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Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)

ICFBE
Website

Published by President University

ISSN : - EISSN : 26203863 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

International Conference on Family Business & Entrepreneurship (ICFBE) is a scientific international conference driven by the livelong aspiration of President University as a center of excellence, especially in the ﬁeld of family business and entrepreneurship. The conference is organized by the Faculty of Business at President University with the aim of gathering researchers and practitioners to critically share and discuss the latest empirical, conceptual, as well as theoretical findings and trends in a demanding topic. The ICFBE has been held six times from 2017 to 2022. It has succeeded in bringing together researchers and practitioners from various countries over the past five years. The papers presented at ICFBE have been published in various scientific publication outlets both on a national scale in Indonesia and international wide. This website presents the online proceeding of the ICFBE. All papers published in this proceeding have gone through a rigorous peer-review process and scientific principles.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 64 Documents

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Search results for , issue "2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship" : 64 Documents clear

Assessing employee engagement and employee performance in Indonesian state-owned enterprises during Covid-19 pandemic Adhietya Saputra; Armendra Armendra; Iman Permana
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

The COVID-19 Pandemic has changed the way companies operate due to the implementation of working-from-home or remote-working policies. This shift in working conditions affects employees' psychological well-being and the level of uncertainty they experience, which can have an impact on their engagement and performance. A literature review reveals recent research that proposed the '5C model' (conciliation, cultivation, confidence, compensation, and communication) to improve employee engagement. However, no further research was found that demonstrates the validation of the 5C model by using a quantitative methodology approach. This study aims to investigate the main factors of employee engagement that can lead to employee performance during the COVID-19 Pandemic by using a quantitative technique to validate the 5C model. Research data were collected from 360 respondents who worked in State-owned Enterprises (SOEs), including SOEs' subsidiaries and affiliates. SMART PLS 3.3 was used to examine the research model based on the data received from the surveys. The result of this study reveals that conciliation, cultivation, confidence, and communication are the dimensions of employee engagement. The study also demonstrates that employee engagement is the direct antecedent of employee performance. The contribution of this research is two-fold. First, it demonstrates a quantitative technique to validate the 5C model for improving employee engagement. Second, from a managerial standpoint, it proposes action plans that can be taken to increase employee engagement and performance.

Understanding the drivers of advertising elements through different media and generations in building brand equity: a neuromarketing approach Ganto Novialdi; Sri Rahayu Hijrah Hati
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

This study was designed to measure the visual attention of each generation towards the advertising elements with the Neuromarketing approach. By using the eye tracker device in a centralized location test (CLT), in this study, we compare advertising element stimulus along with three moderators: print, digital and social media to respondents from Generation X, Generation Y, and Generation Z. The research result indicate that Generation X is the most adaptive generation and emphasizes visual elements in viewing advertisements, regardless of the type of media. This can be seen from the high fixation duration in all media types. Generation Y did not significantly differ in the duration of fixation on the three media types but seemed to be more concerned with textual elements than other generations. Meanwhile, Generation Z does not prefer any media and advertising elements based on a temporary fixation duration when viewing advertisements.

How celebrity worship impact K-pop fans’ brand attitude, advertisement attitude, and repurchase intention towards local brands products Swara Hati Nurani; Nurdin Sobari
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

The development of technology in this digital era makes it easier for marketing strategies to be carried out. One of which is by using celebrities who are in great demand by the target market even if they are cross-cultural, like the popularity of K-pop celebrities who are currently taking over the world. So many brands work with K-Pop celebrities on their marketing efforts, hoping to reach their famous loyal fans as a new market segment. This study investigates the relationship between K-pop fans’ celebrity worship on brand attitude, advertisement attitude, and repurchase intention. The test was conducted via an online survey with the snowball sampling method via social media and online fan communities. The test used the Celebrity Attitude Scale (CAS) on K-pop fans in Indonesia who had purchased K-pop merchandise from brands endorsed by K-pop celebrities and analyzed using PLS-SEM. The results show that although almost all dimension of celerity worship has a positive and significant influence on brand attitude, advertisement attitude, and repurchase intention, the entertainment-social dimension of celebrity worship was found to have no significant relationship with repurchase intention. However, from the overall results, we know that using K-pop celebrities is a great marketing strategy because their fans’ celebrity worship is found to be related to their intentions to repurchase any products from brands that endorse K-pop celebrities. The findings of this study will enrich marketers’ knowledge to formulate what marketing strategy to use for K-pop celebrity fans as a target market.

