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Bima Journal : Business, Management and Accounting Journal
Published by Perkumpulan Dosen Muda Bengkulu
ISSN : 27212971     EISSN : 2721267X     DOI : 10.37638/bima.1.1.1-9
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
BIMA Journal is a scientific communication media which is issued by PDM Bengkulu. It is the contribution to the development of social science, business, accounting, and economy which is divided into the English Language which contains research results, literature review, field cases, or concepts. BIMA Journal in a year published twice a year. Special editions in English can be issued required. The BIMA Journal fits well for researchers and academics who are inheriting the results of research, scientific thought, and other original scientific ideas. BIMA Journal publishes research papers, technical papers, conceptual papers, and case study reports. BIMA Journal is dedicated to researchers and academics intent on publishing research, scientific thinking, and other original scientific ideas. The article published in the BIMA Journal is the authors original work with a broad spectrum of topics covering Resources economics, Economic Business, Economic Management, and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 1, No 2 (2020)" : 5 Documents clear
PERFORMANCE ANALYSIS OF EMPLOYEES IN REGIONAL OFFICES OF THE MINISTRY OF LAW AND HUMAN RIGHTS Anisa Yani; Karona Cahya Susena; Mimi Kurnia Nengsih
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.2.105-114

Abstract

The purpose of the study is to determine the employee performance in the Regional Office of the Ministry of  Law and Human Rights (HAM) in Bengkulu. This research is a qualitative study, the informants used in this study were 5 employees of the Regional Office of the Ministry of Law and Human Rights (HAM) in Bengkulu, the data collection techniques used were interviews and the analytical method used was descriptive analysis method. The results of this study indicate that leadership factors can improve the employee performance in the Regional Office of the Ministry of  Law and Human Rights (HAM) in Bengkulu, because the leader always maintains good relations with his subordinates and always cooperates, besides that the leader also provides direction and support in working therefore employees can improve their performance. Motivation factor that can be done by the Regional Office of the Ministry of Law and Human Rights (HAM) in Bengkulu by providing supervision to its employees and also providing job guarantees by way of promotion. A safe and comfortable work environment will improve employee performance, as well as in the the Regional Office of the Ministry of Law and Human Rights (HAM) in Bengkulu. The work environment provided is a physical and non-physical work environment.
THE EFFECT OF CUSTOMER EXPERIENCE AND BRAND TRUST ON CUSTOMER LOYALTY ON ALLBAIK CHICKEN Hendri Antara; Siswanto Siswanto; Eska Prima Monique Damarsiwi
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.2.115-125

Abstract

The purpose of this study was to determine the effect of customer experience and brand trust on customer loyalty at Allbaik Chicken Sawah Lebar, Bengkulu City. The sample in this study were 50 customers who  made purchases at Allbaik Chicken Sawah Lebar Kota Bengkulu. Data collection using a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testing.The sample in this study were 50 customers who  made purchases at Allbaik Chicken Sawah Lebar Kota Bengkulu. Data collection using a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testingThe sample in this study was 50 customers who made purchases at Allbaik Chicken Sawah Lebar Kota Bengkulu. Data collection using a questionnaire and the analysis method used is multiple linear regression, the test of determination, and hypothesis testing.The results of the t-test regression analysis of the customer experience brand trust variable have a partially significant effect on the customer loyalty variable of consumers at Allbaik Chicken Sawah Lebar, Bengkulu. The results of the F test at the 0.05 significance level explain that the variables of customer experience and brand trust have a significant simultaneous influence on consumer customer loyalty at Allbaik Chicken Sawah Lebar Kota Bengkulu.
THE EFFECT OF HUMAN RESOURCES DEVELOPMENTAND WORK ABILITY ON EMPLOYEE PERFORMANCE IN THE DEPARTMENT OF HOUSING AND SETTLEMENTS AREA OF KAUR REGENCY Merwan Afrizal; Ahmad Soleh; Meiffa Herfianti
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.2.73-83

