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Diyah Indiyati
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JL Majapahit No 62 Mataram Program Studi Ilmu Komunikasi Universitas Mataram
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Jurnal Ilmiah Mahasiswa Komunikasi
Published by Universitas Mataram
ISSN : -     EISSN : 27749371     DOI : https://doi.org/10.29303/jimakom.v5i1
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Jimakom is a special scientific journal for communication students published by the Communication Science Study Program, University of Mataram. This journal is an effort to improve the quantity and quality of Communication Science research in various fields. This journal accepts manuscripts from the scopes of journalism, public relations, media and cultural studies, digital communication, environmental communication, organizational communication, crisis communication, and multicultural communication
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 53 Documents
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PEMANFAATAN LITERASI DIGITAL PADA KELOMPOK PEMBUDIDAYA MADU TRIGONA DESA SALUT KECAMATAN KAYANGAN KABUPATEN LOMBOK UTARA PESERTA PROGRAM PHP2D Akhmad Kholil Bisri; Diyah Indiyati; Shinta Desiyana Fajarica
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 2 (2023): Public Relations, Digital, dan Budaya
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Abstract

Penting bagi masyarakat untuk memiliki literasi digital dan memanfaatkannya dengan bijak, agar dapat meningkatkan kapasitas diri. Tidak terkecuali, kelompok pembudidaya lebah madu trigona Desa salut Kecamatan Kayangan Kabupaten Lombok Utara. Anggota Kelompok Pembudidaya Madu Trigona yang ada di desa banyak yang berprofesi sebagai petani, sehingga mereka tidak terlalu memperhatikan perkembangan teknologi digital, maka hadir program pelatihan digital dari tim PHP2D Himikom Unram (Program Holistik Pembinaan dan Pemberdayaan Desa Himpunan Mahasiswa Ilmu Komunikasi Universitas Mataram). Penelitian ini bertujuan untuk mengetahui bagaimana pemanfaatan literasi digital pada Kelompok Pembudidaya Madu Trigona Desa Salut Kecamatan Kayangan Kabupaten Lombok Utara. Metode penelitian ini yaitu kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data dilakukan dengan wawancara, observasi dan dokumentasi. Teknik analisis data dengan menggunakan model Miles dan Huberman. Selanjutnya, uji keabsahan data dengan menggunakan metode triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa Kelompok Pembudidaya Madu Trigona Desa Salut Kecamatan kayangan kabupaten Lombok Utara menguasai empat kompetensi dasar literasi digital yaitu Internet Searching (pencarian di internet), Hypertextual Navigation (panduan arah hiperteks), Content Evaluation (evaluasi konten), dan Knowledge Assembly (penyusunan pengetahuan) sesuai dengan kebutuhan masing-masing, baik untuk edukasi, hiburan, dan mencari informasi lainnya.
STRATEGI KOMUNIKASI ORGANISASI ANTARA PIMPINAN DAN KARYAWAN DI RUMAH SAKIT SILOAM MATARAM DALAM MENUMBUHKAN SENSE OF BELONGING Sang Ketut Wiranadi; Shinta Desiyana Fajarica; Eka Putri Paramita
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 2 (2023): Public Relations, Digital, dan Budaya
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Abstract

