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Karona Cahya Susena
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JL. KEBUN VETERAN NO. 12, NUSA INDAH, RATU AGUNG, KOTA BENGKULU 38224
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Kota bengkulu,
Bengkulu
INDONESIA
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Published by Penerbit ADM Bengkulu
ISSN : 27980499     EISSN : 27980502     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Economics, Management, Accounting and Finance is an online journal with full reference (double-blind peer review) and open access for academics, researchers, postgraduate students, early career researchers and university students, published by ADM Publisher Bengkulu, Indonesia.Jurnal Emak is a periodical publication (four times a year) in January, April, July and October. The main objective is to disseminate scientific articles in the fields of economics, management, accounting and finance. The language used in this journal is Indonesian or English. Without reducing the scientific weight, this journal accepts contributions of writings that have never been published in other print media and accepts advertisements.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 356 Documents
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MARKETING STRATEGIES ON KOSPITAL BY KHAS BENGKULU (Case Study: Kiosk By By Fajri, Taste, Sari Rasa) Novia Triana Yasiruddin; Suwarni; Ida Ayu Made Er Meytha
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 4 (2020): OKTOBER
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Abstract

The purpose of the study was to find out how the marketing strategy of the Kios By By Fajri business, Sari Rasa and Taste of Bengkulu City. This type of research is descriptive research with qualitative methods, namely identifying internal strengths, weaknesses and identifying external opportunities and threats faced by the Kiosk business by By Fajri, Sari Rasa and Taste in marketing products, in order to obtain the most appropriate strategy that can be used in the future. which will come. Methods of data collection using a questionnaire with a sample of 84 respondents Incidental Sampling technique with SWOT analysis method. From the results of the IFAS and EFAS calculation research, there are strengths in the Fajri kiosk business in Bengkulu City of 1.88 while the weakness is 0.93, the Sari Rasa kiosk has a strength of 2.19 and a weakness of 0.67, and Cita Rasa has a strength of 1, 96, so the internal factor cell (quadrant) is Fajri's kiosk, which is 1.88 – 0.93 = 0.95, Sari Rasa has an internal factor of 2.19 – 0.67 = 1.52 and Taste has an internal factor of 1.96 – 0 ,67 = 1.29 while the opportunity owned by Fajri's kiosk is 1.29 with a threat of 1.14, while Sari Rasa has an opportunity of 1.38 and a threat of 1.29, and Rasa Rasa has an opportunity of 1.66 and a threat of 1, 10, so the external cell (quadrant) factor is Fajri kiosk which is 1.29 – 1.14 = 0.15, while the Sari Rasa kiosk is 1.38 – 1.29 = 0.09 and Taste is 1.66 – 1, 10 = 0.56 so that the Fajri, Sari Rasa and Rasa Rasa kiosks are in cell (quadrant) I in the SWOT analysis diagram.
The Effect of Organizational Culture and Work Motivation on Employee Performance at the Bengkulu City Education Office Virdha Sapta Rini; Meiffa Herfianti; Yesi Indian Ariska
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 4 (2020): OKTOBER
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Abstract

The background that is taken into consideration in this research is that the organizational needs that are absolutely needed are the continued development of its human resources. Job performance or good work results by an employee in performing a task in accordance with the responsibilities assigned to him will affect the success of an organization. The sampling method used in this study was the Census, where the entire population became respondents, namely 126 employees of the Bengkulu City Education Office. The purpose of this study was to determine the effect of work organizational culture, work motivation on the performance of the employees of the Bengkulu City Education Office. The results showed that there was an influence of organizational culture on the performance of the Bengkulu City Education Office employees with the t test result of 0.324 (Sig. 0.01 <0.05) and there was an effect of work motivation on the performance of the Bengkulu City Education Office employee of 16.729 (Sig. 0, 04 <0.05). The simultas test results (together) prove that there is an influence of organizational culture and work motivation on the performance of the Benkulu City Education Office employees with an F test value of 139,958 (Sig. 0,000 <0.05). The coefficient of determination R2 is 0.695. A positive R2 value indicates that any increase in organizational culture and work motivation will have an impact on the performance of Bengkulu City Education Office employees. From the results of this study, it can be seen that the influence of the independent variable on the dependent variable. By looking at the results of the multiple coefficients, the influence given by the organizational culture variable, work motivation variable has a very positive and significant effect.
The Effect Of Competitor Advertising And Product Quality On Brand Switching Of Smartphone Users On Borju Cell Counter, Kaur District Medi Oktafianus; Neri Susanti; Mimi Kurnia Ningsih
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI
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Abstract

