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Diyah Indiyati
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JL Majapahit No 62 Mataram Program Studi Ilmu Komunikasi Universitas Mataram
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Kota mataram,
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INDONESIA
Jurnal Ilmiah Mahasiswa Komunikasi
Published by Universitas Mataram
ISSN : -     EISSN : 27749371     DOI : https://doi.org/10.29303/jimakom.v5i1
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Jimakom is a special scientific journal for communication students published by the Communication Science Study Program, University of Mataram. This journal is an effort to improve the quantity and quality of Communication Science research in various fields. This journal accepts manuscripts from the scopes of journalism, public relations, media and cultural studies, digital communication, environmental communication, organizational communication, crisis communication, and multicultural communication
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 53 Documents
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ANALISIS PERSONAL BRANDING BEAUTY CONTENT CREATOR ADHELIA FA PADA MEDIA SOSIAL (ANALISIS KONTEN KUALITATIF PADA AKUN INSTAGRAM @BLACKXUGAR) Nadya Andrani; Baiq Vira Safitri; Yy Wima Riyayanatasya
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 3 (2023): Komunikasi Strategis, Politik, Budaya, Pembangunan, dan Jurnalistik
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Abstract

ABSTRACT Social media especially instagram, can be used to build personal branding for each user, such as beauty content creator Adhelia Fa on Instagram @blackxugar who shows her identity in her interest in beauty according to her version by uploading related content so that it can be known by the public. The purpose of this study is to find out how the personal branding of beauty content creator Adhelia Fa on Instagram. This research approach is descriptive qualitative using qualitative content analysis methods and Hubert K. Rampersad's eleven criteria theory of personal branding. Data collection techniques were obtained from digital observation and attaching documentation in the form of screenshots of Adhelia Fa's Instagram content. The results showed that Adhelia Fa makes good use of Instagram to build her personal branding as a beauty content creator who is proud of her dark skin color and beautiful in her own way without following inappropriate beauty standards and her existence is recognized by the public audience of social media. Keywords: Beauty Content Creator, Content Analysis, Dark Skin, Instagram, Personal Branding
PEMANFAATAN MEDIA KOMUNIKASI UNTUK MENGEDUKASI MASYARAKAT TENTANG CARA MENGELOLA SAMPAH DI KOTA YOGYAKARTA Raden Roro Antonia Nismara Paramesti; Dhimas Ilham Bintang Pratama; Fijannatin Naim
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 3 (2023): Komunikasi Strategis, Politik, Budaya, Pembangunan, dan Jurnalistik
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Abstract

This research discusses the use of communication media as an effective means of educating the public on how to manage household waste properly and correctly. Education on how to manage waste to the public through various communication media is considered very important because currently, especially the Special Region of Yogyakarta, has a waste emergency status which has very bad consequences for the environment. This research uses a qualitative descriptive method and takes a case study at the Nitikan Reduce Reuse Recycle Waste Management Site (TPS3R Nitikan). Data is collected with interview, observation and documentation technique. This research shows that the usage of banner, poster and leaflet is less effective because of lack of the numbers and distributions. On the other hand, education and training are better because they provide interaction between trainers and participants. Next, Instagram and YouTube are considered more efficient because they can reach more people and wider area. They can also be accessed and shared easily at any time. In order to enhance the number of viewers, Environmental Office of Yogyakarta which is responsible for handling the waste management need to add the frequency and vary the content of Instagram and YouTube exposing the existence of TPS3R Nitikan and its program called “Laron Sarungan/Urban Household Waste Processing Laboratory”.
PENGARUH KOMPETENSI KOMUNIKASI INTERPERSONAL DALAM PEER TEACHING TERHADAP PERSEPSI REMAJA TENTANG KESIAPAN KEHIDUPAN BERKELUARGA Salsabila Mustaan; AURELIUS ROFINUS LOLONG TELUMA; NOVITA MAULIDA
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 5 No. 1 (2024): Komunikasi, Media, dan Strategi Promosi
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Abstract

