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KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Published by UNIVERSITAS KALBIS
ISSN : 23386088     EISSN : 29881676     DOI : https://doi.org/10.53008
Core Subject : Economy, Science, Social, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 523 Documents
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Pengembangan Aplikasi Pendeteksian Hoaks Pada Berita Covid-19 Berbahasa Indonesia Menggunakan Naïve Bayes Bernoulli Yovi Friangga; Yulia Ery Kurniawati
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

The main objective of this research is to develop an application that can detect hoax and not hoax at the covid-19 articles with Indonesian language. The dataset was obtained through web scraping method at turnbackhoax.id website on April until November 2020. Then we will perform the labelling of the dataset, which are zero for hoax and one for not hoax. The labelling result of the data obtained is 499 data of COVID-19 articles with Indonesian language. This research is using incremental method as an application development. The incremental method that used is consist into two steps, and those are incremental part one that contains the development of classification model, which are data preprocessing, Bernoulli Naïve Bayes algorithm with TF-IDF as term weighting method, and the testing of classification model with five new testing data. While, incremental part two contains the development of the application user interface. The interface of the application exists two buttons, which are process and exit button. The results of the classification model are 84% of accuracy, 84,15% of precision, 84,0% of recall, and 84,04% of f-measure.
Pengembangan Aplikasi Analisis Sentimen Anies Baswedan pada Twitter Dio Wijaya Putra; Yulia Ery Kurniawati
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

The main objective of this research is to develop a sentiment analysis application about Anies Baswedan. The data was obtained from Twitter on 1 April until 28 April 2020. The tweet data was classified into three classes, which are positive, neutral, and negative. The feature extraction method used is Term Frequency – Inverse Document Frequency (TF-IDF). While the classification method used is Multinomial Naïve Bayes. The software development method used in this research is an incremental model, which is divided into two parts. Those are incremental part one that perform text preprocessing, term weighting using TF-IDF, and classification of the data using Multinomial Naïve Bayes algorithm. While the incremental part two will develop the user interface of sentiment analysis application. The accuracy result of the model obtained in this research is 0.71. The average evaluation scores of the model are 0.71 for precision, 0,71 for recall and 0.71 for f-measure.
Pengembangan Aplikasi Penjualan Tiket Acara Ghealways Berbasis Website Stefan Ariady
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Ghealways organization is a loyal audience organization for Ghea Indrawari which makes regular events. The research aims to develope a website-based ticket sales application for Ghealways. The website was developed using PHP. The research used the Rational Unified Process (RUP) method as a software development method. The application produced by the researcher is a website-based online ticket sales. The features contained on the website are viewing a list of events, buying event tickets, viewing news about organizations and events that have been held.
Perancangan Aplikasi Informasi Lowongan Pekerjaan Berbasis Android Goldy Widiyanto; Henri Septanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

The purpose of this research is to produce an android based job search application. This job finder application was made for job seekers and also those people who are looking for human resources. Job vacancies that created by human resource seekers will searching for human resources whose have expertise is in accordance with what's human resource seeker looking for and then provide notifications with connected Firebase Cloud Messaging (FCM) to do push notifications to job seekers so that they will know if there is a suitable job with their expertise. The development method used in this research is Rational Unified Process (RUP) with Unified Modeling Language (UML) for system modelling. This application was built with Android Studio software using the Java programming language, XML, Laravel framework also uses the PHP programming language and uses a MySQL database. The final result of this research is an android-based job opening application.
Sistem Informasi Pemesanan Jasa Fotografi pada Lights Photography Rizal Sofyan; Arie Kusumawati
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Lights Photography is one of the businesses that offers services to capture certain moments in the form of photos in Jakarta. The number of other competitors makes it a challenge for Lights Photography to further improve service for customers. Currently, to place an order still uses the direct arrival method and through the Official Line. With this method, customers do not get information directly, must communicate first. Therefore, this research aims to build an Order Information System on Lights Photography to place an order using the Web, and there is a variety of information that is useful for customers and helps internal storage of ordering data using the Prototyping development method. System design with Unified Modeling Language (UML), programming using the Laravel Framework, and database using MySQL. For system testing using Black-box testing.
Sistem Informasi Kehadiran Siswa Berbasis Web pada SMA Yappenda Jakarta Reza Pahlevi; Mira Ziveria
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

