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Jurnal Bisnis, Manajemen, dan Akuntansi
Published by Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta
ISSN : 22525483     EISSN : 27158594     DOI : http://dx.doi.org/10.54131
Core Subject : Economy,
Economics, Econometrics & Finance
JBMA ( Jurnal Bisnis, Manajemen dan Akuntansi ) merupakan jurnal ilmiah berkala yang terbit dua kali dalam setahun, Tujuan utama JBMA adalah untuk mendiseminasikan artikel ilmiyah dalam bidang Bisnis, Manajemen dan Akuntansi. Redaksi menerima artikel artikel ilmiyah yang belum pernah di publikasikan baik dalam Bahasa Indonesia maupun Bahasa Inggris
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
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Search results for , issue "Vol 10 No 2 (2023): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September" : 9 Documents clear
Efektivitas Iklan di Youtube dan Komunitas Merek serta pengaruhnya terhadap Keputusan Pembelian Mukti Murtini; Indri Hastuti Listyawati; Wahyu Eko Prasetyanto
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 10 No 2 (2023): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v10i2.164

Abstract

Keberadaan media sosial di internet memungkinkan terbentuknya komunitas merek virtual, baik dalam hubungan transaksional maupun relasional. Komunitas merek ini berpotensi memengaruhi niat beli konsumen, seperti yang ditunjukkan beberapa penelitian nyata. Penelitian ini mengkaji hubungan antara efektivitas periklanan dan komunitas merek dalam keputusan pembelian berdasarkan iklan YouTube. Selain itu, penelitian ini juga berhipotesis bahwa komunitas merek memoderasi hubungan antara efektivitas periklanan dan keputusan pembelian. YouTube dipilih karena merupakan sumber sosial yang memungkinkan penayangan iklan dalam format visual. Keputusan pembelian diukur secara tidak langsung oleh memori iklan ("suka" dan "tidak suka" iklan). Analisis dilakukan dengan menggunakan metode regresi linier terhadap 59 sampel video dari merek-merek besar Indonesia. Hasil analisis menunjukkan hubungan yang signifikan antara efektivitas periklanan dan komunitas merek dalam hal niat beli. Namun, komunitas merek berpengaruh negatif terhadap hubungan antara efektivitas iklan dan niat beli. Teori logika dominasi konsumen ditawarkan sebagai penjelasan atas terjadinya hubungan negatif tersebut. Kata kunci: efektivitas iklan, keputusan pembelian, komunitas merek, Youtube
Pengaruh Harga terhadap Keputusan Pembelian Ice Cream (Studi Kasus di Mixue Yogyakarta) Ika Tirta Candra Rini; Agung Hartadi
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 10 No 2 (2023): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v10i2.170

Abstract

Mixue is a drink outlet from China, which serves a variety of drink menus and also ice cream. This drink has so many branches spread across every provincial city and has quite a few fans, so the company must be really careful in setting prices that suit people's pockets. The aim of this research is to find out how influential price is on the decision to purchase Mixue products. This research uses a quantitative research method where data is collected using a questionnaire distributed to 100 respondents who are consumers of ice cream mixue products. Data collection in this research was carried out by distributing questionnaires and then processing them using simple linear regression analysis, T test, and correlation coefficient test. Based on the research results, it shows that price influences the decision to purchase Ice Cream Mixue products. This can be seen from the significance value of 0.001 < 0.05. Keywords: Price, Purchase Decision, Mixue products
Pengaruh Disiplin Kerja dan Semangat Kerja Terhadap Produktivitas Kerja Karyawan pada Bank Syariah Indonesia (Studi Pada Bank Syariah Indonesia Kota Pasuruan) Niken Ardhiyati; Dyah Pikanthi Diwanti
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 10 No 2 (2023): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v10i2.165

Abstract

The study aimed at determining and testing the effect of work discipline on productivity, the effect of work enthusiasm on productivity, and how both work discipline and enthusiasm affect employees’ productivity at Bank Syariah Indonesia, Pasuruan. This study used a quantitative approach. The primary data used was a questionnaire with a total sample of 44 respondents. The sampling technique was non-probability sampling with a saturated census method. The data analysis included descriptive statistics, double regression analysis, correlation coefficient (R), determination coefficient (R2), f-test (simultaneous), and t-test (partial) with the help of the SPSS 21.0 for Windows program. The results of the study showed that; work discipline had a positive and significant partial effect on employee productivity with a t-value of 2.536 < 2.018 and Sig. of 0015 < 005; work enthusiasm had a positive and significant partial effect on employee productivity with a t-value of 4.586 < 2.018 and Sig. of 0.000 < 0.05; the value of the correlation coefficient of the work discipline and enthusiasm variables was 50.7% with the r2 value of 0.507 on employee work productivity at Bank Syariah Indonesia, Pasuruan which was proven to be in a strong category.
Pengaruh Pajak Restoran Terhadap Keputusan Pembelian Konsumen Pada Outlet KFC Arfi Perdana Simaremare; Minasari Nasution
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 10 No 2 (2023): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v10i2.172

