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Jurnal Spektrum Komunikasi
Published by Lembaga Penelitian dan Pengabdian Masyarakat Stikosa-AWS
ISSN : 2398086     EISSN : 26218712     DOI : https://doi.org/10.37826/spektrum.v6i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Spektrum Communication Journal is an academic journal published quarterly every year every March, June, September, and December by Stikosa-AWS in collaboration with ISKI-Jatim, APJIKI, and ASPIKOM. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies in the communications studies perspective. The focus of this journal is in the communication studies perspective and the scope of the journal are: Journalistics; Public Relations; Broadcasting (TV and Film); Marketing & Tourism Communication; Media and Studies; Gender Studies; Advertising; Every received article should follow the Author guidelines. Any submitted paper will be reviewed by reviewers. The review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 12 Documents
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Search results for , issue "Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023" : 12 Documents clear
High Voter Participation during the Pandemic Covid-19 (Public Communication Success or Mass Mobilization of Single Candidates) Roso Prajoko; Sri Hartini; Nurdini Tsabitul Chusna
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.390

Abstract

Politics in Boyolali Regency is controlled by the PDI-P with control of 35 seats for DPRD members in parliament, followed by the Golkar Party with 4 chairs, PKS with 3 chairs, PKB with 2 chairs and the Gerindra Party with 1 seat. With the majority of the number of DPRD members in parliament, PDI P rallied with all parties that won seats in parliament to nominate the incumbent as the sole regent candidate, except for the Prosperous Justice Party (PKS) which was neutral. Although only one pair of candidates participated, and it was carried out during the Covid-19 outbreak, the voter turnout rate in Boyolali was very high. This researcher will see, if the high participation is due to the success of political communication between the candidates and the KPU or whether there is a mass mobilization movement from the candidate for regent. This study uses a descriptive qualitative approach. The results of the election of a single candidate against an empty box are unattractive because there is no competition or power struggle. Even though it wasn't interesting, people still came to the polling station due to massive socialization from the Boyolali KPU.
Branding the Police Institution on the Youth Santri through Traditional Music and Puppets Stories in Central Java Indonesia Ulani Yunus; Tri Adi Sumbogo; Bhernadetta Pravitta Wahyuningtyas; Mario N. Willyarto; Rubiyanto
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.418

Abstract

The purpose of this study is to illustrate how branding activities can do by the police institution through traditional music art performances and puppet stories can do on youth santri in Indonesia to coincide with National Santri Day in Indonesia. The research methods carried out are qualitative with data suber, in-depth interviews, direct observations, and literature studies. The results of the study mentioned problems with police imagery and puppet art imagery. Both of these issues actually become artistic creativity that becomes police branding activities and maintains traditional puppet art, which is also almost abandoned by Z Generation in Indonesia even though puppetry is also an ancestral heritage that received recognition from UNESCO. In conclusion, branding about the police through traditional art performances and puppet stories has been able to make the activity as entertainment and at the same time a disheartce in the hearts of youth students who are studied.
Village Branding: Instruments of Place Brand Identity for Destinations and MSMes in the Tourism Villages Desideria Murti; Victoria Sundari; Antonius Bima; Gabriel Emerald
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.458

Abstract

This research aims to discuss the instruments in place of brand identity for destination development and MSMEs in a tourism village. The participatory approach was carried out by conducting the FGDs (Focus Group Discussions) sequence to involve citizens in formulating place branding. The citizens made and identified designs and icons, provided design directions, and gave the feel of a story to the resulting design. In previous research, place branding mainly was carried out in cities or places with dominant government hierarchies. In contrast, this research was conducted in villages and areas with a solid community base because the selected tourism villages were community-based tourism (CBT) villages. In addition, this research also observes how place branding can be done by trying to understand personality association through a participatory process and came from the citizens themselves. This research will contribute to the necessary instrument schemes for forming place branding in the village and community-based contexts. Several findings were noted in this research related to the challenges of MSMEs and destinations in carrying out branding, profit allocation issues, the difference of value or selling unique in formulating branding, the benefits of branding and technology, and challenges in supporting technology application. Based on the findings, this research showed several instrument applications in place branding, including three pillars, i.e., place physics, place practice, and place personality.
Analisis Wacana Bias Gender pada Karakter Rhaenyra Targaryen dalam House of the Dragon Nadhif Arnellyka Putri; Anggian Lasmarito Pasaribu; Alila Pramiyanti
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.462

