Indonesian Journal of Business Analytics (IJBA)
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Articles
42 Documents
Search results for
, issue
"Vol. 3 No. 5 (2023): October 2023"
:
42 Documents
clear
<![CDATA[Harnessing TikTok's Marketing Potential: A Case Study of @KUCA.OFFICIAL's Communication Strategy in Inspiring Consumer Purchase Intentions: ]]>
<![CDATA[Nathaniel Bryan]]>;
<![CDATA[Silvanus Alvin]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5329
<![CDATA[This research explores the marketing potential of TikTok in Indonesia, focusing on the case study of @KUCA.OFFICIAL, a brand specializing in gaming chairs. With TikTok's rapid popularity growth in Indonesia and its 113 million users, businesses are recognizing its vast marketing potential. The qualitative case study method is used, involving interviews, observations, and document analysis. The study highlights the brand's effective use of the marketing mix (4Ps) – product strategy with diverse designs, pricing strategy through discounts, interactive promotion strategy, and a distribution approach combining offline and online presence. This research provides valuable insights for businesses seeking to leverage TikTok for effective marketing in Indonesia.]]>
<![CDATA[Modeling of Accounting Information Systems in Companies Implementing the Sharing Economy Business Model ]]>
<![CDATA[Shintiya Yulia Frantika]]>;
<![CDATA[Kurnia Ekasari]]>;
<![CDATA[Aang Afandi]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5364
<![CDATA[The purpose of this study is to offer modeling of the Accounting Information System, especially the payroll system, using the concept of the Business Process Management System. The object of this research is the online media company PT Kreasi Ngalam Media (AboutMalang.com). Currently, the system that is being used to manage employee data, calculate salaries, and generate reports still relies on manual processes. The use of a web-based employee payroll information system application is expected to provide significant assistance to companies in managing employee data, calculating salaries, and preparing reports. The research method used is qualitative, and the data collection uses primary data sources in the form of direct observation and secondary data sources from the company's payroll reports. The results of this research are in the form of a business process model based on the Business Process Model Notation (BPMN), which can improve effectiveness and efficiency, with an impact on improving the quality of the company's business processes.]]>
<![CDATA[The Effect of Work Environment and Job Competence on the Performance of Public Facility and Infrastructure Handling Employees (PPSU) with Work Discipline as an Intervening Variable in Sub-Districts of Jakarta Special Capital Region ]]>
<![CDATA[Lulu Hayati Addiyar]]>;
<![CDATA[M. Ali Iqbal]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5387
<![CDATA[This thesis was inspired by a workplace that often set unrealistically high standards for its workers without taking into account any of the elements that may be influencing their performance. Competence, Work Discipline, and Work Environment were also considered as important aspects that influenced performance in order to boost output. Employee performance was the dependent variable in this quantitative study conducted in the Sub-Districts of Jakarta Special Capital Region to test hypotheses about the influence of three independent factors (work environment, competence, and work discipline). SmartPLS 4 was used for data management on a sample size of 82 workers. The author concludes that (1) there is a favorable and substantial relationship between the work environment and work discipline. Employee performance was positively and significantly impacted by the work environment. The relationship between competence and discipline at work was a good one. A favorable and statistically significant correlation was found between employee performance and competence. Five) Workplace rules and regulations improved worker output. There was a favorable, albeit not statistically significant, relationship between work environment and employee performance. Competence positively impacted employee performance through work discipline, although the effect was not statistically significant.]]>
<![CDATA[The Effect of Service Quality on Consumer Loyalty with Consumer Satisfaction as a Moderation Variable at Banyuwangi Kopiteko Shop ]]>
<![CDATA[Moh. Fajar Firmansyah]]>;
<![CDATA[Nuruni Ika Kusuma W]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5389
<![CDATA[The purpose of this research is to obtain some information and analyze the influence of service quality on consumer loyalty with consumer satisfaction as a moderation variable in Banyuwangi coffee shops. The population in this study is all consumers who make purchases at least twice at the Teapot Coffee Shop. The sample in this study required 91 respondents. The sample criteria needed are consumers who have made a purchase at least twice and are 17 years old and over. Sampling using purposive sampling technique. Respondent data was collected from questionnaires directly. Data analysis techniques using PLS-based SEM (Structural Equation Modeling) (Partial Least Square) with the help of smart PLS applications. The results of this study show that Service Quality has a positive and significant effect on Consumer Loyalty at Teko Banyuwangi Coffee shop. Meanwhile, Consumer Satisfaction has a positive and insignificant influence on Consumer Loyalty of Teko Banyuwangi Coffee Shop.]]>
<![CDATA[The Effect of Customer Experience, Word of Mouth, and Price Perception on Repurchase Intention of Special Fare Train Tickets ]]>
<![CDATA[Salma Dea Nabilla]]>;
<![CDATA[Rizky Dermawan]]>;
<![CDATA[Reiga Ritomiea Ariescy]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5390
<![CDATA[PT. KAI (Persero) is a State-Owned Enterprise (BUMN) engaged in transportation services for transporting passengers, goods, and containers. In 2019 PT. KAI (Persero) seeks to increase the number of passengers by applying for special-fare train tickets. This study aims to determine the effect of customer experience, word of mouth, and price perception on the intention to repurchase special-fare train tickets. The population in the study were customers of special fare train tickets. The sampling technique uses a non-probability sampling method with convenience sampling techniques for as many as 112 respondents. The analysis technique used in this study is (PLS) with a validity, reality, and hypothesis test. The results of this study state that customer experience and word of mouth contribute to customer repurchase intention, while price perception does not contribute to customer repurchase intention.]]>
<![CDATA[Analysis of Brand Image, Product Innovation, and Word of Mouth on Purchasing Decisions Tekiro in Surabaya ]]>
<![CDATA[Ainul Yaqin]]>;
<![CDATA[Nuruni Ika Kusuma Wardani]]>;
<![CDATA[Reiga Ritomea Ariescy]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5393
<![CDATA[This study aims to determine the effect of brand image, product innovation, and word of mouth on purchasing decisions of Tekiro in Surabaya. This study uses a quantitative method, namely by using 98 people as a research sample. The respondents were taken using a non-probability sampling method with a purposive sampling technique. The data collection method was carried out through the distribution of conventional questionnaires and was measured using a Likert scale. The analysis used is Partial Least Square (PLS). The results of this study indicate that brand image and word of mouth variables have a significant influence on purchasing decisions, but product innovation variables do not significantly influence purchasing decisions for Tekiro in Surabaya.]]>
<![CDATA[The Effect of Promotion, Brand Image, and Service Quality on Purchasing Decisions for Garuda Indonesia Airline Tickets ]]>
<![CDATA[Ade Ray Hidayat]]>;
<![CDATA[Hery Pudjoprastyono]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5395
<![CDATA[This study aims to analyze and find out whether promotion, brand image, and service quality influence the decision to purchase Garuda Indonesia airline tickets. The approach used in this study is an approach with quantitative methods. The type of research used in this research is descriptive research. This study used the interview method using primary data obtained by distributing questionnaires as a data collection technique. The population used in this study is all consumers who have flown using the Garuda Indonesia airline. The sampling technique used in this study was a purposive sampling technique. A total of 80 respondents were taken as samples of this study based on Ferdinand's theory (2002, 48). The analysis technique in this study uses the Partial Least Square (PLS) analysis technique. The results of this study indicate that promotion (X1), brand image (X2), and service quality (X3) have a significantly positive effect on purchasing decisions (Y). This means that if variable (X) is increased, there will also be an increase in purchasing decisions (Y).]]>
<![CDATA[The Influence of Rewards and Punishments on Employee Motivation at the Koperasi Konsumen Karyawan Keluarga Besar Petrokimia Gresik (K3PG) ]]>
<![CDATA[Wildan Armansyah]]>;
<![CDATA[Endang Iryanti]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5396
<![CDATA[The current era is usually referred to as the era of modernization, Human Resources (HR) is an important component for the success of any organization or business. Therefore, this research identifies the effect of Reward and Punishment on employee motivation at the Petrokimia Gresik Large Family Employee Consumer Cooperative. (K3PG). This research method is quantitative by determining the sample using the slovin formula, totaling 53 respondents and distributing questionnaires with the Google Form. The analysis technique used is (PLS). The study's findings lead to the conclusion that work motivation is influenced by both reward and punishment. The findings of this study exhibit parallels with the research done by Tien Danarti Mesra (2020), which demonstrates a considerable impact of the reward variable (X1) on motivation (Y). Additionally, Dudu Badrudi (2019) asserts that punishment has a good and tangible influence on work motivation.]]>
<![CDATA[The Influence of Cryptocurrency (Bitcoin), IHSG, Fed Rate, and BI Rate on IDX BUMN 20 Stock Prices: ]]>
<![CDATA[Royhan Agnia]]>;
<![CDATA[Arief Bachtiar]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5397
<![CDATA[The cryptocurrency market has grown significantly in recent years, with Bitcoin emerging as the dominant player. This research aims to investigate the relationship between cryptocurrency (Bitcoin) prices, the Indonesia Stock Exchange Composite Index (IHSG), the Federal Reserve (Fed) Rate, and the Bank Indonesia (BI) Rate with the stock prices of IDX BUMN20 companies. The study adopts a quantitative research approach, utilizing historical time-series data for the variables of interest spanning a specific period. The data will be collected from reputable financial databases and sources. Multiple regression analysis and White analysis causality tests will be employed to examine the potential influence of these factors on IDX BUMN20 stock prices. The findings from this research are expected to shed light on the interconnectedness of the cryptocurrency market with the traditional stock market in Indonesia and provide valuable insights for investors, policymakers, and market participants. Understanding these relationships can aid in risk management strategies and investment decision-making. However, it is crucial to note that the cryptocurrency market is known for its volatility and speculative nature, which may introduce unique challenges in interpreting the results. Therefore, cautious consideration and expert financial advice.]]>
<![CDATA[The Effect of Compensation and Motivation on Employee Performance at PT Melbe Tata Boga (Reddog) Surabaya City ]]>
<![CDATA[Stela Kesya Valentina]]>;
<![CDATA[Kustini Kustini]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5398
<![CDATA[The aim of the research to investigate how motivation and pay affect PT employee effectiveness. Melbe Tata Catering (Reddog) Singapore City. The participants in this study are all PT staff. Melbe Tata Catering (Reddog) Surabaya City. Determination of the sampling in this study using saturated sampling technique and There are 43 responders in the samples that were used. Information utilized is primary data and data collection is done by distributing questionnaires to employees of PT. Melbe Tata Catering (Reddog) Surabaya City. Then PLS, or partial least squares, is the analysis method employed. Research findings have shown that The motivation and performance of PT personnel are impacted by pay. Melbe Tata Catering (Reddog) Surabaya City.]]>
