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Jurnal Ilmiah Hospitality Management
Published by Institut Pariwisata dan Bisnis Internasional
ISSN : 20875576     EISSN : 25793454     DOI : https://doi.org/10.22334/jihm
Core Subject : Social,
Social Sciences
JIHM merupakan wadah kreatifitas dosen dalam menulis karya ilmiah dalam rangka memenuhi kewajiban Tri Dharma Perguruan Tinggi dan sebagai informasi ilmiah yang bisa dikembangkan bersama untuk tujuan pengalaman pengetahuan di kampus. JIHM berkomitmen merangsang penelitian berdampak tinggi dan inovatif yang relevan bagi akademisi dan praktisi di industri pariwisata, termasuk manajemen, rekreasi dan event. Audiensi kami terdiri dari akademisi, mahasiswa pascasarjana, praktisi dan semua yang tertarik pada bidang penelitian pariwisata. Jurnal ini menerima artikel dari para praktisi dan akademisi serta penelitian kualitatif dan kuantitatif. Setiap makalah akan dinilai berdasarkan standar nasional, orisinalitas / inovasi, kontribusi terhadap pengetahuan, relevansinya dengan subjek dan kualitas penyajiannya. Makalah-makalah tersebut akan direview oleh mitra bestari yang kredibel dan dapat dipercaya. Jurnal Ilmiah Hospitality Management diterbitkan dua (2) kali setahun, pada bulan Juni dan Desember
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 9 Documents
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Search results for , issue "Vol 6 No 2 (2016)" : 9 Documents clear
ANALISIS PENGELOLAAN DESA WISATA SEBAGAI PARIWISATA ALTERNATIF DI BALI I Wayan Pantiyasa; I Nyoman Urbanus
Jurnal Ilmiah Hospitality Management Vol 6 No 2 (2016)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.723 KB) | DOI: 10.22334/jihm.v6i2.21

Abstract

The “Mass-Tourism” that has been developed in Bali, eventually has marginalized the local people. It has obviously also caused a lot of problems including the changing of land use, urbanization, the increase of criminals, narcotic abuse, degradation of local values of life, etc. The development of “Desa Wisata” (community Based Tourism) is the answer of those mentioned above problems. This research aims to analyze the management of “Desa Wisata”(community Based Tourism), Tourist perception of service provided for clients, and the observation of the local values. The method of his research is survey, observations, interviews, documentations, and questionnaire. The results shows from management perspectives that the “Desa Wisata” (community Based Tourism)  has not been professionally managed in term of administrations including reservation system, reception of tourist, accounting, and data base.All those weaknesses were caused by the lack of competence of the human resources. the “Desa Wisata” (community Based Tourism) has not yet decided the planning of the development of the village. The operational just operate without well organized plan. There is no master plan for a strategic development, no innovations and no promotion planning. The Tourist perception of  services provided are Excellent-given to the safety in the room, hospitality of the staff, menu variations, food and beverage presentation, tourist attraction and empathy of the management., Good-given to the reception during he arrival and luggage-handling, comfortness of accommodation, room amenities availability, and the food taste , Fair-given to the cleanliness of rooms and toilets, cleanliness of cutleries and restaurants and garbage handling, Poor-given  to the cleanliness of the environment including receptions, room  availability , food and beverage provided scored as above average. Sanitation and hygiene need to be upgraded and the waste management is still very low. It is recommended for the management to provide training programs especially in increasing the staffs’ foreign language capability mostly English and French. 
IDEOLOGI YANG MEMENGARUHI PENGELOLAAN RESOR WISATA NUSA DUA, BALI I Gusti Ketut Purnaya; Francisca Titing Koerniawaty
Jurnal Ilmiah Hospitality Management Vol 6 No 2 (2016)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.891 KB) | DOI: 10.22334/jihm.v6i2.22

