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Marina Wardaya
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marina.wardaya@ciputra.ac.id
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+628170925388
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jurnalvicidi@ciputra.ac.id
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UC Tower Lt 17, Universitas Ciputra Surabaya, CitraLand CBD Boulevard, Made, Sambikerep, Surabaya City, East Java 67219
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Kota surabaya,
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INDONESIA
Jurnal Vicidi
Published by Universitas Ciputra Surabaya
ISSN : 20868774     EISSN : 29882583     DOI : https://doi.org/10.37715/vicidi.v13i2.4355
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Graphic design Visual Communication Comic and Illustration Advertising Photography Film and Videography Animation Design and Culture Study Game Design Design and Entrepreneurship
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 13 Documents
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Search results for , issue "Vol. 6 No. 2 (2016): VICIDI" : 13 Documents clear
PERANCANGAN BRAND UNTUK STUDIO PENGEMBANG APLIKASI KREATIF Tri Wahyu Oktalia Agung Wiyono; Christian Anggrianto
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1055

Abstract

The growth of smartphone users in Indonesia continues to increase, Indonesia can be considered as a promising market for smartphone application industry. But not many local businesses taking serious effort into this market. Local applications available at this market also tend to be deficient and can not compete with foreign applications, it also create a negative perception in the community to the Indonesian application developer. The research method is done by observations, and interviewing extreme and expert user, brings out a conclusion that it requires a high quality local application development studio brand to solve.
PERANCANGAN PROTOTYPE SOUVENIR KUSTOM YANG MENJADI PRODUK AWAL DARI FRY WORKSHOP Fernando Adiga Wijaya; Rendy Iswanto
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1056

Abstract

“FRY Workshop” is a studio that make and producing clay toys called “Figure”. In Surabaya nowadays, it’s very rare to find business that offers service for making a souvenir in the shape of “Figurines”. It’s why the purpose of this research is to know what are our target market wants for this product. With quantitative research method, the results are many of the consumer are interested and accepted for this customized “Figure” service in accordance with their wishes, a unique packaging is required for making this product into a souvenir or gifts. This is a business chance for FRY workshop.
PERANCANGAN BRAND AKTIVASI DAN MEDIA PROMOSI UNTUK APLIKASI UNDANGAN PERNIKAHAN “OURSTORIES” Evelyn Aloysia; Ferryanto Chia
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1057

Abstract

This design is made in order to make a brand activation and promotional media for Ourstories wedding invitation apps. Ourstories is a business that works in the field of wedding invitation based on digital apps, so it requires the brand activation and promotion of the right media so it can be recognized by the target market of Ourstories. Brand activation strategies undertaken by Ourstories is following a wedding exhibition and event promotion through social media.
PERANCANGAN BUKU DONGENG “PARAMYTHI OF LILY AND GIANT SNAKE” BESERTA MEDIA PROMOSINYA Tony Surya; Shienny Megawati Sutanto
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1060

Abstract

The reason for this research is to know about fairy tale book which can take interest for consument and good for children about 4-7 years old, so it can be applied to Indonesian folklore “Paramythi of Lily and giant snake” as a media to conserve Indonesian folklore. Quantity and quality research such as observation, study literature and interview. Folk lore is a story formed between a fictional thinking and reality, to become a story line which contain the meaning of life and to interact with others. A traditional story who try to explain about the world and the legacy in local country. Folklore is a partial of culturistic and history which belongs to Indonesia. The result form the research shows that fairy tale / folklore story has started to be forgotten and considered old in this modern era. Basically, Indonesia folklore is teaching about character building or moral education and as entertainment. From the survey result, Indonesian still assume that fairy tale book is important and they like rather a fantasy tale with a cute character design in modern backgorund. Most of them like the international fairy tale rather than the local. Things that they think important in fairy tale book is the story line, then design and colour, and the last is book cover. Interactive fairy tale book is chosen as the solution the consument wanted than the common one. The reason they like international fairy tale is because the illustration design are intersting and the story line consist of great morale and easy to understand.
PERANCANGAN BRAND IDENTITY DAN PROMOSI INBOX Jessica Stevie Lokito; Pramesti Saniscara
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1062

