cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mohammad Sofyan
Contact Email
cvodis01@gmail.com
Phone
+6281284086365
Journal Mail Official
cvodis01@gmail.com
Editorial Address
Sambirembe RT 02/01 Karangrejo Magetan Jawa timur
Location
Unknown,
Unknown
INDONESIA
International Journal of Economics, Management, Business, and Social Science
Published by CV ODIS
ISSN : -     EISSN : 27745376     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
International Journal of Economics, Management, Business, and Social Science (IJEMBIS) is a research journal in the discipline of economics, management, business and social science which is expected to contribute to a new or state-of-the-art for academic development or real-world applications, or both. This journal encompasses original research articles, including: Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Management Financial Management Marketing Management Human Resource Management Strategic Management Operations Management Change Management Management Information Systems Management Education Management of Sharia Tourism Management Organizational Behavior Corporate Governance Industrial Relations Business Entrepreneurship Knowledge and People Management Performance Management Innovation Business Risk Social Science Sociology Political science History Law in society
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 199 Documents
 1   2   3   4   5 
The Influence of Financial Literacy, Locus of Control, Income, and Education Level on Retirement Planning of Elementary School’s Teachers with Civil Servant Status in the City of Surabaya Sahrin Fifit Dwi Saputri
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Retirement fund planning is an important thing of employee life including for individuals who work in the government environment considering that until now the structure of civil servants especially teachers is dominated by the age of 40 and above. The main objective of this current study is to examine the factors that influence individual behavior in perencanaan dana pensiun behavior. The four factors had been considered to these research are financial literacy, locus of control, income and education level. A total of 98 respondents who are primary school teachers with civil servant status in Surabaya have participated on this study. Online questionnaires are used to collect data that have been tested for validity and reliability first. All data in this study are analyzed using SPSS. Overall, the results of this research revealed that financial literacy and locus of control were supported however intriguing findings for income and education level were not supported.
MARKET SEGMENTATION ANALYSIS OF ALMOND CRISPY PRODUCTS IN UD PAWON KUE Viyo Tri Taraoktavia; Tias Indarwati
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MSME competition in the era of globalization is getting tougher. One of them is UD Pawon Kue. Market segmentation is needed to sustain and increase business. This study aims to analyze the market segmentation of crispy almond products at UD Pawon Kue. The study used 200 samples with purposive sampling technique. Data was collected using an online questionnaire. The analysis technique used is cluster analysis with the SPSS program. Based on the research, found three clusters of consumers. The first cluster is called quality-hunting consumers, the second cluster is called uncommitted consumers and the third cluster is loyal customers.
Analysis of Factors Affecting Consumer Intention to Buy Honda Genio Motorcycles Adita Primadana Sugandha; Catresia Martha Bella; Tias Indarwati
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine what factors influence consumer intentions to buy Honda Genio motorcycles. The author uses various sources, both research journals and from various books. In this study using an explanatory research design, this design is also called an exploratory design. The conclusion of this study is that consumers' purchase intentions are influenced by two main factors, namely product quality and brand image. Product quality is a consideration for consumers in making purchases because if consumers feel that they are suitable for Honda Genio and the product can meet their needs, then consumers make the decision to buy Honda Genio. Meanwhile, brand image is related to attitudes in the form of beliefs and preferences for a brand. Consumers who have a positive image of a brand are more likely to make a purchase.
The Effect Brand Love And Brand Personality On Brand Loyalty: Study On Member Fans Club Football Manchester United In Indonesia Muhamad Suhaemi
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of brand love and brand personality on brand loyalty (Study on Members of the Manchester United Football Club Fans in Indonesia). This study used an initial sample of 120 respondents with a purposive sampling technique and the normality test was carried out with 80 outliers. Then performed an analysis of the data obtained in the form of quantitative data analysis and data collection methods in the form of a questionnaire. Quantitative analysis includes validity and reliability tests, classical assumption tests, analysis and multiple regression. The results show that partially conclude that brand love has a significant effect on brand loyalty, brand personality has a significant effect on brand loyalty, and the results show that the influence of brand personality is greater than brand love. The results showed that simultaneously brand love and brand personality have a significance level of 0.000 < 0.05, so simultaneously it states that brand love and brand personality have a significant influence on brand loyalty
The Effect of Store Atmosphere (Store Mobile) and Location on Consumer Buying Interest In Building Store Sumber Intan In – Pulo Ampel District Yoga Adiyanto
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Store Atmosphere (Store Atmosphere), Location on Consumer Buying Interest at the Sumber Intan Building Store in Pulo Ampel District. The research was conducted using a survey method, the sample used was 100 respondents using accidental sampling. The study was conducted at the Sumber Intan Store from April 23 to July 17, 2019. Data were collected using a questionnaire and analyzed using SPSS version 24. Based on the results of the study, it can be concluded that: 1) there is a significant effect between Store Atmosphere and Interests Consumer Buying, 2) there is a significant influence between Location and Consumer Buying Interest, and 3) there is a significant influence between Store Atmosphere (Store Atmosphere) and Location on Consumer Buying Interest.
COVID-19 PANDEMIC AND DYNAMICS OF HOTEL OWN DEMAND AND SUPPLY IN BALI Daniel Manek