The influence of store atmosphere and display layout on customer repurchase intention in supermarket (a survey in Jawa Barat Province, Indonesia) Mei Andriani Situmorang; Suresh Kumar
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

The purpose of this study is to identify the factors which influence customer repurchase intention based on store atmosphere and store display layout. This study applied a survey method which was distributed in the form of a questionnaire as the instrument tool. By using the purposive sampling technique, the questionnaire was filled up by 400 respondents who were usually shopping at a supermarket in the Bekasi region, Indonesia. The data collected were analyzed with the structural equation model. This research revealed that repurchase intention was affected by store atmosphere, which comprises six sub-dimensions: cleanliness, music, scent, temperature, lighting, and color. Store display layout which also divided into three sub-dimensions; product assortment, store design/layout, and window display. It was found that both variables, store atmosphere and display layout play a significant role in affecting repurchase intention in supermarkets. This study was the first study that assessed whether store atmosphere and display/layout have a significant impact on customers' repurchase buying in the supermarket context.

The analysis of gen Z’s work motivation during Covid-19 pandemic: the mediating effects of job satisfaction, Hanoi, Vietnam Nguyen Chi Hai; Liswandi Liswandi
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

At the end of 2019, the Covid-19 pandemic has brought negative effects to the workforce, especially Gen Z. In Vietnam, this is a new generation and has not had much experience. Therefore, there have been certain studies around Gen Z and Covid-19. One of the topics studied by the researcher was Gen Z's work motivation during the Covid-19 pandemic. The research was conducted to find out what elements can drive Gen Z's work motivation through Job Satisfaction. Through the description of quantitative research methods and using Smart PLS 3.3.3 for analysis. The number of survey participants is 200 people living in Hanoi. Based on collected data, the factors Salary, Promotion, Work Freedom, Friendly Environment, and Training have an effect on job satisfaction. Last but not least, Satisfaction has had a significant effect on Gen Z's motivation to work in Hanoi during the Covid-19 pandemic.

The roles of influencers endorsement of local skincare brands on online purchase intention Yura Nada Khairunnisa; Rifelly Dewi Astuti
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Regardless significant roles of influencers in brand communication strategies, there are still some issues about the factors that may determine the strength of their influence and how the power of influencers can influence their followers in shaping perception and behavior towards the brands they support. This study aims to determine the role of the perceived information value and emotional attachment in the influencer's influence process, which later creates the expected value of the brand, brand engagement in self-concept, and the intention to buy the recommended brand. This research will be conducted with quantitative research. The context of this research is Indonesian local skincare products which contribute to local manufacturers in developing communication strategies for their products. The results of 300 respondents as a sample show that perceived information value and emotional attachment are determinants of the perceived influence, and the power of influence of influencers increases brand engagement and brand value will have an impact on the intention to purchase the recommended product. Besides, brand engagement also increases brand value, and brand value also affects purchase intention. The findings of this study contribute to a better understanding of the effect of an influencer's persuasion. The implications for practitioners and researchers are also discussed in the study.

The effect of strategic entrepreneurship on dynamic capabilities and organizational ambidexterity in improving innovation performance Sony Eko Yanuar; Avanti Fontana
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

PT Telkom Indonesia (Persero) Tbk is facing disruption that changes consumer behavior to communicate using online applications such as WhatsApp, Line, Telegram, and Slack, resulting in a decrease in demand and growth of company revenues since 2017. The disruption phenomenon requires Telkom to be able to produce innovations through startups that can become the main business for the company in the future. In improving innovation performance, companies need to adopt a process of strategic entrepreneurship that can build dynamic capabilities to improve innovation performance in a disruptive environment. For strategic entrepreneurship to run effectively, it requires organizational ambidexterity that has an organizational structure that can support the dual needs of opportunity-seeking (OSA) and advantage-seeking (ASA) activities. This study further examines the effectiveness of the influence of strategic entrepreneurship, dynamic capabilities, and organizational ambidexterity on innovation performance. The data in this study were obtained from a survey conducted to the top management of 62 startups that are part of the portfolio of PT Telkom Indonesia (Persero), then used PLS-SEM analysis to test the research hypotheses. The results show that strategic entrepreneurship influences dynamic capabilities, organizational ambidexterity, and innovation performance, but the dimension of entrepreneurial culture has a minimum effect or is not significant in influencing innovation performance in startups. This is contrary to the theory that strategic entrepreneurship has a relationship with innovation performance. This study provides intriguing findings and theoretical contributions in explaining the phenomenon of low innovation performance for startups that run organizational ambidexterity.

