PROFESOR : Professional Education Studies and Operations Research
About the Journal EditEdit About the Journal PROFESOR : Professional Education Studies and Operations Research ISSN 3047-4744 is International Journal established by Aguspati Research Instituta, Indonesia in 2024. We publish the original research papers, the review articles and the case studies focusing on Education, Business and Management, Engineering and Social Science. PROFESOR will be published twice a year in June and December . The editors welcome submissions of papers describing recent theoretical and experimental research related to: (1) Theoretical articles; (2) Empirical studies; (3) Case studies; (4) Literature Review . Journal of PROFESOR : Professional Education Studies and Operations Research ISSN 3047-4744 is an open-access International Journal, which means that visitors all over the world could read, download, cite, and distribute papers published in this journal. We adopt a peer-review model, which insured fast publishing and convenient submission. We’re now cordially inviting you to contribute or recommend quality papers to us. Theses, dissertations, research papers, and reviews are all acceptable for publication. Journal of PROFESOR : Professional Education Studies and Operations Research publishes articles of international interest from all areas of Education, Business and Management, Industrial Engineering and Social Science. The main focus of the journal is on Practical research and outcomes. PROFESOR : Professional Education Studies and Operations Research is an open access, peer-reviewed journal that publishes articles from all areas of Research in Education, Business and Management, Industrial Engineering and Social Science and give them authentication. PROFESOR : Professional Education Studies and Operations Research approach on practical research and having aims to establish a platform to the Researcher and Academician to all as aspects of Research in Social Sciences and Management importance. In addition, PROFESOR : Professional Education Studies and Operations Research recognizes the international influences on the Education, Social Sciences and Management platform and its development. All topics should relevant to the issues faced by industries, governments, and communities in the world. The broad-based topics may be covered by the following knowledge areas: - Education - Business and Management - Industrial Engineering - Social Science Focus and Scope Journal of PROFESOR : Professional Education Studies and Operations Research is an open-access journal, which means that visitors all over the world could read, download, cite, and distribute papers published in this journal. We adopt a peer-review model, which insured fast publishing and convenient submission. We’re now cordially inviting you to contribute or recommend quality papers to us. Theses, dissertations, research papers, and reviews are all acceptable for publication. All topics should relevant to the issues faced by industries, governments, and communities in the world. The broad-based topics may be covered by the following knowledge areas: - Education - Business and Management - Industril Engineering - Social Science
Articles
15 Documents
<![CDATA[The Role of Brand Image, Brand Experience, Influencer Marketing and Purchase Interest on Cunsumer Purchasing Decisions of Handphone ]]>
<![CDATA[Purwanto, Agus]]>;
<![CDATA[Zaidan Prayuda, Rafie]]>
<![CDATA[ PROFESOR : Professional Education Studies and Operations Research Vol. 1 No. 01 (2024): June 2024 ]]>
Publisher : <![CDATA[AGUSPATI RESEARCH INSTITUTA ]]>
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DOI: 10.7777/profesor11
<![CDATA[This research was conducted with the aim of showing the influence of brand image, brand experience and influencer marketing on purchasing decisions with the purchase interest variable. This research uses a quantitative survey approach. The research population is cellphone consumers whose total is not known with certainty. Sampling used purposive sampling technique and obtained 234 samples. The data analysis technique uses path analysis with the partial least squares structural equation modeling (PLS-SEM) method with data processing tools using Smart-PLS 3.0 software. The results of this research are that Brand Image has a significant influence on Purchase Interest, Brand Experience has a positive and significant influence on Purchase Interest, Influencer Marketing has a positive and significant influence on Purchase Interest. And Purchase Interest has a significant influence on Purchase Decisions. In this study, the researcher's limitation was only using purchase intention as seen from self-congruity theory. So in future research it is recommended to look at purchasing interest from other theoretical aspects that are considered more appropriate to the type of research used]]>