Abstract

Penelitian ini menganalisis pengaruh pajak restoran terhadap keputusan pembelian konsumen pada outket KFC. Metode Penelitian yang digunakan dalam penelitian ini adalah deskriptif kuantitatif. Penelitian ini dilaksanakan di Dusun VI Marindal II. Populasi dalam penelitian ini adalah konsumen yang pernah makan atau minum di outlet KFC yang berjumlah 450 orang. Hasil menggunakan rumus slovin dalam penelitian ini peneliti mengambil sampel sebanyak 82 orang. Metode analisis yang digunakan adalah metode regresi linear sederhana dengan menggunakan program SPSS 20. Hasil penelitian ini menunjukkan bahwa nilai Thitung (6,646 ) > Ttabel (1,66412) dan signifikan sebesar 0,000 < 0,1 artinya pajak restoran berpengaruh signifikan terhadap keputusan pembelian pada outlet kfc. Nilai koefisien determinasi yang sudah disesuaikan (R Square) sebesar 0,596 hal ini berarti 59,6% variabel dependen dapat dijelaskan oleh variabel independen sedangkan sisanya (100% - 59,6% = 40,4%) dapat dijelaskan oleh variabel lainnya yang tidak diteliti dalam penelitian ini, standar error of the estimate sebesar 2,120 yang berarti semakin kecil standar deviasi maka model semakin baik. Kata Kunci : Pajak Restoran, Keputusan Pembelian
Brand Community dalam Meningkatkan Loyalitas Merek pada Sepeda Motor Yamaha Vixion Wilayah Jawa Tengah dan Daerah Istimewa Yogyakarta Yuyun Wahyuni; Kunto Wibisono; Suliantoro Suliantoro; Indra Ade Aprilia
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 10 No 2 (2023): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v10i2.167

Abstract

Competition between companies is very tight. Companies are required to work hard to retain their customers. The purpose of this study was to determine the significance of the influence of brand community: legitimacy (X1), opposition brand loyalty (X2), celebrating brand history (X3), sharing brand stories (X4), integrating and retaining members (X5), and assisting in brand use. (X6) on brand loyalty (Y) on Yamaha Vixion motorbikes in the Central Java and Yogyakarta Special Region regions. The object of this research is the Yamaha Vixion community in Central Java and the Special Region of Yogyakarta. The data used is primary data with a questionnaire sampling technique. The population is 228 people with a sample size obtained using the Slovin formula of 150 respondents. The instrument test tool uses validity and reliability tests. The analysis tool uses multiple linear regression. Test the hypothesis using the t test and F test. The results of the study show that the brand community consists of: legitimacy (X1), opposition brand loyalty (X2), celebrating brand history (X3), sharing brand stories (X4), integrating and retaining members (X5), and assisting in brand use ( X6) has a significant effect on brand loyalty (Y) on Yamaha Vixion motorbikes in the Central Java and Yogyakarta Special Region regions. The coefficient of determination obtained from the adjusted R square value of 60.3% indicates that the research contributes 60.3%, while the remaining 39.7% is influenced by other variables not included in this research model.
Pengaruh Promosi Penjualan dan Ulasan Produk terhadap Keputusan Pembelian Online Pengguna E- Commerce Lazada Pada Masyarakat di Kecamatan Plumpang Kabupaten Tuban Khofifah Indra Parawansa; Sarjita Sarjita
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 10 No 2 (2023): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v10i2.169

Abstract

The aim of this research is to find out the impact of sales promotion and product reviews partially or simultaneously on online purchasing decisions of Lazada e-commerce users on the community in Plumpang district of Tuban. A type of quantitative research with a sample of 100 samples. The types of data used are primary and secondary data, obtained from the dissemination of surveys and library studies. The data testing in this study is validity test, reliability test, classical assumption test consisting of normality, multicolinearity, and heteroskedastisity tests, then double linear analysis test, t test (partial), F test (simultaneous), correlation test and determination test processed using computer software SPSS version 20.0 for windows. The results of the research showed that partly the variables of sales promotion and product reviews influenced the purchase decision, while the variable of product quality did not influence the online purchase decision of e-commerce in the community in Plumpang district of Tuban. In addition, price variables, product reviews and transaction security contribute to the purchase decision. Keywords: sales promotions, product reviews, purchase decisions
Pentingnya Perencanaan dan Pengendalian Persediaan Bahan Baku Paving Dengan Metode Economic Order Quantity (EOQ) Untuk Optimalisasi Laba Zulaikhok Nuraini; Hartirini Warnaningtyas; Mutmainah Mutmainah
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 10 No 2 (2023): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v10i2.168

