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Titik Kusmantini
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Journal of Business Innovation and Research
Published by Universitas Pembangunan Nasional Veteran Yogyakarta
ISSN : -     EISSN : 29856191     DOI : https://doi.org/10.31315/jubir
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Journal of Business Innovation and Research (JuBIR) is a multidisciplinary forum for the publication of articles and research and discussion of issues that bear upon and enfold the field of business innovation and entrepreneurship. The journal particularly welcomes articles that advance our understanding of business innovation and entrepreneurship phenomenon across different national, cultural and international contexts. Articles should be well articulated and substantive. Disciplinary boundaries that straddle theory and research of business innovation and entrepreneurship include management, economics, and psychology.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 44 Documents
 1   2   3   4   5 
The Performance of Civil Servant Employees of the Secretariat of the Regional People’s Representative Council of Klaten Regency Yokke Irvan Ade Prasetyo; Istiatin Istiatin; Sudarwati Sudarwati
Journal of Business Innovation and Research Vol 3, No 1 (2024): JOURNAL OF BUSINESS INNOVATION AND RESEARCH
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v3i1.12297

Abstract

Leadership, motivation, work discipline, and commitment are the four elements that this study seeks to identify as having an effect on the performance of the civil servant (ASN) employees of the Secretariat of the Regional People’s Representative Council (DPRD) of Klaten regency. The research strategy used in this study is quantitative. There are a total of 38 individuals employed by the ASN at the DPRD Secretariat within the Klaten regency. This research used the census method for sampling, with a total of 38 respondents. Gathering information by use of surveys. Statistical analysis makes use of a number of data analysis procedures, including F tests, t tests, determination coefficients, and double linear regression tests. Leadership, motivation, work discipline, and commitment all have a favorable and substantial effect on the DPRD Secretary of Klaten district's performance, according to the study. Staff performance will be at an all-time high since the secretariat of the DPRD district of Klaten is always working to enhance leadership, motivation, work discipline, and commitment.Keywords: Performance, leadership, motivation, work discipline, and commitment.
Innovation of Local Tax Services to Increase Regional Original Income in Financial Agency and Regional Assets of Sleman Regency Zakiyah Nugrahaini Ma'wa; Titik Kusmantini; Hendro Widjanarko
Journal of Business Innovation and Research Vol 1, No 2 (2022): Journal of Business Innovation and Research
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v1i2.8040

Abstract

This research is a qualitative research that aims to examine the innovation of local tax services to increase local revenue at the Regional Finance and Assets Agency of Sleman Regency. This research is motivated by the innovation of tax services carried out by Sleman Regency in order to facilitate the community in paying taxes. However, in 2020 the number of realized budgets obtained has decreased. There are 5 people who can be used as respondents in this study, namely: Head of the Regional Finance and Assets Agency of Sleman Regency; Sub Division of Planning, Evaluation & Reporting; General Affairs and Personnel Section; Community users of the e-billing system; and Taxpayer Society. From the results of the interview, it was said that the SOPs that were carried out were in accordance with the rules and mechanisms, but in terms of realization, the taxpayers still often paid past the time limit specified in the SOP. Some of the inhibiting factors for this service innovation are the covid pandemic, lack of awareness of taxpayers, human resources who are still concurrently double jobs so that services to taxpayers are still lacking.
THE INFLUENCE OF SOCIAL MEDIA MARKETING, WORD OF MOUTH, BRAND AWARENESS ON PURCHASE DECISION THROUGH BURSA COFFEE CONSUMER SATISFACTION Verdi Herkamilan
Journal of Business Innovation and Research Vol 3, No 1 (2024): JOURNAL OF BUSINESS INNOVATION AND RESEARCH
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v3i1.12069

