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Arif Husein Lubis
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jokal-editorial@upi.edu
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INDONESIA
Journal of Korean Applied Linguistics
Published by Universitas Pendidikan Indonesia
ISSN : 27764494     EISSN : 27764486     DOI : https://doi.org/10.17509/jokal.v3
Core Subject : Education,
Education Languange, Linguistic, Communication & Media
The Journal aims to promote and disseminate research and reviews on Korean language and Korean language-related concerns. The Journal encourages enquiries into theoretical and practical studies of Korean language. The Journal welcomes contributions in such areas of current analysis in: Korean language teaching and learning Korean linguistics Korean studies Korean literature Korean for academic purposes Korean for specific purposes Korean language teacher education Korean language acquisition
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 5 Documents
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Search results for , issue "Vol 1, No 1 (2021): Journal of Korean Applied Linguistics" : 5 Documents clear
Lexical cohesion in the commercial advertisements of five Korean magazines Serly Rachmawati; Didi Sukyadi; Didin Samsudin
Journal of Korean Applied Linguistics Vol 1, No 1 (2021): Journal of Korean Applied Linguistics
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jokal.v1i1.33111

Abstract

Lexical cohesion is considered an essential element in understanding a discourse. However, the forms of lexical cohesion in commercial Korean advertisements are still under-explored. This study aims to examine 1) the forms of lexical cohesion found in the commercial advertisements of five Korean-language magazines; 2) the most dominant form of lexical cohesion in the advertisements; and 3) the functions of using the lexical cohesion forms in the advertisements. This study employed a descriptive qualitative method. The research data were collected through careful comprehension and note-taking technique. The results demonstrated that five forms of lexical cohesion were found in the advertisements: repetition, synonym, antonym, hyponym, and collocation. Repetition was the most frequently occurred lexical cohesion form (n=30 times). Most of the commercial advertisements analyzed employed repetition to emphasize the advantages of the advertised product or service. This results indicate that the analyzed commercial advertisements are considerably cohesive. It can be seen from the use of lexical cohesion forms that makes the discourse of commercial advertising holistic and intelligible.
Language style in Korean beverage advertising slogans Nur Syafitri; Yulianeta Yulianeta
Journal of Korean Applied Linguistics Vol 1, No 1 (2021): Journal of Korean Applied Linguistics
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jokal.v1i1.33112

Abstract

Language style is a domain of semantics, used to explore the meaning conveyed by the writers to attract viewers to the texts. Nevertheless, efforts to delve into the manifestation of language style in advertising genre are still not extensively done. This study identifies and describes the types of language style along with its function and meaning, contained in the Korean beverage advertising slogans. The data of this research were the slogans of Korean beverage advertisements that aired in 2019 through YouTube. A descriptive qualitative method was employed by collecting and recording the data. The process continued with the identification of the types language style along with its function and meaning. Finally, the analyzed data were elaborated descriptively. The results revealed that from 30 Korean beverage advertising slogans, 건조체 (geonjoche) was the most frequently occurred style because the simple writing style was only expressed without modifiers with clear sentences. It gave an objective impression that focused on conveying meaning. The affective meaning was the most common meaning found as it related to the listeners or readers’ reaction to the use of words or sentences in the slogans. Furthermore, referential function was found to be the most common one of the language styles identified in the slogans. The reason for this is that the advertising slogans are centered on and used to inform the products. Therefore, such function can persuade the viewers to buy and use the advertised products.
Blended learning to improve students’ independence in learning basic Korean Alya Darajat Kamilah; Nuria Haristiani; Risa Triarisanti
Journal of Korean Applied Linguistics Vol 1, No 1 (2021): Journal of Korean Applied Linguistics
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jokal.v1i1.32782

Abstract

Although previous research has demonstrated the significance of blended learning in foreign language learning, little attention is devoted to examining the influence of blended learning on students’ basic Korean learning process. This research aims to investigate the students’ perceptions of blended learning model in learning basic Korean. A quantitative and qualitative research method was employed by collecting data from questionnaires and interviews. This research involved 20 students in a Donasi Sambil Belajar (DOSILA) program. The DOSILA program was included as a learning program that used a blended learning model with a composition of 30% of e-learning and 70% of face-to-face learning. In addition, students’ perceptions of the blended learning model were examined. The results revealed that the application of blended learning as a new learning model could improve students’ learning independence properly. The students also informed that blended learning model assisted them to learn basic Korean easily with satisfaction. However, they encountered some obstacles such as forgotten schedules and poor internet connection. The results of this research can be a reference for future research to formulate more rigorous teaching framework.
Positive politeness strategies in expressing requests in the “School 2013” Korean television drama Nikita Ayu Oktavianti; Herniwati Herniwati; Velayeti Nurfitriana Ansas
Journal of Korean Applied Linguistics Vol 1, No 1 (2021): Journal of Korean Applied Linguistics
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jokal.v1i1.33107

Abstract

Politeness in speech acts has been of great importance in social interaction to maintain the interpersonal relationship between the interlocutors. Nevertheless, research on how politeness strategies are conveyed in a particular speech act in a contemporary literary work is still lacking. This study aims to determine the forms of positive politeness strategies in directive speech acts with the requesting function. A descriptive qualitative was employed. The data were taken from directive speech with the function of requests contained in the television drama “School 2013”. A literature study method with listening and note-taking techniques was employed to analyze the data. This research particularly referred to Brown and Levinson’s theory of politeness strategies. The results showed that positive politeness sub-strategy 12 (include both Speaker and Hearer in the activity) were more widely used, namely 31 data (37%). The contributing factor is the frequent use of this utterance by the teacher to the students and speakers to their peers. By using positive politeness strategies, the speakers can show a sense of familiarity or a greater sense of care. It gives the impression that the speakers are on the same boat each other, and the request becomes of great importance for both interlocutors.
Metaphor in “Burning Sun” South Korea online news: A semantic study Nada Nova Krisdianti; Rudi Adi Nugraha
Journal of Korean Applied Linguistics Vol 1, No 1 (2021): Journal of Korean Applied Linguistics
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jokal.v1i1.33108

Abstract

Understanding metaphors is fundamental in scrutinizing the language of journalism. However, attention devoted to pee out the use of metaphors in Korean news in this more digitalized era is still scant. Therefore, This paper reports on a description of the use of metaphorical expressions and their meaning in crime news of South Korea’s online news website. A qualitative approach was employed. The data were taken from online crime news articles published by a Korean online news website DongA.com in March to November. The website discussed about a scandal in a club in Gangnam ‘Burning Sun’ which involved sexual assault, prostitution, police alliance, drugs distribution, and tax evasion in 2019. Documentation method was used to collect the data. The sentences containing metaphorical expressions were analyzed further. The results showed that three types of metaphorical expressions were found in the news articles: structural metaphor, orientational metaphor, ontological metaphor. The contextual meaning from the metaphorical expressions was also found. Hence, the purpose of using metaphors in the online crime news can produce an intense impression for the readers without any exaggerated information.

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