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CITRA EKONOMI
Published by UNIVERSITAS GRAHA KARYA MUARA BULIAN
ISSN : -     EISSN : 27219275     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal CITRA EKONOMI terbit sebanyak 2 kali dalam satu tahun. Periode terbitan jurnal ini adalah pada bulan April dan Oktober setiap tahunnya. Jurnal ini dikelola oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Graha Karya Muara Bulian. Kepada semua peneliti kami persilahkan untuk menerbitkan hasil penelitiannya sesuai dengan bidang ilmu ekonomi. Jurnal CITRA EKONOMI telah mendapatkan nomor ISSN sejak tanggal 27 April 2020 dengan nomor : 2721-9275.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 77 Documents
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Pengaruh Kualitas Pelayanan, Promosi, dan Lokasi terhadap Minat Konsumen (Studi Kasus pada Dialer Mataram Sakti Muara Bulian Tahun 2021) Raden Hebat Kurnia; Wina Sari Asmara; Ratumas Hartha Delima
CITRA EKONOMI Vol. 3 No. 2 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

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Abstract

In this study, the variables used were service quality, promotion, location and consumer interest in a case study at the Mataram Sakti dealer in Muara Bulian. The purpose of this research is to provide input to the dealers of Mataram Sakti Muara Bulian and increase knowledge for readers. The research method used is by distributing questionnaires to customers who visit the Mataram Sakti Muara Bulian dealer, in answering the questionnaire respondents simply mark the column that has a Likert's Scale (1 - 5) above it. The results obtained from this study, partially service quality (X1), promo (X2) and location (X3) on consumer interest (Y) have a positive and significant influence both partially and simultaneously, then partially service quality (X1), promo (X2) and location (X3) on consumer interest (Y) have a positive and significant influence both partially and simultaneously,
Pengaruh Motivasi dan Kompetensi terhadap Kepuasan Kerja serta Dampaknya pada Kinerja Pegawai di Sekolah Tinggi Ilmu Ekonomi Graha Karya Muara Bulian Miptahul Choiri
CITRA EKONOMI Vol. 3 No. 2 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

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Abstract

This research raises concerns about the influence of motivation and competence on job satisfaction and its impact on performance. This study was conducted in the College of Economics of Graha Karya Muara Bulian. The purpose of this study 1). To know the overview of motivation, competence, job satisfaction and employee performance 2). To know the influence of the effect and the influence of no motivation andcompetence to work satisfaction 3). To know the effect of the performance and influence is not in the motivation and competence of the employees 4). To know the impact of work satisfaction on employee performance 5). To know the influence of meocultivation and competence on employee performance through job satisfaction. Methods in the study through surveys and dissemination of the questionnaire, the results of the Surver questionnaire is analyzed in a descriptive, qualitative and verial, by converting the ordinance data to intervals and using the Path analysis tool Assisted by SPSS 20 program The results of this research show that 1) motivation, competence, job satisfaction and performance of employees at STIE Graha Karya Muara Bulian are assessed good, 2) the effect of the influence directly and not directly to the job satisfaction , as competence has the influence directly and does not directly affect the work, 3) The influence of the effect directly and not directly to the employee's performance, while the competency has a influence directly and not directly to the employee's performance. 4) Work satisfaction has an impact on the performance of employees. 5) Influence of motivation and competence on employee performance through job satisfaction.
Analisis Pengaruh Strategi Pemasaran Syariah terhadap Loyalitas Konsumen pada Home Industri Tahu Andika Kecamatan Muara Tembesi Kabupaten Batang Hari Nadiatul Khoiroh; Ridho Tri Ananda
CITRA EKONOMI Vol. 3 No. 2 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

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Abstract

Strategy on Consumer Loyalty at Home Industry Tofu Andika, Muara Tembesi District, Batang Hari Regency can be concluded from the three analyzes used, from the results of multiple linear regression if Product (X1), Price (X2), Place (X3) and Promotion (X4) = 0, then Consumer Loyalty (Y) is 10,856. If Product (X1) increases by one unit, then Consumer Loyalty increases by 0.435 assuming the variables Price (X2), Place (X3), Promotion (X4) = 0 or constant , If the price (X2) increases by one unit then consumer loyalty increases by 0.350 assuming the variables Product (X1), Place (X3) and Promotion (X4) = 0 or constant, If Place (X3) increases by one unit then consumer loyalty increases by 0.513 assuming the variables Product (X1), Price (X2) and Promotion (X4) = 0 or constant and If Promotion (X4) increases by one unit then consumer Loyalty increases by 0.213 assuming the variables Product (X1), Price (X2) and Place (X3) = 0 or constant From the summary table, the value of the Marketing strategy is a mindset that will be used for a strategy carried out to achieve profitable marketing for the company, also regarding specific strategies in target market segments, positioning, as well as marketing and how much to spend on marketing. The purpose of marketing itself as a tool for marketing that already exists in the various elements of a marketing program that has been needed is also considered so that the objectives of the marketing strategy and positioning that are applied can run successfully. Marketing planning usually occurs and is arranged based on the 4Ps which become indicators, namely: product (product), price (price), place (place), promotion (promotion). This study aims to determine the condition of sharia marketing strategy and consumer loyalty as well as respondents' responses to the influence of sharia marketing strategy on consumer loyalty in the Home industry of Tofu Andika, Muara Tembesi District, Batang Hari Regency. This research is qualitative and quantitative. The sample in this study amounted to 99. The data were analyzed using 2 (two) ways, namely by using multiple linear regression and using the SPSS program to determine the factors that influence purchasing decisions with the t test and F test using the coefficient of determination simultaneously. Analysis of the Effect of Sharia Marketing coefficient of determination (r2) obtained is 0.586, which means that the influence of sharia marketing strategy on Consumer Loyalty in the Andika Tofu Home Industry is 58.6% while the remaining 42.4% is due to other factors not included in this study
Pengaruh Gaya Kepemimpinan dan Disiplin Kerja Kepala Dinas terhadap Kinerja Pegawai di Dinas Perkebunan dan Peternakan Kabupaten Batang Hari Niki Kosasih
CITRA EKONOMI Vol. 3 No. 2 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

