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Articles 10 Documents
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Search results for , issue "Vol 9, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis" : 10 Documents clear
Do People Still Listen To Influencers For Buying Decision? Influencer Effect On Purchase Decision Mediated By Electronic Word Of Mouth Jean Richard Jokhu; Renika Yuliana
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i2.20914

Abstract

The proliferation of local skincare products has reach nationwide awareness. Practitioners have find an increasing attention to facilitating skincare consumer purchase decision exposures with influencer and word of mouth strategies. However, previous research on the impact of influencers on consumers' word of mouth is limited. This study aims to provide new insights into the drivers of customer purchase decisions on local skincare products. influencers and electronic word of mouth. The questionnaire spread to determine the appropriate influencers' effect. An online survey was held on to test the proposed model. Results indicate that influencers and word of mouth predict consumer purchase decisions. Word of mouth mediated the effect of influencers and consumer purchase decisions. This study sheds on a new path to the understanding of social media influencers through the lens of digital channels. Word of mouth is able to boost the effect of influencers on all social media channels.
Effect of Product Quality and Trust on Customer Loyalty of Tabita Skincare Cream Niar Astaginy; Fitri Kumalasari; Irasmia Irasmia
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i2.18557

Abstract

This research is motivated by the existence of gaps in research results and is reinforced by the phenomenon that occurs in Tabita Skincare Cream users in Kolaka Regency, which are still widely used by consumers, but these cosmetic products have not been registered with the BPOM agency. This study aims to measure the effect of product quality and trust on customer loyalty to Tabita skincare cream users in the Kolaka Regency. This study uses a quantitative approach with a purposive sampling technique. The sample used was 50 respondents. Data analysis was processed using structural equation modeling (SEM) with PLS analysis techniques. The study results indicate that product quality has a positive and significant effect on customer loyalty to Tabita skincare cream users in Kolaka Regency. This is evidenced by the t-count, which is 9,816, which is higher than the t-table value of 1,299, and the trust variable also has a positive and significant effect on customer loyalty because the t-count value obtained from the results of data processing is 2.505 higher than the value t-table is 1.299. Then the product quality and trust variables have a positive and significant effect on customer loyalty in the influence of 51.1%, and other variables explain the remaining 48.1% besides those studied in this study.
Investment Opportunity, Institutional Ownership, and Excess Cash Holdings with Financial Constraint as Moderation Indriana Rezkia Putri; I Wayan Nuka Lantara
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i2.20524

Abstract

This study examines the effect of investment opportunity and institutional ownership on excess cash holdings with financial constraint as the moderating variable. Holding more cash is often rated as a negative signal for shareholders, because of the probability to use the cash inappropriately and increase the agency cost. Another side, excess cash can give a good impact on the company when is more expensive to access the external financing, or the situation make the firm had financial constraints. This study uses excess cash holdings as a dependent variable with few references and a high chance for further research. Generalized least square (GLS) is employed to analyze the hypothesis with observations during 2015-2020 in listed companies on Indonesia Stock Exchange (IDX). The result of this research shows that investment opportunity has a positive influence on excess cash holdings. If there is a financial constraint, it will decrease the effect of Investment opportunity to the level of excess cash holdings. This study was unable to capture the impact of institutional ownership on excess cash holdings in constraint nor unconstraint firms. The study was robust enough when the proxy of excess cash changed and when using the lag variable to confirm the primary result.
Determination of Business Strategy with SWOT and AHP Prita Prasetya
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i2.21571

Abstract

This study aims to formulate strategic decision-making in the paint industry through the SWOT-AHP hybrid method. The calculated priorities of the SWOT factor can form a management approach to the company's main decisions. The calculated priorities of the SWOT factor can form a management approach to the company's main decisions. From the study results, it is expected to get an overview of the application of strategic analysis using the hybrid SWOT-AHP method based on influencing factors. AHP analysis using expert choice software. The SWOT analysis and AHP method results produce strategy priorities: (1) Build omni channel, (2) Build close relationships with all channels. (3) Build a close relationship with personal values, especially for Pareto stores. (4) Sales collaboration, (5) Start building infrastructure for digital business, (6) Formulate strategies to build collaborative relationships.
Optimizing The Role of Service Quality Towards Satisfaction Through Trust in BPJS Ketenagakerjaan Participants Tri Alfian Safi'i
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i2.19811

Abstract

This study aims to analyze the effect of service quality and trust on the satisfaction of workers who have participated in the BPJS for Employment Sidoarjo Branch Office, as well as analyze the mediating role of trust in the effect of service quality on satisfaction. This research is a causal research with a quantitative approach. Collecting research data using a questionnaire distributed to formal and informal workers who have become members of the BPJS for Employment Sidoarjo Branch Office social security. Sampling using purposive sampling. Data analysis technique using PLS SEM analysis. The results of the study explain that service quality and trust have a positive effect on participant satisfaction at the BPJS for Employment Sidoarjo Branch Office. The results of the study also explain that trust can mediate the effect of service quality on participant satisfaction at the BPJS for Employment Sidoarjo Branch Office. These results explain that the better the quality of service from the BPJS for Employment and the better the level of trust from workers who are program participants will be able to increase the satisfaction of workers who are participants in the social security program. In addition, improving the quality of services that are getting better from BPJS for Employment staff will be able to increase company confidence in the services provided and then lead to higher satisfaction with employment social security services provided by BPJS for Employment.
How Do Start-up Characteristics and Innovation Practices Influence Share Value? An Empirical Examination Anjhu Richer Natal Ebenezer Situmorang; Mochammad Fahlevi; Yeni Ariesa
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i2.20836

