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Business and Investment Review
Published by CV. Lenggogeni Data Publishing
ISSN : -     EISSN : 29867347     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
BIREV: Business and Investment Review covers all aspects of management, business and investment. Journal Scope: Strategic management, Human resource and performance management, Business environment, Marketing strategic, cost-volume-profit analysis, Cost analysis for pricing and cost management, Responsibility accounting, TQM, Investment, Corporate governance, social responsibility, Accounting theory/practice/cycle, Financial statements/accounting/reporting, cash flow analysis, International reporting standards, standards convergence, and Income/retained earnings statements, balance sheets.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
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Search results for , issue "Vol. 1 No. 5 (2023)" : 8 Documents clear
The Effect of Democratic Leadership Style, Work Motivation, and Communication on Employee Morale at CV Gardatama Toyoresmi Ngasem Kediri Davis Harya Tangga; Diana Ambarwati; Lina Saptaria
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.41

Abstract

This study aims to determine the effect of democratic leadership style, work motivation and communication on employee morale at CV Gardatama Toyoresmi Ngasem Kediri. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression analysis, T test, F test. The population in this study were all 40 employees and the sample used was 40 respondents because it used saturated samples. The results of research on CV Gardatama Toyoresmi Ngasem Kediri show that the variables of democratic leadership style (X1), motivation (X2), and communication (X3) jointly affect the work spirit variable (Y). This can be proven from the Sig value of 0.000 <0.05.
The Influence Of Mental Health, Workload Pressure, And Job Stress On Employee Performance Quality At Disnakertrans Tulungagung Shella Amalia Amanda; Sonny Subroto Maheri Laksono; Umi Nadhiroh
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.44

Abstract

This research is motivated by the importance of performance quality in a company, as employees are the driving force behind the company's success. In order to achieve maximum performance quality, it is influenced by several factors that make the company's vision and mission easier to achieve with good coordination. This study connects independent variables including mental health, workload pressure, and job stress with the dependent variable, which is employee performance quality. The method used in this research is quantitative analysis. The quantitative data collection technique employed involves distributing questionnaires and conducting interviews with 47 employees of Disnakertrans Tulungagung. Meanwhile, for quantitative data analysis in this study, validity tests, reliability tests, normality tests, classic assumption tests (multicollinearity test, heteroscedasticity test, autocorrelation test), multiple linear regression analysis, hypothesis testing, and determination coefficient (R2) are utilized.The results of this research indicate that: 1) There is a positive and significant influence of mental health on employee performance quality. 2) There is a negative and significant influence of workload pressure on employee performance quality. 3) There is a negative and significant influence of job stress on employee performance quality. 4) Collectively, mental health, workload pressure, and job stress variables have a positive and significant influence on employee performance quality (Y) at Disnakertrans Tulungagung.
The Effect of Motivation, Work Facilities and Non-Physical Work Environment on the Performance of Village Officials at Tiru Kidul Village Office Dhuta Noferescha Putra Ayonda; Sonny Subroto Maheri Laksono; Umi Nadhiroh
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.45

Abstract

The purpose of this study was to determine the motivation grower, work facilities and non-physical work environment on financial performance persial and simultaneously. This study uses multiple linear regression analysis with the help of SPSS software. The study was conducted quantitatively by processing the primary data in the form of observations and questionnaires that have been disseminated researchers. The object of research is all employees of the village office of 30 people. Sampling is taken by saturated Sampling. The results showed that Motivation, work facilities and non-physical work environment both simultaneously and partially managed to show a positive effect on the performance of the device at the Tiru Kidul Village Office statistical results showed all significant variables and passed the criteria of the T test and F test. As for the dominant effect obtained by the work facility by showing the largest beta results from other variables in the study.
Intention to Visit Seoul: Factors Influencing Travel Abroad for Holidays Ghassani Herstanti; Mohammad Rizan; Agung Wahyu Handaru; Setyo Ferry Wibowo
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.46

Abstract

This paper aims to investigate the relationship between social media marketing activity and visit intention to Seoul, South Korea, among Indonesian travelers. A total of 246 questionnaires were distributed to respondents in Indonesia. Social media marketing activity represented the independent variable and was mediated by destination image, destination attitude, destination awareness, and perceived value. Visit intention represents the dependent variable. Partial Least Squares Structural Equation Modeling (PLS-SEM) is a statistical method used to analyze complex interrelationships between observed and latent variables. This finding indicates that the indirect impact of social media marketing activity on visit intention via the mediating factors of destination attitude and destination image is not statistically significant. The indirect effect of destination awareness and perceived value characteristics on social media marketing activity and visit intention is favorable and statistically significant. This is the first paper to investigate the relationship between social media marketing activity and visit intention in Seoul among Indonesian travelers. Moreover, this is a relatively new issue that remains largely undiscovered by researchers worldwide. This paper will help to emphasize its importance and implications for business decisions.
Fenomena K-POP Sebagai Strategi Ekspansi Produk Scarlett Nafiza Kayla Sabina; Alvionita; Putri Nursyifa; Mohamad Zein Saleh
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.47

