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Bima Journal : Business, Management and Accounting Journal
Published by Perkumpulan Dosen Muda Bengkulu
ISSN : 27212971     EISSN : 2721267X     DOI : 10.37638/bima.1.1.1-9
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
BIMA Journal is a scientific communication media which is issued by PDM Bengkulu. It is the contribution to the development of social science, business, accounting, and economy which is divided into the English Language which contains research results, literature review, field cases, or concepts. BIMA Journal in a year published twice a year. Special editions in English can be issued required. The BIMA Journal fits well for researchers and academics who are inheriting the results of research, scientific thought, and other original scientific ideas. BIMA Journal publishes research papers, technical papers, conceptual papers, and case study reports. BIMA Journal is dedicated to researchers and academics intent on publishing research, scientific thinking, and other original scientific ideas. The article published in the BIMA Journal is the authors original work with a broad spectrum of topics covering Resources economics, Economic Business, Economic Management, and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 1, No 1 (2020)" : 6 Documents clear
THE EFFECT OF BRAND IMAGE AND MIX MARKETING ON CUSTOMER LOYALITY IN PT. SUNGAI BUDI GROUP BENGKULU Riska Melda Sari; Sulisti Afriani; Tito Irwanto
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.1.1-9

Abstract

Target of this research is to know Influence of Brand Image to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer Of Cooking Oil of Rose Brand) and to know Influence of Marketing Mix to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer of Cooking Oil of Rose Brand) and also To know Influence of Brand Image and of Marketing Mix by together to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer of Cooking Oil of Rose Brand). Method Analysis the used is Test validity, Test Reliabilitas, Simple Linear Regression, Coefficient of Determination, Test F and Test of t. 
EFFECT OF EDUCATION AND TRAINING (DIKLAT / BIMTEK), UNDERSTANDING OF REGIONAL FINANCIAL ACCOUNTING SYSTEMS (SIMDA) ON PERFORMANCE OF REGIONAL FINANCIAL MANAGEMENT Nenden Restu Hidayah
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.1.61-72

Abstract

This study examines the effect of Education and Training (Diklat / Bimtek), Understanding of the Regional Financial Accounting System (Simda) on the Performance of regional financial managers. This research was conducted on 60 regional financial managers in 33 Regional Government Work Units (SKPD) Bengkulu City Government. This study collected data by giving questionnaires to respondents. Research data were processed using the SPSS program.The results of the study prove that Education and Training (Diklat / Bimtek), Understanding of the Regional Financial Accounting System (Simda) has a positive effect on the performance of regional financial managers. This proves that the better the management carried out by the regional government towards Diklat / Bimtek, the understanding of Simda which is owned by the regional financial managers in the SKPD, the better the performance of regional financial managers. Bengkulu City regional government to continue to improve the existing Diklat / Bimtek model, together with increasing understanding of Simda towards local government SKPD.
OPTIMIZATION OF KOTO JAYA DAILY MARKET PRODUCTION IN MUKOMUKO Yoki Kurniawan; Rahmat Al Hidayat
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.1.10-21

Abstract

This study aims to identify internal and external factors faced by the Koto Jaya Daily Market in Mukomuko, determine the optimization strategy of the market utilization. The data used in this study are primary data obtained from traders at the Koto Jaya Daily Market in Mukomuko in 2018 using a SWOT analysis tool.The results of the SWOT analysis can be concluded that internal factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Strength Factors (land availability, location, supporting facilities, trader organizations, merchant composition, infrastructure, price information); 2) Weakness factors (rental prices, utilities, location access, market conditions, budget constraints, trader awareness), for external factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Opportunity factors (population, community response, government support, technological development); 2) Threat factors (other market competitors, natural disasters, thuggery, government policies, economic crisis). The strategy that must be applied in this condition is the WT (Weaknesses-Threats) strategy, namely; 1) Implement a kiosk and booth rental price strategy; 2) Improve the quality and service quality of the Koto Jaya Mukomuko Market; 3) Optimizing existing facilities and infrastructure; 4) Maintain market security and comfort
THE EFFECT OF PRICES, PRODUCT REVIEWS, EASE OF USE, AND SECURITY OF TRANSACTIONS ON PURCHASING DECISIONS ONLINE IN SHOPEE Homami Rahayu; Adi Sismanto; Tezar Arianto
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.1.34-48