<![CDATA[The Role of Celebrity Endorsements, Electronic Word of Mouth, and Product Placement on Purchasing Decisions ]]>
<![CDATA[Purwanto, Agus]]>;
<![CDATA[Aqila Praditya, Rayyan]]>
<![CDATA[ PROFESOR : Professional Education Studies and Operations Research Vol. 1 No. 01 (2024): June 2024 ]]>
Publisher : <![CDATA[AGUSPATI RESEARCH INSTITUTA ]]>
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DOI: 10.7777/f421ct93
<![CDATA[This research aims to determine the influence of Celebrity Endorsement, Electronic Word Of Mouth, and Product Placement on Purchasing Decisions. This research is quantitative research conducted on consumers. Sample this research consisted of 567 respondents who were determined using the purposive sampling method. Data collection in this research used a questionnaire instrument distributed via Google Forms. The data analysis technique uses path analysis with the partial least squares structural equation modeling (PLS-SEM) method with data processing tools using Smart-PLS 3.0 software. Questionnaire is closely designed, except for the questions/statements concerning the respondent’s identity, which is a semi-opened questionnaire. Every closed questions/statement, five answer options is given in Likert scale, which consist of: strongly agree (SA) with 5 scores, agree (A) with 4 scores, Neutral (N) with 3 scores, disagree (DA) with 2 scores, and strongly disagree (SDA) with 1 score. The method in data processing is by using PLS and SmartPLS 3.0 software as the tool. The results of the research show that Celebrity Endorsment, Electronic Word Of Mouth, and Product Placement have a positive effect and significant to Purchasing Decisions.]]>
<![CDATA[The Role of Viral Marketing, Brand Image and Brand Awareness on Purchasing Decisions ]]>
<![CDATA[Aqila Praditya, Rayyan]]>;
<![CDATA[Purwanto, Agus]]>
<![CDATA[ PROFESOR : Professional Education Studies and Operations Research Vol. 1 No. 01 (2024): June 2024 ]]>
Publisher : <![CDATA[AGUSPATI RESEARCH INSTITUTA ]]>
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DOI: 10.7777/nr27d428
<![CDATA[This research aims to examine how brand image, brand awareness, and viral marketing impact the purchasing decisions. This research is quantitative research conducted on consumers. Sample this research consisted of 543 respondents who were determined using the purposive sampling method. Data collection in this research used a questionnaire instrument distributed via Google Forms. The data analysis technique uses path analysis with the partial least squares structural equation modeling (PLS-SEM) method with data processing tools using Smart-PLS 3.0 software. Questionnaire is closely designed, except for the questions/statements concerning the respondent’s identity, which is a semi-opened questionnaire. Every closed questions/statement, five answer options is given in Likert scale, which consist of: strongly agree (SA) with 5 scores, agree (A) with 4 scores, Neutral (N) with 3 scores, disagree (DA) with 2 scores, and strongly disagree (SDA) with 1 score. The method in data processing is by using PLS and SmartPLS 3.0 software as the tool. The conclusion of this reserach is Viral Marketing have a positive effect and significant to Purchasing Decisions,Brand Image have a positive effect and significant to Purchasing Decisions. Brand Awareness have a positive effect and significant to Purchasing Decisions.]]>
<![CDATA[The Role of Locus of Control, Financial Knowledge and Income on Financial Management Behavior : PLS-SEM Analysis ]]>
<![CDATA[Zaidan Prayuda, Rafie]]>;
<![CDATA[Purwanto, Agus]]>
<![CDATA[ PROFESOR : Professional Education Studies and Operations Research Vol. 1 No. 02 (2024): December 2024 ]]>
Publisher : <![CDATA[AGUSPATI RESEARCH INSTITUTA ]]>
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DOI: 10.7777/t758dc49
