Innovation Business Management and Accounting Journal
Innovation Business Management and Accounting Journal is a multidisciplinary international journal in the fields of entrepreneurial innovation, business practice, management, and accounting. Focus and scope: 1. Entrepreneurial Innovation 2. Business Development 3. Economic Improvement 4. Organizational Behavior 5. Human Resource Management 6. Marketing Management 7. Operating Management 8. Strategic Management 9. Financial Management 10. Behavioral Accounting 11. Public Accounting 12. Accounting Information System 13. Banking Account 14. Management Accounting 15. Sharia Accounting 16. Auditing
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"Vol. 1 No. 2 (2022): April - June"
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<![CDATA[Digital Marketing Training: MSME Efforts Towards International Markets ]]>
<![CDATA[Joko Setiyo]]>;
<![CDATA[Imam Mukhlis]]>;
<![CDATA[Fulgentius Danardana Murwani]]>
<![CDATA[ Innovation Business Management and Accounting Journal Vol. 1 No. 2 (2022): April - June ]]>
Publisher : <![CDATA[Mahameru Publisher ]]>
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DOI: 10.56070/ibmaj.v1i2.6
<![CDATA[Batik MSMEs currently need to apply the concept of digital marketing in order to compete in the global market and increase sales. There are still some Batik MSME actors who use conventional marketing. This study aims to apply a digital marketing training and mentoring model to Batik Cahaya SMEs in Lumajang Regency, East Java, Indonesia. This study uses an ethnographic approach by collecting from literature sources and field data from observations, participation, and interviews. The results showed that the digital marketing training and mentoring model was very effective and had a positive impact. Some of the benefits obtained are ease of marketing products, time efficiency, minimizing costs, ease of transactions, and unlimited reach to international markets. There was an increase in sales of up to 13% during the six months after the activity took place.]]>
<![CDATA[Performance Measurement of PT. Pos Indonesia (Persero) Using Value for Money ]]>
<![CDATA[Trivosa Aprilia Novadiani Haidiputri]]>;
<![CDATA[Saiful Bahri]]>;
<![CDATA[Rr. Setyani Hidayati]]>;
<![CDATA[Ghiyasul Mustagis]]>
<![CDATA[ Innovation Business Management and Accounting Journal Vol. 1 No. 2 (2022): April - June ]]>
Publisher : <![CDATA[Mahameru Publisher ]]>
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DOI: 10.56070/ibmaj.v1i2.7
<![CDATA[This research was conducted at PT. Pos Indonesia (Persero) Probolinggo City. The purpose of this study was to measure the performance of PT. Pos Indonesia (Persero) Probolinggo City using value for money. This research is quantitative descriptive. The method of data collection is with documentation. The population in this study is the budget realization report of PT. Pos Indonesia (Persero) Probolinggo City, and the sample is the 2018 2019 and 2020 budget realization report. The sampling technique used is purposive sampling, with the data analysis method using descriptive statistics. The results in this study indicate that the performance of PT. Pos Indonesia (Persero) City of Probolinggo in terms of economic elements, efficiency and effectiveness have not met the requirements for value for money. This is indicated by the average value of the ratio, efficiency and effectiveness in 2018-2020 obtained results of <100% or have not met the criteria of economy, efficiency and effectiveness.]]>
<![CDATA[Service Satisfaction Based on Performance Index and Importance Performance Analysis (IPA) ]]>
<![CDATA[Hermanto Hermanto]]>;
<![CDATA[Riza Bahtiar Sulistyan]]>;
<![CDATA[Hassan Touati]]>
<![CDATA[ Innovation Business Management and Accounting Journal Vol. 1 No. 2 (2022): April - June ]]>
Publisher : <![CDATA[Mahameru Publisher ]]>
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DOI: 10.56070/ibmaj.v1i2.8
<![CDATA[Evaluation of service performance is something that needs to be done regularly in order to improve its quality. This research is intended to measure the level of satisfaction or expectations of lecturers and users by using ten service elements as measurement items, with a sample of 80 respondents in XyZ University. To meet the feasibility of the instrument, validity and reliability tests were carried out. The analysis technique was quantitative descriptive through the Index and Importance Performance analysis. The results showed that the level of lecturer satisfaction was in the category of good satisfaction with high expectations, several service elements that needed attention and improvement were; elements of funding sources, providing research facilities and community service proportionally according to needs and achieving service promises in accordance with the research and community service strategic plans that have been proclaimed.]]>
<![CDATA[BRILink: Impact on Economic Welfare During the Covid-19 Pandemic in Praya Barat ]]>
<![CDATA[Selamat Muliadi]]>
<![CDATA[ Innovation Business Management and Accounting Journal Vol. 1 No. 2 (2022): April - June ]]>
Publisher : <![CDATA[Mahameru Publisher ]]>
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DOI: 10.56070/ibmaj.v1i2.9
