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Jurnal Iso
Published by Penerbit ADM Bengkulu
ISSN : 27988775     EISSN : 27988260     DOI : https://doi.org/10.53697/iso.v1i1
Core Subject : Humanities, Social,
Humanities Environmental Science Social Sciences
JURNAL ISO publishes scientific papers on the research and scientific studies in the scope of humanities and social studies, such as anthropology, studies, business, communication studies, corporate governance, criminology, the study of cross-cultural, demographic, economic studies of development, the study of education and ethics, social geography, the study of information technology management, industrial relations, international relations, legal studies, media studies, political science, the study of population dynamics, the study of psychology, the study of public administration, social welfare, religious studies and linguistics.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 69 Documents
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Semiotic Analysis of the Malay Palang Pintu Tradition in Medan Traditional Malay Weddings Ihsan Al Fathir; Taufiq Nurrahmad; Elpiana Rossa; Hasan Sazali; Maulana Adinata Dalimunthe
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.831

Abstract

Research on Semiotic Analysis of the Malay Cross Door Tradition in Malay Traditional Weddings in Medan City aims to analyze, know and understand the meaning of the Malay Palang Pintu tradition which is commonly used in traditional Malay wedding processions in the city of Medan. The research was conducted using an Interpretative Qualitative research method and in more depth using the semiotic model method developed by Roland Barthes, which is a science and method used to analyze a sign that is carefully and based on facts in the field when researching the Malay Cross Pintu Tradition in Marriage. Medan City Malay Traditions. Data collection was carried out by direct observation of traditional Malay weddings using the Palang Pintu tradition, using books and previous research, and conducting interviews with traditional leaders or Telangkai from the Palang Pintu tradition. Based on the discussion and findings in the field, it is known that the Palang Pintu tradition itself has the aims and objectives of teaching and learning about obligations that must be carried out after marriage. In the Malay Palang Pintu tradition, it also means that the husband really holds the leadership of the household, starting from facing all kinds of obstacles, to putting patience to achieve good and healthy household goals.
The Use of Tiktok in Increasing Brand Awareness (Case Study on Mie Gacoan Followers in Medan) Farah Fadhillah Khairani; Loula Umaiyah Indriana; Vrisya Dwi Tirabusky; Maulana Andinata Dalimunthe; Hasan Sazali
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.832

Abstract

The rapid development of internet technology, anyone can use it, anywhere and anytime without knowing boundaries. The development of the internet can also trigger emergence of various new social media, such as TikTok. TikTok itself is a social media platform that focuses on being a forum for video creator content communities, where each user can share their experiences and information through videos of a certain duration. In this study, the marketing mix theory and Uses and Gratification theory are used, which with these two theories will solve the problem of using TikTok in increasing brand awareness. The research method used is qualitative research, data obtained by interview and observation. From the results of research that has been researched, the TikTok Mie Gacoan account really utilizes the use of the TikTok application well and also in the application of marketing communications with the promotional mix is quite efficient and also effective for increasing brand awareness of the Mie Gacoan brand itself.
Communication Planning In The Development Of Students' Morals At SD Fatma Kenanga Foundation In Bengkulu Eggy Pramana Putra; Sapta Sari; Yanto Yanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.854

Abstract

This study aims to determine Communication Planning in the moral development of students at SD Fatma Kenanga Foundation Bengkulu. This study uses a qualitative method using descriptive analysis. In this study, Scoot M. Cutlip & Center's communication planning theory is used as an analytical tool. The results of the study that communication planning plays an important role in fostering student’s morals at Fatma Kenanga Foundation Bengkulu as follows: Fact Finding, regarding the findings of student’s problems related to moral development. The problem is that there are still students who are still rude, speak impolite, and are indifferent to their teachers. Planning, the planning program implemented by SD Fatma Kenanga Bengkulu is communication planning using 5 language continuums and the application of children's character pillars. tolerant and peace-loving. Communication Action, in terms of communication action, teachers apply a 5-continuum language learning system in classroom learning. This 5 language continuum is very effectively applied to students at SD Fatma Kenanga Bengkulu. Evaluation, communication planning programs are always evaluated by holding regular meetings with the principals and teachers. For student evaluation, namely with report cards, questionnaires or questionnaires distributed to parents and peers.
Analysis The Role of Stakeholders in Development Waterfall Tourism Mandi Angin in Air Berau Village Subdistrict Pondok Suguh Regency Mukomuko Sri Indarti; Rosidin Rosidin; Ju’im Thaap; Nurul Trisnawati
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.886