Abstract

This article examines how implementing an expansion strategy can support the marketing plans of the local Scarlett brand. By conducting an initial study of trends that can influence the scale of sales and this can be used as an expansion strategy carried out using world artists as brand ambassadors. An expansion strategy that focuses on the process by which a company seeks opportunities to expand its business operations beyond the boundaries of existing regions, markets, or businesses. The goal of business expansion is to achieve sustainable growth, increase market share, increase revenue, and create value for shareholders. In this way, using brand ambassadors from Korean artists is the right thing to achieve this expansion strategy. Apart from that, Brand Awareness is also important so that Scarlett becomes a mainstay for consumers. The use of qualitative data with the use of previously collected data certainly supports this article into systematic information that shows evidence that the influence of the Korean Wave in Indonesia is very supportive in terms of economic activity in the business world.
Analisa Pengaruh Organisasi Pada Performa Kinerja Sumber Daya Manusia Fitri Auliya Rohmah; Aprilia Andini; Tegas Tri Wicaksono; Moh. Elang Thoriqul Hakim; Mochammad Isa Anshori
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.48

Abstract

Dengan semakin majunya perkembangan zaman, menjadikan organisasi untuk terus meningkatkan performa kinerja sumberdaya manusianya menjadi hal yang wajib dilakukan. Hal ini dilakukan agar tujuan organisasi yang telah ditetapkan sebelumnya dapat tercapai secara efektif dan efisien. Penelitian ini bertujuan untuk menganalisa bagaimana pengaruh organisasi pada performa sumberdaya manusia yang ada didalamnya. Dengan menggunakan pendekatan Literature Review dari jurnal dan buku yang sudah dipublikasi dari tahun 1993-2023. yang didapatkan hasil bahwa sebuah organisasi sangat mempengaruhi performa kinerja sumberdaya manusia yang ada didalamnya, solusi yang dapat diaplikasikan yakni sebuah organisasi hendaknya memperhatikan hal - hal apa saja yang dapat mempengaruhi dan meningkatkan performa kinerja serta faktor apa saja yang dapat mempengaruhi kinerja sumberdaya manusianya.
The Effect of Halal Assurance, Product Quality and Social Media Reviews on Attitudes and Interest in Buying Food for Muslim Consumers in Yogyakarta Restaurants Andini Septiara Cahyani; Sumadi
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.49

Abstract

This study aims to analyze and explain the influence of halal guarantees, product quality, and social media reviews on attitudes and food purchase intention for Muslim consumers at restaurants in the Yogyakarta area. This study uses primary data using convenience sampling techniques with samples obtained from 200 Muslim consumer respondents. This study uses the Structural Equation Modeling (SEM) analysis method with data processing using the SmartPLS version 3.0 program. The results of this study show that halal guarantees, product quality, and social media reviews have a positive and significant effect on Muslim consumers' purchase intention. The consumer attitudes that are influenced by halal guarantees, product quality, and social media reviews show positive and significant results. Furthermore, consumer attitudes also show a positive and significant influence on purchase intention. , ,,
Pengaruh Harga, Promosi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Elmayudia Makeup Kediri Elma Ayudhia Maheswara; Diana Ambarwati; Nurali Agus Najibul Zamzam
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.50

Abstract

Dalam era globalisasi dan kemajuan teknologi yang pesat, perkembangan usaha memerlukan strategi yang tepat untuk memikat pelanggan. Untuk itu perlu dilakukan penelitian untuk mengungkap apakah harga, promosi, dan kualitas pelayanan berpengaruh parsial maupun bersama-sama terhadap kepuasan pelanggan. Penelitian berlangsung dari Juni 2022 hingga Desember 2022, dengan sampel pelanggan Elmayudia Makeup Kediri sebanyak 93 responden. Metode deskriptif kuantitatif digunakan dalam penelitian ini, dengan melibatkan observasi, wawancara, dan angket dalam pengumpulan data. Analisis dilakukan melalui regresi linier berganda. Hasil penelitian menunjukan bahwa harga, Promosi dan Kualitas Pelayanan berpengaruh secara parsial signifikan terhadap Kepuasan Pelanggan. Hal tersebut ditunjukan oleh nilai signifikansi dibawah 0,05. Secara bersama-sama variabel tersebut memiliki pengaruh terhadap kepuasan pelanggan dengan besarnya pengaruh sebesar 30,1%. Perusahaan sebaiknya memberikan kotak saran ataupun kontak yang dapat dihubungi oleh konsumen ketika konsumen bertanya ataupun memberikan keluhan mengenai kualitas pelayanan maupun harga yang diberikan supaya harga dan pelayanan yang diberikan oleh perusahaan dapat meningkatkan kepuasan pelanggan

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