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Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29884101     EISSN : 29885000     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 89 Documents
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Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Kenyamanan Pelayanan terhadap Kepuasan Konsumen Rumah Makan Soto Mas Boed Semarang Alvina Ayu Septianingrum; Ida Martini
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i6.409

Abstract

This study aims to analyze "The Effect of Product Quality, Service Quality, and Convenience on Consumer Satisfaction at Soto Mas Boed Restaurant Semarang". The data collection method uses a questionnaire. The sampling technique uses accidental sampling technique. A sample of 97 respondents were consumers at the Soto Mas Boed Restaurant in Semarang. Based on the test results, the product quality variable has a positive and significant effect on customer satisfaction. This is evidenced by the regression coefficient of β1 0.264 and the calculated t value is greater than the t table 3.751> 1.661 with a sig. value of 0.000 <0.05. So the hypothesis is proven. Service quality has a positive and significant effect on customer satisfaction. This is evidenced by the regression coefficient of 0.482, the t value is greater than the t table 4.934> 1.661 with a sig. value of 0.000 <0.05. So the hypothesis is proven. Convenience has a positive and significant effect on consumer purchasing decisions. This is evidenced by the regression coefficient of 0.229, the t value is greater than t table 2.616> 1.661 and the sig value is 0.010 <0.05. So the hypothesis is proven.
Pengaruh Keputusan Investasi, Pendanaan, dan Kebijakan Dividen terhadap Nilai Perusahaan pada Perusahaan Manufaktur di BEI 2020 – 2022 Bagus Kusuma Ardi; Batista Sufa Kefi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i6.410

Abstract

This study aims to determine the effect of investment decisions, funding decisions, and dividend policies on firm value in food and beverage companies listed on the Indonesia Stock Exchange. The population in this study is 34 companies that are included in the food and beverage sector which are listed on the Indonesia Stock Exchange in 2020-2022. The sampling technique used is purposive sampling with certain criteria, so that the final sample that can be used is 13 companies. Research results obtained using SPSS version 17. The results of the study using the F test showed that the Fcount was 11.503> he F table was 3.267 with a significant value of 0.000 0.05 and it could be concluded that simultaneously it was accepted. The results of ui t calculate the investment decision (X1) of 4.673 > 2.030 and a significant value of 0.000 <0.050, t calculate the funding decision (X2) of 2.034 > 2.030 and a significant value of 0.050 <0.050, and t calculate the dividend policy (X3) of -0.484 <2.030 and a significant value of 0.631 0.050. This shows that X1 and X2 have an effect and are significant while X3 has no effect and is not significant on the value of the Company.
Pengaruh Kompensasi, Disiplin Kerja dan Lingkungan Kerja terhadap Kepuasan Kerja pada PT. Telkom Akses Semarang Ilham Arif Wicaksono; Haryani Haryani
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i6.411

Abstract

The purpose of this study was to analyze the effect of compensation, work discipline and work environment on job satisfaction at PT Telkom Akses Semarang. The population in this study were all employees of PT Telkom Akses Semarang, totaling 73 people. Sample / respondents taken as many as 73 respondents, by measuring the census technique. The results showed that the compensation hypothesis test had a positive and significant effect on job satisfaction (t count = 3.225> t table = 1.671 with a significance figure = 0.002 < α = 0.05 (significant). Thus, the hypothesis (H1) that compensation has a positive effect on job satisfaction is proven. Work discipline has a positive and significant effect on job satisfaction (t count = 3.182> t table = 1.671 with a significance number = 0.002 < α = 0.05 (significant). Thus, the hypothesis (H2) that work discipline has a positive effect on job satisfaction is proven. The work environment has a positive and significant effect on job satisfaction (t count 5.645> t table = 1.671 with a significance number = 0.000 < α = 0.05 (significant). Thus, the hypothesis (H3) that the work environment has a positive effect on job satisfaction is proven. The regression coefficient β1 = 0.284 (positive sign) means that the greater the compensation received, the greater the job satisfaction. The regression coefficient β2 = 0.277, (positive sign) means that the more work discipline, the higher job satisfaction. Regression coefficient β3 = of 0.476 (positive sign) means that the more comfortable the work environment, the higher the job satisfaction at PT Telkom Access Semarang.
Analisis Rasio Keuangan Dalam Mengukur Kinerja Keuangan Pada PT. XYZ Desnita Layuk Allo; Elisabet Pali; Adriana M. Marampa
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i6.412

Abstract

The purpose of this study is to find out the condition of financial performance at PT. XYZ Tbk. period 2020-2022. The data collection procedure for this study is secondary data taken from the first party. The data analysis technique for this study is quantitative using Liquidity Ratios (quick ratios and current ratios), Solvency Ratios (debt to asset ratio and debt to equity ratio), Profitability Ratio (ROE), Activity Ratio (total asset turnover). The results of this study are, in the calculation of the current ratio, quick ratio, debt to asset ratio, debt to equity ratio, ROE, the calculation results do not meet industry standards which results in the company's condition being in a bad condition, while the calculation of the asset turnover ratio has calculation results that exceed industry standards which means the value of asset turnover is in good condition.
Pengaruh Matakuliah Kewirausahaan Terhadap Minat Berwirausaha Pada Mahasiswa Pendidikan Vokasional Desain Fashion Universitas Ngudi Waluyo Rina Purwanti; Jaya Ramadey Bangsa
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i6.415

