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Journal of Management, Economic, and Financial
Published by Politeknik Siber Cerdika Internasional
ISSN : -     EISSN : 29866863     DOI : https://doi.org/10.46799/jmef.v2i3
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
The Journal of Management, Economic, and Financial is a double-blind peer review and open access academic journal. This journal is a scientific magazine published six issues per year has published its first issue in 2022 with e-ISSN 2986-6863. The journal publishes research papers, technical papers, conceptual papers, and case study reports in the Management, Economics, and Finance families. The Journal of Management, Economic, and Financial facilitates researchers and academics to publish their scientific manuscripts and support the development of research culture in Indonesia. The journal publishes research articles covering economics and business, which include: Finance and Banking, Econometric Applications, Time Series Econometrics, Cross-sectional Data Econometrics, Panel Data Econometrics, Financial Econometrics, International Trade and Development, Tourism Economics, Business Economics, Microfinance, International Finance, Economics, Finance, and Education Management, Management, Marketing, Human Resources, Organizations, Maznagement Information Systems.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 27 Documents
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Analysis Of Factors Influencing Consumer Purchasing Decisions In The Jakarta Metropolitan Area: A Study On Clothing Retail In Jabodetabek Shafia Ashma Khairunnisa; Triana Rahajeng`` Hadiprawoto
Journal of Management, Economic, and Financial Vol. 2 No. 4 (2024): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i4.39

Abstract

The research examines the impact of store design and atmosphere on consumer purchasing decisions in Greater Jakarta (Jakarta, Bogor, Depok, Tangerang, Bekasi). It analyzes the direct influence of store design and atmosphere and their mediating role with window display, mannequin display, visual merchandising, music, light and color, and signage. The study also evaluates the moderating effect of perceived service quality and assesses the direct impact of product, price, and promotion. Using a quantitative, descriptive approach, data were analyzed with Structural Equation Modeling (SEM) and model fit evaluation using SPSS 26 and SmartPLS 3.0. Results indicate that store design and atmosphere significantly impact purchasing decisions, with window display, mannequin display, visual merchandising, music, light and color, and signage mediating this impact. Perceived service quality moderates the relationship, while product, price, and promotion directly impact purchasing decisions. The study suggests that fashion retailers in metropolitan Jakarta should focus on store design, atmosphere, and service elements to enhance purchasing decisions and develop effective consumer strategies.
Analysis of Instagram Online Promotion Factors and Electronic Word of Mouth (E-Wom) on Decisions to Visit Cikadongdong River Tubing Tourism Carolin Nurwulan A; Clarisa Seviani; Ferry Andika; Rahmadi Rahmadi
Journal of Management, Economic, and Financial Vol. 2 No. 4 (2024): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i4.40

Abstract

The tourism industry's growth, driven by advances in transportation and IT, has increased the number of destinations, creating intense competition. Managers must offer unique attractions to remain competitive. As a service sector, tourism integrates diverse elements of a destination. Indonesia, with its rich cultural diversity and a projected 2024 population of 279,035,242 (3.45% of the world), attracts many tourists to its exotic islands. This research analyzes the impact of online promotions and electronic word of mouth on the decision to visit the Cikadongdong River Tubing attraction. Using an associative and quantitative approach, the study sampled 100 visitors through purposive non-probability sampling, employing a questionnaire with a Likert scale. Data analysis with SPSS 25 revealed that both online promotion (X1) and electronic word of mouth (X2) significantly and positively influence visit decisions (Y).
Exploring The Relationship Between Responsiveness And Usability And Its Impact On Customer Satisfaction In E-Commerce Syahrul Fath; Dimas Abimanyu; Misbak Misbak
Journal of Management, Economic, and Financial Vol. 2 No. 4 (2024): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i4.42

Abstract

This research explores the use of chatbots in e-commerce from a customer perspective, with the aim of determining how responsiveness affects usability, as well as how this usability affects customer satisfaction. The data collection method used was a questionnaire distributed to 195 respondents. For model and hypothesis testing, SPSS and AMOS software were used. The results of the validity and reliability tests show that the respondent data is valid and reliable for use in hypothesis testing. The normality test shows that the questionnaire data is normally distributed. The multicollinearity test shows that multicollinearity has occurred. The results of the fit model test are that most of the criteria can be met or are fit, so the statistical interpretation results can not only be used on the sample but on the population as a whole. And the hypothesis test shows that there is a significant positive relationship between responsiveness (X) and usability (Y) of the chatbot. These findings indicate that the more responsive a chatbot is, the higher its level of usefulness in the eyes of customers. When a chatbot is able to provide relevant answers, customers tend to feel that the chatbot is effective and practical to use in meeting customer needs. Furthermore, this research also found that usability (Y) significantly influences customer satisfaction (Z). In other words, easy-to-use and effective chatbots can increase customer satisfaction in an e-commerce context. When a chatbot is designed with a simple interface, customers can easily ask questions and receive the answers or help they need. In addition, if the chatbot is able to provide accurate and relevant answers, customers feel that their needs can be met.
The Influence Of Digital Marketing And Brand Image On Purchasing Decisions At The Indomobil Plaza Dealer In Indramayu Griesthalia Cantik Lusyana; Ika Nurjannah Nurjannah; Ihya Raihan Izzuddin; May Dedu
Journal of Management, Economic, and Financial Vol. 2 No. 4 (2024): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i4.41