The family life that each individual will face requires thorough preparation from adolescence to avoid failures in marital life later on. Therefore, through interpersonal communication in peer teaching, adolescents can be assisted in preparing for family life, as each individual transitions from adolescence to adulthood and enters married life. This research aims to determine the influence of interpersonal communication competence in peer teaching on adolescents' perceptions of family life readiness. This study employs a quantitative approach with a cross-sectional research design. The sample consists of adolescents affiliated with the GenRe NTB Forum, selected through purposive sampling. Data collection involves the use of questionnaires, and the data analysis technique includes validity testing, reliability testing, and hypothesis testing (simple linear regression analysis). The findings reveal that motivation has a more significant impact on the competence of interpersonal communication applied in peer teaching, consequently affecting adolescents' perceptions of family life readiness. The obtained significance value is 0.001 < 0.005, indicating the rejection of the null hypothesis. This suggests a positive influence of interpersonal communication in peer teaching on adolescents' perceptions of family life readiness within the GenRe NTB Forum.
Pola Komunikasi Interpersonal Pada Perkawinan Campuran Masyarakat Suku Sasak dengan Warga Negara Asing di Pulau Lombok Novita Maulida
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 3 (2023): Komunikasi Strategis, Politik, Budaya, Pembangunan, dan Jurnalistik
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Abstract

This research is to emphasize the communication in intermarriage between Sasak tribe and foreigner in Lombok Island. This research uses descriptive qualitative as an approach to be used a phenomenology tradition which focuses on someone’s experience, so that the theory of communication in intercultural can be understood by the people easily. The object of this research is three couples of interviewees who had intermarriage in Lombok Island with their various and background. It is intended to do the comparisonof searching and revealing the experience for each individual. Then it will get something that can be a contribution to the theme, intercultural communication in the context of intermarriage. To face the problem of communication in intercultural in that context, stereo type can affect the appraisal of a big family to someone who will be his or her soul mate. The intermarriage couples need extraordinary commitment, so that every single mistake can be solved easily. Including when each individual does the adaptation, they hope that the marriage can happen and get an easiest way from their big family. The second problem is personal background or individual perpetrators of intermarriage. Majority, the couples who decided to do the intermarriage must have an open mindset to culture that was brought by their couple including value and norm. If both of them did not have the open mindset, it wouldhappen the imposition of the will to practice a trust, and also value and norm were followed by the couple, so the imperishable of the marriage might not be reached. Each couple tries to take the decision in right solution that is a rational decision not in personal emotional.
Analisis Komunikasi Antarpribadi Pegawai Bidang Pencegahan dan Pemberdayaan Masyarakat (P2M) BNN Provinsi NTB Dengan Masyarakat Penerima Layanan Laura Pao; I Wayan Suadnya; Novita Maulida
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 5 No. 1 (2024): Komunikasi, Media, dan Strategi Promosi
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Abstract

Pada tahun 2022 kasus penyalahgunaan narkoba meningkat pada angka 1.138 tersangka dengan 959 kasus. Untuk mengurangi adanya penyalahgunaan atau penggunaan narkoba maka Bidang Pencegahan dan Pemberdayaan Masyarakat (P2M) BNNP NTB membuat program untuk memberdayakan masyarakat salah satunya yaitu pelatihan atau sosialisasi. Pelatihan ini ditujukan untuk masyarakat penerima layanan di desa yang sudah ditetapkan oleh BNNP NTB sebagai desa yang termasuk dalam kawasan rawan narkoba. Pelatihan pada bidang P2M BNNP NTB terbagi menjadi dua pelatihan, yaitu pelatihan lifeskill dan pelatihan softskill. Pelatihan lifeskill difokuskan untuk masyarakat penerima layanan yang pernah menjadi tersangka dalam kasus penyalahgunaan narkoba, sedangkan pelatihan softskill diperuntukkan untuk siswa/siswi sekolah MTS/SMP dan SMA/MA. Penelitian ini bertujuan untuk mengetahui proses komunikasi antarpribadi yang terjadi antara pegawai P2M BNNP NTB dengan masyarakat penerima layanan serta untuk mengetahui respon dari masyarakat penerima layanan terhadap pelatihan yang diberikan oleh P2M BNNP NTB dengan mengambil data penelitian di Desa Kuta, Kecamatan Pujut, Kabupaten Lombok Tengah dan Desa Pemenang Barat, Kecamatan Pemenang, Kabupaaten Lombok Utara. Penelitian ini menggunakan metode penelitian deskriptif dengan pendekatan kualitatif. Pengumpulan data menggunakan wawancara dan dokumentasi. Analisis data menggunakan teknik analisis Miles & Huberman. Menguji keabsahan data dalam penelitian ini menggunakan triangulasi sumber.
The Therapeutic Communication Strategy Of The Senyum Puan Community In Treating Victims Of Sexual Violence: Strategi Komunikasi Terapeutik Komunitas Senyum Puan dalam Menangani Korban Kekerasan Seksual Laila Mutia Arini; Yulanda Trisula; YY Wima
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 5 No. 1 (2024): Komunikasi, Media, dan Strategi Promosi
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Cases of sexual violence increase every year in West Nusa Tenggara Province, so the victims need to recover psychologically using therapeutic communication. This research is to determine the therapeutic communication strategies Senyum Puan Community in treating victims of sexual violence. This research applies social penetration theory to explain the intimate interpersonal relationships between counselors and victims. The results of this research indicate that counselors apply strategies therapeutic communication which includes certain phases and techniques. There are four phases of therapeutic communication is pre-interaction phase, orientation phase, work phase, and termination phase. Meanwhile, the therapeutic communication techniques such as asking, listening, responding, changing ways of thinking, clarifying, providing information, being persuasive, and storytelling. Some obstacles in carrying out therapeutic communication are victims difficult for openness, dealing with distances of victims, differences in values and norms, as well as differences in perceptions between counselors and victim.
THE STRATEGIES OF NTB MARITIME AND FISHERIES AGENCY IN BUILDING MEDIA RELATION WITH JOURNALIST TO DEVELOP POLICY PRGRAM PUBLICITY: STRATEGI DINAS KELAUTAN DAN PERIKANAN NTB DALAM MEMBANGUN HUBUNGAN MEDIA DENGAN JURNALIS DALAM MENGEMBANGKAN PUBLISITAS PROGRAM KEBIJAKAN Cory Tri Sabrina; Eka Putri Paramita; Novita Maulida
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 5 No. 1 (2024): Komunikasi, Media, dan Strategi Promosi
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Abstract