Abstract

This study aims to analyze the effect of human resource development and work ability on employee performance in the Department of Housing and Settlements Area of Kaur Regency. Data collection method is by distributing questionnaires to 43 employees. Data analysis used was quantitative analysis, with multiple linear regression methods, determination test, t test and F test. The results showed that the development of human resources and work ability had a positive and significant  effect simultaneously on employee performance in the Department of Housing and Settlement Areas of Kaur Regency.
THE EFFECT OF NUSA NATIONAL BANK SERVICE QUALITY ON CUSTOMER LOYALTY Dennis Rydarto Tambunan
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.2.84-95

Abstract

Mengukur kualitas pelayanan serta pengaruh kualitas pelayanan (service quality) itu sendiri terhadap loyalitas nasabah di Bank Nusa. Segmen nasabah yang diteliti adalah nasabah deposito, tabungan dan giro, karena pada saat sekarang banyak penawaran dari Bank-bank pesaing yang menawarkan produk yang serupa dan seberapa jauh customer dapat menentukan pilihannya. Penelitian dilakukan dengan menggunakan metode survai, dengan tujuan untuk mengetahui tanggapan atau pendapat dari sebagian populasi yang bersangkutan terhadap objek penelitian. Melalui penelitian ini diharapkan dapat dijadikan sebagai dasar dan bahan evaluasi bagi pihak Bank Nusa Nasional dalam rangka meningkatkan loyalitas nasabah melalui kualitas pelayanan. Tanggapan responden terhadap kualitas pelayanan Bank BNN yang meliputi tangibles, emphaty, reliability, responsiveness, dan assurances pada umumnya relatif mendapat penilaian baik dari para nasabahnya. Tingkat kesesuaian antara harapan nasabah dan kualitas pelayanan Bank BNN secara keseluruhan relatif tinggi. Sedangkan Loyalitas nasabah cenderung belum terlalu tinggi. Dari hasil pengujian statistik ternyata bahwa kualitas pelayanan Bank BNN berpengaruh cukup tinggi terhadap loyalitas para nasabahnya. Dalam upaya meningkatkan loyalitas nasabah melalui kualitas pelayanan Bank, maka Bank Nusa Nasional Cabang Bandung perlu mempertahankan dan meningkatkan kualitas pelayanannya diantaranya melalui memperluas jaringan pelayanan meningkatkan keterampilan petugas customer services, melakukan riset tentang kepuasan nasabah secara periodik, dan melakukan program pengembangan loyalitas nasabah. 
PERFORMANCE ANALYSIS OF EMPLOYEES IN KESBANGPOL OFFICE KAUR DISTRICT Dadi Apriadi; Karona Cahya Susena; Tito Irwanto
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.2.97-104

Abstract

Penelitian ini merupakan penelitian kualitatif, responden yang digunakan dalam penelitian ini adalah sebanyak 5 orang pegawai pada kantor Kesbangpol Kabupaten Kaur, teknik pengumpulan data menggunakan wawancara dan metode analisis yang digunakan yaitu metode analisis deskriptif.Hasil penelitian ini menunjukkan faktor motivasi yang dapat dilakukan oleh Kantor Kesbangpol Kabupaten Kaur dengan cara memberikan supervisi kepada para pegawainya dan juga memberikan jaminan kerja dengan cara promosi jabatan. Hal ini dapat memotivasi seseorang dalam bekerja karena dengan adanya promosi jabatan dan supervisi pegawai akan berusaha meningkatkan prestasi kerja.Faktor kepemimpinan dapat meningkatkan kinerja pegawai pada Kantor Kesbangpol Kabupaten Kaur, karena sikap seorang pemimpin yang selalu menjaga hubungan baik dengan para pegawainya akan meningkatkan kinerja seorang pegawai dalam bekerja, selain itu adanya arahan dan dukungan dari pimpinan terhadap bawahannya akan memudahkan pegawai dalam bekerja.Lingkungan kerja yang aman dan nyaman akan meningkatkan kinerja pegawai, begitu juga pada Kantor Kesbangpol Kabupaten Kaur lingkungan kerja yang diberikan adalah lingkungan kerja fisik dan non fisik. Lingkungan kerja fisik dapat dilihat dari peralatan dan perlengkapan serta suasana yang ada ditempat kerja sedangkan lingkungan kerja non fisik dapat dilihat dari hubungan antara sesama pegawai, saling bekerjasama dan saling menghargai dalam bekerja.

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