Abstract

Start-up ecosystems, with their inherent dynamism and potential for innovation, have grown significantly in recent years. However, understanding the factors that influence their share value remains an intricate task. This research aims to elucidate the direct and indirect impacts of start-up attributes - assets, capital, and employees - and their innovative practices on the share value of these burgeoning enterprises. Using regression analysis on data collected from start-ups operating between 2019 and 2022, this study uncovers several critical insights. The assets, capital, and number of employees were found to have a significant influence on the level of innovation within the start-up. Yet, surprisingly, these factors, along with innovation itself, did not exert a direct influence on the start-up shares. However, an indirect effect was noticed, with assets and capital influencing shares when mediated by innovation. No such indirect effect was discerned with the number of employees. This study enriches the existing literature by providing a nuanced perspective on the interconnectedness of start-up characteristics, innovation, and share value. Moreover, it presents vital insights to investors and start-up decision-makers by underscoring the essential role of innovation in enhancing share value. For future research, exploration of other potential mediators and examination of these relationships across diverse start-up contexts is recommended to develop a more comprehensive understanding.
The Influence Analysis Position on The Employee Performance of SMK PGRI Telagasari Karawang Regency Fakhri Mujahid Maolani; Solehudin Solehudin
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i2.20585

Abstract

This study aims to determine, analyze, and explain the effect of job analysis on the employee’s performance of SMK PGRI Telagasari Karawang. This research uses descriptive analysis and verification methods with a quantitative approach. The population in this study were users of SMK PGRI Telagasari Karawang Regency, the sample in this study was 85 respondents. The sampling technique used in this research is a saturated sample, namely taking respondents using the population as the research sample. The analysis technique used in this study is multiple linear regression analysis. The results showed that there was a significant effect of job analysis on employee performance at SMK PGRI Telagasari, Karawang Regency. The magnitude of the influence of job analysis on the performance of employees of SMK PGRI Telagasari Karawang Regency is 89.4%. While the remaining 10.6% is explained by other factors not examined in this study.
Investigating The Role of Emotional Intelligence in The Relationship Between Adversity Quotient and Self Efficacy To Work Stress Aulia Aulia; Mochamad Sofwan; Intan Apriadi; Priyono Priyono; Mochamad Soelton
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i2.20022

Abstract

Human resources is very important for companies in managing, regulating, and empowering employees so that they can function productively to achieve company goals. Human resources in the company need to be managed professionally in order to realize a balance between the needs of employees and the demands and capabilities of the company's organization. Employees are placed according to their skills and abilities, high level of company work, high work motivation, high work participation, effective work communication, high work discipline, employee wages and salaries are determined fairly according to position, education, and responsibilities tall one. The purpose of this study was to analyze the role of Adversity Quotient and Self Efficacy on Job Stress mediated by Emotional Intelligence at PT. Tripuri Mitra Nobelindo. Using a saturated sample with a total of 50 employees, the analysis was carried out quantitatively with the method of collecting questionnaires. Structural Equation Model (SEM) was used as an analytical method and Smart – PLS was used as an analytical tool. The results of the study, Adversity Quotient has a significant negative effect on Job Stress, Self efficacy has a significant negative effect on Job Stress, Adversity Quotient has a significant positive effect on Emotional Intelligence, Self Efficacy has a significant positive effect on Emotional Intelligence, Emotional Intelligence has a significant negative effect on Job Stress, Adversity Quotient does not have a significant effect on Job Stress through Emotional Intelligence, and Self Efficacy has a significant negative effect on Job Stress through Emotional Intelligence.
Perceived Quality Analysis Using Importance Performance Analysis (IPA) Method in Teh Pucuk Harum Lady Diana Warpindyastuti; Herlin Widasiwi Setianingrum; Megaharti Megaharti
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i2.20015

Abstract

Perceived quality of a product is very important because it can be a factor in winning market competition. This study aims to determine what product attributes still need to be improved and which need to be maintained in the Teh Pucuk Harum packaged beverage product. The type of research used is mixed method. Data collection techniques using observation, surveys and interviews. As for data analysis using the Importance Performance Analysis (IPA) method. The results of the research show that the attributes of quality, design, and style still need to be improved and become the focus of the company. Meanwhile, price and feature attributes are considered less important by consumers, so they are not the focus of the company in its marketing strategy.
The Influence Of Job Resourcefulness On Job Crafting Mediated By Work Engagement At Employees In Sheraton Hotel Surabaya Restaurant Ekawati Putri Nur Fatimah
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i2.18905

Abstract

This study aims to explain how the relationship between job resourcefulness towards individual crafting and collaborative crafting is mediated by work engagement. Respondents used in this study were employees of the Sheraton Surabaya Hotel & Towers restaurant, amounting of 53 respondents. This research uses a quantitative method with census sampling and uses Partial Least Square (PLS) analysis method. The test results show that job resourcefulness has a significant effect on work engagement. The effect of job resourcefulness on individual crafting and collaborative crafting has a significant effect. Then, the test results show that work engagement can mediate the relationship of job resourcefulness with individual crafting and collaborative crafting. 

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