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Fathurrohman Husen
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Institut Agama Islam Negeri Surakarta, Indonesia Jln. Pandawa No. 1, Pucangan, Kartasura, Central Java, Indonesia, 57168
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Kota surakarta,
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INDONESIA
Academic Journal of Da'wa and Communication
Published by Institut Agama Islam Negeri Surakarta
ISSN : 27221431     EISSN : 27221431     DOI : https://doi.org/10.22515
Core Subject : Religion, Humanities, Art, Social,
Religion Arts Humanities Social Sciences
Academic Journal of Da wa and Communication is a scientific publication that efforts to facilitate academic articles and scholarly writings of a number studies in empirical research in the field of Da wa and Communication. Academic Journal of Da wa and Communication is open to academics, students, researchers, and practitioners who are interested in contributing their thoughts, especially in the field of Da wa and Communication. The main focus of Academic Journal of Da wa and Communication journal is on the exploration of dynamics propagation in Islamic proselytizing, studies of communication science, and the development of contemporary media in theoretical realm as well as practical one, especially the scope of local, national, and global.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 29 Documents
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RESEPSI KOMODIFIKASI HALAL PADA IKLAN JILBAB ZOYA Lestari, Juri; Adnani, Kamila
Academic Journal of Da'wa and Communication Vol 1, No 1 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v1i1.2399

Abstract

Giving halal certification for many products is a guarantee that products is safe for consumption by a Muslim people. But media tend to using religion value to get a big commodity that profitable for company, or change the using value of religion to economic value. This research is a study about audience of television advertisement with the reception approach. This research is for knowing how are the Solo Hijabers community members meaning to Zoya Hijab advertisement. This research is using a qualitative method. Data analysis that using is Reception by Stuart Hall (encoding-decoding) with using three kind of analysis, dominant hegemonic position, negotiated position, and oppositional position. The result that researcher get is just showing two types, that is hegemonic dominant and negotiation. While the opposite position not happen to Hijabers Solo Community. In this research also found interesting something, although informant nothing have an attitude, meaning, and act the same way. They are still agree of hijab Zoya distribution in the market. Even they want to buy or using that hijab. Without they realize, they agree halal value to the Zoya hijab advertisement is a form of commodification.
MEDIA RELATIONS DINAS KOMUNIKASI DAN INFORMATIKA (DISKOMINFO) KABUPATEN KARANGANYAR DALAM SOSIALISASI PROGRAM PEMERINTAH Rohmana, Nur Laili Puspa; Pratiwi, Rhesa Zuhriya Briyan
Academic Journal of Da'wa and Communication Vol 1, No 1 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v1i1.2400

Abstract

The importance of media relations conducted by a number of PRs in Government Agencies has implications for government policies in accordance with the information needs of the community. One of them is at the Office of Communication and Information (Diskominfo) Karanganyar Regency related to the issue of government program socialization. This study aims to describe the media relations strategy used by the Karanganyar Regency Office of Communication and Information in the socialization of government programs. The type of research used is descriptive qualitative. Data collection techniques using observation, interviews, and documentation. The results of the study, Diskominfo Karanganyar Regency uses media relations strategies by managing relations, developing strategies, and developing networks with the media to optimize each role of each section in Diskominfo for the benefit of the socialization of government programs for the community.
CYBER PUBLIC RELATIONS DISKOMINFO KABUPATEN KLATEN DALAM OPTIMALISASI LAYANAN INFORMASI PUBLIK Hastuti, Dewi Ayu Sri; Susilowati, Eny
Academic Journal of Da'wa and Communication Vol 1, No 1 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v1i1.2401

Abstract

This study aims to describe the Klaten Diskominfo PR PR cyber strategy in optimizing public information services. The background of the research is the management of public information services primarily through the website of the Klaten Regency government which has not been optimal. The method used in this research is a descriptive qualitative method. The results of this study can be concluded that in optimizing the public information service owned by Diskominfo, Klaten Regency has practised a cyber PR strategy that combines 4 things as a whole, namely Strategic (has a communication design plan that is not done haphazardly. Next is Integrated (using the internet and its facilities as a means publication, this has been realized with the official website of klatenkab.go.id which is integrated with other websites underneath), Targeted (has and can reach specific target audiences, namely the Klaten community, government officials and millennial generation to generation Z), and Measurable (It has measurable results, in this case, it has clear measurement data such as the number of visits, followers (in social media), and web traffic. With the existing cyber PR strategy, it can optimize public information services managed by Klaten Diskominfo.
TOLERANSI DAN KERUKUNAN ANTARUMAT BERAGAMA (POLA KOMUNIKASI TOKOH AGAMA DESA ANGGRASMANIS, JENAWI, KARANGANYAR) Setiawan, Noval; Sarbini, Sarbini
Academic Journal of Da'wa and Communication Vol 1, No 1 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v1i1.2411

