Asian Journal of Management Analytics
The Asian Journal of Management Analytics (AJMA) is a journal focused on the theory and application of data analytics and its applications in contemporary business, economics, and management disciplines. These disciplines include accounting, finance, management, marketing, economics production/operations management, and supply chain management. The connectivity, interdisciplinary, and interface between data analytics and various business disciplines are of particular interest for this journal. Research methods that are expected to be implemented in this journal include, but are not limited to, empirical research, data analytics, big data analytics, data science, operations research, management science, decision science, and simulation modeling. AJMA journal publishes articles quarterly in January, April, July, and October.
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<![CDATA[The Influence of Perceived Price, Location and Service Quality on Customer Satisfaction at Kasmaran Pandu Raya Coffee Bogor ]]>
<![CDATA[Ricky Christian Saputra]]>;
<![CDATA[Leonardo Indra Vitaharsa]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 2 No. 3 (2023): July 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v2i3.4945
<![CDATA[This study aims to examine the perceptions of price, location, and quality of service in Pandu Raya Bogor Kasmaran coffee. Researchers used quantitative research using surveys with purposive samples and a population of 100 respondents. The data used is collected directly from each respondent with qualifications for more than two arrivals. Perception of price, location, and service quality Together produce a significant influence on customer satisfaction at Kopi Kasmaran Pandu Raya Bogor.]]>
<![CDATA[Customer Satisfaction Through Brand Trust in Mixue: Hedonic and Product Innovation ]]>
<![CDATA[Rosabella Cynthia]]>;
<![CDATA[Meylani Tuti]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 2 No. 3 (2023): July 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v2i3.4383
<![CDATA[The goal of this study is to determine how hedonic and creative product effects affect consumer happiness and brand trust. A survey that was delivered to Mixue customers using a purposive sample strategy was the research method employed. 222 people were sampled. The Structural Equation Model is used in the data analysis technique with the use of smart pls 3 software. The findings demonstrate that hedonistic and innovative goods have a large direct and indirect impact on brand trust and consumer happiness. To draw deeper inferences about brand trust and consumer pleasure, many more factors than product innovation and hedonic analysis might be included in the future study.]]>
<![CDATA[Marketing Strategy for Bottled Water (AMDK) CV Tirta Sasmita Pamulang ]]>
<![CDATA[Eko Rianto]]>;
<![CDATA[Nur Alim Yuliyanto]]>;
<![CDATA[Sri Aan Mulyani]]>;
<![CDATA[Waliyati]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 2 No. 3 (2023): July 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v2i3.4867
<![CDATA[The title of this research is CV Tirta Sasmita Pamulang's bottled water marketing strategy (AMDK). This study aims to find out how the marketing strategy implemented by CV Tirta Sasmita Pamulang increased sales. The data used in this study are qualitative and quantitative. The sources of data used are primary and secondary. The methods used in collecting the required data are observation, Interview, documentation, and Literature Study. To find out how the strategy is used SWOT Analysis Method (Strength, Weakness, Opportunity, and Threat) From the results of the SWOT analysis, it was found that the position of the CV Tirta Sasmita bottled water business has opportunities and strengths so that it can take advantage of existing opportunities. The strategy that must be applied in this situation is to support an aggressive growth policy.]]>
<![CDATA[Corporate Culture ]]>
<![CDATA[Fiqi Maulidi]]>;
<![CDATA[Sifa Alviana Hasan]]>;
<![CDATA[Mochammad Isa Anshori]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 2 No. 3 (2023): July 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v2i3.4911
<![CDATA[Organizational culture has an important role in shaping patterns of behavior within the company. Organizations need to pay attention to the ongoing culture and carry out developments so that they can control the culture to continue to run positively and profitably for the organization. The purpose of writing this article is to examine the literature on corporate culture. The writing uses the literature review study method or literature review related to organizational culture to then be read and studied so as to provide an overview and literature about organizational culture.]]>
<![CDATA[The Effect of Reward Policy and Work Motivation on Employee Performance at PT Natura Nuswantara Nirmala ]]>
<![CDATA[Annisa Frisca Fauziah]]>;
<![CDATA[Nafiisah Adhanurrizqi]]>;
<![CDATA[Tanri Rekatami]]>;
<![CDATA[Harizul Arpan]]>;
<![CDATA[Riagung Saputra]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 2 No. 3 (2023): July 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v2i3.4964
<![CDATA[Based on the results of the analysis carried out in this study, the results show that awards have a significant effect on the performance of employees of PT. Natura Nuswantara Nirmala with the results indicated by a significance value of t of 0.025 which is smaller than a = 0.05 (0.025 <0.05) with a regression coefficient of 0.343. Work motivation has a significant effect on the performance of employees of PT. Natura Nuswantara Nirmala with results indicated by a significance value of t of 0.000 which is smaller than a = 0.05 (0.013 <0.05) with a regression coefficient of 0.535. Appreciation and work motivation simultaneously have a significant effect on the performance of employees of PT. Natura Nuswantara Nirmala with results indicated by a significance value of F of 0.000 less than a = 0.05 (0.000 <0.05) and is able to contribute to the employee performance variable of 0.800 or 80%. The remaining 20% is influenced by other variables not listed and examined in this study.]]>