Rumah sakit sebagai organisasi pelayanan kesehatan yang kompleks memerlukan strategi komunikasi yang efektifantara pimpinan dan karyawan dalam menumbuhkan sense of belonging pada karyawan. Tujuan dari penelitian iniadalah untuk mengetahui strategi komunikasi organisasi yang digunakan pimpinan Rumah Sakit Siloam Mataramdalam menumbuhkan sense of belonging pada karyawan. Penelitian ini menggunakan metode deskriptif kualitatifdengan teknik pengumpulan data melalui wawancara mendalam dan dokumentasi. Analisis data dilakukan denganmenggunakan teknik analisis deskriptif kualitatif. Hasil penelitian menunjukkan bahwa strategi komunikasi organisasiyang digunakan pimpinan Rumah Sakit Siloam Mataram untuk menumbuhkan sense of belonging pada karyawan meliputi: 1) menjalankan program atau kegiatan baik formal maupun informal guna membantu meningkatkan motivasi,kebahagiaan, produktivitas, loyalitas, dan keharmonisan di tempat kerja, 2) menerapkan beberapa budaya perusahaan yang merupakan implementasi dari nilai nilai perusahaan atau Siloam Core Values, dan 3) budaya perusahaan, dimana pada praktiknya, budaya tersebut melibatkan suatu proses komunikasi organisasi. Dalam kesimpulan, penelitian ini menunjukkan bahwa pimpinan Rumah Sakit Siloam Mataram telah berhasil menggunakan strategikomunikasi organisasi yang efektif dalam menumbuhkan sense of belonging pada karyawan. Diharapkan hasilpenelitian ini dapat memberikan kontribusi bagi pengembangan teori dan praktik manajemen organisasi kesehatandalam meningkatkan kinerja organisasi melalui penumbuhan sense of belonging pada karyawan.
AKTIVITAS MEDIA RELATIONS DINAS PARIWISATA LOMBOK BARAT (STUDI DESKRIPTIF STRATEGI RELASI MEDIA HUMAS DINAS PARIWISATA LOMBOPK BARAT DALAM MENJALIN HUBUNGAN DENGAN JURNALIS LOKAL) Arief Husnanda Triadi; Baiq Vira Safitri; Novita Maulida
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 2 (2023): Public Relations, Digital, dan Budaya
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Abstract

Di era yang serba digital ini, semua lini kehidupan membutuhkan pemberitaan dan informasi tanpa terkecuali pemerintah, dalam konteks ini Dinas Pariwisata Lombok Barat. Untuk mendapatkan citra positif dan pemberitaan, Dinas Pariwisata Lombok Barat memberikan perhatian khusus kepada bagaimana menyampaikan informasi kepada publik secara luas melalui media massa. Penyebaran informasi melalui media massa memerlukan hubungan atau relasi yang kuat antara pihak Dinas Pariwisata Lombok Barat dan jurnalis. Adanya proses interaksi dan publikasi yang dilakukan disebut juga aktivitas media relations. Penelitian ini mencoba untuk mengungkap bagaimana strategi Dinas Pariwisata Lombok Barat menjalin hubungan dengan jurnalis lokal. Adapun hasil dari penelitian ini ditemukan bahwa strategi Dinas Pariwisata Lombok Barat dalam menjalin hubungan dengan jurnalis lokal adalah dengan menerapkan model media relations yakni press agentry, public information, dan two-way symmetric. Setelah hubungan yang kuat dengan jurnalis terbentuk, Dinas Pariwisata Lombok Barat kemudian melibatkan jurnalis lokal dalam serangkaian aktivitas media relations sehingga mendapatkan pemberitaan yang optimal. Adapun aktivitas media relations yang sudah dilakukan Dinas Pariwisata Lombok Barat dalam rangka mengoptimalkan publikasi adalah konferensi pers, press release, press reception, dan event invitation.
JURNALISME BENCANA DALAM PEMBERITAAN BENCANA BANJIR DI KABUPATEN LOMBOK BARAT TAHUN 2021 : (Analisis Wacana Kritis pada Situs Lombokpos.jawapos.com) Ummu Salamah; Hartin Nur Khusnia; Muhlis
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 3 (2023): Komunikasi Strategis, Politik, Budaya, Pembangunan, dan Jurnalistik
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Abstract