The purpose of this study was to determine the effect of competitor advertisements and product quality on brand switching of smartphone users at the Kaur Regency Cell Borju Cell Counter. The sample in this study was 92 consumers who moved the smartphone brand to the Kaur Regency Borju Cell Counter. Data collection using a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testing. The results of regression analysis show Y = 8.363 + 0.310X1 + 0.502 X2 + e. This illustrates a positive direction of regression, meaning that there is a positive influence between X1 (competitor advertisement) and X2 (product quality) on brand shift (Y). The coefficient of determination of the Adjust R square is 0.483. This means that X1 (competitor advertisement), X2 (product quality), has a contribution to brand shift (Y) by 48.3% while the remaining 51.7% is influenced by other variables not examined in this study. Competitor advertisements have a positive and significant effect on brand switching on customers of the Kaur Regency Borju Cell Counter. This illustrates that the increasing number of competitor's advertisements will increase the occurrence of brand switching. Product quality shows a positive and significant effect on brand switching on customers of the Kaur Regency Borju Cell Counter. This illustrates that the increasing quality of the product will increase the occurrence of brand switching. Based on the results of simultaneous hypothesis testing, it can be seen that together competitor advertisements and product quality have a positive and significant effect on brand switching on customers of Kaur Regency Bourge Cell Counter.
THE EFFECT OF ORGANIZATIONAL CULTURE AND ORGANIZATIONAL COMMITMENTS ON EMPLOYEE PERFORMANCE AT THE MAIN BRANCH BENGKULU Veronika Dwi Walanda; Suwarni; Kaulan
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 4 (2020): OKTOBER
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Abstract

One of the factors that can affect employee performance is organizational culture. Culture provides an identity for organizational members and generates a commitment to beliefs and values greater than itself, besides that organizational commitment also affects performance. The purpose of this study is to determine the effect of organizational culture and commitment on employee performance at Bank Bengkulu Main Branch. The sample in this study was 56 permanent employees at Bank Bengkulu Main Branch. Data collection used a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testing. The results of the regression analysis show that the results of the regression analysis show Y = 13.026 + 0.193X1 + 0.508 X2, this illustrates a positive direction of regression, meaning that there is a positive influence between X1 (organizational culture) and X2 (organizational commitment) on the performance (Y) of Bengkulu Bank employees. Main Branch. The value of the coefficient of determination is0.402. This means that organizational culture and organizational commitment have an effect on employees performance at Bank Bengkulu Main Branch by 40.2%, while the remaining 59.8% is influenced by other variables which are not examined in this study. The results of the t test at 0.05 significance level explained that partially organizational culture and organizational commitment had a significant effect on employee performance at Bank Bengkulu Main Branch. The results of F test at 0.05 significance level explain that organizational culture and commitment have a significant simultaneous influence on employee performance at Bank Bengkulu Main Branch.
Marketing Strategy Of Ayiak Nelengau Food Hotel In Bengkulu Selatan Arius Mariono; Sri Handayani; Yesi Indian Ariska
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI
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Research type which is used in this research proposal is quantitative research with descriptive approach. Analysis method which [is] used in this research is method analyse SWOT (strength, weaknesses, opportunity, threats). obtained datas of research hasail will be analysed by strength, its weakness, its opportunity, and its threat to applying of strategy marketing of Maisonette Eat Ayiak Nelengau. Pursuant to result of analysis of SWOT above obtained that in Internal matrix show strength factor and weakness have totally of score 2,50. This matter of indication that effort from Maisonette of ayiak nelengau reside in internal on course which so strength. Hereinafter, in matrix of ekternal indicate that opportunity factor and threat have totally of score 3,98. This matter of indication that effort from Maisonette of ayiak nelengau earn existing opportunity merespon by remarkable and avoid threat residing in his industrial market. As for strategy able to be recommended by at maisonette of ayiak nelengau is to improve marketing strategy through media social by following progress of technology and also major the quality of product seen purchasing power and also request of consumer.
The Relationship Of Brand Image And Product Quality With Consumer Behavior In Buying Lifebuoy Soap At Zan Mart Manna Shop, Bengkulu Selatan Heri Yeni Susanti; Ahmad Soleh; Abdul Rahman
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 2 (2021): APRIL
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The purpose of this study is to determine a correlation between brand image and product quality with consumer behavior in buying lifebuoy soap at Toko Zan Mart Manna of South Bengkulu. The sample in this study was 50 people who bought lifebuoy soap and sampling technique used is accidental sampling technique. Data collection methods by using questionnaire and analytical methods used are Spearman rank correlation and hypothesis testing. Brand image has a strong correlation with consumer behavior in buying Lifebuoy Soap at Toko Zan Mart Manna of South Bengkulu with a correlation value of 0.655, meaning that the higher of brand image perceived by consumers, the higher consumer behavior in buying Lifebuoy Soap at Toko Zan Mart Manna of South Bengkulu. This result is strengthened by the results of the hypothesis test that t count is greater than t table (6.005 > 1.677). This means that brand image has a significant correlation with consumer behavior in buying Lifebuoy Soap. Spearman rank correlation for the relationship of product quality with Consumer Behavior Buying Lifebuoy Soap at Toko Zan Mart Manna of South Bengkulu has a very strong correlation with value of 0.863, this means that the more quality of lifebuoy soap products, the higher the Consumer Behavior in Buying Lifebuoy Soap. This is reinforced by the results of the hypothesis test that t count is greater than t table (11,840 > 1,677). This means that product quality has a significant correlation with consumer behavior in buying Lifebuoy Soap at Toko Zan Mart Manna of South Bengkulu.
The Relationship Of Human Resources Development And Employee Empowerment With Employee Performance At Maje Camat Office, Kaur Regency Usi Aradela; Sulisti Afriani; Tito Irwanto
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 2 (2021): APRIL
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The purpose of this study was to find out the relationship between human resource development and employee empowerment and employee performance at the Office of the District Head of Maje District of Kaur. The sample in this study were 28 employees consisting of 17 Civil Servants and 11 honorary people at the Office of the Maje District Head of Kaur Regency, because all populations in this study were sampled, so the method of sampling was by census. The method of data collection used is a questionnaire and the analytical method used is rank spearman correlation and hypothesis testing. Human Resource Development has a strong relationship with employee performance at the Office of the District Head of Maje District of Kaur with a correlation value of 0.760. This illustrates that the more precise the Human Resource Development of employees will increase the level of performance of employees at the Office of the District Head of Maje District of Kaur. Employee Empowerment has a very strong relationship with employee performance at the Office of the District Head of Maje District of Kaur with a correlation value of 0.842. This illustrates that Employee Empowerment at employees of the District Office of Maje District Head of Kaur can support in improving Performance.
Factors Affecting Online Purchase Decisions At Hello Kitty Shop Bengkulu City Anita Septia Dewi; Suwarni; Kaulan
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 2 (2021): APRIL
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The purpose of the study is to find out the most dominant factor affecting online purchasing decisions in Rumah Hello Kitty shop of Bengkulu City. The sample in this study was 56 consumers who buy in online in Rumah Hello Kitty shop of Bengkulu City. Sampling is done by accidental sampling technique. The data collection method used is questionnaires and the analytical method used is the analysis scale. The results of this study show that the average perceptions of respondents towards factors affecting online purchasing decisions in Rumah Hello Kitty shop of Bengkulu City are as much as 1,370.5 with the agreed assessment criteria. The meanings of the respondents changed the factors affecting online purchasing decisions in Rumah Hello Kitty shop of Bengkulu City are cultural, social, personal and psychological factors. Personal factors are the most dominant factors affecting online purchasing decisions with a total score of perception of 1,466, in very much agreed criteria. The lowest factor affecting online purchasing decisions in Rumah Hello Kitty shop of Bengkulu City is cultural with a total score of perception of 1,285, with agreed criteria.
The Effect Of Organizational Culture And Organizational Commitments On The Performance Of The State Civil Apparatus At The Transportation Office Of Kaur Regency Tri Wahyudi; Karona Cahya Susena; Zahrah Indah Ferina
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 2 (2021): APRIL
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Abstract