<![CDATA[The Effect of Work Environment on Employee Performance at Golden Tulip Jineng Resort Bali ]]>
<![CDATA[Irene Hanna H. Sihombing]]>;
<![CDATA[Ni Made Nurdiana Elsavitri]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 2 No. 3 (2023): July 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v2i3.5013
<![CDATA[This study aims to determine the effect of the work environment on employee performance at Golden Tulip Jineng Resort Bali. A good work environment can make a positive contribution to employee performance, while a bad work environment may decrease employee performance. The number of samples in this study was 57, using the saturated sampling method. The data was collected by distributing questionnaires using a 5-point Likert scale to measure 27 statement items. The data analysis techniques used were simple linear regression analysis, t-test, and the coefficient of determination, which were processed with the SPSS version 29 for Windows program. The results of this study indicate that the work environment contributes to employee performance by 76.9%, while the remaining 23.1% is influenced by other variables outside of this study. The companies are expected to pay more attention to the work environment to improve the performance of employees.]]>
<![CDATA[The Role of Brand Awareness in Mediation: the Effect of Promotion Mix on Purchase Intention at Hotel Aloft Bali Seminyak ]]>
<![CDATA[Ni Putu Shasya Ayu Maysitha]]>;
<![CDATA[Ni Made Suastini]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 2 No. 3 (2023): July 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v2i3.5014
<![CDATA[Hotel competition during the COVID-19 pandemic has encouraged hotels to maximize their marketing strategies to influence consumer behavior. This study was conducted to determine the direct effect of the promotion mix on purchase intention and the indirect effect mediated by the brand awareness variable at the Aloft Hotel Bali Seminyak which has a new existence. The method used is quantitative and distributes questionnaires to 100 respondents who are determined through the unknown population formula. The data analysis technique used descriptive statistical analysis and path analysis. The researcher found that the promotion mix and brand awareness had a positive and significant effect on purchase intention, the promotional mix had a positive and significant effect on brand awareness.]]>
<![CDATA[Analysis of Passenger Satisfaction on Work Environment and Employee Performance at Minangkabau International Airport ]]>
<![CDATA[Syuryatman Desri]]>;
<![CDATA[Bima Satria Adinarta]]>;
<![CDATA[Sarah Faikhotul Fadilla]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 2 No. 3 (2023): July 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v2i3.5052
<![CDATA[With the increasing number of passengers boarding airplanes, the government is trying to increase the capacity of Indonesian aircraft. The business world has entered a globalization era, meaning that competition is getting stronger, not only for domestic companies but even for multinational companies. The purpose of this research is to determine the satisfaction of airplane passengers with the work environment and the performance of employees at Minangkabau International Airport. The population in this study were passenger passengers who had traveled through Minangkabau International Airport, with a sample of 100 respondents. Data analysis results from the questionnaire were processed using quadrant analysis with the Importance Performance Analysis (IPA) method and the Customer Satisfaction Index (CSI) method. The results of the data analysis show that, overall, passengers are satisfied with the performance provided by the airport.]]>
<![CDATA[Analysis of the Application of PSAK No. 45 Financial Reporting of Non-Profit Organizations in Achieving Transparency and Accountability at Yayasan Pemberdayaan Masyarakat Amungme dan Kamoro (YPMAK) in Mimika Regency ]]>
<![CDATA[Otto Tsunme]]>;
<![CDATA[Sonny Pangerapan]]>;
<![CDATA[Hendrik Gamaliel]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 2 No. 3 (2023): July 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v2i3.5180
<![CDATA[This study aims to analyze the application of PSAK No. 45 financial reporting to non-profit organizations in achieving transparency and accountability at Yayasan Pemberdayaan Masyarakat Amungme dan Kamoro (YPMAK) in Mimika Regency. The type of research used is a descriptive-qualitative approach with data collection methods through observation, interviews, and foundation documents. The research results show that YPMAK has implemented PSAK No. 45 concerning the financial reporting of non-profit organizations in terms of format and structure in the preparation of financial reports. However, it does not fully implement PSAK No. 45, where YPMAK does not record funding activities in the cash flow statement and does not explain restrictions on donor resources. Meanwhile, transparency in the use of funds and accountability in YPMAK's financial reports have been transparent and accountable both in the presentation and submission of financial reports, so that the foundation has carried out financial reporting in a transparent and accountable manner according to the principles of professional financial management.]]>