<![CDATA[BRI provides financial services through BRILink agent at remote villages. BRILink agent give service not only provides operational efficiency benefits, but also provides convenience for BRI’s customers and non customers. Phenomena that often occur in BRI Bank customers against Brilink Agents, both directly and indirectly, such as the quality of service provided to customers that are not up to standard so that it can lead to the customer's decision to return to transactions at Brilink Agents and the impact of these problems will decrease the number of transactions and decreased fee-based income for Brilink agents. This study aims to test and analyze the effect of BRILink on economic welfare in Praya Barat Central Lombok Regency during the Covid-19 Pandemic. The research used the quantitative method with case study approach. The method that used multiple linear regression with the numeric variable include Classic Assumption Test. The data source was primary data and collection techniques conducted by interviews and observation. Respondents in this study we 27 agents of the BRILink in Praya Barat. The results showed that the number of agents and the number of transactions has a significant and positive effect on economics welfare in Praya Barat.]]>
<![CDATA[Entrepreneurship Learning and Training Model Business Canvas Model as a Stimulant for Santri Entrepreneurial Interest ]]>
<![CDATA[Fauzan Muttaqien]]>;
<![CDATA[Mokhamad Taufik]]>;
<![CDATA[Kasno Kasno]]>;
<![CDATA[Danang Wikan Carito]]>
<![CDATA[ Innovation Business Management and Accounting Journal Vol. 1 No. 2 (2022): April - June ]]>
Publisher : <![CDATA[Mahameru Publisher ]]>
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DOI: 10.56070/ibmaj.v1i2.10
<![CDATA[The tendency of entrepreneurial interest can grow from an early age, especially in the world of education because of a systematic learning process. Previous studies stated that entrepreneurial interest can be carried out through the right learning system in the field of entrepreneurship studies and effective training on entrepreneurship. This shows that aspects of theoretical science and applied science and practice must be in synergy. Previous research provides empirical evidence that the Business Canvas Model (BCM) entrepreneurship learning model and entrepreneurship training have an effect on the growth of entrepreneurial interest in higher education. The research was conducted at Miftahul Midad Islamic Boarding School, Lumajang Regency. Primary data obtained from the distribution of questionnaires were analyzed by multiple linear regression test. The results showed that the Business Canvas Model (BCM) entrepreneurship learning model and entrepreneurship training had an effect on interest in entrepreneurship. Because of the large influence of learning and entrepreneurship training on students' interest in entrepreneurship, an appropriate and systematic model is needed to stimulate them to become competent entrepreneurs.]]>
<![CDATA[Product Branding Training Model for MSMEs in Probolinggo Regency ]]>
<![CDATA[Joko Setiyo]]>;
<![CDATA[Imam Mukhlis]]>;
<![CDATA[Fulgentius Danardana Murwani]]>
<![CDATA[ Innovation Business Management and Accounting Journal Vol. 1 No. 2 (2022): April - June ]]>
Publisher : <![CDATA[Mahameru Publisher ]]>
Show Abstract
|
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DOI: 10.56070/ibmaj.v1i2.6
<![CDATA[Batik MSMEs currently need to apply the concept of digital marketing in order to compete in the global market and increase sales. There are still some Batik MSME actors who use conventional marketing. This study aims to apply a digital marketing training and mentoring model to Batik Cahaya SMEs in Lumajang Regency, East Java, Indonesia. This study uses an ethnographic approach by collecting from literature sources and field data from observations, participation, and interviews. The results showed that the digital marketing training and mentoring model was very effective and had a positive impact. Some of the benefits obtained are ease of marketing products, time efficiency, minimizing costs, ease of transactions, and unlimited reach to international markets. There was an increase in sales of up to 13% during the six months after the activity took place.]]>
<![CDATA[Performance Measurement of PT. Pos Indonesia (Persero) Using Value for Money ]]>
<![CDATA[Trivosa Aprilia Novadiani Haidiputri]]>;
<![CDATA[Saiful Bahri]]>;
<![CDATA[Rr. Setyani Hidayati]]>;
<![CDATA[Ghiyasul Mustagis]]>
<![CDATA[ Innovation Business Management and Accounting Journal Vol. 1 No. 2 (2022): April - June ]]>
Publisher : <![CDATA[Mahameru Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
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Check in Google Scholar
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DOI: 10.56070/ibmaj.v1i2.7
<![CDATA[This research was conducted at PT. Pos Indonesia (Persero) Probolinggo City. The purpose of this study was to measure the performance of PT. Pos Indonesia (Persero) Probolinggo City using value for money. This research is quantitative descriptive. The method of data collection is with documentation. The population in this study is the budget realization report of PT. Pos Indonesia (Persero) Probolinggo City, and the sample is the 2018 2019 and 2020 budget realization report. The sampling technique used is purposive sampling, with the data analysis method using descriptive statistics. The results in this study indicate that the performance of PT. Pos Indonesia (Persero) City of Probolinggo in terms of economic elements, efficiency and effectiveness have not met the requirements for value for money. This is indicated by the average value of the ratio, efficiency and effectiveness in 2018-2020 obtained results of <100% or have not met the criteria of economy, efficiency and effectiveness.]]>