Abstract

Management of Nusa Dua Tourism Resort can not be separated from macro social and political developments at the national level and the micro at the regional level. The stakeholder power relations between the three pillars of the government (BTDC), investors, and the society in the management of Nusa Dua resort is influenced by external factors is the globalization that developing very fast. This study focused on analyzing and answering the basic of what ideology is affecting the management of Nusa Dua Tourism Resort. Results of this study indicate that the management of Nusa Dua Tourism Resort not only determined by the business management matters but also by the social and political situation and by global and others tourism related ideologies. Social and political change and demands by these ideologies force all three pillars in the Nusa Dua Tourism Resort management activities to wisely exercising their power in relation of each other for the benefit of all parties and assurance of the sustainability of the resort.IDEOLOGI YANG MEMENGARUHI PENGELOLAAN RESOR WISATA NUSA DUA, BALI
STRATEGI PEMASARAN JAKARTA SEBAGAI DESTINASI WISATA YANG SELARAS DENGAN PERSEPSI PENDUDUK LOKAL Budi Budi
Jurnal Ilmiah Hospitality Management Vol 6 No 2 (2016)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (107.854 KB) | DOI: 10.22334/jihm.v6i2.23

Abstract

Destination image is an important factor in marketing of tourist destinations. Destination image has dimensions of cognitive, affective, and konatif/behavioral. Aligned destination image among locals, tourists, and Destination Marketing Organizations (DMO) is key factor for development of sustainable tourism destinations model. This study aims to investigate Jakarta destination image in local residents’ perception, to test whether cognitive destination image affects affective, cognitive destination image affects the konatif/behavioral, affective destination image affects behavioral. Respondents are people who live in Jakarta for at least the last 2 years, data collection is done through a questionnaire distributed online. Data analysis was performed to validity test, reliability test, significance test, determination test. Results showed that in the view of local residents, Jakarta has a cultural tourism, culinary tourism, recreation sites, and interesting historical sights and fun to visit. Results showed that in the view of local residents, Jakarta has a cultural tourism, culinary tourism, recreation sites, and interesting historical sights, and fun to visit. Cognitive destination image affects affective, cognitive destination image affects conative, affective destination image affects conative..
PENGARUH KOMPENSASI, KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DI SEKOLAH TINGGI PARIWISATA BALI INTERNASIONAL Ni Komang Nariani
Jurnal Ilmiah Hospitality Management Vol 6 No 2 (2016)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.73 KB) | DOI: 10.22334/jihm.v6i2.24

Abstract

The International Bali Tourism Institute is one of Private School in Tourism and Hospitality.. High quality human resources are urgently needed by an institution to be able to compete and develop its potential as an embodiment of the performance. Efforts to improve organizational performance should be started from the employee's performance. Many factors affect the performance of the employee. This research focuses the employee performance on three things: compensation, leadership and work environment.The study uses 74 respondents, employees of The International Bali Tourism Institute. The research aimed to determine the effect of compensation, leadership and work environment to employee’s performance at the College of Tourism Bali International. The data analysis is using multiple linear regression. The results showed there are significant positive and significant between compensation and leadership on employee performance, meaning that if the compensation and leadership increases, the performance of employees will increase. There is a positive effect but not significant between the work environments on employee performance, meaning that although the work environment increases employee performance has not increased. There is a positive and significant influence between compensation, leadership and work environment simultaneously on employee performance, meaning that if the compensation, leadership and work environment increases, the performance of employees will increase.
PENGARUH KUALITAS LAYANAN AKADEMIK DAN HARGA (BIAYA PENDIDIKAN) TERHADAP WORD OF MOUTH MELALUI KEPUASAN MAHASISWA SEBAGAI VARIABEL INTERVENING (STUDI PADA LPK SEKOLAH PERHOTELAN BALI) Nyoman Surya Wijaya; Syahnur Said; Nengah Landra
Jurnal Ilmiah Hospitality Management Vol 6 No 2 (2016)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.936 KB) | DOI: 10.22334/jihm.v6i2.25