The purpose of this study was to determine the effect of organizational culture and commitment on the performance of the State Civil Servants at the Transportation Agency of Kaur Regency. The sample in this study was 33 employees at the Transportation Agency of Kaur Regency. The sampling method was by census. Overall, the t test results have a significant value smaller than 0.05, so it means that X1 (organizational culture) and X2 (organizational commitment) have a significant effect on performance (Y) partially or simoultan.
Lovecake's Marketing Strategy Bengkulu City Cecilia Sondang Aprilia; Oni Yulianti; Ida Ayu Made Er Meytha Gayatri
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 2 (2021): APRIL
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The purpose of this study is to see how Lovecake’s strategy of Bengkulu City and the fears, weaknesses, opportunities and threats that will occur in the future in increasing sales. This study used SWOT analysis method by selecting consumers who come as the respondents. LoveCake's was founded in 2016 located on Jalan Dempo Raya No.5 Kebun Tebeng. Based on the research sequence, the sample consisted of internal factors, namely 7 people who were the owners and employees of LoveCake's and external factors of 35 people who were the consumers. Based on the SWOT analysis, it is known that LoveCake’s of Bengkulu City has a strength value of 33.6, weaknesses of 4.19. Therefore, the IFAS complementary is 33.6 - 4.19 = 29.41 while the opportunity value is 20.91 and the threat is 8.19. Thereore, the EFAS quadrant is equal to 20.91 - 8.19 = 12.72. Then, it looks like LoveCake’s is at coordinates (29.41 - 12.91) in quadrant (1). This quadrant position is a very profitable position, a field that has opportunities can take full advantage of existing opportunities. LoveCake's is expected to implement a strategy that supports an aggressive growth policy.

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