Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu is an academic journal has been published since 2019 twice annually (May-November) by Program Studi Magister Ilmu Komunikasi Hindu IAHN Gde Pudja Mataram. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on communication studies. The Focush and scope of Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu : Mass Media and Journalism (this field examines journalistic activities and media production which includes print, radio, television, and internet); New Media and Communication Technology (a new field of communication study that continues to develop along with technological advances and community needs, this field includes digital media, virtual, interactive, hypertextual and networking); Public Relations (this field of communication examines Public Relations which include internal and external relations within an organization or institution, as well as the creation of public opinion in society); Political Communication (communication involving messages, media, and political actors or those related to power, government, and policy); Marketing Communication (a field that examines ideas, information, opportunities, and challenges through various symbols to achieve company goals); Hindu Communication (communication applied in dharma wacana or Hindu preaching activites using media or occured in society); Sociology of Communication (the process of sociological communication, as a form of social interaction involving individuals or social groups).
Articles
67 Documents
<![CDATA[Komunikasi Pemasaran Sarana Upakara Di Kawasan Pasar Tradisonal ]]>
<![CDATA[Ni Made Ayu Sri Wulandari]]>
<![CDATA[ Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 3 No 1 (2021) ]]>
Publisher : <![CDATA[Program Studi Magister S2 Ilmu Komunikasi Hindu Institut Agama Hindu Negeri Gde Pudja Mataram ]]>
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DOI: 10.53977/sadharananikara.v3i1.253
<![CDATA[This study try to explain the description of the marketing mix activities, barriers and implications of marketing communication activities. The aim is to analyze the importance and impact of marketing in the business world by traders to attract consumers so that traders do not suffer losses. The research approach is qualitative with the case study method and uses interview techniques, field observations, and documentation. The main sources consist of traders and consumers who buy ceremony facilities who are directly involved in marketing communication activities. The results of this study explain that traders select and carry out elements in the marketing mix to carry out marketing communications, including products, prices, promotions, locations. The marketing mix that is carried out by traders provides exposure to target markets effectively which has an impact on consumer awareness by making repeat buyers. Barriers that occur in marketing communication activities consist of language disorders, physical problems, and technical problems. The implications that occur in communication activities experience positive and negative impacts including the ease of obtaining the need for ceremonial facilities positively, but negatively resulting in the fading of the cultural values of the tablejitan tradition in ceremonial preparation activities because they prefer to buy rather than make.]]>
<![CDATA[Komunikasi Interpersonal Pada Perkawinan Ngerorod Dalam Masyarakat Hindu ]]>
<![CDATA[I Made Darma Aksara]]>
<![CDATA[ Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 3 No 1 (2021) ]]>
Publisher : <![CDATA[Program Studi Magister S2 Ilmu Komunikasi Hindu Institut Agama Hindu Negeri Gde Pudja Mataram ]]>
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DOI: 10.53977/sadharananikara.v3i1.265
<![CDATA[Manusia yang dilahirkan ke dunia sebagai makhluk yang memiliki akal, budhi dan manah untuk menolong dirinya sendiri dari kesulitan-kesulitan yang di hadapi. Selain sebagai mahluk individu juga sebagai mahluk sosial, sehingga mereka harus hidup bersama-sama untuk mencapai tujuan-tujuan tertentu. Tuhan telah menciptakan manusia dengan berlainan jenis kelamin, yaitu pria dan wanita yang masing-masing telah menyadari perannya masing-masing. Telah menjadi kodratnya sebagai mahluk sosial bahwa setiap pria dan wanita mempunyai naluri untuk saling mencintai dan saling membutuhkan dalam segala bidang. Sebagai tanda seseorang menginjak masa ini diawali dengan proses perkawinan. Dilombok perkawinan dilaksanakan dengan tradisi ngerorod. Pada pelaksanaan perkawinan ngerorod terjadi komunikasi interpersonal antar pelaku proses perkawinan tersebut.]]>