Abstract

Study this aims to be able know Role Stakeholders in Development Waterfall Tourism Bath Wind in Air Berau Village Subdistrict Cottage treat Regency Mukomuko. Method used in study is Method study qualitative as well as use descriptive data analysis. Technique data analysis is in the form of stages that have been passed and taken by a researcher To use could conclude meaning from the data findings that have been collected . in study this use theory role stakeholders in development and management tourist from Theory of the womb in Amaliyah Reski Etc as description in To do analysis in To do development tourist there is three role stakeholders namely 1). Government, 2) Private, 3) Community. Results Study could show in development waterfall tour bath the wind in the village of water berau already existence role and each stakeholders involved by direct and active in follow development tourism, with be marked already built track enter Street going to location travel, already existence instruction direction Street going to travel, already built door enter/gate tourism, place area parking vehicle, promotion travel, clothes community group lover nature , installed rope/ rope for down cliff to travel, mutual cooperation. and promotion from social media youtube and creation write in the form of a blog from party private..
The Influence of Social Media for Millennials in the Digital Age Fathan Awalur Rayyan
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.966

Abstract

In the era of technology 4.0 which is growing, almost all fields have used the internet and have become a necessity in everyday life, both among children, millennials, adults, the elderly, the elderly and so on. Including social media which has a very big influence in everyone's life. Someone who initially does not understand technology with the existence of social media becomes aware, and social media can also change a person's attitude and nature. In the community, especially millennials, social media has become a necessity that cannot be separated from everyday life and has become a lifestyle where millennials do not spend a day without opening social media. If it is explored further in depth during its development period, millennials need direction and guidance both at school, at home and in the surrounding environment because millennials are still looking for their identity by hanging out with friends their age. The purpose of this study is to determine the positive and negative impacts of social media, to know the characteristics of social media, to know the types of social media, and to understand what the millennial generation is like. The results of this study increase creativity, means of communication, facilitate communication, a place for achievement, a place for learning media. While the negative impacts of social media such as misuse of technology, decreased focus on learning, high crime rates, cyberbullying. The specific characteristics of Social Media include: Reach, Accessibility, Use, Actuality, Persistence. Classification of Social Media include: Collaborative projects (Wikipedia), Blogs and microblogs (twitter), Content (youtube), Social networking sites (Facebook), Virtual game world (online games), Victure social world (second life). Millennial Generation itself When viewed from the age group, the millennial generation is a generation that is currently aged between 15-34 years..
Bengkulu Brovape Promotion Strategy in Attracting Consumer Buying Interest (Study of Marketing Communication Strategy at Brovape Stores in Bengkulu) Ivan Satria Negara; Dedi Supriyadi; Yudisani Yudisani
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.1025

Abstract

The title of this research is "Bengkong Brovape Promotion Strategy in Attracting Consumers Buying Interest (Study of Marketing Communication Strategy at Brovape Stores in Bengkulu)". The purpose of this study was to determine the promotion strategy of Brovape Bengkulu in attracting consumer buying interest. This study uses descriptive qualitative research methods with data collection techniques participant observation, in-depth interviews, and documentation. The results of this study indicate that the promotional strategy carried out by Brovape Bengkulu in attracting consumer buying interest with 2 forms of strategy, namely the first strategy by way of sales promotion by cutting prices, holding giveaway events and holding door prizes and explaining the product in detail to consumers, by In this way, consumers become interested in buying existing products and consumers will invite their friends to shop at the Brovape Bengkulu store. The second strategy is by way of advertising that uses social media where social media is a medium that is often used by consumers so that consumers know what products are in Brovape Bengkulu by using pictures and explanations without consumers coming to the Bengkulu Brovape store in this way consumers will pay attention and can make a decision to buy products at the Bengkulu Brovape store. Thus the sales of the Bengkulu Brovape store will increase. In analyzing the results of this study using the Aidda theory.
The Phenomenon of Online Shopping Behavior on the Shopee Application During a Pandemic Yoga Aprianto; Sri Narti; Vethy Octaviani
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.1033

Abstract

During the COVID-19 pandemic, lectures are simultaneously conducted online. Activities carried out at home also vary, ranging from developing hobbies, exercising, and even shopping online. This study aims to determine the phenomenon of online shopping behavior in the pandemic period (Study on the Shopee Application). Data collection techniques in this study used the interview method. Based on the results of this study, the phenomenon of online shopping behavior is the increasing interest in shopping at Shope during the pandemic. The phenomenon of online shopping behavior at Shopee is influenced by several factors, namely cultural, social, personal and psychological factors. The cultural factor in online shopping on the Shopee application is one of the lifestyles and has metamorphosed into popular culture by students of the Communication study program at the University of Dehasen Bengkulu. Social factors are one of the factors that can affect shopping at Shopee. Through this factor, students use shopee because they interact with their social environment. Then personal factors, Communication students at the University of Dehasen Bengkulu use Shopee to meet their needs. And psychological factors, students use Shopee to get satisfaction in shopping.
The Effectiveness Of Messages At Press Meetings In Delivery Of Activities Of The Bengkulu Province Of The Regional Governmen (Study at Media Center Diskominfo Bengkulu Province) Febi Andriyani; Asnawati Asnawati; Sapta Sari
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.1037

Abstract

This study aims to describe the effectiveness of Media Center communication at the Bengkulu Province Diskominfo about Bengkulu Free from Corona Virus. The research method used is qualitative research and data collection techniques through observation, interviews and documentation. In this analysis method, the Wilbur Scram approach is used in the message component. The results show that the effectiveness of the message conveyed by the Bengkulu Province Diskominfo through the Bengkulu Governor Rohidin Mersyah contains about the corona virus, namely the message must be designed, the message must be directed to the address, the message must be according to personal needs and the message must suggest a proper need.
The Effectiveness Of Word Of Mouth Communication Through Whatsapp Media In Increasing Tourist Visits (Study Of Bridal Waterfall Attractions Bengkulu Tengah Regency) Bella Rena Anjelina; Vethy Octaviani; Sapta Sari
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.1038

Abstract

The purpose of this research is to find out the effectiveness of word of mouth communication through WhatsApp media in increasing tourist visits. In this study, researchers used qualitative research methods. The object of research is the Bride Waterfall Tour which is located in Bukit Bengkulu Tengah Village. The key informants in this research were the Head of Bukit Village, Karang Taruna, the Entrance Guard, the main informants were visitors. The results of this study are that Word Of Mouth Communication through Whatsapp media in increasing tourist visits is quite effective as a promotional medium in increasing visitor interest. The level of success of Word Of Mouth Communication in increasing tourist visits to Bridal Waterfall through social media as a means of promotion can be seen from the fulfillment 5 elements of Effectiveness according to (Jalaludin Rakhmat, 2008:45), namely 1. visitors understand the purpose of posting on Whatsapp Media which aims to invite tourists to come visit, 2. Pleasure where visitors who see posting photos of beautiful waterfall views are accompanied by photo spots those who are interested are interested in coming to visit the Bridal Waterfall immediately, 3. Affecting the attitude in which visitors search for information on the whereabouts of the Bridal Waterfall, 4. This improves social relations where visitors invite friends or family to go visit together, 5. Follow up I want to visit the location of the bridal waterfall and enjoy the view immediately. The results of the author's observations show evidence of the number of tourists who come to visit each month as seen from the number of WhatsApp posts or snaps that leave an impression on visitors in the form of photos or videos.
Analysis of Teenagers' Receptions About Free Association in the "Little Mom" Series on We Tv Ria Ade Nasti; Asnawati Asnawati; Anis Endang SM
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.1039

Abstract

Film is one of the mass communication media that has a major influence on the wider community. The Little Mom film series directed by Guntur Soehardjanto tells the story of teenage pregnancy which is the result of promiscuity. The purpose of this study was to analyze adolescents' reception of promiscuity in the Little Mom series. This study used a qualitative descriptive research method using Stuart Hall's reception analysis. It is expressed in three possible positions, namely dominant hegemony, negotiating position, and oppositional position carried out by the subject under study. Reception analysis refers to the study of the meaning of production and audience experience in relation to interacting with media texts. Stuart Hall explained that reception can be described through a process called encoding-decoding. Encoding is the process of translating the message carried out by the source while decoding is the recipient's attempt to translate the message obtained from the source. The research data collection technique was Roland Bartes' semiotic analysis of 5 scenes and structured interviews with 4 informants in Marga Sakti Sebelat District who were selected by purposive sampling to determine informant criteria and snowball sampling to determine the four informants in the study. The results of the study show that in the first scene, second scene, and third scene, the informants are dominated by oppositional positions. In the fourth scene, informants 1, 2 and 4 are in an oppositional position and informant 3 is in a negotiating position. In the fifth scene, informants 1, 3 and 4 are in an oppositional position and informant 2 is in a negotiating position. There are no informants who are in a position of dominant hegemony.

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