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Martinus Sony Erstiawan
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Journal of Applied Management and Business
Published by Universitas Dinamika
ISSN : -     EISSN : 27456382     DOI : https://doi.org/10.37802/jamb
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other
Journal of Applied Management and Business (JAMB) is a peer review journal published by Universitas Dinamika. This journal is published in June and December. Journal of Applied Management and Business (JAMB) is a learned journal in the management and marketing for a knowledge society, international and interdisciplinary in scope, JAMB keeps its readership well informed on all key aspects of business development, being an essential resource for policy makers and strategists across countries.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 2 (2021)" : 5 Documents clear
DIGITAL MARKETING OF SERPONG URBANTOWN APARTMENTS TO INCREASE BRAND AWARENESS AND CUSTOMER SATISFACTION Kevin Lye; Rudi Santoso
Journal of Applied Management and Business (JAMB) Vol. 2 No. 2 (2021)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v2i2.204

Abstract

This research focuses on the efforts of Apartment Urbantown Serpong to increase Brand Awareness. The strategy offered in this research is marketing communication using digital marketing. The use of social media in marketing communications in this study aims to provide a different perspective or point of view from the activities of the digital marketing process. This study also examines digital marketing strategies to increase Brand Awareness Apartment Urbantown Serpong. This study uses a qualitative descriptive method with a literature review approach. The results show that digital marketing strategies are proven to be able to increase brand awareness. The indicator used in this study is the impact or response from research sources to identify the Serpong Urbantown Apartment brand.
THE INFLUENCE OF WORK ABILITY, WORK ETHOS AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT GARMENT INDUSTRIES IN JOMBANG INDONESIA Novi Kurniawati; Siti Mujanah
Journal of Applied Management and Business (JAMB) Vol. 2 No. 2 (2021)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v2i2.207

Abstract

The purpose of this study was to determine the effect of work ability, work ethic and work environment on employee performance. This study usesquantitative methods. Total population and samples are 50 respondents from all employees Garment Industries. The data analysis technique used is Multiple Linear Regression Analysis. The t test results show that work ability, has a positive and significant effect on employee performance, work etnic has a positive and significant effect on employee performance, and work environment has a positive and significant effect on employee performance. And the results of the F show that the variables of Self Ability, work etnic and work environment simultaneously affect the Employee Performance OF Garmen Industries
THE INFLUENCE OF ORGANIZATIONAL CULTURE, COMPETENCE AND SELF-AWARENESS ON PERFORMANCE OF EMPLOYEES IN DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI JAWA TIMUR Naisya Nur Karimah; Siti Mujanah
Journal of Applied Management and Business (JAMB) Vol. 2 No. 2 (2021)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v2i2.208

Abstract

This study aims to determine the effect of organizational culture, competence and self-awareness on the performance of the employees of the Culture and Tourism Office of East Java Province. Respondents in this study amounted to 55 employees through the distribution of questionnaires with sampling techniques using saturated samples. This study uses quantitative methods. The data analysis technique used is multiple linear regression analysis. Data processing in this study using IBM SPSS Statistics 23. The results of this study indicate that organizational culture has a significant effect on employee performance, competence has a significant effect on employee performance, self awareness has no significant effect on employee performance. Organizational culture, competence and self-awareness simultaneously have a significant effect on employee performance with a significance value of 0.000 <0.05. The results of the coefficient of determination show a value of 65.7% which means that all independent variables (organizational culture, competence and self-awareness) affect the Employee Performance variable, while the remaining 34.3% is influenced by other variables not examined in this study. From this explanation, the authors suggest evaluating and developing organizational culture, competence and self-awareness in order to improve employee performance.
CUSTOMER LOYALTY OF KANGGO RIKO COFFEE SHOP SIDOARJO Noerchoidah; Christina Menuk Handayani; Wahyu Priyanto
Journal of Applied Management and Business (JAMB) Vol. 2 No. 2 (2021)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v2i2.209

Abstract

This study examines the effect of price, product diversity, facilities, and location on customer loyalty at Kedai Kopi Kanggo Riko Sidoarjo. A total of 120 customers were used as samples in this study with incidental sampling technique. Data were analyzed using SPSS software. The results of the study describe a significant influence between price and customer loyalty, product diversity affects loyalty, facilities affect customer loyalty, location affects customer loyalty. Simultaneously price, product diversity, facilities, and location affect customer loyalty. These results provide evidence that Kedai Kopi Kanggo Riko Sidoarjo can increase customer loyalty by emphasizing price factors, product diversity, facilities, and location.
KUSTOM KULTURE EVENT MARKETING AS A BRAND COMMUNITY CREATIVITY Nashrudin Latif; Ferry Hariawan; Bayu Rama Laksono
Journal of Applied Management and Business (JAMB) Vol. 2 No. 2 (2021)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v2i2.210

Abstract

The purpose of this study is to describe kustom cultural events as a form of branding program from Retro Classic Cycles Jogjakarta and House of Customland Surabaya. During the event, we saw a touch of creative creation of the kustom kulture brand community. This study uses a qualitative method. Data were obtained based on observations and interviews with several people involved in the annual kustom kulture event. In addition, the researcher also developed data collection by looking at the social media managers of Retro Classic Cycles and House of Customland. Research findings show that there are efforts to develop brand communities, initiators routinely carry out annual activities in kustom cultural events. The kustom kulture event presents creative culture from a variety of artistic collaborators, both fine art and motor builder, which inclusively makes event collaborators really enjoy and actively participate in displaying their artworks as a medium for creativity exhibitions. Originality shows that kustom culture events are used as community media for kustom culture activists Retro Classic Cycles and House of Customland, as an effective way to build a certain identity of a community, so as to increase public knowledge about kustom kulture. Therefore, the quality and quantity of kustom cultural events can be increased according to the differences and novelty of the theme of the event being held.

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