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Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29884101     EISSN : 29885000     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 89 Documents
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Pengaruh Orientasi Pelanggan Terhadap Kinerja Pemasaran Coffee Shop Di Kota Padang Melalui Kapabilitas Penciptaan Nilai Sebagai Variabel Mediasi Rifa Nabila Syahira; Thamrin Thamrin
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): Oktober : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.186

Abstract

This study aims to analyze how customer orientation, value creation capabilities and marketing performance affect coffee shops in Padang city. This research was conducted on 90 coffee shop business actors in Padang city with quantitative research methods. The data of this study were analyzed by using PLS 4, the data processed in this study to examine the relationship between customer orientation, value creation capabilities on marketing performance. This study produces answers that all hypotheses are proposed and shows that customer orientation has a significant positive effect on the performance of coffee shops in the city of Padang. Customer orientation has a positive and significant influence on value creation capabilities. Value creation capability has a positive and significant influence on the marketing performance of coffee shops in Padang city. Customer orientation has a positive and significant effect on the marketing performance of coffee shops in Padang city through value creation capability as a mediating variable.
Pengaruh Kualitas Produk, Harga, Dan Citra Merek Terhadap Keputusan Pembelian Lipstik Wardah Natasya Aulia Putri
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): Oktober : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.187

Abstract

This study aims to determine the effect of product quality, price, and brand image variables on the purchase decision of wardah lipstick. Both partially and simultaneously. Data collection was carried out by distributing questionnaires that had been distributed to 47 respondents. By using a Likert scale, the respondents' answers were processed using multiple regression analysis, t-test, f-test, and r-test. The results of this study can be found that there is a significant (significant) effect partially.
Pengaruh Kualitas Pelayanan Terhadap Loyaltas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Di Fun House Resto Chandra Gita; Esti Dwi Rahmawati; Rayhan Gunaningrat
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): Oktober : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.189

Abstract

The growing subsector of the food and beverage industry, including the highly competitive restaurant industry, highlights the importance of research in maintaining businesses and increasing customer loyalty in this sector. The purpose of this research is to investigate the influence of service quality on customer loyalty through customer satisfaction as a mediator in Fun House Resto. The method used is the Partial Least Squares - Structural Equation Modeling (PLS-SEM) analysis technique with descriptive and quantitative analysis. The sample used was 100 respondents using purposive sampling method in determining the respondents. The results of the study indicate that service quality has a direct positive effect on customer loyalty, service quality has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on customer loyalty, and service quality has a positive and significant effect on customer loyalty through mediation of customer satisfaction. These results indicate that Fun House Resto should consider maintaining service quality and customer satisfaction in ensuring customer loyalty. Furthermore, as part of their efforts to maintain customer loyalty, they should also consider other factors such as product quality, facilities, prices, and others.
The Influence Of Website Quality, Security, And Trust On Purchase Decisions In The Shopee Application Syafira Delviana; Rahmiati Rahmiati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): Oktober : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.190

Abstract

This study aims to determine the effect of website quality, security and trust on purchasing decisions on the Shopee application. The method in this study uses quantitative methods. This research was conducted in the area of Padang Ngeri University. For this experiment, a probability sampling approach was used to choose the sample. Up to 200 Padang State University students who use Shopee will take part in the survey as responders. This study demonstrates that customers' trust in Shopee-compatible online marketplaces directly and favorably affects their willingness to shop there, Website quality has a positive and significant effect on consumer trust through online purchase decisions on online buying and selling sites on the application Shopee, Security online purchases has a positive and significant effect on online purchase decisions mediated by customer trust on online buying and selling sites on the Shopee application, Security online purchases has a positive and significant effect on customer trust through online purchase decisions on online buying and selling sites on the Shopee application , customer trust has a positive and significant effect on online purchase decisions on online buying and selling sites on the Shopee application.
Pengaruh Brand Image Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Pada Pembelian Produk Somethinc Di Kabupaten Pasuruan Yeni Kusuma Ningsih; Kholid Murtadlo
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): Oktober : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.194

Abstract

Thel purposel of this papelr is to analyzel: 1) To deltelrminel thel elffelct of Brand Imagel on Purchasing Delcisions in purchasing Somelthing products. 2) To deltelrminel thel elffelct of brand imagel on consumelr satisfaction in purchasing Somelthing products. 3) To deltelrminel thel elffelct of Ellelctronic Word Of Mouth on Purchasing Delcisions in purchasing Somelthing products. 4) To deltelrminel thel elffelct of Ellelctronic Word Of Mouth on Consumelr Satisfaction in purchasing Somelthing products. 5) To deltelrminel thel elffelct of Purchasel Delcision on Consumelr Satisfaction. 6) To deltelrminel thel elffelct of Brand Imagel and Ellelctronic Word Of Mouth simultanelously on Purchasel Delcision and Consumelr Satisfaction. Thel typel of relselarch writteln by this writelr is associativel writing using a quantitativel approach. Thel sampling telchniquel was carrield out using thel Non Probability Sampling telchniquel with a purposivel sampling telchniquel with a population of 114 relspondelnts. With thel critelria: (1) Consumelrs ageld 17 yelars and ovelr (2) Havel purchaseld Somelthing products (3) Havel relvielweld skincarel products onlinel (4) Domicilel in Pasuruan Relgelncy. Whilel thel analysis telchniquel useld is path analysis or path analysis with calculation analysis tools using SPSS 22.
Pengaruh Beauty Influencer, Customer Review, dan Customer Rating terhadap Minat Beli Produk Skincare Garnier Pada Konsumen Belia Cosmetic Di Shopee Nidia Prastika; Eko Agus Alfianto
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): Oktober : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.201