The effect of investment experience and financial literacy toward financial behavior on investment decision Salomo Michihiro Simanjuntak; A. A. Gede Rama Cahyaningrat; Dewa Made Adi Pranayanata Kusuma; I Nyoman Jyobala Wijaya Kanela; Leiviano Aaron Susanto; Farida Komalasari
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

The covid-19 Pandemic made a lot of people work from home. It also made their wages decrease. Because of that, they tried to do something to make more money. From that, the investment and trading trend started to rise in Indonesia. However, not everyone has the same education and experience in investing or trading. From that, this research aims to examine whether investment experience, financial literacy, and financial behavior affect investment decisions or not. This is a quantitative study that uses online questionnaires to collect primary data. The questionnaires were distributed to 151 Indonesians who were chosen using the purposive sampling method. The data were analyzed with the use of the Structural Equation Model (SEM). Financial literacy and investment experience were employed as independent variables; meanwhile, financial behavior and investment decision, on the other hand, are the mediating and dependent variables. As a result, investment experience influences investment decisions indirectly through financial behavior. Same with that, financial literacy also influences investment decisions indirectly through financial behavior. This result could be used by many parties in developing an investment atmosphere in order to increase the investment decision.

Conceptual model of psychological reactance level on personalization advertisement toward advertising avoidance in social media platforms Muhammad Zayyan Nurfauzi; Rafiati Kania
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Customizing advertising on social media currently become burgeoning practice. The progress of the current advertising system is also supported by the ease of retrieving digital data so that the collection of Personal Identifiable Information (PII) can be done more intensely. Many studies have done research on the effect of the level of personalization on the reactance level toward the intention to avoid the advertising. This study aims to conceptualize the antecedent motives of psychological reactance level toward consumer advertising reactance, namely ads avoidance. This study has done reviewing several works of literature on social media advertising reactance (SMAR) studies and formulated a conceptual model to be used for future research direction. This study adds data privacy security as a model novelty. As a result, three antecedent motives such as information quality, relevance, and control hypothesized to draw the level of psychological reactance in avoiding social media advertising.

Impact of influencer endorsement, brand ambassador, brand image, and brand awareness on purchase decision (a case study of Erigo brand) Russel Ryan; Suwinto Johan
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

In Indonesia, the fashion industry from year to year is growing rapidly around the world, including Indonesia. All fashion industries have improved significantly from 2012-2020. In 2020 when the Covid-19 pandemic hit, the Fashion Industry also got the effect but also during that time, the online sector or, in other words, E-commerce drastically increased, that's why fashion apparel incredibly improving. Erigo apparel, as one of the famous fashion brands in Indonesia, also felt the effect of the increasing interest in the apparel industry, and with the innovative combination altogether, the demands of the Indonesian people were really at their peak. The improvement of the fashion industry, which contributes roughly 18.01 percent or Rp. 116 trillion to Indonesia's creative economy has sparked a lot of interest in the country's creative economy. The presence of this occurrence inspired the researcher to conduct a study about this phenomenon to find out what is the best way to increase the sales of the Erigo apparel brand and the growing buy of the people who get pursued by the marketing strategy of this apparel using these variables on how it impacted the purchase decision. The researcher will be using four independent variables such as influencer endorsement, brand ambassador, brand image, and brand awareness; one dependent variable is Purchasing Decision. The researcher will utilize a quantitative research approach and use non-probability sampling, more specifically snowball sampling. The total respondents of this study are 245 respondents, answering 25 statements using the Likert Scale method. The researcher will also be using SPSS as a tool to analyze all the data of this study. From the result, it can be concluded that there is a positive and significant influence of brand image and brand awareness on Purchasing Decisions, while influencer endorsement and brand ambassadors have a positive but insignificant influence on purchasing decisions.

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Maria Jacinta Arquisola

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Kota bekasi,

Jawa barat

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Maria Jacinta Arquisola

Contact Email icfbe@president.ac.id

Phone -

Journal Mail Official mjarquisola@president.ac.id

Editorial Address http://e-journal.president.ac.id/presunivojs/index.php/ICFBE/about/editorialTeam

Location Kota bekasi, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Maria Jacinta Arquisola

Contact Email
icfbe@president.ac.id

Phone
-

Journal Mail Official
mjarquisola@president.ac.id

Editorial Address
http://e-journal.president.ac.id/presunivojs/index.php/ICFBE/about/editorialTeam

Location
Kota bekasi,

Jawa barat

INDONESIA