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135 Documents
<![CDATA[Inovasi Kemasan yang Komunikatif dan Edukatif untuk Cold-Pressed Juice di Surabaya ]]>
<![CDATA[Cinthya Noviana]]>;
<![CDATA[Christian Anggrianto]]>
<![CDATA[ Jurnal Vicidi Vol. 8 No. 2 (2018): VICIDI ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/vicidi.v8i2.736
<![CDATA[The purpose of this research is to know the appropriate communicative and educative packaging and labeling for cold-pressed juice product in Surabaya. The research method used in this research are qualitative and quantitative research methods. Qualitative research methods includes interviews with resource persons and product users (extreme users and expert users) as well as literature studies of scientific books and journals related to nutrition, food labels / nutrition facts. Quantitative research methods are used by distributing online questionnaires to 120 prospective target market who domiciled in Surabaya and its surrounding areas. The conclusion of this research is the need for cold pressed juice products that are packaged and designed in a modern way to communicate the nutritional content and benefits of cold pressed juice products in Surabaya. ]]>
<![CDATA[Perancangan Ide Bisnis Giftery Hampers ]]>
<![CDATA[Jessica Patrice]]>;
<![CDATA[Marina Wardaya]]>
<![CDATA[ Jurnal Vicidi Vol. 8 No. 2 (2018): VICIDI ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/vicidi.v8i2.737
<![CDATA[This research takes the theme of designing business ideas for Giftery Hampers. This research was conducted with the aim to know the opportunities and visibility of business hampers. This study is also used to obtain data from the public on their views on business hampers and see how business opportunities from the findings of this study. The research was conducted by qualitative, quantitative, observation and literature study. In this study, the authors look for excisting problems from excisting hampers business, explore the advantages, the shortcomings of the hampers business that has been running to create a new innovation that can be given to develop business hampers. The study was conducted by interviewing competent expert in business especially hampers business to create a new innovation that can be applied in order to develop Giftery Hampers. The result of this research is the innovation that can be executed by Giftery Hampers that can give more value to Giftery Hampers brand.]]>
<![CDATA[Penelitian Konsep Bisnis Nature Home Decor ]]>
<![CDATA[Tiffany Aglesia]]>;
<![CDATA[Ellen Saputra]]>
<![CDATA[ Jurnal Vicidi Vol. 8 No. 2 (2018): VICIDI ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/vicidi.v8i2.738
<![CDATA[Research of Nature Home Decor business concept is conducted with the purpose to define the programming process of Nature Home Decor to sell decorations product made from eco-friendly and natural material combined with living plants design, including carnivores and cactus. Home decorations made of natural materials also tend to have more functionalities in urban living. The sole purpose of idea creation of this business is to focus on the increase of business and industry in urban living, which renders a negative impact towards ecosystem, especially plants. With the intention to render parts of plant ecosystem to be more functional and to have good impact on urban living. Research method used for this project is with qualitative conducted by interviews and quantitative conducted by distribution of questionnaires. The conclusion of research is that urban society is interested of Natural Home Decor products for urban living applications. In addition, form and colors also give big influence to make the products look more attractive and minimalist. ]]>
<![CDATA[Perancangan Bisnis untuk Boardgame "Conquest Nusantara" ]]>
<![CDATA[Richie Leonardo]]>;
<![CDATA[Shienny Megawati Sutanto]]>
<![CDATA[ Jurnal Vicidi Vol. 8 No. 2 (2018): VICIDI ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/vicidi.v8i2.739
<![CDATA[This research contains the business idea of “Conquest Nusantara” Board Game. The methods which are used in this research are the methods of collecting data with qualitatively and quantitatively by data extraction through interviews with expert and extreme users, questionnaries to the potential customers, and literature studies. This research have purpose to find out growth and people responses for board game, and for find out how to designing and responses from people about “Conquest Nusantara” Board Game which have local theme and historical education element. This research concludes that “Conquest Nusantara” Board Game which have local theme and historical education element receive positive respons and can be effective solution to solve problem for game that aside from just game but can also be means of learning about Indonesia history. ]]>
<![CDATA[Perancangan Ide Bisnis Custom Aksesoris Bayi ]]>
<![CDATA[Isabela -]]>;
<![CDATA[Hutomo Setia Budi]]>
<![CDATA[ Jurnal Vicidi Vol. 8 No. 2 (2018): VICIDI ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/vicidi.v8i2.741