<![CDATA[The aim of this research is to analyze the relationship between Locus of Control and Financial Management behavior. Financial Knowledge on Financial Management behavior, Personal income on financial management behavior. Sample this research consisted of 654 respondents who were determined using the purposive sampling method. Data collection in this research used a questionnaire instrument distributed via Google Forms. The data analysis technique uses path analysis with the partial least squares structural equation modeling (PLS-SEM) method with data processing tools using Smart-PLS 3.0 software. Questionnaire is closely designed, except for the questions/statements concerning the respondent’s identity, which is a semi-opened questionnaire. Every closed questions/statement, five answer options is given in Likert scale, which consist of: strongly agree (SA) with 5 scores, agree (A) with 4 scores, Neutral (N) with 3 scores, disagree (DA) with 2 scores, and strongly disagree (SDA) with 1 score. The method in data processing is by using PLS and SmartPLS 3.0 software as the tool. The results of this research are that Locus of Control has a positive relationship with Financial Management behavior. Financial Knowledge has a positive relationship with Financial Management behavior, Personal income has a positive relationship with financial management behavior.]]>
<![CDATA[Linking The Influence of Dynamic Capabilities and Innovation Capabilities on Competitive Advantage: PLS-SEM Analysis ]]>
<![CDATA[Rayyan Aqila Praditya]]>;
<![CDATA[Agus Purwanto]]>
<![CDATA[ PROFESOR : Professional Education Studies and Operations Research Vol. 1 No. 02 (2024): December 2024 ]]>
Publisher : <![CDATA[AGUSPATI RESEARCH INSTITUTA ]]>
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DOI: 10.7777/dzjyxr52
<![CDATA[The aim of this research is to analyze the relationship between dynamic capabilities and competitive advantage and the relationship between innovation capabilities and competitive advantage. Sample this research consisted of 356 respondents who were determined using the purposive sampling method. Data collection in this research used a questionnaire instrument distributed via Google Forms. The data analysis technique uses path analysis with the partial least squares structural equation modeling (PLS-SEM) method with data processing tools using Smart-PLS 3.0 software. Questionnaire is closely designed, except for the questions/statements concerning the respondent’s identity, which is a semi-opened questionnaire. Every closed questions/statement, five answer options is given in Likert scale, which consist of: strongly agree (SA) with 5 scores, agree (A) with 4 scores, Neutral (N) with 3 scores, disagree (DA) with 2 scores, and strongly disagree (SDA) with 1 score. The method in data processing is by using PLS and SmartPLS 3.0 software as the tool. The results of this research are that dynamic capabilities have a positive and significant influence on competitive advantage. Innovation capabilities have a positive and significant influence on competitive advantage.]]>
<![CDATA[Linking Transformational and Transactional Leadership on Teacher Satisfaction during Digital Era ]]>
<![CDATA[Asbari, Masduki]]>
<![CDATA[ PROFESOR : Professional Education Studies and Operations Research Vol. 1 No. 01 (2024): June 2024 ]]>
Publisher : <![CDATA[AGUSPATI RESEARCH INSTITUTA ]]>
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DOI: 10.7777/4eeybk85
<![CDATA[- This research aims to measure the influence of the principal's leadership style on teacher job satisfaction which is mediated by teacher job perceptions. Data collection was carried out through quantitative questionnaires with simple random sampling via electronics to the teacher population in Banten. The results of the questionnaire that were returned and valid were 865 samples. Data processing used the SEM method with SmartPLS 3.0 software. The results of this research conclude that transformational leadership has a positive and significant effect on teacher satisfaction, both directly and indirectly through the mediation of teachers' job perceptions. Meanwhile, transactional leadership does not have a significant effect on teacher satisfaction, either directly or indirectly through the mediation of teachers' work perceptions.]]>
<![CDATA[Investigating the Role of Hard Skill and Soft Skill on Teacher Innovations : PLS-SEM Analysis ]]>
<![CDATA[Asbari, Masduki]]>
<![CDATA[ PROFESOR : Professional Education Studies and Operations Research Vol. 1 No. 01 (2024): June 2024 ]]>
Publisher : <![CDATA[AGUSPATI RESEARCH INSTITUTA ]]>
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DOI: 10.7777/ejxmj045
<![CDATA[This research aims to measure the influence of hard skills and soft skills on teachers' innovation abilities in Banten which are mediated by organizational learning. Data collection was carried out by simple random sampling via electronics to the teacher population in Banten The results of the questionnaire that were returned and valid were 897 samples. Data processing uses the SEM method with SmartPLS 3.0 software. The results of this research conclude that hard skills and soft skills have a positive and significant effect on teachers' innovation abilities, both directly and indirectly through the mediation of organizational learning. This new research proposes a model for building teacher innovation capabilities among teachers through improving hard skills and soft skills with organizational learning as a mediator. This research can pave the way for increasing teacher readiness in facing the education era 4.0.]]>