Abstract

In Indonesia, particularly in Bali, these are a lot of Training Centers (LPK) in tourism sectors which grow and evolve rapidly, by selling trend working on Cruise ship and over seas such as in hotels and restaurants, it is the main attraction for prospective students to continue their education after they have completed their educations in vocational or high school. The purposes of this study are to describe the effect of the quality of academic services to the student’s satisfaction, the effect of price (education expenses) to the student’s satisfaction, the influence of the quality of academic services to the word of mouth, the effect of price (education expenses) on word of mouth, the influence of the student’s satisfaction on word of mouth, the effect of the quality of academic services to the word of mouth through the students’ satisfaction, the effect of price (education expenses). The data analysis technique in this quantitative research using statistical analysis (descriptive statistics and inferential statistics es) to the word of mouth through the student’s satisfaction.). This research is analyzed by SEM with its analysis instrument the program Partial Least Square (PLS). In this research, it was found that: the quality of academic services and prices (education expenses) have positive and significant impact on the students’ satisfaction; quality of academic services have a positive and significance impact on word of mouth where students’ satisfaction have a role as full mediation, price (education expenses) have a positive and significance impact on word of mouth where students’ satisfaction have a role as partial mediation, price (education expenses) and the students’ satisfaction have positive and  significant effect on word of mouth, the quality of academic services have positive however there is non significance effect on word of mouth.
THE CONCEPT OF TOURISM HUMAN RESOURCES DEVELOPMENT BASED ON REGIONAL KNOWLEDGE IN THE INTERNATIONAL BALI TOURISM INSTIUTE I Wayan Eka Sudarmawan
Jurnal Ilmiah Hospitality Management Vol 6 No 2 (2016)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.373 KB) | DOI: 10.22334/jihm.v6i2.26

Abstract

ASEAN Economic Community which will be implemented by the end of 2015 brings impact on flooding of professional workforce which indicated will be invading Indonesia especially in tourism sector. Several effort had been taken by Indonesian Government to overcome this issue, one of the effort is by issuing Government Regulation Number 52 year 2012 on competency certification and business certification in tourism sector mentioning competency certification development in which all qualified workforce need to be certified. This led STPBI to certify it students with ASEAN/ACCSTP Schematic before graduation so they can compete in AEC era. To be able to use ASEAN/ACCSTP Schematic to it students, the concept of tourism human resources development and curriculum of STPBI need to be conformable with ASEAN/ACCSTP Schematic, so that when the assessment implemented, students will be able to answer the test and apply their ability corresponds with the assessment. This research investigate how is the concept of tourism Human Resources Development based on regional Knowledge in The International Bali Tourism Instiute. From the conversion of STPBI Curriculum, it can be seen that in Diploma 3 of Hospitality and Diploma IV of Hospitality Management, able to cover ASEAN/ACCSTP Schematic with method as follows: (1) On The Job Training, (2) Job Introduction Training, (3)Teaching, (4) Programmed Teaching, (5) Training with audio visual aid, (6) vestibule training, (7) Computer-based Training, (8) Job Rotation, (9) Case Study, and (10) Mentoring. With the curriculum and method conformable to ASEAN/ACCSTP Schematic, the students will not encounter any major issue in their assessment since they are well prepared. As the result they will be able to earn their right for their competency certificate and able to compete in this AEC era.   
THE EVALUATION OF PROMOTION STRATEGY OF MUSEUM BALI Narita Astika Yapto; Francisca Titing Koerniawaty
Jurnal Ilmiah Hospitality Management Vol 6 No 2 (2016)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.017 KB) | DOI: 10.22334/jihm.v6i2.27

Abstract

The aim of this study was to evaluate of the promotion strategy of Museum Bali Puputan Badung, Denpasar, Bali, in order to increase the quantity of the visitors. The phenomenon of this study was lack of promotion which caused the quantity of the visitors have not reached the target yet. The promotion strategies used five variables of marketing mix such as advertising, personal selling, sales promotion, public relation and direct marketing. This is a qualitative descriptive study using the purposive technique and snowball sampling by interviewing personnels at Museum Bali. The data was analyzed using the SWOT analysis by crating promotion mix strategy formulation. The result of this study from the plan of the matrix combination quantitative strategy showed that Museum Bali needed to utilize the SO strategy that has the highest score was 6.34, the ST strategy was 5.65, the WO strategy was 2.49 and the WT strategy 1.80, with the effective formulation strategy was SO. It showed that attractiveness of the Museum Bali has strengths and opportunities so that can be utilized the existing of the opportunities. The strategy should be applied in this condition is to support the growth of the aggressive policy (growth oriented strategy).
PENGARUH PENDIDIKAN DAN PELATIHAN TERHADAP KINERJA KARYAWAN DI INNA SINDHU BEACH HOTEL I Nyoman Sudiarta; I Nyoman Surya Saputra
Jurnal Ilmiah Hospitality Management Vol 6 No 2 (2016)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.157 KB) | DOI: 10.22334/jihm.v6i2.28