Abstract

Gender bias is still an important issue to be discussed at this time. Mass media can be a medium in depicting gender bias, because mass media has the power to influence reality in life. One of the popular mass media in today's society is television series. The television series House of The Dragon is one of the television series that raises the issue of gender bias. This study aims to find out forms of gender bias on the character Rhaenyra Targaryen in the television series House of The Dragon. The research method used is Sara Mills' Critical Discourse Analysis at word level and sentence level. The results of the study found that there is five forms of gender bias in Rhaenyra Targaryen's character, namely (1) stereotypes (2) subordination (3) marginalization (4) double workload and (5) violence. The research results also show that gender bias can occur in women of any status. This research can contribute to the study of gender equality and women.
Analysis Integrated Marketing Communication Reddoorz East Java 1 in Redseller Application Mukhamad Bagas Pramono; Poppy Febriana
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.467

Abstract

Adanya program reseller dalam bisnis online memiliki peran sebagai perpanjangan tangan atau fungsi dalam distribusi. Bagian dari aktivitas pengecer adalah promosi produk atau layanan dengan imbalan komisi dari setiap transaksi. Dengan menjamurnya program reseller, RedDoorz Hotel Indonesia menangkap peluang dan menawarkan program reseller resmi untuk memasarkan kamar hotel RedDoorz melalui aplikasi RedSeller. RedDoorz adalah startup berbasis hotel yang berspesialisasi dalam teknologi digital. Berangkat dari fenomena tersebut, penelitian ini bertujuan untuk mengetahui penggunaan strategi IMC (Integrated Marketing Communication) yang diterapkan dalam menginformasikan dan mempromosikan program reseller kepada masyarakat melalui aplikasi RedSeller. Penelitian ini termasuk kualitatif yang dideskripsikan secara deskriptif. Dalam studi ini, wawancara dikumpulkan melalui metode wawancara terbuka sehingga informan dapat memberikan jawaban atau menanggapi dengan kalimatnya sendiri. Peneliti memilih dua orang informan yang bekerja sebagai Area Manager dan Senior Corporate Sales & Marketing di Red Doorz Hotel Indonesia Area 1 Jawa Timur. Hasil penelitian menyimpulkan bahwa semua elemen IMC telah dilaksanakan dan berjalan dengan baik, namun beberapa elemen dianggap efektif dan belum berjalan dengan baik. telah diterapkan secara efektif dalam menginformasikan dan mempromosikan program reseller aplikasi RedSeller. Pemasaran langsung, promosi penjualan, periklanan, pemasaran dari mulut ke mulut, dan strategi pemasaran interaktif dianggap efektif. Sedangkan hubungan masyarakat, personal selling, event, dan pengalaman belum efektif.
LMX Theory: Quality of Relationships and Organizational Climate in Research Centers of Sweetener and Fiber Plants, 2010−2019 Farikha Rachmawati; Isni Tri Lestari
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.470

Abstract

The quality of the relationship between superiors, subordinates, and colleagues is strongly influenced by organizational climate. Organizational communication problems that occur repeatedly, the lack of communication between superiors and subordinates, and conflicts at the employee level make the basis for researchers to conduct research and try to provide recommendations to improve conditions within the Balittas organization. This research will discuss the quality of the relationship between superiors, subordinates, and colleagues from 2010-2019. This study aims to identify and analyze the quality of the relationship between superiors and subordinates, between coworkers for each period of each leader, analyze the implications of leadership communication styles on the quality of the relationship between leaders and subordinates and among colleagues. This research was conducted using the Action Research method to go to Balittas from 2010 to 2019. Based on constructivism paradigm, this study collected data using structured interviews and analyzed using the action research cycle from Coghlan and Brannick. The results of this study indicate that the quality of the relationship between superiors and subordinates, as well as coworkers, is influenced by the leadership's communication style and communication climate The quality of the relationship between superiors and subordinates, between colleagues in each period of each leader based on the LMX Theory, is dominated by our group quality. This is because the relationship bond is only limited to a contractual bond. The leader's communication style has implications for the quality of organizational member relationships. Subsequent research can develop the application of LMX theory in other government work units and create efforts to build quality in-group relationships within Balittas
Digitalization of Media Create Precocious Alpha Generation Ari Susanti
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.474

