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Jurnal Netnografi Komunikasi

netnografi
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Published by Universitas Satya Negara Indonesia

ISSN : 28282604 EISSN : 29855411 DOI : -

Core Subject : Humanities, Science, Education, Art, Social,

Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Fokus dan cakupan utama naskah riset yang kami publikasikan mencakup (tetapi tidak dibatasi) dalam kajian internet, netnografi, media sosial, dan digitalisasi komunikasi, khususnya meliputi: 1. Metodologi Penelitian Netnografi; 2. Objek kajian sibernetika, jejaring internet, dan media sosial; 3. Analisis Jejak Digital dan Interaksi Online; 4. Etnografi Virtual dan Identitas Daring; 5. Komunitas Online dan Perilaku Berinternet; 6. Kritik Media Sosial dan Pengaruhnya.

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 15 Documents

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Instagram Sebagai Medium Pesan Komunitas Ibu Tunggal di Indonesia (Studi Netnografi di Akun Instagram @singlemomsindonesia) Ade Noviani; Sri Wijayanti
Jurnal Netnografi Komunikasi Vol. 1 No. 1 (2022): Jurnal Netnografi Komunikasi Volume 1 No. 1 Tahun 2022
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

The virtual community of Indonesian Single Mothers on Instagram, Single Moms Indonesia (SMI), is an interesting study in relation to the development of technology and communication. The depiction of messages conveyed through social media Instagram @singlemomsindonesia in the context of themes, functions, and messages before and after the pandemic as well as the responses of followers on Instagram is one of the important and interesting things to study. For this reason, this study uses the netnographic method by using the concepts of group communication, virtual communities, persuasive messages, and social media as the analytical tools. The research data was obtained through analysis of posts on Instagram for the period November 2019 – June 2020 and in-depth interviews with followers of the Instagram account @singlemomsindonesia who are single mothers. The research findings show that the message themes that often appear are stories and messages for single mothers with a message function, namely social functions and the form of messages that often appear is conveyed in the form of posters. The response of Instagram followers @singlemomsindonesia showed a positive response through messages uploaded on Instagram, informants felt they had support from other parties. The SMI community on Instagram is the right place to convey messages to marginalized groups and maintain the existence of the community in the digital era as evidenced by the SMI community is one of the single mother virtual communities that has the most followers compared to others.

PERSONAL BRANDING TRAVEL BLOGGER MELALUI MEDIA SOSIAL INSTAGRAM (Analisis Isi Pesan pada akun @her_journeys): (Analisis Isi Pesan pada akun @her_journeys) Fitria Avicenna; Theresia Zabrina Budisuwita
Jurnal Netnografi Komunikasi Vol. 1 No. 1 (2022): Jurnal Netnografi Komunikasi Volume 1 No. 1 Tahun 2022
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

The development of communication technology, especially in the use of new media affects various aspects of communication and the development of ways of communicating. The use of new media, namely social media, is used by individuals to form personal branding. Personal branding is a process that uses the values, characteristics, and advantages of individuals to make themselves different and highlight their qualities from others. The focus of this research is to identify and analyze the content of personal branding messages, especially personal branding elements and personal branding laws proposed by (Montoya & Vandehey, 2002) which appear in posts through Anggey Anggraini's Instagram Travel Blogger social media account @her_journeys. Therefore, this research uses quantitative content analysis method. The sampling technique used purposive sampling to determine the period of content being analyzed based on two units of analysis, namely photos and captions. The results of the study indicate that the characteristics based on personal branding elements are time and repetition, while based on personal branding laws, stand out in the sub categories of personality, distinctiveness, unity, persistence, and goodwill.

PENGARUH PERSONAL BRANDING JOVI ADHIGUNA DI INSTAGRAM TERHADAP MINAT FASHION ANDROGINI (Survey Pada Followers Akun Instagram @ joviadhiguna) Bertha K. Sinambela; Saskia Novendra
Jurnal Netnografi Komunikasi Vol. 1 No. 2 (2023): Jurnal Netnografi Komunikasi Volume 1 No. 2 Tahun 2023
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Abstract - Androgynous fashion in Indonesia is becoming known to the public through several androgynous influencers or content creators. They managed to express themselves as androgynous figures on social media, one of which was Instagram. Every influencer has the influence to encourage people, especially their followers to try to follow their lifestyle, or imitate their dress style. The theory used in this study is the theory of Computer Mediated Communication or CMC where the theory is a communication process using computer technology media. This research uses a positivistic paradigm, a quantitative approach, survey methods, and the nature of explanatory research. The total population is 809,000 followers from the @joviadhiguna instagram account and taking samples using the slovin formula with a large 10% error rate, so as to get 100 samples. Data analysis used correlation test, simple linear regression, determination test, and t test. The result of the research is the correlation value is 0.626 (6.26%) then the t_count value is 7.948 above the t_table value of 1.985 with a significance value of 0.00.