Abstract

The people who live in Anggrasmanis village, consist of various kinds of religions. There are Islam, Christian, and Hinduism. The tolerance between religious communities in Anggrasmanis village was maintained even though it was often tinged with tension and suspicion. This encourages religious figure to build communication. This study aims to describe how the pattern of communication inter-religious figures in Anggrasmanis village, so attitude of tolerance is born. The type of research used  is a qualitative description method with qualitative approach. Data collection techniques using observation, interviews, and documentation. Researchers’ finding communication patterns of religious figures in Anggrasmanis village are linear communication patterns and circular communication patterns that occur in direct conversation between religious figures and direct feedback. The role of religious figures to building tolerance at Anggrasmanis village is by participating in activities at the village such as religious holidays.
JURNALISME ERA BARU (KONVERGENSI MEDIA RADAR JOGJA DALAM MENGHADAPI PERSAINGAN MEDIA) Wahyuningsih, Titik; Zulhazmi, Abraham Zakky
Academic Journal of Da'wa and Communication Vol 1, No 1 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v1i1.2412

Abstract

Freedom of the press after the 1998 reform had an impact on increasing the number of mass media in Indonesia. Coupled with the presence of the internet as new media, making media competition increasingly complex. Faced with this phenomenon a number of media began to try to unite information technology, communication and content which is referred to as media convergence. This research is a qualitative research. Research data collection is done by observation, interview and documentation. This research concludes that Radar Jogja implements the concept of continuum convergence. Radar Jogja has carried out four stages of continuum convergence namely cross promotion, cloning, coopetition, and content sharing. While the form of Radar Jogja's media convergence implementation in the face of media competition, is identified as follows (1) optimization of new media, Radar Jogja has succeeded in becoming a technology-literate media as evidenced by its activity on various media platforms. (2) The issue selection strategy, Radar Jogja is able to raise national issues which are then localized according to the conditions on the field. (3) bandling advertising, a strategy to get clients by providing a variety of advertising service choices. (4) coordination, build a solid team and work together to increase loyalty to the company.
INSTAGRAM, PANDEMI DAN PERAN INFLUENCER (Analisis Wacana Kritis pada Postingan Akun Instagram @najwashihab dan @jrxsid) Zuhri, Achmad
Academic Journal of Da'wa and Communication Vol 1, No 2 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v1i2.2722

Abstract

The spread of information relates to Covid-19 on social media increasingly widespread causes the government to use persuasive communication patterns. However, the communication strategies carried out by the government through influencers do not fully receive support. The Instagram accounts of @najwashihab and @jrxsid are interesting to study because they have such a wide influence on the way the public views this pandemic. The construction of discourse developed by their Instagram content was analyzed. This study used critical discourse analysis method of text and documentation as well as content display analysis. It is found that these accounts have a variety of views in understanding the covid-19 phenomenon. Through textual analysis, social cognition, and social concepts initiated by Teun Van Dijk, these accounts incorporate the cognitive abilities in their posts. The @najwashihab account is much more acceptable than @jrxsid because its argument is in line with the narrative developed by the government. The language style used by @jrxsid shows a critical attitude towards policies that are pro to WHO. However, @jrxsidreceives more provocative comments from the followers than the @najwashihab account. In the same way, these accounts have similarities in their concern for the people affected by Covid-19. Both accounts have creativity in displaying content with an attractive visual style and have social responsibility.
ANALISA WORD OF MOUTH DAN TRUTH TERHADAP MINAT HAJI KHUSUS (Studi di Dewangga Lil Hajj Wal Umrah Surakarta) Salma, Nury; Yuliar, Ade
Academic Journal of Da'wa and Communication Vol 1, No 2 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v1i2.2723

