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CITRA EKONOMI
Published by UNIVERSITAS GRAHA KARYA MUARA BULIAN
ISSN : -     EISSN : 27219275     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal CITRA EKONOMI terbit sebanyak 2 kali dalam satu tahun. Periode terbitan jurnal ini adalah pada bulan April dan Oktober setiap tahunnya. Jurnal ini dikelola oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Graha Karya Muara Bulian. Kepada semua peneliti kami persilahkan untuk menerbitkan hasil penelitiannya sesuai dengan bidang ilmu ekonomi. Jurnal CITRA EKONOMI telah mendapatkan nomor ISSN sejak tanggal 27 April 2020 dengan nomor : 2721-9275.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 77 Documents
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Faktor Dominan yang Mempengaruhi Keputusan Pembelian Sepeda Motor Yamaha NMAX di Muara Bulian Ahmad Fithoni
CITRA EKONOMI Vol. 2 No. 1 (2021): 2021
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

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Abstract

This study aims to determine the dominant factors that influence the purchase decision of a Yamaha NMAX motorcycle in Muara Bulian. Respondents in this study were consumers who bought Yamaha NMAX motorbikes in Muara Bulian District. The sampling technique used non-probability sampling was used by incidental sampling, namely the sampling technique based on chance, anyone who met the researcher can be used as a sample, with the number of a sample of 100 respondents using the Multiple Linear Regression analysis method assisted by the SPSS 21 (Statistics Product and Service Solution) application. The results of the study based on the results of tests and regressions show that the variable product quality is the dominant factor affecting consumers in making purchasing decisions, followed by design, while promotion has no significant effect in a positive direction on purchasing decisions for Yamaha NMAX motorbikes in Muara Bulian.
Analisis Proses Rekrutmen dan Seleksi Karyawan Pada PT. Dua Kelinci Kabupaten Pati Niki Kosasih; Muhammad Kohar
CITRA EKONOMI Vol. 2 No. 1 (2021): 2021
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

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Abstract

This study entitled "Analysis of Recruitment Process and Selection of Employees at PT. Dua Kelinci Kabupaten Pati ", which aims to find out how the employee recruitment process at PT. Dua Kelinci Kabupaten Pati, to find out how the employee selection process at PT. Dua Kelinci Kabupaten Pati, to analyze the employee recruitment process at PT. Dua Kelinci Kabupaten pati. and to analyze the employee selection process at PT. Dua Kelinci Kabupaten Pati. This research was conducted at PT. Dua Kelinci Kabupaten Pati. Methods of analysis Data processing is carried out by qualitative descriptive analysis method, which is to compare existing theories of relevance to the implementation found in the company. The results of this study indicate that PT. Dua Kelinci Kabupaten Pati conduct two types of recruitment, namely Internal Recruitment (from within the company) and External Recruitment (from outside the company). Selection at PT. Dua Kelinci Kabupaten Pati, there are several stages that must be followed by prospective employee participants, while the stages are Psychological Test, Initial Interview, FGD (Focus Group Discussion), Interview of Directors. Based on the results of qualitative descriptive analysis at PT. Dua Kelinci Kabupaten Pati, shows that the recruitment and selection process for employees at PT. Dua Kelinci Kabupaten Pati have good criteria according to existing theories and procedures.
Pengaruh Jumlah Penduduk Terhadap Pertumbuhan Ekonomi Kabupaten Tebo Tahun 2016-2020 Budi Darma
CITRA EKONOMI Vol. 2 No. 1 (2021): 2021
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

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Abstract

This research entitled The Effect of Total Population on Economic Growth in Tebo Regency in 2016-2020. This research aims to determine the effect of population on economic growth. The data used in this research is secondary data obtained from the website of BPS Tebo Regency and BPS Jambi Province. Data analysis used simple linear regression analysis, t test, and coefficient of determination (R2). The results showed that the largest population was in 2020 with a population of 360,193 people. The highest growth occurred in 2017 where there was an increase of 1.77% from the previous year. And the population grows by an average of 1.68% each year. For economic growth, the highest GRDP occurred in 2020 with an amount of Rp. 14,759. The highest economic growth development occurred in 2017 where there was an increase of 11.59% from the previous year. Then, the average economic growth was 6.19%. The population has a partial and significant effect on the economic growth of Tebo Regency in 2016-2020. The population has an influence of 93.7% on the economic growth of Tebo Regency in 2016-2020. Meanwhile, 6.3% which affects economic growth is influenced by other variables not examined in this study.
Kewenangan Dinas Pekerjaan Umum Pada Dinas PU (Pekerjaan Umum) Kabupaten Muaro Jambi Endang Meiliani; Sopian Sopian
CITRA EKONOMI Vol. 2 No. 1 (2021): 2021
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