<![CDATA[Analisis Penggunaan Fitur Chat pada Situs E-Commerce dalam Membangun Reputasi Perusahaan Studi Kasus PT Sanwell Austindo ]]>
<![CDATA[Riani Karlina Marta]]>;
<![CDATA[Nani Kurniasari]]>
<![CDATA[ Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 3 No 1 (2021) ]]>
Publisher : <![CDATA[Program Studi Magister S2 Ilmu Komunikasi Hindu Institut Agama Hindu Negeri Gde Pudja Mataram ]]>
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DOI: 10.53977/sadharananikara.v3i1.331
<![CDATA[E-Commerce is a development of technology. This study aims to analyze the usage of chat functions on e-commerce used by PT Sanwell Austindo in building the company's reputation so that we can find out the role of chat functions on e-commerce that has an impact on the company's sustainability. This research uses constructivism paradigm, case study method, qualitative approach, type of descriptive research, with data collection techniques obtained from semistructured interviews and documentation. The findings were chosen because the chat functions as a communication channel of PT Sanwell Austindo need a response speed. These characteristic uses are considered effective in communicating messages and can create a sense of trust. Consumer satisfaction takes precedence because it is the basis for the company's reputation. In it’s future business strategy, PT Sanwell Austindo applies consumer trust, innovation, social responsibility, internal company guidance, and completes product descriptions online market to be more informative.]]>
<![CDATA[Komunikasi Spiritual dalam Upaya Mengatasi Masalah Generasi Muda dengan Metode Self Healing ]]>
<![CDATA[I Dewa Bagus Caka Putra]]>
<![CDATA[ Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 3 No 1 (2021) ]]>
Publisher : <![CDATA[Program Studi Magister S2 Ilmu Komunikasi Hindu Institut Agama Hindu Negeri Gde Pudja Mataram ]]>
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DOI: 10.53977/sadharananikara.v3i1.335
<![CDATA[This paper aims to introduce a communication model that can be applied as an approach to solve the spiritual problems of the younger generation, especially for students who are members of the spiritual group “Family Lightworker 11:11”. The model is called therapeutic spiritual communication. As we know that parents or lecturers often faced with problems that are carried out by the younger generation. One of the problems that rarely gets attention is related to the spiritual problems experienced by the younger generation. With different characters, spiritual problems require their own approach in handling them. The type of this research is qualitative with the Self Healing method and uses a descriptive analysis approach. The result of this research showed that spiritual communication with the Self Healing method can be used as a therapeutic method to solve the spiritual problems of the younger generation. By using the steps and principles of the therapeutic communication such as problem assessment, problem diagnosis, therapeutic action plan, and therapeutic action spiritual communication can be designed as an approach to solving the spiritual problems of the younger generation. The spiritual intelligence that is achieved through spiritual communication, meditation, and understanding their psychology will have an impact on changing the way of life of the younger generation, their attitude and behavior towards others, and the quality of work and learning they participate in.]]>
<![CDATA[Konstruksi Mobile Journalism dalam Praktik Komunikasi Resiko dan Pemberdayaan Masyarakat di Era Pandemi Covid-19 ]]>
<![CDATA[I Made Puja Artana]]>;
<![CDATA[Ni Luh Senja Harining]]>;
<![CDATA[Ni Nyoman Puji Artini]]>;
<![CDATA[I Ketut Putu Suardana]]>
<![CDATA[ Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 3 No 1 (2021) ]]>
Publisher : <![CDATA[Program Studi Magister S2 Ilmu Komunikasi Hindu Institut Agama Hindu Negeri Gde Pudja Mataram ]]>
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DOI: 10.53977/sadharananikara.v3i1.336