Abstract

This study aims to determine optimal raw material purchasing planning using the EOQ (Economic Order Quantity) approach at the Somber Berkah Sukosari Dagangan Madiun Regency company and to provide input regarding planning and controlling raw material inventory so that it has the potential to increase profit efficiency in the company. This study uses a quantitative descriptive method. The descriptive analysis technique used to analyze data regarding the problem of planning and controlling raw materials to optimize company profits is to use the EOQ (Economic Order Quantity), TIC (Total Inventory Cost), Safety Stock, Reorder Point, MI (Maximum Inventory) methods. From the research results it is known that the purchase of raw materials using the EOQ method total raw material inventory is less than using the method used by the company today. Besides, the frequency of purchasing raw materials using the EOQ method is smaller than using the company's method. In addition, there are also safety stocks, reorder points and MI (Maximum Inventory) that have been calculated, so that they can anticipate excess or shortage of raw material supplies. Therefore the EOQ method is very important to be applied in companies in order to achieve more optimal company profits.
ANALISIS PELAYANAN PEMBAYARAN PENSIUN MELALUI APLIKASI TASPEN OTENTIKASI BANK JATIM CABANG SIDOARJO Maya Haningrum Purnamasari; Rizdina Azmiyanti
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 10 No 2 (2023): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v10i2.163

Abstract

Melalui otentikasi aplikasi taspen di Bank Jatim Cabang Sidoarjo, penelitian ini bermaksud untuk mengkaji dan mendeskripsikan bagaimana cara menganalisis metode layanan pembayaran pensiun. digunakan sebagai bagian dari metodologi penelitian. penelitian dilakukan di Bank Jatim Cabang Sidoarjo. PT Bank Jatim Cabang Sidoarjo dan pensiunan nasabah yang memanfaatkan aplikasi autentikasi taspen menjadi informan dalam penelitian ini. Data primer dan data sekunder adalah dua jenis dan sumber data yang digunakan dalam penelitian ini. Wawancara dan observasi adalah metode yang digunakan dalam penelitian ini untuk memperoleh data. Hasil penelitian ini, Bank Jatim kini membayarkan pensiun sesuai dengan kebijakan PT TASPEN. Setiap nasabah pensiunan harus mengajukan kehadiran bulanan wajib melalui aplikasi otentikasi taspen, setelah gaji mereka transfer ke nomor rekening masing-masing. Kompensasi peserta pensiun dapat secara otomatis berakhir jika mereka melewatkan tiga periode pembayaran berturut-turut.
Pengaruh Fasilitas Dan Promosi Terhadap Minat Berkunjung Masyarakat Pada Objek Wisata Laguna Depok Bantul Yogyakarta Dwi Lestyaningsih; Anung Pramudyo
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 10 No 2 (2023): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v10i2.171

Abstract

This research aims to test the influence of facilities and promotions on the interest of visiting the public on Lagoon attraction of Depok, Bantul, Yogyakarta. The research was done on the Lagoon attraction Depok, Bantul, Yogyakarta. This research is a quantitative study. The population of this research is a visitor to a Depok lagoon, Yogyakarta. The sample was taken by 96 people and the sampling method used an accidental sampling. Data obtained by distributing questionnaires directly to visitors / tourists. Data is analyzed using descriptive analysis, instrument quality test (validity test and reliability), Classic assumption test (normality test, multicolinierity test, and heterostosity test), as well as hypothetical tests via linear regression multiple (t test, F test, R test and R2 test). The results of this study show that facilities do not affect the interest of visiting tourists with significant value of 0.617 > 0.05. While promotions have a significant effect on the interest of visiting tourists with significant value of 0.000 < 0.05. Simultaneous facilities and promotions have a significant impact on the interest of visiting the public at the lagoon attraction of Depok, Bantul, Yogyakarta with significant value of 0,000 < 0.05. The impact of facilities and promotions on the interest of visiting tourists by 15.1 % and the rest by 84.9 % is affected by other variables. Keyword : Facility, Promotion, Interest of visiting, Travelers, Tourist Attraction

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