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Abstract

In this study using a qualitative approach, namely to find out or describe the reality of the events under study. Data collection instruments used by researchers are: Observation, Interview, Documentation. Based on Law Number 23 of 2014 concerning Regional Government (State Gazette of the Republic of Indonesia Chapter IV Government Affairs). Authority is a very important thing in government because one of the main principles that is used as the basis for every government and state administration in every state law in exercising its authority must be based on the applicable laws or legal regulations (legality principle). the implementation of the authority of the Public Works and regional offices at the Public Works (Public Works) Office of Muaro Jambi Regency. Community participation, that community participation is very important in carrying out development. The use of APBD funds that have been allocated for regional road management activities must be adjusted to the priority scale. The Strategic Planning of the PUPR Office of Muaro Jambi Regency was formulated as a form of commitment of the PUPR Office ranks in increasing the accountability of the performance of government agencies as stipulated in the vision, mission, goals, and objectives.
Pasar Monopoli dalam Pandangan Islam El Munawwarah
CITRA EKONOMI Vol. 2 No. 1 (2021): 2021
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

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Abstract

Monopoly in general is the control by one party of a certain type of goods. In Indonesia, it can be said that monopolistic practices are not all harmful. There are even some monopolistic practices that are actually very positive, such as monopoly on a number of important assets, such as: PLN, PAM, Pertamina and so on. The monopoly practice carried out by the government refers to the mandate of the 1945 Constitution article 33. Meanwhile, the prohibited monopoly practice is a monopoly that can harm the community, such as monopoly on food sources with the aim of seeking one-sided profit. Where the source of basic needs like that is needed by the community in general and is urgent. In the view of business law in Indonesia, monopolistic practices are strictly prohibited, as stated in Law no. 5 of 1999. However, in the view of some scholars, monopoly is allowed, provided that there is no ikhtikar (excessive profit-taking). In the view of Islamic business, monopolistic practices are the main cause of chaos in the economic order. Monopoly practices in the business world tend to be motivated by egoism and want to seek profits unilaterally. This of course will be very disturbing to the community. To reduce monopolistic practices, the government and society can take proactive steps to reduce monopolistic practices. The government must take firm action against institutions or people who practice monopolistic practices that can harm the public at large. Meanwhile, the public can report to the competent authorities if they see a monopoly practice that causes economic chaos.
Strategi Pemasaran dan Diversifikasi Produk Terhadap Volume Penjualan Buah Nanas (Studi Kasus pada Petani UMKM di Desa Tangkit Baru Kabupaten Muaro Jambi Provinsi Jambi) Evi Fauzani
CITRA EKONOMI Vol. 2 No. 1 (2021): 2021
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

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Abstract

This study aims to determine and analyze the effect of marketing, and product diversification on the sales volume of pineapple (a case study on MSME farmers in Tangkit Baru Village, Muara Jambi Regency, Jambi Province). The types of data used are primary and secondary data. Data collection is done by means of questionnaires and documentation. The population of this study is the farmers who are the perpetrators of Micro, Small and Medium Enterprises (MSMEs) with a population of 13 home industries. This research method is quantitative research. The sampling technique used was the saturated sampling method, where the entire population was sampled. The results showed that: (1) the marketing mix strategy has a positive effect on sales volume; (2) there is a significant and positive effect of product diversification on sales volume; (3) and there is a significant effect between the marketing mix, product diversification together on the sales volume of pineapples.
Pendistribusian Laba Akuntansi Syariah dalam Perspektif Keadilan Ekonomi Islam Elyanti Rosmanidar; Machfia Win Hidayat
CITRA EKONOMI Vol. 2 No. 1 (2021): 2021
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