Considering the development of the digital era, all information and news can easily accessible anywhere. However, it is not impossible that the information disseminated is not only good news, but also a lot of fake news spreads very rapidly. The role of Public Relation in these cases in disseminating news is by collaborating with the media. Publicity that applied by Public Relation to build positive image if institution through media relation is applied in various sectors, one of them is the maritime and fisheries sector. The NTB Maritime and Fisheries Office, which shade the maritime and fisheries sector in NTB, has been conducting media relation with the press for more than ten years. In the implementation of media relations, there are strategies carried out including by serving the media, by supplying good copy, by building personal relationship with the media, by establishing a reputation for reliability, by cooperation in providing the material, and by verification facilities. Then the NTB Maritime and Fisheries Office has media relation activities with the journalist include press conference, reception press, radio talk shows and electronic talk shows, media events, and press release.
THE AN ANALYSIS OF PLN MOBILE APPLICATION BRANDING EFFORTS IN INCREASING THE NUMBER OF TRANSACTIONS IN MATARAM (A CASE STUDY AT PLN UIW NTB): ANALISIS UPAYA BRANDING APLIKASI PLN MOBILE DALAM MENINGKATKAN JUMLAH TRANSAKSI DI MATARAM (STUDI KASUS PADA PLN UIW NTB) Feby Yuniasti; Muhammad Jamilludin Nur; Asrin Dimas Tri Fathullah
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 5 No. 1 (2024): Komunikasi, Media, dan Strategi Promosi
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Abstract