Marketing Communication SehatQ Dalam Membangun Brand Awarness Di Media Instagram Bertha K. Sinambela; Panji
Jurnal Netnografi Komunikasi Vol. 1 No. 1 (2022): Jurnal Netnografi Komunikasi Volume 1 No. 1 Tahun 2022
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Instagram is a medium used for publication, anyone can give an assessment in the form ofcomments that affect the company. The purpose of this study was to determine SehatQ's marketing communicationin building brand awareness of Instagram media. The theory in this study is computer mediated communicationand the conceptual basis consists of communication, marketing communication, corporate image, and Instagram.This study uses a qualitative approach and case study methods. The results showed that out of ten activities, onlyeight activities were carried out by SehatQ's marketing communication, namely: product, price, place, promotion,physical condition, process, pressure, and performance. In resolving negative comments that can damage thecompany's image is to carry out regular monitoring, convey clear information, and maximize communication.

Penerimaan Teknologi Gawai dalam Menonton Pertunjukan Teater Virtual di Era Pandemi Covid 19 Gamaliel Paulus
Jurnal Netnografi Komunikasi Vol. 1 No. 1 (2022): Jurnal Netnografi Komunikasi Volume 1 No. 1 Tahun 2022
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

The COVID-19 pandemic that has hit Indonesia since March 2020, has had a bad impact not only on the economy and health fields, but also in various fields of life. One of those is theater performing arts. The social restrictions imposed by the government have resulted in many theater groups being unable to conduct theatrical performances. People should stay at home more and use various communication technologies to interact with each other. In order to keep the theater performing arts alive, theater workers took the initiative to organize virtual theater where audience can watch theater through their various devices. The experience of watching a virtual theater is certainly different from the experience of watching live in a theater building. This study wants to see the experience of theater fans when they have to watch the theater virtually. This research uses a descriptive qualitative approach with case study method focusing on d'Art Beat theater audiences through interviews and observations. The theory used in the interview with theater audiences is Technology Acceptance Model which looks at the audience's acceptance and experience in using gadget technology as a medium for watching theater compared to watching it live in a theater building. The temporary findings shows that the experience of watching theatrical art performances virtually cannot replace the satisfaction of watching it live. This is because basically theatrical art is a a stage drama performance which involves players on stage and audience watching directly in a theater building.

ANALISIS RESEPSI KHALAYAK PADA APLIKASI PEDULI LINDUNGI DI MASA PANDEMI COVID 19 Dittya Ayu; Solten Rajagukguk
Jurnal Netnografi Komunikasi Vol. 1 No. 1 (2022): Jurnal Netnografi Komunikasi Volume 1 No. 1 Tahun 2022
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Peduli Lindungi application is a policy issued by the Government that must be owned by all Indonesian people. This study uses Stuart Hall's reception analysis theory which focuses on individual acceptance and response to media messages. This study uses a qualitative method using a constructivist paradigm and is descriptive. Data collection was carried out using in-depth interviews with a number of seven informants who are audiences who use and know the Care Protect Application and have different backgrounds. After analyzing the results of the research, it can be concluded that the reception of the informants towards the Care to Protect Application is in the Negotiation position. Where many of the informants gave a generally positive view, but there were some suggestions, to develop Peduli Lindungi Applications.

STRATEGI KONVERGENSI TV ONE MENGHADAPI ERA NEW MEDIA Taufan Hariyadi
Jurnal Netnografi Komunikasi Vol. 1 No. 2 (2023): Jurnal Netnografi Komunikasi Volume 1 No. 2 Tahun 2023
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Abstract : Conventional news television media is increasingly facing a hard challenges. The use of new media such as YouTube, Facebook, Instagram are increasingly popular in the society. A number of studies in the world have shown that the use of new media continues to take on the role and function of conventional media. People are encouraged to make their own news and then broadcast it on their social media accounts. This condition makes news no longer monopolized by news television. Facing this condition, news television must improve and adapt to convergence. This study aims to find out how tvOne as one of the conventional news television faces new digital media attacks. What are the steps that tvOne has done in adapting and converging? Based on qualitative research through observation on tvOne for 5 months, supported by indepth interviews with several key informants from supervisor level to editor in chief, the results descriptively showed that tvOne as the news television has been converging since 2011. Convergence occurs in two stages, that was convergence through hardware communication technology and convergence through new media. New media convergence drives tvOne to create new content specifically for new media platforms with a new target audience that is not a terrestrial audience. The results of this study portrays that tvOne terrestrial content can be distributed into a new media platforms, but not on contrary.

