage and resume the references. We have reviewed this database and attempted to classify articles using VOSviewer software. fourteen clusters were reviewed; the words most frequently occurring in each group were ‘green consumer behavior’, ‘green awareness, 'evnironmental sustainability', 'greenwash' and ‘corporate social responsibility’. This cluster represents the research streams of green marketing.]]>
<![CDATA[The Role of Product Innovation and Market Orientation in Achieving Competitive Advantage in Cashew Guava UMKM in Central Buton Regency ]]>
<![CDATA[Andry Stepahnie Titing]]>;
<![CDATA[Muhamad Stiadi]]>;
<![CDATA[Elin Meiliasasmita. R]]>
<![CDATA[ Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Bumigora ]]>
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DOI: 10.30812/target.v5i1.2991
<![CDATA[This study aims to determine: (1) The Role of Product Innovation in achieving Competitive Advantage in Cashew MSMEs in Central Buton Regency. (2) The role of Market Orientation in achieving Competitive Advantage in Cashew MSMEs in Central Buton Regency. This research uses an approach with Quantitative methods, Data collection in this study used Literature Study and Questionnaire Distribution. The population of this study were all cashew MSME business actors in Central Buton Regency. While the sample of this study amounted to 48 people. Testing this research instrument using the Validity Test and Reliability Test with SPSS 25.0. The data analysis technique used in this study is the measurement model test (outer model) and structural model testing (inner model) with Smart PLS 3.0. Based on the results of the study, it is known that there is a positive and significant influence between the Product Innovation variable on Competitive Advantage as indicated by the t-statistic value of 2.180 with a P-Value of 0.030 and the Market Orientation variable also has a positive and significant effect on Competitive Advantage as indicated by the t-statistic value of 5.143 with a P-Value of 0.000.]]>