Abstract

This study aims to analyze the effect of word of mouth and trust towards the interest of pilgrims to register exclusive Hajj in Dewangga Lil Hajj Wal Umrah Surakarta. The dependent variable in this study is the interest of pilgrims registering exclusive hajj. Meanwhile, the independent variables are word of mouth and service trust. The population in this study included all pilgrims who have registered a special Hajj package. The sample was selected using the accidental sampling method and obtained 30 respondents. This study was a quantitative study using multiple linear regressions as an analysis technique. The results show that word of mouth has no significant effect on the interest of pilgrims registering exclusive hajj. Furthermore, the truth has a significant effect on the readability of pilgrims registering exclusive hajj.
ANALISIS FRAMING BERITA POLITIK MENJELANG PILKADA KLATEN TAHUN 2020 PADA SOLOPOS.COM Hasan, Ibrahim; Fathan, Fathan
Academic Journal of Da'wa and Communication Vol 1, No 2 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v1i2.2726

Abstract

Solopos.com as part of the local digital media development for Solopos should be a big information contributor to the public regarding issue activities and political developments of the elite. One year ahead of the 2020 regional election in Klaten, Solopos.com reported the phenomenon of politicizing the agenda of activities in Klaten Regency Government by government officials. For this reason, this study aims to examine how the Solopos.com framing in informing news about politics ahead of the Pilkada in Klaten Regency. The approach in this study was literary qualitative, with the framing analysis of Zhongdang Pan and Gerald M. Kosicki. This analysis shows the construction of the reality of the Solopos.com news framing by promoting the power monitoring function. Solopos.com directed readers that there was a politicization of the agenda of activities in Klaten Regency Government. The ideology of Solopos.com siding with the community over the function of media as social control. Through framing, the objectivity of Solopos.com news was built firmly and shown by reality. Solopos.com media politics in this phenomenon was seen as not neutral because of the lack of balance in the quantity of coverage of the PDIP Political Party with other Political Parties, one of which could be seen through political persuasion over the news of the politicization of the agenda of Klaten Regency Government activities by a pro-incumbent official, Sri Mulyani, who has a PDIP background.
METODE DAKWAH PENCERAMAH DI KOMUNITAS “YUK NGAJI” SOLO Aula, Latif Ghufron; Abas, Zainul
Academic Journal of Da'wa and Communication Vol 1, No 2 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v1i2.2729

Abstract

The existence of technological developments, in the end, makes all information easily accessible. Likewise with the youth lifestyle, one of which is in the city of Surakarta, whether it refers to the proper use of technology according to the times, or vice versa, falling into a wrong path. This is a challenge for the “Yuk Ngaji” community to direct youth towards positive and beneficial things. This study aims to describe the da’wah method by preachers in the “Yuk Ngaji” Community to encourage youth hijrah in Surakarta. The method used in this study was a qualitative descriptive method by describing phenomena in the field through data collection and Instagram social media. The data collection technique was carried out through observations, interviews, and documentation. This study found that the da’wah method by preachers in "Yuk Ngaji" Community to encourage youth hijrah in Surakarta was by using bill hikmah and mauidhah hasanah. The da'wah method carried out by the preachers using the bil hikmah method was carried out by identifying the conditions of the da'wah target, making the study interesting and making comfortable for youth congregations to follow. Furthermore, the mauidhah hasanah da’wah method was carried out through preachers who deliver the material subtly so that it can move the hearts of the youth to be able to practice it in everyday life.
PENGARUH PROGRAM UNDIAN BERHADIAH UMRAH DAN CITRA MEREK TERHADAP MINAT BELI DI ASSALAAM HYPERMARKET KARTASURA Tri Aryanto, Ardi Wahyu; Raqib, Muhammad
Academic Journal of Da'wa and Communication Vol 1, No 2 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v1i2.2747

Abstract

This study aims to analyze the effect of the Umrah prize lottery program and brand image toward buying interest in Assalaam Hypermarket Kartasura. The dependent variable in this study is buying interest. Meanwhile, the independent variables are the Umrah prize lottery and brand image. The population in this study included the entire population of the Kartasura sub-district as many as 109,549. The sample was selected by using the accidental sampling method and the Slovin formula with an error rate of 10% and obtained 100 respondents. This study was a quantitative study using multiple linear regression as an analysis technique. The results show that the Umrah prize lottery affects buying interest. Furthermore, brand image affects buying interest. And finally, the Umrah prize lottery and brand image affect buying interest.

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