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"Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan"
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<![CDATA[PENGARUH POLA KOMUNIKASI DAN INTERAKSI KADER TERHADAP KEMAJUAN RODA ORGANISASI MEDAN BERNALAR ]]>
<![CDATA[Rena Afrida Lubis]]>
<![CDATA[ Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/vls.v2i2.78
<![CDATA[The Field Work Practice II (PKL) conducted by the practitioner aims to solve the problems that exist in the Reasoning Field Organization. Problem solving is carried out using the Mezzo (organization/community) level Intervention method which has several stages in general: 1) Assessment Stage 2) Planning Stage 3) Intervention or Program Implementation Stage 4) Evaluation Stage. Practitioners as social workers have roles in this regard, namely: 1) Providing assistance to clients starting from the assessment stage to the evaluation stage 2) as facilitators, in terms of facilitating clients 3) as consultants for clients if there is a decision making. The subject of this research is the Management of the Medan Reasoning Organization. Data collection was carried out starting from observation, interview, and documentation techniques. In the assessment stage, there are tools used to assist clients in finding the root of the problem, namely using the Participatory Learning and Action (PLA) Method, an approach to the learning process and interacting with the community and society. The implementation of program activities will change, although not significantly. Practitioners and clients will go through an evaluation stage where this stage will provide an assessment of the activities and programs that are being implemented.]]>
<![CDATA[IMPLEMENTASI SWOT ANALISIS TERHADAP STRATEGI PEMASARAN DIMASA PANDEMI COVID-19 PADA UMKM KHAS DESA SUSUKAN TIRTAYASA KABUPATEN SERANG BANTEN ]]>
<![CDATA[Suwiro Heriyanto]]>;
<![CDATA[Uli Wildan Nuryanto]]>;
<![CDATA[Ika Pratiwi]]>;
<![CDATA[Joni Prihatin]]>
<![CDATA[ Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/vls.v2i2.98
<![CDATA[Kropcok is a typical snack of seran district which is a source of income for many entrepreneurs, but during the Covid19 pandemic there are challenges in terms of marketing and other internal and external challenges. This research uses a qualitative description method with the aim of analyzing data descriptively to elaborate other external and internal impacts and determine marketing strategies that can be applied. The sample of this survey is the well-known Mafada Kropcok company in Susukan Village, Tirtayasa District. The data collection method used is a structured interview and analysis using the TOWS matrix with four alternative strategies. This allows businesses to get solutions such as social media advertising with engaging content and find detailed solutions to expand the delivery network, maintaining good relationships with raw material suppliers. Based on the results of the analysis of the internal environment with the IFAS Matrix,it is found that the most influential strength is the quality of the product free of preservatives, and the most influential drawback is the unattractive packaging design. The results of the analysis of the external environment are established using the EFAS matrix, but the most influential opportunity factor is the development of technological progress, and the threat factor is the emergence of new competitors. The results of the analysis using SWOT show that Mafida Kropcok's position is in the first quadrant, namely through the application of an aggressive growth strategy or growth oriented strength]]>
<![CDATA[PENGARUH E-COMMERCE DAN MEDIA SOSIAL TERHADAP PENJUALAN UMKM DI ERA PANDEMI (STUDI KASUS DESA CIBOLANG) ]]>
<![CDATA[Umban Adi Jaya]]>;
<![CDATA[Anugerah Nur Raya]]>
<![CDATA[ Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/vls.v2i2.100
<![CDATA[The purpose of this study is to determine the effect of E-commerce and Social Media on MSME Sales in Cibolang Village in the Pandemic Era. Methodology: The research method used is a survey method using a questionnaire distributed to 62 samples. While the instrument quality testing techniques include validity and reliability tests. The classical assumption test technique uses normality test, multicollinearity test, and heteroscedasticity test. As for testing the hypothesis using multiple linear regression analysis, t test (partial), and f test (simultaneous). Results: (1) the influence of the E-commerce variable on the Sales variable, (2) the absence of the influence of the Social Media variable on the Sales variable (3) the E-commerce and Social Media variables simultaneously affect the Sales variable]]>
<![CDATA[PENGARUH FREE CASH FLOW, LIKUIDITAS DAN LEVERAGE TERHADAP KEBIJAKAN DIVIDEN PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR FOOD AND BEVERAGES ]]>
<![CDATA[Desi Novitasari]]>;
<![CDATA[Mohamad Husni]]>;
<![CDATA[Riyanthi Idayu]]>
<![CDATA[ Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/vls.v2i2.108
<![CDATA[This study aims to examine the effect of free cash flow, profitability, liquidity and leverage on dividend policy in a simulttan (together) and partially. This research is a research with a quantitative approach. Data collection techniques are carried out based on data sources, namely secondary data, data sources can be obtained from the Indonesia Stock Exchange (IDX) www.idx.co.id. The sampling method uses purposive sampling method. The number of samples in this study was 30 observations in 6 companies within a period of 5 years. The results of this study showed that the signification value of the t test free cash flow of 0.292 > 0.05 stated that it had no effect on dividend policy, the liquidity t test result of 0.404 > 0.05 stated that it had no effect on dividend policy and the result of the t leverage test 0.567 > 0.05 stated has no effect on dividend policy. Jointly, the signification value of hasl test f free cash flow, liquidity and leverage of 0.466 > 0.05 stated that it had no effect on the dividend policy simultaneously. The conclusion for this study is that the variables Free cash flow (X1), Liquidity (X2), and Laverage (X3) have no effect on dividend policy (Y).]]>