<![CDATA[Mobile journalism is the result of the transformation of traditional journalism into online journalism by utilizing mobile phone technology. Meanwhile, the practice of risk communication and community empowerment (KRPM) in the Covid-19 era is an effort to prevent the spread of infodemic in the form of fake news / hoaxes in the Corona Virus Desiase 2019 (Covid-19) era. Thus, this article examines the construction of mobile journalism in KRPM practice in the Covid-19 era. The data of this article was obtained through a search using the literature review method, which is a research method that describes and critically assesses something that is already known about a topic using secondary sources. Scientific works whose studies are related to this topic are explored and elaborated in depth. Based on a literature review, mobile journalism is a form of online journalism that plays a significant role in the practice of KRPM in the Covid-19 era. The use of mobile phone technology in KRPM practice in the Covid-19 era is so great that constructing mobile journalism is one of the primary needs when preventing infodemic in the form of fake news/hoaxes by stakeholders in charge of preventing the spread of Covid-19. On the other hand, the ease of mobile journalism is misused by unscrupulous spreaders of fake news. Thus, it is recommended for the wider community to verify information about Covid-19 on mobile journalism activities from sources or official accounts of the Task Force for the Acceleration of Handling Corona Virus Disease 2019 (Covid-19).]]>
<![CDATA[Komunikasi Rekonsiliasi Bingkai Ale Rasa Beta Rasa Provokator Damai Salam Sarane di Kota Ambon Maluku ]]>
<![CDATA[Noviawan Rasyid Ohorella]]>;
<![CDATA[Budi Santoso]]>
<![CDATA[ Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 3 No 2 (2021) ]]>
Publisher : <![CDATA[Program Studi Magister S2 Ilmu Komunikasi Hindu Institut Agama Hindu Negeri Gde Pudja Mataram ]]>
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DOI: 10.53977/sadharananikara.v3i2.338
<![CDATA[This study aims to determine and analyze the reconciliation process carried out after the 1999 conflict in Ambon City, Maluku Province. The method used is a descriptive qualitative approach, in which the researcher makes observations involved, in-depth interviews, FGDs, and documentation of the object under study. The theory used is the Symbolic Interactionist and Decision Making, Identification, and Control. The results showed that the reconciliation carried out by peaceful provocateurs used symbols in the frame of brotherhood such as Salam Sarane and Place of Worship. After the 99 conflict in Maluku, Ambon City became the window of world civilization agreed in the world peace gong. The reconciliation effort in realizing peace is a strategic step taken by combining socio-cultural and religious values. Efforts made in the form of Dialogue and Meetings both within the community and places of worship. Suggestion that the researcher can give is that the Peace Provocateurs must put themselves in place and improve their capability in facing the social behavior of the Maluku people going forward.]]>
<![CDATA[Strategi Komunikasi Synchronous-Asynchronous Guru Sekolah Dasar dalam Pembelajaran Daring Pandemi COVID-19 ]]>
<![CDATA[I Putu Yoga Purandina]]>;
<![CDATA[I Nyoman Buda Asmara Putra]]>
<![CDATA[ Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 3 No 2 (2021) ]]>
Publisher : <![CDATA[Program Studi Magister S2 Ilmu Komunikasi Hindu Institut Agama Hindu Negeri Gde Pudja Mataram ]]>
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DOI: 10.53977/sadharananikara.v3i2.339
<![CDATA[Teacher communication is one of the determinants of the effectiveness on bold learning during the COVID-19 pandemic. In bold learning, the teacher designs learning through two types according to the application/learning platform used. Thus, this study analyzes the teacher's synchronous and asynchronous strategies in the learning applications used. The subjects of this study were teachers of SD Negeri 1 and 7 Kediri, Tabanan which consisted of 4 (four) 4th, 5th, and 6th grade teachers on social studies material which was carried out randomly. Teachers of SD Negeri 1 & 7 Kediri Tabanan. The instruments used are observation sheets and interview lists. The results obtained are the establishment of synchronous and asynchronous communication according to the learning context and student conditions through the selection of appropriate learning platform applications. Communication strategies are built to streamline online learning so that online learning can motivate teachers and students.]]>