<![CDATA[Inestigating The Role of Organizational Culture and Knowledge Sharing on Teacher Innovation Capability ]]>
<![CDATA[Asbari, Masduki]]>
<![CDATA[ PROFESOR : Professional Education Studies and Operations Research Vol. 1 No. 02 (2024): December 2024 ]]>
Publisher : <![CDATA[AGUSPATI RESEARCH INSTITUTA ]]>
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DOI: 10.7777/34yvpg77
<![CDATA[This study aims to measure the influence of organizational culture on teacher innovation capability in Indonesia mediated by tacit and explicit knowledge sharing. Data collection was carried out by simple random sampling via electronic to a population of teachers in Banten The returned and valid questionnaire results were 800 samples. Data processing using SEM method with SmartPLS 3.0 software. The results of this study are organizational culture has a positive and significant effect on teacher innovation capability, both directly and through mediating tacit knowledge sharing. Organizational culture has a positive and significant effect on explicit knowledge sharing. While explicit knowledge sharing has not significant effect on teacher innovation capability. This novel research is proposing a model to build teacher innovation capability among teachers through organizational culture with tacit & explicit knowledge sharing as mediation. This research can pave the way to improve teacher readiness in facing the era of education 4.0.]]>
<![CDATA[The Effect of Transformational Leadership, Organizational Structure and Learning Culture on School Innovation Capacity ]]>
<![CDATA[Asbari, Masduki]]>
<![CDATA[ PROFESOR : Professional Education Studies and Operations Research Vol. 1 No. 02 (2024): December 2024 ]]>
Publisher : <![CDATA[AGUSPATI RESEARCH INSTITUTA ]]>
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DOI: 10.7777/s4jj2368
<![CDATA[This research aims to measure the influence of transformational leadership, learning culture and organizational structure on school innovation capacity. Data collection was carried out using simple random sampling via electronics on a population of private school teachers in Indonesia. The results of the questionnaire that were returned and valid were 800 respondents as a sample. Data processing uses the SEM method with SmartPLS 3.0 software. The results of this research are that transformational leadership, learning culture and school organizational structure have a positive and significant effect on school innovation capacity. Transformational leadership has a positive and significant effect on learning culture and school organizational structure. The novelty of this research is to propose a model for building school innovation capacity through transformational leadership from a learning organization perspective. This research can pave the way to increase the readiness of the world of education in Indonesia, especially private schools, to face the industrial revolution 4.0.]]>
<![CDATA[The Influence of Hard skills, Organizational learning and Soft skills on Teacher innovation capability during digital era ]]>
<![CDATA[Asbari, Masduki]]>
<![CDATA[ PROFESOR : Professional Education Studies and Operations Research Vol. 1 No. 02 (2024): December 2024 ]]>
Publisher : <![CDATA[AGUSPATI RESEARCH INSTITUTA ]]>
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DOI: 10.7777/mqg5sz81
<![CDATA[ This study aims to measure the influence of organizational learning on the improvement of hard skills, soft skills and teacher innovation capability in Indonesia.Hard skills and soft skills as mediated variables. Data collection was carried out by simple random sampling via electronic to a population of teachers in Banten . The returned and valid questionnaire results were 800 samples. Data processing using SEM method with SmartPLS 3.0 software. The results of this study are organizational learning has a positive and significant effect on teacher innovation capability, both directly and through mediating hard skills and soft skills. This novel research is proposing a model to build teacher innovation capability among teachers through organizational learning with hard skills and soft skills as mediation. This research can open the way to improve teacher readiness in facing the era of education 4.0.]]>