<![CDATA[PENGARUH KEMUDAHAN PENGGUNAAN, MANFAAT DAN RISIKO TERHADAP MINAT NASABAH MENGGUNAKAN MOBILE BANKING BANK SYARIAH ]]>
<![CDATA[Muhammad Qoes Atieq]]>;
<![CDATA[Eva Nurpiani]]>
<![CDATA[ Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/vls.v2i2.109
<![CDATA[IAIN Sharia Banking Student Sheikh Nurjati Cirebon as a student who learns about Islamic banking and has sufficient knowledge about mobile banking. Therefore, it is necessary to research whether there is an interest in students who are BSI customers to use mobile banking with independent variables that are used for ease of use, benefits and risks. The method used is a quantitative method with data collection techniques through questionnaires. The population in this study was IAIN Sharia Banking students Sheikh Nurjati Cirebon with a total sample of 91 people. The data analysis techniques used in this study are descriptive analysis and statistical analysis in the form of validity tests, reliability tests, classical assumption tests, multiple linear regression tests, coefficient of determination tests (R2), hypothesis tests in the form of t tests (partial) and F tests (simultaneously) using SPSS Statistics Version 23. The results of this study show that ease of use does not have a positive and significant influence on the interest in using mobile banking. The benefits have a positive and significant effect on the interest in using mobile banking. Meanwhile, risk does not have a negative and significant influence on the interest in using mobile banking. Simultaneously, ease of use, benefits and risks have a positive and significant effect on the interest in using mobile banking]]>
<![CDATA[STRATEGI MARKETING MIX PRODUK MAKANAN KOREA DALAM MENINGKATKAN KEPUASAN KONSUMEN PADA HOME INDUSTRY UNNIEFOOD TULUNGAGUNG ]]>
<![CDATA[Yuniar Dwi Pangestu]]>;
<![CDATA[Siswahyudianto Siswahyudianto]]>
<![CDATA[ Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/vls.v2i2.111
<![CDATA[The influence of globalization creates changes in people's lifestyles, especially young people. One of the influences of globalization is that the lifestyle in choosing foods that are in demand is more inclined towards Korean style. The Korean Wave or Hallyu Wave is one of the impacts of the globalization of food style changes from traditional to modern in Indonesia. The explosion of Korean trends in Indonesia has made culinary business actors go with this flow. This is the reason why the Unniefood Home industry is one of the home businesses that sells a variety of Korean foods that have a spicy taste. The increasingly fierce competition makes this business have a strategy that is carried out for consumer satisfaction, namely using a marketing mix and a consumer satisfaction strategy. The purpose of this study is to determine the application of the marketing mix strategy and the application of the consumer satisfaction strategy in the home industry of Unniefood Tulungagung. The research method used in this study is a type of field research with a qualitative approach using descriptive methods. Data collection techniques use observation, interview, and documentation methods. The results of this study show that the application of the marketing mix strategy with the 11p indicator has been implemented properly and correctly. There are only two indicators that are not well implemented, namely place and physical evidence, which still makes Consumers and Unniefood resellers feel disappointed. The implementation of the consumer satisfaction strategy has been implemented properly and correctly to make consumers and resellers feel satisfied]]>
<![CDATA[ANALISIS FAKTOR INTERNAL PERUSAHAAN DAN AGENCY COST TERHADAP FINANCIAL DISTRESS PADA PERUSAHAAN RITEL ]]>
<![CDATA[Erna Apriani]]>
<![CDATA[ Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/vls.v2i2.112
<![CDATA[This study aims to examine the effect of financial ratios of profitability, liquidity, leverage and agency costs on financial distress. The financial ratios tested are profitability, liquidity, leverage, and agency cost ratios. This type of research is casuality research and the data used is secondary data, the population of this study is retail companies listed on the IDX for the 2018-2020 period, the sampling technique was carried out with purposive sampling techniques, based on the criteria obtained a sample of 13 companies, the data analysis used in this study used binary logistic regression. Based on the results of the research conducted, it shows the results of the profitability ratio of the liquidity ratio, the leverage ratio which has no effect on the possibility of financial distress, and agenct costs affecting the positive direction of the possibility of financial distress. Limitations in this study. First, the study was conducted only on retail companies. Second, this study only focuses on financial factors that can affect financial distress. Third, the research period is only from 2018-2020. These four studies are only focused on research variables. This research contribution can be used as a reference for companies or individuals to analyze the possibility of financial distress, and for academics it can be used as a repression for continuous research]]>