Abstract

Before there is an interest in buying a product, consumers will first search for product information in various ways. One of them is by looking at review information on several social media, blogs, websites, and favorite influencers. This study aims to determine the effect of Beauty Influencers, Customer Reviews, and Customer Ratings on Interest in Buying Garnier skincare products. The population in this study are Belia Cosmetic consumers at Shopee. This study uses a quantitative approach. The data collection technique was carried out by distributing questionnaires to 100 respondents using a non-probability sampling method through a purposive sampling technique. The results of the study show that beauty influencers have no positive and significant effect on purchase intention. The results of the study show that customer reviews have a positive and significant effect on purchase intention. The results of the study show that customer ratings have a positive and significant effect on purchase intention. The results show that the variables beauty influencer, customer review, and customer rating have a positive and significant effect on the intention to buy Garnier skincare products.
Pengaruh Kualitas Pelayanan, Harga Dan Promosi Terhadap Kepuasan Konsumen di Muliamart Garnis Savitri; Nersiwad Nersiwad; Budi Utami
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): Oktober : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.208

Abstract

The more stringent developments in business life, the more difficult it is for any company to maintain customer satisfaction from its competitors. For this reason, service quality is needed to retain consumers, not only service quality, price and promotion are also the most important things in retaining consumers. This study aims to identify the effect of service quality, price, and promotions significantly on customer satisfaction at Muliamart. The sample used was 100 respondents. The method used uses quantitative methods. The sampling technique used in this study was purposive sampling technique, namely sampling with certain criteria. The analysis model used is multiple linear regression analysis processed using SPSS 2022. The results of this study indicate that Service Quality has a partial effect (3.636 > 1.988), Service Price has a partial effect (2.427 > 1.988), and Service Promotion has a partial effect of (3.422 > 1.988) t-count > t-table on Satisfaction. Meanwhile, service quality, price, and promotion have a simultaneous effect of (46,765 > 2,700) f-count > f-table on consumer satisfaction. the magnitude of the coefficient of determination (R Square) is 0.594 or equal to 59.4%. And the rest is influenced by other variables.
Pengaruh Lingkungan Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Dengan Melalui Motivasi Kerja Sebagai Variabel Intervening Pada UD Eko Plastik Noviandhi Sanggar Nirvandhi; Eny Setyariningsih; Toto Heru Dwihandoko
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): Oktober : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.209

Abstract

In this era, all companies are competing to develop their respective businesses so they can compete. The most effective way of developing a business is by maximizing the management of existing resources, and the resource that has the most important role, namely human resources. Companies can maximize the management of their human resources so that they can produce a maximum performance. There are several things that can affect performance, namely the work environment, work discipline and work motivation. The purpose of this research is to determine the effect of the work environment and work discipline on employee performance with work motivation as an intervening variable at UD. Eko Plastik. This research was conducted by distributing questionnaires to UD. Eko Plastik employees. The population in this study are all employees of UD. Eko Plastik. The sample of this research was 250 people using saturated sample technique. The data analysis technique uses SEMPLS with the help of the SmartPLS program. The results of this reseacrh are that the work environment has a direct positive and significant effect on work motivation, work discipline has a direct positive and significant effect on work motivation, the work environment has a direct positive and significant effect on employee performance, work discipline has a direct positive and significant effect on employee performance, work motivation has a direct positive and significant effect on employee performance, the work environment has a positive and significant indirect effect on employee performance through work motivation, work discipline has an indirect positive and significant effect on employee performance through work motivation.
Analisis Faktor-Faktor Yang Mempengaruhi Kinerja Karyawan Pada CV Musika Yolanda Noor Lintang
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): Oktober : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.210

Abstract

In the current rapid development of the business world, making competition between companies tighter, which requires the company to manage its business better, which in turn the company is able to compete and has superior value compared to other companies. This study aims to determine and analyze the factors that affect the performance of CV Musika employees. The population used in this study consisted of all employees of CV Musika. The number of samples in this study were 92 people with sampling techniques using total sampling. The data analysis technique uses factor analysis with the help of the SPSS 25 program. Of the 38 variables analyzed, 23 variables were obtained and 6 factors were formed that affect employee performance at CV Musika. The results of the study obtained an eigen value of 9.205 for the physical needs factor, reward factor 2.636, discipline factor 1.696, factor carrying out work procedures 1.352, work loyalty factor 1.080, attendance factor on time 1.003, so it can be concluded that these 6 factors are the most influential on employee performance at CV. Musika.
Pengaruh Disipin Kerja, Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada CV. Percetakan Fajar Mojokerto Vingki Elisa Putri; Rahayu Rahayu; Kasnowo Kasnowo
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): Oktober : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.211

Abstract

This study aims to examine work discipline, work environment, influence on employee performance, and to test work discipline, work environment, influence employee performance with job satisfaction as an intervening variable. The population in this study are employees at CV. Fajar Mojokerto Printing. The sampling technique used the saturated sampling method and obtained a sample of 100 employees. Data analysis used descriptive statistics and inferential statistics using SmartPLS 3.2.9 as a testing tool. The results showed that work discipline has a positive effect on employee performance, work environment has a positive effect on employee performance, work discipline has a negative effect on employee performance with job satisfaction as an intervening variable, work environment has a positive effect on employee performance with job satisfaction as an intervening variable, job satisfaction positive effect on employee performance.

Page 5 of 9 | Total Record : 89

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