The users who do transactions on PLN Mobile application are only under 5% in NTB and 12% in Mataram of the total registered Customer IDs, thus PT. PLN UIW NTB needs to make efforts to carry out better branding to increase the number of its transactions. This research aims to find out how PLN UIW NTB's efforts to brand the PLN Mobile application in increasing the number of transactions in Mataram. This research uses a qualitative method with a case study approach. The technique for determining informants used in this research was purposive sampling. The number of informants in this research was 5 people consisting of 1 manager as key informant, 2 assistant managers as main informants, and 2 PLN Mobile application users who had made transactions as supporting informants. The researcher carried out the data collection techniques through interviews, observation, and documentation. This research uses data analysis techniques according to Miles and Huberman with data reduction steps, data presentation, and drawing conclusions. In this research, it was found that PLN UIW NTB carried out branding efforts that could increase the number of transactions on PLN Mobile application by using brand expression theory which consists of brand positioning, brand identity, brand personality, and brand communication. In carried out these efforts, the organization's ability is needed to maintain and increase the company's credibility by upholding the company’s cultural values, which are trustworthy, competent, harmonious, loyal, adaptive, and collaborative.
An Article Analisis Media Monitoring Terhadap Persib Bandung Pada Pekan 25-29 Liga 1 Indonesia 2024 Shofyan Tsauri Hermawan; Centurion Chandratama Priyatna; Hanny Hafiar
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 5 No. 1 (2024): Komunikasi, Media, dan Strategi Promosi
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Sepak bola merupakan salah satu olahraga yang digemari banyak masyarakat di berbagai negara dunia, Hingga pada tahun 2022 saat kompetisi piala dunia mencatatkan sebanyak 1,5 miliar orang menonton final Piala Dunia 2022 dan hampir 6 miliar engagement di berbagai platform media sosial. Hal tersebut mengartikan sepak bola bukan hanya sekedar olahraga melainkan sudah menjadi industri yang memandang supporter sebagai publik utama. Hanya beberapa negara yang memiliki industri sepak bola yang baik. Salah satunya adalah Indonesia karena memiliki mayoritas masyarakat Indonesia menyukai sepak bola. Hal tersebut dapat dilihat dari salah satu klub sepak bola terbesar di Indonesia yang memiliki supporter dengan masa yang banyak dan loyalitas tinggi, yaitu Persib Bandung. Persib Bandung berhasil mendapatkan urutan ke 22 di dunia dengan kehadiran digital terbanyak berdasarkan riset dari hasil Fox Sport . Hal tersebut menjadikan alasan pentingnya media monitoring sebagai bentuk usaha pencarian dan pengamatan engagement dan sentimen pada media online terhadap Persib Bandung yang dapat digunakan dalam pengambilan keputusan. Studi kasus sebagai jenis metode penelitian dari deskriptif kualitatif memanfaatkan media monitoring dengan analytical tools sebagai alat untuk mengumpulkan data dari suatu peristiwa dalam rentan waktu yang telag ditentukan melalui aplikasi Brand24. Data yang dikumpulkan oleh aplikasi Brand24 berasal dari news dan webs.English: Football is a sport that is popular with many people in various countries around the world. Until 2022, when the world cup competition was recorded, 1.5 billion people watched the 2022 World Cup final and almost 6 billion engagements on various social media platforms. This means that football is not just a sport but has become an industry that views supporters as the main public. Only a few countries have a good football industry. One of them is Indonesia because the majority of Indonesian people like football. This can be seen from one of the biggest football clubs in Indonesia which has a large number of supporters and high loyalty, namely Persib Bandung. Persib Bandung managed to get 22nd place in the world with the most digital presence based on research from Fox Sport results. This is the reason why media monitoring is important as a form of search and observation of engagement and sentiment in online media towards Persib Bandung which can be used in decision making. Case studies as a type of qualitative descriptive research method utilize monitoring media with analytical tools as a tool to collect data from an event within a specified time frame through the Brand24 application. The data collected by the Brand24 application comes from news and websites.
ANALISIS MEDIA MONITORING TERHADAP PRODUK SEPATU ADIDAS BALI PADA BULAN MARET HINGGA APRIL 2024 Alyssa Rasheedah; Hanny Hafiar; Centurion Chandratama Priyatna
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 5 No. 1 (2024): Komunikasi, Media, dan Strategi Promosi
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Adidas merupakan salah satu merek olahraga yang berasal dari Jerman. Produk Adidas sendiri telah dikenal cukup lama karena menawarkan berbagai kebutuhan olahraga dengan desain yang mengikuti selera konsumen. Pada era digital seperti saat ini, mendorong perlu adanya media monitoring sebagai bentuk usaha pelacakan dan pemantauan merek dan produk di berbagai media.Perusahaan membutuhkan kegiatan media monitoring dalam pembentukan citra, posisi perusahaan, dan mengukur perhatian media kepada perusahaan. Penelitian ini bertujuan menganalisis serta membandingkan sentimen terhadap produk Adidas Bali pada media sosial dan media berita. Metode penelitian dilakukan dengan pendekatan diskriptif kualitatif. Pengumpulan data dilakukan dengan metode netnografi yang melalui tools Brand24, yang mengumpulkan data berbasis segmentasi media sosial dan media berita. Hasil penelitian menunjukkan bahwa media berita berperan sebagai saluran publikasi yang netral dan positif untuk menginformasikan masyarakat tentang produk terbaru Adidas. Meskipun media berita menyebutkan produk tersebut tidak sebanyak media sosial, namun media berita memiliki jangkauan yang lebih luas. Media sosial berperan sebagai platform bagi masyarakat untuk menyampaikan pendapat mereka tentang produk Adidas, sehingga terjadi beragam sentimen. Namun, jangkauan akun di media sosial yang menyampaikan pendapatnya lebih terbatas daripada media berita, karena hanya terbatas pada para pengikut akun tersebut.

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