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Abstract

This study aims to determine the respondents' responses about the Leadership Style and Work Discipline of the Head of the Service to the Performance of Employees at the Plantation and Livestock Service Office of Batang Hari Regency. This research is descriptive quantitative. The sampling technique used is the Arikunto formula, the sample in this study amounted to 44 respondents. Analysis of the data in this study using multiple linear regression techniques and using the SPSS 20 program. For the results of the study, the t-test where the Leadership Style variable from the research showed a value of (1.737 > 1.682), meaning that the Leadership Style variable had a significant effect on the Employee Performance variable and for the Work Discipline variable the results of the study showed a value of (1.704 > 1.682), meaning that the Discipline variable Work has a significant effect on employee performance. While for the F test, where F count > F table with a value of ( 4.005 > 3.23), it means that simultaneously the variables of Leadership Style and Work Discipline have a significant effect on employee performance at the Plantation and Livestock Service Office of Batang Hari Regency, and with a coefficient of determination (R2 ) obtained the Adjust R Square value of 0.123 or 12.3% and the remaining 87.7% is influenced by other variables not examined in this study
Kompetensi dan Komunikasi Sekretaris Hubungannya dengan Kepuasan Kerja Pegawai di Sekretariat DPRD Batang Hari Eva Setia Rini Damanik; Hoirul Ardani
CITRA EKONOMI Vol. 3 No. 2 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

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Abstract

This study aims to determine the respondents' responses about the competence and secretarial communication in relation to job satisfaction of the secretariat employees of the Batang Hari Regency DPRD. This research was obtained by distributing questionnaires to employees at the Secretariat of the Regional People's Representative Council of Batanghari Regency.This Research uses quantitative research. The sample in this study is a systematic Random sampling, so taken from a population sample of 102 people, everyone who is in third place will be taken used as samples with a total of 34 people. Data were collected using a questionnaire that had been tested for validity and realibility. The data analysis technique used is Correlaction Pearson test. The result showed that: 1) respondents’s responses to the competence of the Batang Hari Regency DPRD secretariat employees in the competent, 2) respondents’s responses to the communication of secretary at the Batang Hari Regency DPRD secretariat employees in the very good, 3) respondents’s responses to the Job satisfaction of the Batang Hari Regency DPRD secretariat employees in the very satisfied, 4) the relationship of competence and communication on the Job satisfaction of Batang Hari Regency DPRD secretariat employees
Analisis Faktor-Faktor Penyebab Piutang Tak Tertagih Pada Perumda Air Minum Tirta Batang Hari Fauziah Fauziah
CITRA EKONOMI Vol. 3 No. 2 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

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Abstract

This study aims to analyze the internal factors and external factors that cause bad debts at Perumda Water Drinking Tirta Batang Hari. The data of this research were obtained from direct (primary) interviews with the Perumda Water Drinking Tirta Batang Hari and several other documents. In this study, the author uses a descriptive qualitative analysis technique, where after the data is collected, analyzed and processed to provide a reasonable description and description of the state of the object of research. is negligence on the part of creditors in complying with the approval of the granting of credits that have been affirmed, it is too easy to give receivables due to the lack of clear benchmarks on wealth standards, shortage of staff/staff for receivables collection, and the company's weakness in detecting the emergence of bad debts including detecting the direction of the development of user cash flows. services or old debtors. Meanwhile, the external factor is the decline in the company's economic condition caused by the decline in general economic conditions and or the business field in which they operate, and the bad character of the debtor (who originally planned not to pay off his receivables).
Pengaruh Stres Kerja Terhadap Kinerja Aparatur Sipil Negara Pada Kantor Sekretariat Daerah Kabupaten Batang Hari Ade Jermawinsyah Zebua; Azwar Anas
CITRA EKONOMI Vol. 3 No. 2 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

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Abstract

Competition and increasingly high demands for professionalism create a lot of pressures that must be faced by individuals in the work environment. Employees who are always busy with task completion deadlines, the demands of roles in the workplace are increasingly diverse and sometimes conflict with one another, family problems, excessive workloads, and many other challenges that make stress a factor that is almost impossible to overcome. avoided. Organizational performance is determined by employee performance as an individual human being where work behavior becomes the main resource in achieving the desired organizational goals. Employee performance is a real behavior that is produced by everyone as work performance produced by employees in accordance with their role in an organization. This study aims to determine the effect of Performance Stress on the Performance of State Civil Apparatus at the Regional Secretariat Office of Batang Hari Regency. The research method used is quantitative research. The sample in this study were 34 civil servants. The sampling technique used is random sampling. Data were obtained from respondents by using a data collection tool in the form of a questionnaire. The data analysis used is simple linear regression analysis, statistical description of variables, validity and reliability testing and t-statistical test.

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