Abstract

This research aims to explore the direct and indirect effects of social media marketing, word of mouth, and brand awareness on purchase decisions through consumer satisfaction at Bursa Coffee in Sleman city. The study employs a quantitative approach with the population being all Bursa Coffee consumers in Sleman. The sample collected in the Sleman area was 163 respondents. A questionnaire was utilized to collect data from 163 respondents aged 20-25, encompassing both genders and educational backgrounds from high school to postgraduate levels. Also work backgrounds. Monthly expenditures ranged from Rp100,000 to Rp500,000, and monthly visits varied from 1 to more than 3 times. The data analysis technique employed in this research is Partial Least Square (PLS). Results reveal that social media marketing, word of mouth, and brand awareness significantly and positively influence purchase decisions. Additionally, these factors positively impact consumer satisfaction, and consumer satisfaction, in turn, positively affects purchase decisions. The study indicates that social media marketing, word of mouth, and brand awareness collectively influence purchase decisions through the mediator of consumer satisfaction.Keywords : Brand Awareness, Consumer Satisfaction, Purchase Decision, Social Media Marketing, Word Of Mouth
The Influence of Market Orientation and Innovation on Business Performance Mediated by Competitive Advantage (Survey of SMEs Registered with the Mukti Manunggal Batik Association) Gusti Mauludin Hanif; Rosita Da Costa; Titik Kusmantini; Agung Satmoko
Journal of Business Innovation and Research Vol 1, No 1 (2022): Journal of Business Innovation and Research
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v1i1.8035

Abstract

The purpose of this research is to test the influence of market orientation and innovation on SME’s performance and market orientation and innovation on SME’s performance mediated by competitive advantage in the batik SME’s of Mukti Manunggal Batik Association. The phenomenon in this research the inability of the batik SME’s of Mukti Manunggal Batik Association to understand market orientation, innovate, and competitive advantage. The methods in this study use descriptive and quantitative analysis. The population in this research amounted to 35 batik SME’s. Sampling technique use census techniques that make all SME’s as sample. The analytical techniques uses Partial Least Square with loading factor and AVE > 0.5, composite reliability and cronbach's alpha > 0.7, compares cross loading value with the cross loading value on the affected variable, and original sample in determining relationships direction as well as p values < 0.5 in determining significance. Data collection using observations, questionnaires, and interviews. The results of the analysis showed that: 1). Market orientation and innovation has positive and significant effect on SME’s performance, 2). Market orientation and innovation influence positive and significant SME’s performance mediated by competitive advantage.
Cyberloafing in the Millennial Generation in Java, Indonesia: Its Role in Mediating the Impact of Work Overload on Performance Tri Yanuarto Nugroho; Herlina Dyah Kuswanti
Journal of Business Innovation and Research Vol 2, No 1 (2023): Journal of Business Innovation and Research
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v2i1.10028

Abstract

The millennial generation dominates the workforce at this time. Therefore their performance is important to improve the quality of the company's work. Unfortunately, the millennial generation has a tendency to feel excessive stress at work, especially because the workload is felt to be excessive. This work overload can make the millennial generation have the potential to do cyberloafing as an act of self-relaxation. Therefore, this study examines the mediating role of cyberloafing on the effect of workload on performance in millennial generation employees. The population of this study is the millennial generation on Jaw Island, with a total sample of 218 people. Data were analyzed using the "Causal Step" method from Baron and Kenny. The results showed that excessive workload has a negative effect on employee performance, where cyberloafing shows a partially mediating role. So workload can affect performance both through the mediation of cyberloafing and without going through it.Keywords: cyberloafing behavior, millennial generation, performance, work overload.
Analysis Of Stock Return Anomaly On The Indonesia Stock Exchange Based On Market Capitalization Btari Gavrilla Larasati; C. Ambar Pujiharjanto; Nilmawati Nilmawati
Journal of Business Innovation and Research Vol 2, No 2 (2023): JOURNAL OF BUSINESS INNOVATION AND RESEARCH
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v2i2.12031

Abstract

There has been a well-known market anomaly in the stock market called the firm size effect. This theory explains that small-cap stocks may provide greater stock returns than big-cap stocks. This research aimed to test the firm size effect theory on 827 stocks listed on the Indonesia Stock Exchange (IDX) during January 2 to June 27, 2023. The research sample was divided into big-cap and small-cap categories based on the calculation of average market capitalization, then the average value of stock returns from both categories were statistically compared. The result showed that the average values of stock return from both categories were significantly different, but this finding did not support the hypothesis related to market anomalies, because the result showed that big-cap stocks provide a greater stock return compared to small-cap stocks. However, the top 10 small-cap stocks with the highest return showed a much greater value than the return of big-cap stocks. Therefore, investors may still choose to invest in small-cap stocks, especially for short-term investments.
The Effect of Talent Management and Knowledge Management on Employee Performance with Job Satisfaction as Mediation in the Yogyakarta Special Region Government Hafizh Susilo; Winarno Winarno; Khoirul Hikmah
Journal of Business Innovation and Research Vol 1, No 1 (2022): Journal of Business Innovation and Research
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v1i1.8030