<![CDATA[Service Satisfaction Based on Performance Index and Importance Performance Analysis (IPA) ]]>
<![CDATA[Hermanto Hermanto]]>;
<![CDATA[Riza Bahtiar Sulistyan]]>;
<![CDATA[Hassan Touati]]>
<![CDATA[ Innovation Business Management and Accounting Journal Vol. 1 No. 2 (2022): April - June ]]>
Publisher : <![CDATA[Mahameru Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.56070/ibmaj.v1i2.8
<![CDATA[Evaluation of service performance is something that needs to be done regularly in order to improve its quality. This research is intended to measure the level of satisfaction or expectations of lecturers and users by using ten service elements as measurement items, with a sample of 80 respondents in XyZ University. To meet the feasibility of the instrument, validity and reliability tests were carried out. The analysis technique was quantitative descriptive through the Index and Importance Performance analysis. The results showed that the level of lecturer satisfaction was in the category of good satisfaction with high expectations, several service elements that needed attention and improvement were; elements of funding sources, providing research facilities and community service proportionally according to needs and achieving service promises in accordance with the research and community service strategic plans that have been proclaimed.]]>
<![CDATA[BRILink: Impact on Economic Welfare During the Covid-19 Pandemic in Praya Barat ]]>
<![CDATA[Selamat Muliadi]]>
<![CDATA[ Innovation Business Management and Accounting Journal Vol. 1 No. 2 (2022): April - June ]]>
Publisher : <![CDATA[Mahameru Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.56070/ibmaj.v1i2.9
<![CDATA[BRI provides financial services through BRILink agent at remote villages. BRILink agent give service not only provides operational efficiency benefits, but also provides convenience for BRI’s customers and non customers. Phenomena that often occur in BRI Bank customers against Brilink Agents, both directly and indirectly, such as the quality of service provided to customers that are not up to standard so that it can lead to the customer's decision to return to transactions at Brilink Agents and the impact of these problems will decrease the number of transactions and decreased fee-based income for Brilink agents. This study aims to test and analyze the effect of BRILink on economic welfare in Praya Barat Central Lombok Regency during the Covid-19 Pandemic. The research used the quantitative method with case study approach. The method that used multiple linear regression with the numeric variable include Classic Assumption Test. The data source was primary data and collection techniques conducted by interviews and observation. Respondents in this study we 27 agents of the BRILink in Praya Barat. The results showed that the number of agents and the number of transactions has a significant and positive effect on economics welfare in Praya Barat.]]>
<![CDATA[A Stimulator of Entrepreneurial Interest: BCM Entrepreneurship Learning and Training Model ]]>
<![CDATA[Fauzan Muttaqien]]>;
<![CDATA[Mokhamad Taufik]]>;
<![CDATA[Kasno Kasno]]>;
<![CDATA[Danang Wikan Carito]]>
<![CDATA[ Innovation Business Management and Accounting Journal Vol. 1 No. 2 (2022): April - June ]]>
Publisher : <![CDATA[Mahameru Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.56070/ibmaj.v1i2.10
<![CDATA[In the world of school, where learning is organized systematically, the propensity for entrepreneurial curiosity can develop from a young age. According to earlier studies, entrepreneurship interest can be cultivated through the proper educational framework for entrepreneurship studies and efficient entrepreneurship training. This demonstrates how some elements of theoretical research, applied science, and practice must work together. The Business Canvas Model (BCM) entrepreneurship learning model and entrepreneurship training have an impact on the rise of entrepreneurial interest in higher education, according to prior research, which offers empirical support. The study was carried out in the Lumajang Regency's Miftahul Midad Islamic Boarding School. This study set out to determine the level of entrepreneurial interest among the younger generation receiving their education at Islamic boarding schools in the Lumajang district. Multiple linear regression analysis was used to examine the primary data that were received through the distribution of questionnaires. The findings demonstrated that entrepreneurship training and the Business Canvas Methodology (BCM) learning model had an impact on participants' interest in entrepreneurship. A suitable and systematic methodology is required to encourage students to become competent entrepreneurs given the significant influence that education and entrepreneurship training have on their interest in entrepreneurship.]]>