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The pandemic has paralyzed global tourism. In Bali, the impact of the pandemic on the tourism industry is enormous. Almost all hotels have stopped operating, even if there is an open one, it is also the one that opens itself to quarantine people with COVID. This article examines the condition of hotels in Bali, the demand and supply of rooms to survive during the covid-19 pandemic. This study uses a descriptive qualitative approach by using interviews and literature studies on books, scientific journals, and online news. This research focuses on The Apurva Kempinski for reasons of star level representation and customer type. The results showed that the impact of the pandemic resulted in almost empty hotel occupancy. The strategy is almost the same, namely by laying off employees permanently and temporarily, limiting the use of hotel facilities, spending efficiency, and refusing to refund bookings by changing the visit schedule.
Examine The Behavior Of Private Universities Lecturer In Respecting Kampus Merdeka Policies Using Theory Of Planned Behavioral Approach Purboyo; Rizka Zulfikar; Lamsah; Syahrani; Aida Vitria
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 3 (2021): September
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the behavior of PTS lecturers in responding to the Merdeka Learning - Merdeka Campus policy using Theory Of Planned Behavioral (TPB). In this study, TPB was adopted to explain the behavior of private university lecturers in responding to the independent campus policy. The variables used in this study are perceptions, attitudes, subjective norms, interests, and behavior. The population was PTS lecturers with a total sample of 251 people and came from 21 private universities in Banjarmasin municipality with the sampling technique using purposive sampling. The data analysis techniques are quantitative descriptive and structural equation models. The results of this study include (1) the variable perception, attitude, subjective norms and interests, the percentage of high category responses > the number of percentage responses in the low category which means that the research sample gives more positive responses to the variables of perception, attitude, subjective norms, and interest, (2) As for the behavior variable, the percentage of responses in the high category < the number of the percentage of responses in the low category, which means that the research sample gave fewer positive responses to the variable behavior of lecturers in responding to the policy of the Independent Campus, (3) The structural equation model was in accordance Goodness Of Fit Index standards and can explain the use of the theory of Planned Of Behavioral in describing the relationship between perceptions of attitudes, subjective norms, interests, and behavior of lecturers in responding to the policy of Merdeka Belajar - Kampus Merdeka.
Work Engagement and Leadership Impact on The Performance of Millennial Employees Firdaus; Purboyo
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 3 (2021): September
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to test work engagement and leadership have a significant positive effect both partially and simultaneously on the performance of workers from the millennial generation. The study was held at PT. Decorindo Inti Alam Wood. The sample involved totaled 71 millennial workers, with a predetermined sample criteria technique, namely, workers born from 1980 to 1995. This calculation indicates that in 2021, the millennial generation will be in the age range of 26 to 41 years. This study is an explanation, with a quantitative approach. The survey method used an online questionnaire and measured a Likert scale. The SPSS version 23 research tool is used to perform validity and reliability checks, as well as traditional inference tests, previous to looking at multiple linear regression, hypothesis testing, and coefficient of determination. The results of the online questionnaire are 71 millennial workers, consisting of 54 males dominating the work with a percentage of 76% while millennial female workers amounted to 17 people with a percentage of 23.9%. Male millennial workers outnumber female millennial workers because the job is sometimes strenuous and involves physical strength. The findings show that all hypotheses have been proved, namely, that employee engagement and leadership have a significant positive effect on PT. Decorindo Inti Alam Wood's results, both partially and simultaneously. The effective contribution of the influence of work engagement and leadership on the performance of employees of PT. Decorindo Inti Alam Wood amounted to 45.6% while 54.4% was influenced by other variables outside of the research.
Digital Wallet Promotion Strategy Towards Customer Loyalty During Pandemic Covid'19 Defin Shahrial Putra; Zakky Zamrudy; Abdul Kadir
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 3 (2021): September
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the digital wallet promotion strategy for customer loyalty during the COVID-19 pandemic. This is because all aspects of the economy are disorganized and messy, since the covid'19 outbreak. The daily activity that has changed is the payment system, where the circulation of cash is not as much as it used to be. Non-cash payments that are now widely used by people to make transactions, and what has become a habit is digital wallets or electronic money payments via smartphone applications without the hassle of making daily transactions. In this study, because the population is unknown, the sampling technique used purposive sampling, namely a sample of 384 respondents. The analysis technique used is Structural Equation Modeling (SEM). The results showed that promotions such as giving discounts and cashback can have a good impact. In addition, a good promotional strategy will help the company attract customers. The implication of this research is that there is a need to add promotion, in addition to increasing sales results it also provides added value that will create customer loyalty.
Characteristics of Instagram Advertising and Intensity of Followers Viewing Advertising Content or Instagram Posts on Purchase Intentions Tias Indarwati; Yudhistira Rangga Paksi; Mohc Velian Muhajir; Agatha Christy Avega
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 3 (2021): September
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the chracacteristics of instagram between advertising and intensity of followers viewing advertising content or instagram posts on buying intentions of Kaos polos Surabaya. This study used a sample of 85 respondents. Multiple linear regression in SPSS software was used to analyze the collected data. The results of the study are to show there is a positive and significant chracacteristics of instagram between advertising and intensity of followers viewing advertising content or instagram posts on purcahse intentions of Kaos polos Surabaya..

Page 3 of 20 | Total Record : 199

 1   2   3   4   5 

Filter by Year

2021 2023


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2023): September 2023 Vol. 3 No. 2 (2023): May 2023 Vol. 3 No. 1 (2023): January 2023 Vol. 2 No. 3 (2022): September 2022 Vol. 2 No. 2 (2022): May 2022 Vol. 2 No. 1 (2022): January 2022 Vol. 1 No. 3 (2021): September Vol. 1 No. 2 (2021): May Vol. 1 No. 1 (2021): January