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Abstract

This article aims to analyze the perspective of justice in Islamic Economics with a focus on the study of the distribution of profits in accordance with sharia accounting as a media compatible approach in business management and distribution of profits. In accordance with sharia enterprise theory, company profits must be distributed to parties related to the company, both directly (stakeholders and management) and indirectly (muzakki, community and government), so that economic justice can be achieved.
Faktor-Faktor yang Mempengaruhi Struktur Modal Perusahaan Pada Perusahaan Manufaktur Go Public di Bursa Efek Jakarta Tahun 2017-2019 Siti Marlina; Kasiyati Yunita Wulansari
CITRA EKONOMI Vol. 2 No. 1 (2021): 2021
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

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Abstract

The purpose of this study is to find out about the factors that affect the company's capital structure in go public manufacturing companies on the Jakarta stock exchange in 2017-2019. In this study using a quantitative research type. Data analysis tools used multiple regression, T test, F test and determination. The results of the research obtained partial test, it turns out that company size, asset growth, and company profitability have a real effect, in the variables that have the greatest influence is company size of 28.4%, asset growth of 25.3% and profitability of 17.14% which means that managers pay more attention to these three factors in making decisions related to capital structure. simultaneous company size, business risk, asset growth, profitability and capital structure. This shows that in making decisions about the capital structure to be used or applied, the managers of manufacturing companies at the JSE consider company size, business risk, asset growth, profitability and the company's existing ownership structure. The coefficient of determination turns out to be 35%, which means that company size, business risk, asset growth, profitability and company ownership structure jointly affect the capital structure while the remaining 65% is influenced by other factors.
Analisis Penerimaan, Penempatan serta Promosi Jabatan Karyawan Pada PT. Bank Syari’ah Indonesia Kantor Cabang Pembantu Muara Bulian Nadiatul Khoiroh; Ratna Ratna; Dian Pratiwi
CITRA EKONOMI Vol. 2 No. 2 (2021): 2021
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

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Abstract

The purpose of this study was to analyze the leadership style in the process of accepting, placing and promoting employees at the Indonesian Islamic bank branch office Muara Bulian. Where the method used is qualitative with data collection in this study used observation, interviews and documentation with data analysis techniques used data reduction, data presentation and conclusions.Based on the results of this study, it can be explained that in the process of hiring employees using a closed method which prioritizes employees from internal sources, in the placement of employees based on the needs of work positions and abilities or expertise possessed, then promotion of employees is seen on the basis of experience and skills of employees and also comply with the conditions that have been determined.
Analisis Kinerja Karyawan terhadap Strategi Pemasaran Motor Honda pada Dealer Argo Motor Honda Sridadi Niki Kosasih; Irfan Widyanto; Lisa Putriyani
CITRA EKONOMI Vol. 2 No. 2 (2021): 2021
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

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Abstract

The purpose of this study is (1) to determine the performance of the employees of the Argo Motor Honda Sridadi Dealer. (2) To determine the marketing strategy of Honda Motor at Dealer Argo Honda Sridadi. (3) To analyze the employee's performance on the marketing strategy of Honda motorcycles at the Argoo Honda Sridadi Motorcycle Dealer. Descriptive quantitative and qualitative research methods are data collection methods using interviews, observations and questionnaires with a sample of 35 respondents and data analysis tools using a Likert scale. The results showed descriptively based on the results of the questionnaire, it can be concluded that the performance variable of the Argo Motor Honda Sridadi Dealer employee with a total index of 29.4 and an average index value of 2.94 and is in the scale range of 2.6 < x < 3.4 with the classification of descriptive analysis is Good Enough (CB), meaning that the respondents' responses, namely consumers descriptively agree with the indicators of work quality, work quantity, implementation of duties and responsibilities imposed by the company on all employees. based on the results of the questionnaire on the marketing strategy variable with an index of 30.4 and an average index value of 3.8 and in the range of a scale of 3.4 < x < 4.2 with a descriptive analysis classification of Good (B), meaning that the respondents' responses are descriptively, consumers agree with the marketing strategy carried out by the Argo Motor Honda Sridadi Dealer.

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