<![CDATA[EFEK MEDIASI PROFITABILITAS: PADA ANALISIS PENGARUH KEPUTUSAN INVESTASI TERHADAP NILAI PERUSAHAAN ERA PANDEMI COVID-19 ]]>
<![CDATA[Hairudin Hairudin]]>;
<![CDATA[Rini Loliyani]]>;
<![CDATA[Rina Loliyana]]>
<![CDATA[ Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/vls.v2i2.113
<![CDATA[This study aims to determine the effect of investment decisions proxied by total assets growth (TAG) on the value of companies proxiedwith price to book value (PBV) with profitability proxied by return on assets (ROA) as an intervening variable in mining sector companies listed on the Indonesia Stock Exchange for the 201 6-20 period 20. The population and samples used in this study were 26 balanced sector companies that had complete financial statements and were listed on the Indonesia Stock Exchange for the period 201 6-2020. The data analysis method used in this study is Path Analysis. The results of this study show that: 1) Investment decisions (TAG) have a positive and significant influence on company value (PBV): 2) Investment decisions (TAG) have a positive and significant influence on profitability (ROA): 3) Profitability has a positive and significant effect on company value: 4) Profitability is able to mediate the influence of investment decisions (TAG) on company value (PBV) in mining sector companies on the Indonesia Stock Exchange for the 2016-2020 period during the Covid-19 pandemic era]]>
<![CDATA[PENGARUH WORD OF MOUTH, KESADARAN MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Putri Dwi Cahyani]]>;
<![CDATA[Nadia Utami]]>;
<![CDATA[Sekar Bibit Lestari]]>
<![CDATA[ Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/vls.v2i2.114
<![CDATA[This study aims to determine whether there is an influence of Word of Mouth (x1), Brand awareness (x2) and product quality (x3) on purchasing decisions (y) on Consumers of Mie Gacoan in Yogyakarta. This research is a quantitative research, using descriptive analysis. By sampling using the nonprobability sampling technique method with questionnaire instruments. Meanwhile, the data retrieval technique uses purposive sampling. The sample in this study was 122 respondents calculated by the ancient rao formula. Analyzed using multiple regression analysis. The results showed that the Word Of Mouth variable (x1) had no influence on the purchase decision (y) as evidenced by the significance value of 0.395 > 0.05 and the T-count value of -0.853 < the T-table value of 1.980 then Ho1 was accepted and Ha1 was rejected. And there is an effect of Brand Awareness (x2) on the Purchase decision (y) the significance value of 0.000 < 0.05 and the T-count value of 5.679 > T-table 1.980 then Ho1 is rejected and Ha2 is accepted. And there is an effect of Product Quality (x3) on purchasing decision (y) with a significance value of 0.000 < 0.05 and a T-count value of 8.230 > T-table 1.980, then Ho1 is rejected and Ha2 is accepted. And from the results of the coefficient of determination analysis test, it is known that the value of R Square is 0.747, this means that the variables word of mouth (WOM) (x1), brand awareness (x2), and product quality (x3) simultaneously affect the variable purchase decision (y) which is 74.7%. Based on the calculations above, it can be concluded that there is an influence of brand awareness variables (x2) and product quality (x3) on purchasing decisions. Meanwhile, there is no influence on the Word of Mouth (x1) variable on purchasing decisions. Based on the analysis above, it can be concluded that there is a simultaneous influence of the variables word of mouth, brand awareness, product quality on the purchasing decision of Mie Gacoan in Yogyakarta]]>
<![CDATA[PENGARUH KEPEMIMPINAN DAN PENGAWASAN TERHADAP DISIPLIN KERJA PADA DINAS KETENAGAKERJAAN KOTA BIMA ]]>
<![CDATA[Mardiana Mardiana]]>;
<![CDATA[Sri Ernawati]]>
<![CDATA[ Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/vls.v2i2.115
<![CDATA[This study aims to determine the Effect of Leadership and Supervision on Work Discipline at the Manpower Office of Bima City. The research method used is a survey method using a questionnaire distributed to 43 samples. While the instrument quality testing techniques include validity and reliability tests. The classical assumption test technique uses normality test, multicollinearity test, and heteroscedasticity test. As for testing the hypothesis using multiple linear regression analysis, t test (partial), and f test (simultaneous). The results showed that the Leadership variable (x1) had a significant influence on work discipline (y) as evidenced by the correlation coefficient of the leadership variable (x1) with an rcount test value of 0.490 > rtable 0.300, while the supervisory variable (x2) had an rcount of 0.490 which the value is greater than rtable 0.300. This proves that there is a significant influence between supervision (x2) on work discipline (y). based on the f test shows that the probability value < 0.05, it can be said that there is a significant influence jointly between the independent variables on the dependent variable. This means that there is a positive influence between leadership (x1) and supervision (x2) on work discipline (y). The conclusion of the study is based on calculations, there is a significant influence between leadership and supervision on work discipline. Based on the results of the analysis, it can be concluded that together leadership and supervision have a significant positive influence on work discipline in the Bima City Manpower Office]]>