PENGARUH CELEBRITY ENDORSER JEROME POLIN TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAP TASTY BEEF YAKINIKU: (Survei Pada Followers Instagram @miesedaaptasty) Oktaviana Purnamasari; Siti Robiatus Solicha
Jurnal Netnografi Komunikasi Vol. 1 No. 2 (2023): Jurnal Netnografi Komunikasi Volume 1 No. 2 Tahun 2023
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Advertising is a tool used as a communication process to convey information to audiences that can generate attention, interest and decisions on actions to buy the products offered. The use of celebrity endorsers in advertisements is the main attraction of a brand to the intended target market, as well as building a strong emotional relationship with consumers. The purpose of this study was to determine 1) Jerome Polin as a celebrity endorser for Sedaap Tasty Beef Yakiniku noodle products, 2) Purchase decisions and 3) The influence of celebrity endorser Jerome Polin on purchasing decisions for Sedaap Tasty Beef Yakiniku Noodles. This study uses a quantitative approach with a survey method with a questionnaire as the data collection instrument. The population in this study were followers of the Instagram account @miesedaaptasty with a population of 120 and a sample of 55 people. The sampling technique used simple random sampling technique. The results showed that celebrity endorser Jerome Polin had t-count (10.796) > t-table (2.398), it was stated that there was an influence between Celebrity Endorser Jerome Polin on the Purchase Decision of Sedaap Tasty Beef Yakiniku Noodles. Meanwhile, the R square result is 0.687, which means that Celebrity Endorser Jerome Polin influences the Purchase Decision of Mie Sedaap Tasty Beef Yakiniku by 68.7%, and the remaining 31.3% is influenced by other factors outside of this study.

Pengaruh Content Marketing TikTok terhadap Customer Engagement (Studi Kuantitatif pada Akun TikTok SilverQueen Selama Masa Campaign Banyak Makna Cinta) Athaya Nadjla Azzariaputrie; Fitria Avicenna
Jurnal Netnografi Komunikasi Vol. 1 No. 2 (2023): Jurnal Netnografi Komunikasi Volume 1 No. 2 Tahun 2023
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Abstract - Increasingly complex customer needs made businesses must help customers meet these needs, from providing information about brands and products to creating communications that build customer trust and engagement. Content marketing was part of a strategy in the digital marketing era that planned, created, and distributed message content in an attractive way with the aim of attracting target markets and encouraging them to become customers of a brand. This study aimed to examine the effect of content marketing on customer engagement. This study examined content marketing as an independent variable with indicators of reader cognition, sharing motivation, persuasion, decision-making, and factors. The sample in this study amounted to 100 respondents selected by purposive sampling method. The sample in this study were SilverQueen customers aged 18-24 who had commented, liked, or shared the content of the Banyak Makna Cinta campaign video on SilverQueen's TikTok account. All data obtained in this study were analysed using simple linear regression. The results of this study indicated that content marketing had a significant effect on customer engagement with the indicator factor being the most dominant indicator of content marketing.

Efektivitas Program Kerja Sama Unaids-Indonesia Tentang HIV/AIDS Melalui Media Sosial Instagram @Tanya Marlo Andina Mustika Ayu; Alessandro Kurniawan Ulung
Jurnal Netnografi Komunikasi Vol. 1 No. 2 (2023): Jurnal Netnografi Komunikasi Volume 1 No. 2 Tahun 2023
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Abstract - An international organization dealing with issues related to HIV/AIDS, The Joint United Program on HIV/AIDS (UNAIDS) under the auspices of the United Nations, cooperates with the provincial government of DKI Jakart. The collaboration through the fast track cities agenda is to achieve an understanding of the status of HIV/AIDS through the Tanya Marlo application. Because Tanya Marlo is still in a pilot project, researchers are testing the effectiveness of this program, whether this has an effect on increasing the expected target achievement. HIV/AIDS is a global problem that will continue to occur, and if it is not handled together, the consequences will significantly affect the order of life in the international community. Thus, solving cases must also use all forms of approaches in today's modern era such as the use of online communication media which can reach targets more quickly and at a more affordable cost. From the data that has been processed by researchers, the UNAIDS-Indonesia collaboration program through the socialization of Tanya Marlo in understanding HIV/AIDS status in key populations in DKI Jakarta has been effectively carried out.

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Rustono Farady Marta

Contact Email
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+62217398393

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netnografiikom@usni.ac.id

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Jurnal Netnografi Komunikasi Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Satya Negara Indonesia Jl. Arteri Pondok Indah No. 11, Jakarta Selatan 12240 email: netnografiikom@usni.ac.id

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Rustono Farady Marta

Contact Email rustono.farady@usni.ac.id

Phone +62217398393

Journal Mail Official netnografiikom@usni.ac.id

Editorial Address Jurnal Netnografi Komunikasi Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Satya Negara Indonesia Jl. Arteri Pondok Indah No. 11, Jakarta Selatan 12240 email: netnografiikom@usni.ac.id

Location Kota adm. jakarta selatan, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Rustono Farady Marta

Contact Email
rustono.farady@usni.ac.id

Phone
+62217398393

Journal Mail Official
netnografiikom@usni.ac.id

Editorial Address
Jurnal Netnografi Komunikasi Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Satya Negara Indonesia Jl. Arteri Pondok Indah No. 11, Jakarta Selatan 12240 email: netnografiikom@usni.ac.id

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA