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KOMUNIKATA57
Published by Institut Bisnis & Informatika Kosgoro 1957
ISSN : 27743616     EISSN : 27743624     DOI : https://doi.org/10.55122/kom57.v3i1.357
Core Subject : Social,
Social Sciences
Journal Sains Komunikata57 (the Scientific Journal of KOM57) is a bilingual journal of communication studies which publish particularly articles on Public Relations, Advertising & Marketing Communication, Media and Political Communication, Intercultural Communication, and Organizational Communication. This journal is run by The communication studies program of the Institute of Business and Information KOSGORO 1957. The Institute is a member of Indonesian Association of Communication Studies Managers (APJIKI), since 2020.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol 1 No 1 (2020): KOMUNIKATA57" : 5 Documents clear
ANALISIS SEMIOTIK TIGA FOTO ESSAY PEKAN INI PADA SURAT KABAR KOMPAS Maria Jashinta Elisabet Hamboer; Iswahyu Pranawukir
KOMUNIKATA57 Vol 1 No 1 (2020): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.169 KB) | DOI: 10.55122/kom57.v1i1.114

Abstract

The main problem of this research is, how to know the hidden meaning of photo essay from social and psychological aspects. The purpose of this research itself is to find out the hidden meanings in the essay photo, apart from what is visible. This study uses a qualitative descriptive method, which is a method that aims to provide as accurate a picture as possible of the characteristics of an individual, the characteristics of a group or individual society as well as to find out and examine the characteristics of interest. With the data analysis technique, namely the semiotic analysis model used by Roland Barthes (1990), namely, analyzing the sign. In this model, the main idea is focused on the two-stage significance (two order signification). Data collection was obtained through literature study accompanied by interviews with a photography. The results of this study indicate that in the photo essay there is a hidden meaning from a social and psychological perspective.
GENDER DALAM KONSUMSI MEDIA MASSA Rafiuddin Akil
KOMUNIKATA57 Vol 1 No 1 (2020): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.745 KB) | DOI: 10.55122/kom57.v1i1.116

Abstract

Television was one of mainstream mass media which people still uses for their information needs. People will follow and gives reference to act learning from television conten. Gender was a social context to descripe compare man and women in information consumption behaviour for television. The purpose of this research is to look at the level of gender differences in the behavior of consuming mass media, especially talk shows Hotman Paris Show on iNews television. This research uses the uses and gratification theory from Palmgreen and Rosengreen (1985) model. The research method with a quantitative approach, with chi square test hypotesis. The sample used was 80 students at a campus in Jakarta with simple random sampling. The results showed no difference in behavior after consuming information talk shows Hotman Paris Show on iNews television between men and women. The element most seen in talk shows on television is education. Dominant behavior that arises after watching a talk show on television shows is cognitive or shows only affect the minds of the people.
KOMUNIKASI TRANSENDENTAL MASYARAKAT ADAT BUTON DALAM MENGEKSPRESIKAN RASA SYUKUR PANEN RAYA TAHUNAN Alamsyah Alamsyah
KOMUNIKATA57 Vol 1 No 1 (2020): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.49 KB) | DOI: 10.55122/kom57.v1i1.117

Abstract

The aims of study are to find out the historical relations of tutura Siotapina, the implementation process, the meaning behind it, the transcendental communication in it, and the potential of tourist destination. The subject is the traditional community of Wasuamba as the main.By using descriptive qualitative method and participatory observation data in the ethnographic paradigm of communication, the conclusions are obtained:The meanings of tutura Siotapina are the harmonization with God, others and nature. The core message is forest conservation with all its historical values.Transcendental communication is from the message of ancestral spirit, a message to continue in preserving the forest as the key to prosperity. Transcendental communication is a human consciousness as a real self (full of limitations), symbolic (cultural) and imaginary (imagination of the Almighty).
PEMBENTUKAN KONSEP DIRI SISWA SMA MELALUI MEDIA SOSIAL INSTAGRAM Ricky Zikrillah Pratama; Bambang Mudjiyanto; Sitinah Sitinah; Joshua Fernando; Fitriana Sandi
KOMUNIKATA57 Vol 1 No 1 (2020): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.643 KB) | DOI: 10.55122/kom57.v1i1.118

Abstract

The development of social media, especially Instagram, is increasingly favored by young people. The resulting content seems to represent the self-concept of its users. This study aims to analyze the formation of self-concept of SMA Negeri 8 Jakarta students through social media Instagram. This study uses the theory of Uses and Gratifications and qualitative descriptive methods using observation, interviews, and collecting documentation as secondary data. The results of this study indicate that there are two reasons for self-concept formation in students of SMA Negeri 8 Jakarta in fulfilling their needs in using media, namely social integrity needs, and cognitive needs. Furthermore, the informants also have three characteristics of self-concept, namely: self-conclusive, self-protective, and real and ideal, true, and false selves. The things that can shape their self-concept are likes, comments, and the content they share, for the followers are not too important. Informants are more confident in interacting on the Instagram application than directly because Instagram users do not meet face to face dir
STRATEGI KOMUNIKASI PEMASARAN KEDAI KOPI KAMAN DALAM MENINGKATKAN LOYALITAS KONSUMEN Radja Erland Hamzah; Rialdo Rezeky Manogari; Riska Putri Shabrina
KOMUNIKATA57 Vol 1 No 1 (2020): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.676 KB) | DOI: 10.55122/kom57.v1i1.119

Abstract

The development of the coffee business is currently one of the businesses that are in great demand. The large number of coffee shop businesses cause market competition. This market competition is also experienced by Kedai Kopi Kaman which almost resembles menus at other coffee shops in Depok and the same target consumers. The research methodology uses a qualitative approach to the type of qualitative descriptive research and uses a constructivism paradigm. This research uses data collection techniques through interviews, observation, and literature study. Data analysis techniques with data reduction, data display, and drawing conclusions. The data validity technique is data triangulation. This research uses the concept of PENCILS and Four Step. The results showed that the Kedai Kopi Kaman marketing communication strategy was considered effective and supported by social media, through observation and supporting data which stated that the increase in the number of consumers was quite significant, using word of mouth and Instagram social media.

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