Abstract

Inbox is a new business venture in the field of culinary business, specifically in light snacks, such as chocolate, that could be given as gift on special occasions. As a new company, Inbox requires brand identity and promotion strategy in order to raise the market’s awareness of the brand. In order to create a media promotion that is in accordance with the concept and the intended market’s characteristics, the design is done through research using quantitative research methods and will be supported with literature studies as secondary data. Therefore, this research uses the theories in the field visual communication design on brand identity and promotional media.
PERANCANGAN EVENT TRADING CARD GAME SEBAGAI BRAND ACTIVATION UNTUK MEMPERKENALKAN PRODUK CARD GAME HEXAGA Dwi Susestiyo Budijono; Hutomo Setia Budi
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1063

Abstract

This design is made in order to make a trading card game event to introduce the card game hexaga in Surabaya. To introduce the event to Surabaya people, Hexaga game card will held a small event to introduce the card game Hexaga to a small card community. The event aims to make some of the players know the game and introduced the card game Hexaga to other players directly or indirectly. The main goal hexaga strengthen community card game that had the old players who know the game before the main event.
PERANCANGAN BUSANA CONVERTIBLE UNTUK BRAND VOLATILE Felicia Setiawan; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1064

Abstract

The collection is created to introduce convertible clothing owned by Volatile brand. Young people are physically active and visit several places in one day due to their activity. Therefore, Volatile brand provides a solution to above type of consumers who need practical clothing by creating multifunction convertible clothing. Volatile clothes can give more than one look in which consumers can change their look in short time.
PERANCANGAN KOLEKSI CONVERTIBLE FASHION MENGGUNAKAN TEKNIK MANIPULASI KOMPONEN UNTUK BRAND MICHELLE ALVINA Michelle Alvina; Rahayu Budhi Handayani
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1066

Abstract

This design, specifically targeted to Indonesian women, is made for Michelle Alvina’s new collection in respond to business opportunity in clothing that can be worn in several ways - called transformable or convertible fashion. This design is proposed to address some problems in the fashion industry. One of the problems is a travellers’ problem in choosing outfits to avoid overweight luggage. Another problem is how the people like to experiment with their usual clothing, which can be difficult as they are not as easy as convertible clothing to transform it to the other shape. After conducting research using two methods; quantitative (survey-based method) and qualitative (interview to expert and extreme user also literature). Michelle Alvina hopes to address this problem as well by giving alternative Desains for a piece of ready-to-wear clothing while using component manipulation technique. Michelle Alvina Spring/ Summer 2017 convertible fashion collection, titled “Gladiolus”, is made after conducting research and interviews on expert and extreme users. This collection includes five ready-to-wear designs from the production process to the end products. Inspired by the shape and meaning of gladiolus flowers, and combined with its minimalist interior, this collection brings out elegant, modern and feminine style, well suited for women aged 22 to 28 years old.
PERANCANGAN PAKAIAN EVENING DRESS BRAND FELICIA MERIDA UNTUK WANITA INDONESIA BERTUBUH PETITE Felicia Merida; - Enrico
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1067

Abstract

Indonesian woman are categorized as petite woman with the height below average which is 160 cm. Indonesian fashion brand has mostly been manipulated by the international market. The sizing they offer are mostly sized based on their standard sizing which are different with the standard sizing woman in Indonesia have. A wrong decision when purchasing dress will make petite woman appear to be smaller then they realy are. Here, Felicia Merida offers an evening dress that fits petite woman in Indonesia. A collection with silhouette manipulation, fragments, and jewellery embelishments are added to compliment Indonesian woman with petite body types.
PERANCANGAN DESAIN PRODUK BUSANA PANTAI BRAND PARUMPUDICI UNTUK WANITA PLUS SIZE Putu Dyah Pradnyaswari; - Soelistyowati
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1069

Abstract

This design is made in regards to the establishment of the fashion brand "Parumpudici" for plus size woman , by taking a sample of Parumpudici's targeting market in Bali . This is a solution for the problems that was encountered by Plus Size woman in bali to find a suitable beach wear products for themselves .The design progress is made based on the result of qualitative data base research and interviewing the expert and the extreme users, which then adjusted with the trend, body type and the needs of plus size woman. The production process consist of some steps design the mood board, product design, pattern, the selections of the material, making the sample, revision, final sewing . The theme of the collection is "Blush Lagoon” in which the focus of the design is on the manipulation technique color blocking, lines, cutting and the additional decorative application such as fringe that show the body shape and the proper balance of the plus size woman’s body. The colors that are used pastel color which inspired by soft colors of sea under water like oceanic green, soft blue, soft pink and sands color. Solid color like black is consistently used to give the impression of firm and elegant.

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