<![CDATA[This study focuses on the relationship between visual communication design work and entrepreneurship development with the aim to design a custom business that match with the desire of the the target market through the field of entrepreneurship study and visual communication design. This research was conducted by quantitative method by distributing questionnaires to 100 respondents and qualitative methods through interviews with 5 speakers. This research is also supported by literature studies. Based on research that has been done that custom service is now a trend today because consumers today, much more expressive. Then through a study of literature that is done in the find also that custom enthusiasts more. Business services custom baby accessories has a target market at mothers aged from 23 to 26 years who have children aged 1-5 years. Based on the positive response obtained in the study, this business has an opportunity. ]]>
<![CDATA[Pengembangan Fungsi Clay Sebagai Pengharum Mobil ]]>
<![CDATA[Yovita Gunawan]]>;
<![CDATA[Pramesti Saniscara]]>
<![CDATA[ Jurnal Vicidi Vol. 8 No. 2 (2018): VICIDI ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/vicidi.v8i2.742
<![CDATA[“Craftivity” is a business engaged in the creative industry that make orproduce toys made from clay shaped figure and has a function as car fragrances. Currently no one has sold clay based figures that have car fragrances function. So the purpose of this study is to find out the target market demand. Using Quantitative and qualitative research methods. What we get is that most of the consumers agree on custom product figures that suit their own desires to add car fragrances functionality. This can be a business opportunity for craftivity. ]]>
<![CDATA[Hubungan Antara Karya Desain Grafis dengan Pengembangan Pengetahuan Ekonomi Dasar untuk Anak Usia 3-6 Tahun ]]>
<![CDATA[Andrian Ekaputra]]>;
<![CDATA[Paulina Tjandrawibawa]]>
<![CDATA[ Jurnal Vicidi Vol. 8 No. 2 (2018): VICIDI ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/vicidi.v8i2.743
<![CDATA[This research theme is about how graphic design can help introducing basic economic value to kids. The main purpose is to find out how is the ideal book for kids and parents. The methods which use by author are based on primary and secondary data, which author do interview to expert and extreme user, and use literature data for complementary the primary data. ]]>
<![CDATA[Perancangan Bisnis untuk Produk Natural Personal Care "Bathe" ]]>
<![CDATA[Michelle Pricillia Wijaya]]>;
<![CDATA[Rendy Iswanto]]>
<![CDATA[ Jurnal Vicidi Vol. 8 No. 2 (2018): VICIDI ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/vicidi.v8i2.744
<![CDATA[Nowadays, there are so many soap and lotion brand with various price and variations in the market. But, people do not know that the products they used containing bad chemicals either for their skin or enviroment. In this research, author wants to develop for Bathe products in order to know more about people’s awareness about natural products and best business strategic for Bathe. This journal is supported by using field data (primary) and literature (secondary). The products development process has done through several stages starting from observation, interview, and online survey. The results are people still did not know about the ingredients of the product they used everyday, why people have to change to natural products, and people’s visual preferences and variations. ]]>
<![CDATA[PERANCANGAN BUKU KOMIK CERITA TRADISIONAL INDONESIA UNTUK REMAJA MODERN YANG TERBIASA DENGAN KOMIK JEPANG ]]>
<![CDATA[Sheilen Wijaya]]>;
<![CDATA[Shienny Megawati Sutanto]]>
<![CDATA[ Jurnal Vicidi Vol. 6 No. 1 (2016): VICIDI ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/vicidi.v6i1.1045
<![CDATA[“The Legends” is a traditional comic book based on local fairytale and folklore in Indonesia. This research is done to create a comic book that will not only preserve the traditional Indonesian folklore, but also suit teenagers’ taste, especially female teenagers, that are already accustomed to reading Japanese comic books. In “The Legends” comic, the dress styles, characters’ names, architectures and some other aspects have been adapted to suit the taste of young readers that are accustomed to reading Japanese comic books. However, the moral and values will still be conveyed in the story to introduce Indonesian cultural values and moral to the readers. “The Legends” will be advertised through social media, which is one of the most effective ways to promote a product because it is accessible to visitors without time or distance constraints. Also, community events will be a suitable place to promote a product such as traditional comic book to target modern teen readers that are used to reading Japanese comic books.]]>
<![CDATA[PERANCANGAN KOLEKSI UNTUK BRAND SYMPTOMS BAGI PRIA PENGGEMAR TRAVELLING ]]>
<![CDATA[Monika Gabriela Purnomo]]>;
<![CDATA[Paulina Tjandrawibawa]]>
<![CDATA[ Jurnal Vicidi Vol. 6 No. 1 (2016): VICIDI ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/vicidi.v6i1.1046
<![CDATA[The collection is designed to introduce Symptoms brand to people, especially men who like travelling so that they aware of the existence of the brand and its products. Indonesian people like to travel and this is supported by data that show significant increase in travelling activity from year to year. Therefore, Symptoms wants to use this opportunity to introduce their travel outfit that can help men to do their travelling activity in more practical way and also to contribute positively to the fashion industry in Indonesia.]]>