Abstract

This study aims to explore the extent to which digital marketing and brand image impact purchasing decisions. The research employs a quantitative approach, collecting data through research instruments and analyzing it descriptively. A sample of 48 respondents was selected using the Slovin method, and SPSS 25 was used for data analysis, including validity, reliability, linearity, multicollinearity tests, and multiple linear regression analysis (t-test and F-test). The findings indicate that both Digital Marketing (X1) and Brand Image (X2) significantly and positively influence Purchasing Decisions (Y) at the Nissan Indramayu car dealership. Together, these variables explain 49.4% of the variance in purchasing decisions, suggesting that other external factors not included in the study may also play a role.
Investigation of Surplus (Deficit) Underwriting of Tabarru' Fund on BNI Life Insurance Unit Syariah Baso Akib; Muh. Takbir Gawy Al Buny MYS; Jawad Z. Salic
Journal of Management, Economic, and Financial Vol. 2 No. 4 (2024): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i4.44

Abstract

This study examines the factors influencing the underwriting surplus (deficit) of tabarru' funds in BNI Life Insurance's sharia unit between June and July 2023. Utilizing a quantitative and descriptive methodology, the research relies on secondary data sourced from BNI Life Insurance's sharia unit financial reports spanning from 2015 to 2022. The sampling technique employed is a saturated sample, encompassing 32 time-series data points extracted from quarterly financial reports. Data collection methods include observation and documentation, with analysis conducted using multiple linear regression analysis through IBM SPSS version 20. The findings indicate that participant contributions have a positive and significant influence on the underwriting surplus (deficit) of tabarru' funds, whereas investment income and claims have a negative and significant impact. Collectively, participant contributions, investment income, and claims significantly affect the underwriting surplus (deficit). The results suggest that enhancing management practices and ensuring the stability of participant contributions, investment income, and claims could improve the underwriting surplus of BNI Life Insurance's sharia unit. The research implies that better company management, coupled with the provision of sharia-compliant products, can increase customer loyalty and public interest, thereby boosting the company's assets.
Effect of Social Media Marketing on Visit Intention and Willingness to Pay Premium Price for Ecotourism I Gede Darma Sadu; Kevin Reagan Tan; Nadya Permata Setiawan; Evelyn Hendriana
Journal of Management, Economic, and Financial Vol. 2 No. 4 (2024): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i4.45

Abstract

Demand for ecotourism is increasing due to higher awareness of environmental damage and the hype in social media. To minimize over-tourism, the government is considering charging higher prices for ecotourism destinations that may cause a decline in the number of visitors. While the Theory of Planned Behavior (TPB) has been frequently used to explain tourists’ visit intention, it has not integrated the perceived social media marketing as the determinant of its antecedents and looked at the subsequent impact of visit intention, such as willingness to pay premium price. This study aims to examine the effect of perceived social media marketing on visit intention and willingness to pay premium price by using TPB as its theoretical basis and Komodo National Park as a study context. Data from 265 millennial and Generation Z tourists were tested using PLS-SEM that showed significant effects of perceived social media marketing on attitude toward the destination, subjective norms, and destination image, which together with perceived behavioral control subsequently affected visit intention. Finally, visit intention stimulates tourists’ willingness to pay a premium price to visit the destination.
Improving and Maximizing the Financial Performance of MSMEs: A Case Study on MSMEs in the Bangka Belitung Islands Province Christine Christine; Nizwan Zukhri; Darman Saputra
Journal of Management, Economic, and Financial Vol. 2 No. 4 (2024): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i4.46

Abstract

Even in times of financial crisis, MSMEs remain an important economic tool that influence Indonesia's economic growth. MSMEs have the power to raise people's standard of living, particularly in terms of money. The purpose of this study is to investigate how the financial performance of MSMEs in the Bangka Belitung Islands Province is impacted by credit giving, financial inclusion, fintech, and intellectual capital characteristics. This study uses an associative methodology and is quantitative in nature. Purposive sampling procedures were used to obtain 102 MSME actors for the sample. SPSS software version 26 is used to assist with the data analysis technique. The study's findings demonstrate that financial inclusion (X2), fintech (X5), intellectual capital (X6), and partial credit giving (X1) all significantly and favorably impact MSMEs' financial performance. The Bangka Belitung Islands' MSMEs' financial performance is positively and significantly impacted by the concurrent factors of credit granting, financial inclusion, fintech, and intellectual capital. The independent variable accounts for 88.5% of the variation in the dependent variable, with the remaining 11.5% being impacted by factors not examined in this study, according to the R Square value of 0.885 in this investigation.

Page 3 of 3 | Total Record : 27

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