SMA Yappenda Jakarta is one of the schools experiencing various obstacles in improving the quality of education in terms of recording student attendance. This school still uses manual methods or still uses books (written). Input errors often occur in the process of recording student attendance and the process of recapping student attendance data. This study aims to build a student attendance recording system at Yappenda Jakarta High School based on web, including the process of recording student attendance, student attendance data recap, with a Prototype system development method that includes system analysis using cross-functional diagrams and cause-effect diagrams, system design using Unified Modeling Language (UML), system development and programming using the Hypertext Preprocessor (PHP) programming language and My Structure Query Language (MySQL) database and system testing using black-box testing. The result of this research is a system that can be used to record student attendance at SMA Yappenda Jakarta.
Strategi Kreatif Program Shopee Liga 1 di Indosiar Maria Erika Herawati; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Television is an electronic media that has a function as a means of delivering messages to the audience. Television creates a wide variety of programs or events such as information or news, entertainment programs, educational programs, educational programs, and sports programs.Sports programs have a wide variety of types such as badminton, volleyball, basketball and football.As in this research that discusses the creative strategy of Shopee Liga 1 program that aired in Indosiar.In this program will be followed by as many as eighteen teams who will compete to win the title.In this study aims to find out the Creative Strategy of Shopee Liga 1 program in Indosiar.Then in this study using qualitative research method, using post positivism paradigm.Using Peter Pringle's program strategy concepts such as planning, organizing, directing and exerting influence, supervision.
Strategi Kreatif Tim dalam Iklan Kecap Sedaap di Instagram Daniel Haposan; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

This study aims to explain the creative strategies performed by the creative team Kecap Sedaap for their marketing on Instagram to gain a lot of audience to increase number of consumers is based on the theory of marketing mix that consisted of the Four P (4P) which is product, price, place and promotion. This research method is a case study to study the creative strategy carried out by Kecap Sedaap team from DM Pratama Communication advertising agency which produces advertisements for the Kecap Sedaap Brand. Data were collected through interviews with members of the creative team of graphic design division and Media Planner of the advertising agency. Result of the research shows that the strategy used by the creative team works to gain attentions of the audiences.
Strategi Komunikasi Pemasaran Fit Center Club TM dalam Mempertahankan Loyalitas Pelanggan Syamaidzar Agusetyawan; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Marketing communication strategies have an important role in maintaining customer loyalty, including for Fit Center Club TM as an authorized Herbalife distributor and weight management facility that faces the challenges to maintain good coach-customer relationships, as well as maintain customer loyalty. This study aims to determine the marketing communication strategy implemented by Fit Center Club TM in maintaining customer loyalty. This study uses descriptive qualitative methods and data collection techniques through observation, semi-structured interviews, and documentation of coaches and customers at the Fit Center Club TM as resource persons. The results show that Fit Center Club TM uses a personal selling marketing communication strategy that is integrated with the marketing communication mix such as sales promotions in maintaining good relationships and maintaining customer loyalty properly and effectively which keeps customers loyal and comfortable with the services provided during routine programs and non-routine activities.
Konstruksi Sosok Single Mother dalam Film yang Tak Tergantikan Jennifer Lexandra; Nani Kurniasari
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

In the film Yang Tak Tergantikan the single mother figure is seen which is predominantly the important figure in the life of a family. This research was done to determine the single mother's construction contained in the film Yang Tak Tergantikan using a constructive paradigm. This research was researched using qualitative approaches and the theory of social reality construction in the Mass Media and also using semiotic analysis Charles Sanders Peirce, which had three significant elements: sign, object, and interpreter. The research found that there were thirteen single mothers who were constructed in a film Yang Tak Tergantikan. Among them are a critical and calm minded mother, a mother who thinks about her child's future, a hard-working mother who will fight for her children, a strong mother who will make her child a friend for discussion, a gentle and wise mother, a mother who forgives and does not judge her child, a mother who would realize her mistake and protector for her children.

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