Abstract

This study aims to analyze the effect of talent management and knowledge management on employee performance mediated by job satisfaction for Civil Servants in the Yogyakarta Special Region Government. Employee performance is thought to be influenced by the management of human resources, namely talent management and knowledge management with job satisfaction. This study uses a quantitative approach with data collection through questionnaires. The population of this research is the Civil Servants of the Yogyakarta Special Region Government who have received Education and Cadre Training of 60 employees with the sunsus technique in sampling. The analytical method used in this research is Path Analysis. The results of the study indicate that talent management and knowledge management have a direct and significant effect on employee performance. Talent management has an indirect effect on employee performance mediated by job satisfaction. Knowledge management has an indirect effect on employee performance mediated by job satisfaction.
Communication as a Mediator for the Effect of Job Insecurity on Nurse Performance in Level III Hospital 04.06.03 Dr. Soetarto Yogyakarta Winda Novitasari; Purbudi Wahyuni; Khoirul Hikmah
Journal of Business Innovation and Research Vol 2, No 1 (2023): Journal of Business Innovation and Research
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v2i1.9961

Abstract

The purpose of this study was to analyze the performance of nurses at Level III Hospital 04.06.03 Dr. Soetarto by using job insecurity variables and communication mediation in this relationship. The population of this study were all nurses at Level III Hospital 04.06.03 Dr. Soetarto totaling 111. The sampling method is based on non-probability sampling technique using saturated sampling. The data collection technique used a questionnaire tool and was measured using a Likert rating scale. The analytical tool used is the Smart PLS software. The results show that there is a significant negative effect between job insecurity on performance, there is a significant positive effect between communication on performance, and it is known that communication can mediate the effect of job insecurity on performance. So it can be concluded that H1, H2, and H3 are accepted. The results of this study support the research of Chirumbolo and Areni (2005); Adesubomi (2018); Femi (2014); and Kibe (2014) and do not support the research of Shin and Hur (2019).
Antecedent of Organizational Citizenship Behavior (OCB): Leadership, Organizational Commitment and Organizational Culture Syaiful Bakhri
Journal of Business Innovation and Research Vol 2, No 2 (2023): JOURNAL OF BUSINESS INNOVATION AND RESEARCH
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v2i2.9942

Abstract

The current dynamics of the work need flexibility from human resource who are not only able to carry out tasks according to their job descriptions but also other additional positive behavior. This study aims to analyze the factors that influence the emergence of organizational citizenship behavior (OCB). This research uses a qualitative method, namely library research through searching for references that are in accordance with the variables reviewed using an electronic database in the 2018-2022 period which is contained in Google Scholar. The results showed that the variables of leadership, organizational commitment, and organizational culture were the antecedents of organizational citizenship behavior.Keywords : Leadership, organizational commitment, organizational culture, organizational citizenship behaviorJEL Code: O15
The Effect of Destination Personality on Behavior Intention and Self Congruity as Intervening Variables Eny Endah Pujiastuti; Didik Indarwanta; Aldy Ciptha Primanda
Journal of Business Innovation and Research Vol 1, No 2 (2022): Journal of Business Innovation and Research
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v1i2.8041

Abstract

Behavior intention has become a fundamental strategic metric to evaluate the success of tourist destinations. Behavior intention can be built through strong branding. Furthermore, the 2 elements of destination branding that can be used are destination personality and self-congruity. This study investigates: (1) Significant effect of destination personality on self-congruity. (2) significant effect of self congruity on behavior intention, (3) significant effect of destination personality on behavior intention, (4) significant effect of destination personality on behavior intention through self-congruity. Research conducted in tourist destinations Obelix Hills Yogyakarta. The sample criteria used were tourists who have never visited. Data collection using google form and 151 questionnaires were collected which were then processed using Structural Equating Modeling (SEM). This study found that (1) destination personality has a significant effect on self-congruity, (2) self-congruity has a significant effect on behavior intention, (3) destination personality has a significant effect on behavior intention, (4) destination personality has a significant effect on behavior intention through self-congruity. Destination Personality to be explored and highlighted in promoting the destination so that it can become a value for tourists.

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