<![CDATA[Pengungkapan Corporate Social Responsibility Sebagai Bentuk Komunikasi Citra Perusahaan ]]>
<![CDATA[Ni Putu Ari Aryawati]]>;
<![CDATA[I Ketut Putu Suardana]]>
<![CDATA[ Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 3 No 2 (2021) ]]>
Publisher : <![CDATA[Program Studi Magister S2 Ilmu Komunikasi Hindu Institut Agama Hindu Negeri Gde Pudja Mataram ]]>
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DOI: 10.53977/sadharananikara.v3i2.340
<![CDATA[The aim of this study to examine the influence of corporate social responsibility disclosure as a legitimation of firm image at go public firm. Based on legitimacy theory, there is a possible corporate social responsibility disclosure as a maintain corporate image to community. The sample of this research is manufacturing company which are listed in Indonesia Stock Exchange (IDX) in 2018 – 2020. The result of this research shows that more detail and higher disclosure corporate social responsibility, the higher of corporate image. This result provides legistimation theory for support the environmental firm.]]>
<![CDATA[Pemaknaan Pendengar Terhadap Iklan Testimoni Nutrisi Herbal Nariyah Di Radio Kasihku FM Bumiayu Dalam Teori Resepsi Stuart Hall ]]>
<![CDATA[Rosita Indah Utami]]>;
<![CDATA[Aan Herdiana]]>
<![CDATA[ Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 3 No 2 (2021) ]]>
Publisher : <![CDATA[Program Studi Magister S2 Ilmu Komunikasi Hindu Institut Agama Hindu Negeri Gde Pudja Mataram ]]>
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DOI: 10.53977/sadharananikara.v3i2.356
<![CDATA[Tujuan penelitian ini adalah menganalisis tentang resepsi atau penerimaan pendengar terhadap isi pesan iklan testimoni nutrisi Herbal Nariyah di Radio Kasihku FM Bumiayu. Iklan testimoni seringkali menjadi wadah bagi media atau perusahaan untuk mempersuasi pendengar bahkan meyakinkan pendengar agar mengkonsumsi produk atau jasa yang ditawarkan. Penelitian ini menggunakan pendekatan kualitatif dengan paradigma interpretif konstruktivis dan menggunakan metode analisis resepsi Stuart Hall. Hasil peneltian menunjukkan bahwa posisi informan berdasarkan pemaknaan pendengar mengenai isi pesan pada iklan testimoni nutrisi Herbal Nariyah di Radio Kasihku FM terdapat sebanyak 7 (tujuh) orang termasuk ke dalam posisi dominan (hegemonic position/reading), dan sebanyak 10 (sepuluh) orang masuk ke dalam posisi negosiasi (negotiated position/reading). Sementara itu, tidak ditemukan informan yang masuk ke dalam posisi oposisi (oppositional position/reading).]]>
<![CDATA[Tradisi Ketek Cor Sebagai Media Komunikasi Mengharmoniskan Hubungan Dengan Ida Sang Hyang Widhi Wasa ]]>
<![CDATA[Bagus Ade Tegar Prabawa]]>;
<![CDATA[I Nyoman Surpa Adisastra]]>;
<![CDATA[Edy Chandra]]>
<![CDATA[ Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 3 No 2 (2021) ]]>
Publisher : <![CDATA[Program Studi Magister S2 Ilmu Komunikasi Hindu Institut Agama Hindu Negeri Gde Pudja Mataram ]]>
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DOI: 10.53977/sadharananikara.v3i2.357
<![CDATA[Tradition Ketek Cor implies the meaning and symbols used in its implementation. In addition, Ketek Cor tradition can be a liaison for transcendent communication between the community and Ida Bhatara Dalem Tegal, this shows the occurrence of harmony between religious and social life in the Tegal Darmasaba Traditional Village community. Based on the above background, the purpose of this research is why the cast armpit tradition is still being implemented. In connection with this, there are several theories that are used as a guide in reviewing research problems, including: Structural Functional Theory, Communication Theory of symbolic Interactionalism perspective and System theory. The ketek cor tradition is still being carried out today, namely as a means for the people of Tegal to communicate the history of the ketek cor tradition. The implementation of the ketek cor tradition can also harmonize the relationship with Ida Sang Hyang Widhi Wasa of the Tegal community, namely the existence of the cast iron tradition is able to foster a sense of sradha and devotion to the Tegal community, as a form of gratitude, as a form of worship, as an expressive function of the community.]]>