Abstract

Alpha generation is born after 2010. They grew up and live with sophisticated digital technology. They are used to operating modern technology in daily activities. They are used to using technology to communicate with others, in the real world and the virtual world. Many public spheres in cyberspaces have been explored by them such as YouTuber, TikTok, WhatsApp, Facebook, online game, online news, e-commerce, m-banking and so on. This technology is called a smartphone which provides various conveniences with information services and unlimited benefits. This causes the alpha generation to enjoy the virtual world and ignore their activities in the real world. The lack of censorship on content uploaded in cyberspace makes the mindset and behavior of the alpha generation, who are still unstable, forced to mature and mature before their age. So that the digitization of this media can trigger a premature alpha generation. Various anticipations have been created by technology, for example applications that can filter content that is not suitable for children such as adult content, violence, issues of intolerance, and others. However, this protection is not enough. The role of parents is very important to overcoming this problem. Children spend more of their free time at home. Full support and concern from the government, society, academia and the media will complement various efforts to make the alpha generation free from digital fantasy addiction.
Perception of Local Journalists in West Nusa Tenggara about the Media Industry Muhammad Jamiluddin Nur; Diyah Indiyati; Shinta Desiyana Fajarica
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.480

Abstract

This study aims to determine the perceptions of local journalists in West Nusa Tenggara (NTB) province, especially Lombok. This type of research is qualitative and the method used is phenomenology. The process of collecting research data was carried out through observation, and in-depth interviews. The researcher also conducted documentation and literature studies relevant to the research. The researcher analyzed the stages of organizing data, noting important points, describing meanings for informants, grouping statements into several units, developing descriptive text, detailing the experiences of informants more deeply through descriptions, and drawing conclusions. This research found that journalists who work in online media think that the print media industry still has a special niche of customers from the educated to government employees, but if they are not creative then print media will decrease. On the other hand, print media journalists feel that the print media industry will survive as long as regulations regarding local government advertising spending do not change. This regulation benefits print media because the value of their advertising partnership is much higher than online media. This research also found that print media journalists understand the condition of their company's dependence on local government and this relationship pattern is not sustainable. Meanwhile, online media journalists understand that their work culture in this industry demands more work while there is very little support for social and health insurance, especially for those who are contributing journalists.
Javanese Women's Gender Reconstruction in Bumi Manusia Film Anggun Mayanti; Cosmas Gatot Haryono
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.490

Abstract

The film cannot be viewed solely as a form of entertainment. However, the media plays the role of social reality construction. The film Bumi Manusia, which uniquely depicts the female gender, is full of social construction roles. The female character in the film, Nyai Ontosoroh, is described as having different characteristics and abilities than Javanese women in the nineteenth century. As a result, researchers want to examine the film to see how the reconstruction of women's gender occurs in it. The researcher used a qualitative method based on Ferdinand de Saussure's semiotic approach. According to the research findings, this film aims to rebuild women's gender roles and positions that are equal to those of men. Women are figures with equal strength and ideas to men, particularly in leadership, which has traditionally been dominated by men. Nyai Ontosoroh, as a female gender representative, is portrayed as a new reality with strong characters: resilient, not easily defeated, knowledgeable, and capable of leadership. It is hoped that this reconstruction of Nyai Ontosoroh's figure will help to dispel the old stereotype of women as weak, capable of only makeup (macak), cooking (masak), and (giving birth) manak.
Digital Communication Patterns Of Milenial Extensions And Farmers In Yogyakarta (DIY) Post Pandemi Covid-19 Ririn Tutiasri; Kusumajanti; Aulia Rahmawati; Syafrida Nurrachmi Febriyanti; Dian Hutami Rahmawati
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.501

Abstract

This study examines the communication patterns made by agricultural extension agents for the Special Region of Yogyakarta (DIY) with millennial farmers after the Covid-19 pandemic. The Covid-19 outbreak has changed the way we communicate, especially the use of communication media. A very real change can be seen by keeping a distance when carrying out communications and activities. Everyone is forced by circumstances to be able to use communication media, namely gadgets as a communication tool. The words of millennial farmers started to be heard at the start of the pandemic, where these members of the millennial farmers were different from previous farmers, namely farmers who were media literate and able to adapt quickly to circumstances. Many social media applications are used to communicate during the pandemic, and these millennial farmers choose applications that easily facilitate their communication. Collecting data in this study using interviews, observation, documentation, and focus group discussion (FGD). Data analysis techniques used with qualitative descriptions. Research informants consisted of extension workers and millennial farmers from four districts and one city, namely Kulonprogo, Bantul, Gunung Kidul, Sleman, and Yogyakarta City. The results of the study indicate that there has been a change in communication patterns carried out by extension agents with millennial farmers after the pandemic, due to the use of technology. After the Covid-19 pandemic, information was digitized for farmer groups, they used information technology to communicate. The pattern of farmer communication during the post-pandemic period has also changed, where millennial farmers have taken a role in coordinating information

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