Abstract

The aim of this research is to determine the influence of entrepreneurship courses on students' interest in becoming entrepreneurs in the Fashion Design Vocational Education study program. This research is important because research on the influence of entrepreneurship courses on students' interest in entrepreneurship in the Fashion Design Vocational Education study program is the first to be conducted. Entrepreneurship courses are one of the courses that students must take. The respondents selected and used in this research were students of the Fashion Design Vocational Education study program. This research was conducted using a survey method using a list of questions (questionnaire) as the main instrument in collecting primary data. From the results of the research and discussion, it can be concluded that entrepreneurship courses have an influence on interest in entrepreneurship among students in the Fashion Design Vocational Education study program at Ngudi Waluyo University, because by taking entrepreneurship courses students gain insight into the concept of entrepreneurship and train entrepreneurial skills which include entrepreneurial characteristics, motivation, business plan, human resources, production and marketing which can increase interest in entrepreneurship and gain experience which can change students' mindset and behavior so that they have an interest in entrepreneurship
Strategi Pemasaran Dan Harga Pada Produk Somethinc Novi Pujiastuti Ramadhani; Desy Fitriyani; Mohamad Zein Saleh
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i6.416

Abstract

This study uses qualitative methodology to analyze how marketing strategies and prices exist on Somethinc products. Literature review is also obtained to be able to process data. The results of this study show that Somethinc products are very racing on social media for how they promote the product and pricing strategies that are carried out in various ways to achieve the desired target. The objectives in this study are: 1) To be able to find out the marketing strategy carried out by Somethinc products. 2) To be able to know how the pricing strategy set by Somethinc product.
Pengaruh Pengetahuan Kewirausahaan dan Kreativitas Kewirausahaan Terhadap Intensi Berwirausaha Ruth Theressa Sitinjak; Christian Wiradendi Wolor; Marsofiyati Marsofiyati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): Oktober : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.419

Abstract

This research aims to in vestigate the influence of entrepreneurial knowledge and entrepreneurial creativity on entrepreneurial intention. The research employs a quantitative measurement approach to assess the impact of entrepreneurial knowledge and entrepreneurial creativity on entrepreneurial intention. The measurement scale used is the Likert scale. The type and source of data for this research are derived from primary data collection. Primary data is information collected directly from respondents through a structured questionnaire. The questionnaire was distributed during the data collection process of this research. The study was conducted by analyzing data from a number of respondents involved in the entrepreneurial context. A survey method was used to gather data from 99 respondents with diverse backgrounds. The analysis method employed was the quantitative analysis of the Inner Model, with calculations of T statistics, R-Square, f-Square, and VIF using SmartPLS version 4.0.9.3. The Outer Model was assessed for Convergent Reliability, Discriminant Validity, Composite Reliability, and Cronbach's Alpha. The research results indicate that entrepreneurial knowledge has a positive and significant influence on entrepreneurial intention. Additionally, entrepreneurial creativity was also found to have a positive and significant impact on entrepreneurial intention. Enhancing entrepreneurial knowledge and promoting creativity can be effective strategies to stimulate entrepreneurial intention in society.
Analisis Pengelolaan Dokumen di Departemen Pemasaran Kompas Gramedia Muhammad Bintang Prakoso; Christian Wiradendi Wolor; Marsofiyati Marsofiyati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i6.420

Abstract

This research aims to analyze document management in the Marketing Department of Kompas Gramedia using the case study method and qualitative approach. By collecting primary data from observations, interviews and documentation, as well as secondary data from literature studies, this research identified a number of relevant findings. The research results show that the Kompas Gramedia Marketing Department has successfully implemented an organized document storage and archiving system, both in physical and digital form, with clear labels and categories. This has increased operational efficiency, collaboration and productivity within the department. However, research also reveals several obstacles in document management, such as data input errors, inappropriate document placement, and an excessive number of documents. The proposed solution includes training, system optimization, clear division of tasks, and capacity management to overcome the problem. By implementing these solutions, the Marketing Department can increase the effectiveness of document management, reduce related errors, and maintain smooth operations. In order to increase understanding of the effectiveness of document management in organizational environments, this research provides valuable insights. In addition, the research results can contribute to the field of archives and information management and provide guidance for other organizations facing similar challenges in document management.
Pendidikan Kewirausahaan, Lingkungan Keluarga, Motivasi Berwirausaha dan Pengaruhnya Terhadap Intensi Berwirausaha Mahasiswa Nur Allizah Rio Tiyanti; Christian Wiradendi Wolor; Marsofiyati Marsofiyati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): Oktober : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.421

Abstract

The aim of this research is to analyze the influence of variables (X1) entrepreneurship education, (X2) family environment, (X3) entrepereneurial motivation on (Y) students’ entrepeneurial intentions. The type of research used is a quantitative method with descriptive analysis. The data collection technique was carried out by distributing questionnaires using a Likert scale of one to five. The total sample was 134 respondents with the criteria being students who were/had studied entrepeneurship education. Entrepreneurship education. The data analysis techniques used in this research are: Outer Model with calcculations of Convergent Reliability, Discriminant Validity, Composite Realibility, Cronbach’s Alpha and Inner Model with calculations of T statistics, R-Square, f-Square, VIP and Path Coefficient using SmartPLS tools (Partial Least Square) version 4.0.9.3. The research results show that: (X1) Entrepreneurship education has positive and significant effect on students’ entrepreneurial intentions (Y). (X2) The family environment has a positive and significant effect on students’ entrepreneurial motivation has a positive and significant effect on students’ entrepreneurial intentions (Y). Recommendations for future researchers are to use other variables such as income expecctation variables and so on

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