Abstract

Education and employee training that is held at Inna Sindhu Beach Hotel.like Technical skill training, Managerial Skill and other education and skill training, be expected can increase knowledge, skill and attitude of the employee. But for the  implementation there are so many obstacles that are found like the limited of budget and follow up in the field is not done well for the control by each department head. The purpose of this research is to know the effect of education and training to employee performance  at Inna Sindhu Beach Hotel. Data analysis technique that is used for this research is rank spearman correlation analysis by spreading some questioner in Front office department, Food and beverage service department by using 44 respondent. Sampling technique that is used for this research is non probability sampling with type of saturated sampling by using all of population  member. The result of this research show that there is no significant effect p = 0,085 > 0,05 between education and training to employee performance  at Inna Sindhu Beach Hotel. Based on the result of the research Hotel side is expected to do education and training more effective, planning the budget to make the education and training can be done continuously, inviting good speaker, making schedule for each employee to follow education and training program and giving the employee matching topic of  training with their job.
THE EFFECTIVENESS OF MARKETING STYLE BY SPA THERAPIST IN BOOSTING SALES TO AND LOCAL TOURISTS IN KUTA Komang Shanty Muni Parwati
Jurnal Ilmiah Hospitality Management Vol 6 No 2 (2016)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.523 KB) | DOI: 10.22334/jihm.v6i2.29

Abstract

Spa industry flourishes and influences the development of hospitality industry in Bali. Various spa facilities in Bali accommodate varied Spa service demands that inspired by local and abroad culture that offers comfort, relaxation, and stress-free with traditional touch of massage technique that of which the purpose of people who want to enjoy the spa in Bali. The presence of domestic and local tourists should be utilized to support local Spa industries. This study aimed to describe the effectiveness of the marketing style by the therapist in order to increase the domestic and local tourists for visiting the local’s SPA and therapist’s attitude in offering the local products and the local treatments to attract the consumers. This study is using descriptive-quantitative approach. The study conducted in Kuta tourism area with spa therapist’s daily activities, how they are offering their product and giving the service to the domestic and local tourists as the subject in accordance to the stages of the study. The instrument that used in this study is the sheets of promotion effectiveness, sheets of therapist marketing style and sheets of attitude, by using scales that is adjusted in the study. The result of this study shows that, 1) effectiveness of promotion that is done with an appropriate marketing style can boost costumers, 2) formal Indonesian language that is used correctly can make domestic and local tourists more interested in taking treatments. Based on the findings it is concluded that the promotion is effective if the marketing style of the therapist improved and used intensively to boost sales and costumer visit in the spa. The suggestions that can be given based on this study are that improving and developing the marketing style and ability of the therapist to communicate directly to domestic and local tourists may boost sales. Spa industry stakeholders and language teachers should be involved to support local spa industry.Spa industry flourishes and influences the development of hospitality industry in Bali. Various spa facilities in Bali accommodate varied Spa service demands that inspired by local and abroad culture that offers comfort, relaxation, and stress-free with traditional touch of massage technique that of which the purpose of people who want to enjoy the spa in Bali. The presence of domestic and local tourists should be utilized to support local Spa industries. This study aimed to describe the effectiveness of the marketing style by the therapist in order to increase the domestic and local tourists for visiting the local’s SPA and therapist’s attitude in offering the local products and the local treatments to attract the consumers. This study is using descriptive-quantitative approach. The study conducted in Kuta tourism area with spa therapist’s daily activities, how they are offering their product and giving the service to the domestic and local tourists as the subject in accordance to the stages of the study. The instrument that used in this study is the sheets of promotion effectiveness, sheets of therapist marketing style and sheets of attitude, by using scales that is adjusted in the study. The result of this study shows that, 1) effectiveness of promotion that is done with an appropriate marketing style can boost costumers, 2) formal Indonesian language that is used correctly can make domestic and local tourists more interested in taking treatments. Based on the findings it is concluded that the promotion is effective if the marketing style of the therapist improved and used intensively to boost sales and costumer visit in the spa. The suggestions that can be given based on this study are that improving and developing the marketing style and ability of the therapist to communicate directly to domestic and local tourists may boost sales. Spa industry stakeholders and language teachers should be involved to support local spa industry.

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