Abstract

This study aims to determine the effect of prices, product reviews, ease of use, and security of transactions on purchasing decisions online at Shopee (case study of Economics Faculty students at Muhammadiyah University, Bengkulu). This study uses a sample of 105 respondents using purposive sampling technique. Data collection techniques using observation and questionnaires. The analysis technique used is the regression of respondents' responses, multiple linear regression, correlation coefficient analysis and coefficient of determination (R2). This research uses validity test, reliability test, and classic assumption test followed by hypothesis testing. Based on the results of multiple linear regression analysis, the results of the research have an effect on the online purchasing decisions at Shopee It is proven by the results of the t test showing tcount t2/2 (2.022 0.1982) and (sig α = 0.046 0.050), this means that H0 is rejected and Ha is accepted. Product reviews have a positive and significant effect partially on online purchasing decisions at Shopee, this is evidenced by the results of the t test which shows the value of tcount t2/2 (2.212 0.1982) and (sig α = 0.029 0.050), this means H0 is rejected and Ha is accepted the ease of use partially has a positive and significant effect on online purchasing decisions at Shopee, this is evidenced by the results of the t test which shows the value of tcount  t2/2 (2.113 0.1982) and (sig α = 0.037 0.050), this means H0 is rejected and Ha is accepted. Security Transactions have a positive and significant effect partially on online purchasing decisions at Shopee, this is evidenced by the results of the t test which shows the value of tcount t2/2 (2.955 0.1982) and (sig α = 0.004 0.050), this means H0 is rejected and Ha is accepted. Price (X¬1) Product Review (X2), Ease of Use (X3) and Transaction Security (X4) jointly influence the Purchase Decision (Y) online at Shopee, this is evidenced by the F test showing the value of tcount ttable, namely (6,392 2.69) and (sig α = 0,000 0.05) this means that H0 is rejected and Ha is accepted.
THE EFFECT OF MUDHARABAH, MUSYARAKAH AND MURABAHAH FINANCE ON THE PROFITABILITY OF SHARIA GENERAL BANKS IN INDONESIA IN 2013-2017 Yogi Bayu Pratama; Erwin Febriansyah
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.1.49-60

Abstract

This study aims to analyze the effect of mudharabah, musyarakah and murabahah financing on the level of profitability at Islamic Commercial Banks in Indonesia using the Return on Assets (ROA) ratio. The research method used is descriptive quantitative research approach and case studies at Islamic Commercial Banks in Indonesia. The type of data obtained from this research is secondary data based on the results of Sharia Commercial Bank financial reports which include BCA Syariah, BNI Syariah, BRI Syariah, Mandiri Syariah Bank, Syariah Bukopin and Muamalat Bank during the 2013-2017 period. Sources of data obtained through the results of publications from the relevant Islamic Commercial Bank and through the official website of each bank. The analytical tool used is multiple linear regression analysis.The results showed that Mudharabah and Mutanaqisah financing had a significant influence on ROA levels while financing for Murabahah had an insignificant effect on the partial ROA level. Simultaneously, this Mudharabah, Mutanaqisah and Murabahah financing has a significant influence on the level of ROA
DETERMINANT PRODUCTIVITY OF HONORARY EMPLOYEES IN WATER IRIGATION AREA OBSERVATION OFFICES SELUMA Budi Setiawan; Ahmad Soleh; Kaulan Kaulan
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.1.22-33

Abstract

This study aims to analyze the determinants of the work productivity of honorary employees at the Seluma Irrigation Water Observers Regional Office. The method of collecting data is by distributing questionnaires to 42 honorary employees. Analysis of the data used is quantitative analysis, with the method of multiple linear regression, determination test, t test and F test. The results of SPSS analysis for windows version 16.0, obtained the regression equation Y = 2.239 + 0.231X1 + 0.653X2 + 0.378X3. The regression equation shows that there is a positive influence between morale, work discipline and organizational commitment to the work productivity of honorary employees at the Seluma Irrigation Water Observers Regional Office, and work discipline variables have the strongest influence on work productivity because it has the greatest regression coefficient value, namely .653. From the results of the determination test it is known that 85.3% of the work productivity of honorary employees at the Seluma Irrigation Water Irrigation Area Observers Office is influenced by morale, work discipline and organizational commitment. The t-test results showed that morale, work discipline and organizational commitment partially had a significant effect on the work productivity of honorary employees, because of the probability value of sig. 0.05. While the F (Anova) test results showed that work morale, work discipline and organizational commitment simultaneously had a significant influence on the work productivity of honorary employees at the Seluma Irrigation Water Irrigation Area Observers Office, where Fcount Ftable (80,169 2,850).

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