ABSTRACT This study aims to determine the discourse of flood reporting in West Lombok Regency in 2021 on the Lombokpos.jawapos.com website from the perspective of disaster journalism. This research uses a qualitative descriptive method based on the critical discourse analysis put forwards by the Teun A. van Dijk model, which has three dimensions of analysis, including text analysis, social cognition and social context. The research data collected were news reports about the flood disaster in West Lombok in 2021 derived from the local media site lombokpos.jawapos.com. The results of this study revealed that in the text dimension, the construction of flood disaster news discourse in the pre-disaster phase focused on conveying disaster mitigation programs implemented by the government. In the disaster response phase, the discourse construction mostly contains reporting on the conditions and needs of the community at the disaster site as well as aid distribution activities. Whereas in the post-disaster phase, news discourse construction focuses on monitoring the rehabilitation and reconstruction process, such as recovery programs by the government and related parties. Keywords: Disaster journalism, Critical discourse analysis, Floods
STRATEGI KOMUNIKASI MENARA CAHAYA BANGSA FOUNDATION DALAM MENCARI DONATUR Ni Nyoman Trisusanti; Baiq Vira Safitri; Ida Ayu Sutarini
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 5 No. 1 (2024): Komunikasi, Media, dan Strategi Promosi
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Abstract

Penelitian ini bertujuan untuk mengetahui Strategi Komunikasi Menara Cahaya Bangsa Foundation Dalam Mencari Donatur. Penelitian ini merupakan penelitian deskriptif dengan pendektan kualitatif. Hasil penelitian ini menunjukan bahwa strategi komunikasi yang digunakan Menara Cahaya Bangsa Foundation meliputi pertama, strategi dalam memilih komunikator yaitu yang memiliki kredibilitas dalam taraf pendidikan, memiliki kecakapan dalam berbicara dan berpakaian serta menempati posisi penting dalam masyarakat. kedua, strategi dalam memilih pesan komunikasi yaitu dengan sosialisasi dan melalui media sosial, ketiga, strategi dalam memilih media komunikasi MCBF mengggunakan media sosial seperti Instagram dan Facebook. keempat, kerangka refrensi dan faktor situasi dan kondisi. Kelima, efek yang dihasilkan dari komunikan MCBF yaitu donatur senantiasa menyumbang secara konsisten demi keberlangsungan MCBF dalam menyejahterakan anak-anak. Hasil penlitian juga menggunakan strategi komunikasi meliputi teori penetrasi sosial, yaitu tahapan orientasi, pertukaran penjajakan afektif, pertukaran afektif, pertukaran stabil. Adapun tahapan strategi komuikasi berdasarkan humas: (1) Pencarian fakta/masalah (fact finding) melalui komunikasi public secara langsung maupun tidak langsung. Komunikasi secara langsung melalui interaksi langsung dengan pengunjung saat berada di Narmada Botanic Garden. Komunikasi secara tidak langsung dengan menggunakan media sosial. (2) Perencanaan dan penyusunan program (planning and programming) yaitu: merencanakan sosialisasi, kemudian menentukan media sosial yang digunakan antara lain instagram dan facebook. (3) Action and communicating yaitu melaksanakan apa yang sudah direncanakan. (4) Evaluation antara lain evaluasi setelahkegiatan berakhir, apa yang kurang dari yang sudah direncanakan apa sudah berhasil atau tidak. Kata Kunci: Strategi Komunikasi, Donatur
AKTIVITAS KOMUNIKASI PEMASARAN PADA MEDIA ONLINE INSTAGRAM INSIDE LOMBOK DALAM MENINGKATKAN JUMLAH CLIENT : (STUDI PADA DIVISI MARKETING INSIDE LOMBOK) Ni Putu Ayu Nanda Widyasuari; Eka Putri Paramita; Ida Ayu Sutarini
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 3 (2023): Komunikasi Strategis, Politik, Budaya, Pembangunan, dan Jurnalistik
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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ABSTRACT In its empirical reality it is almost impossible to market without communication. Communication is always present in every marketing. The business world needs communication science to explain itself broadly. The existence of online media and determining what media will be used in conducting marketing communications is important, because it is through this media that every idea and idea can be conveyed. Online media is a form of convergence and digitalization of media today so that people are easier to get information. One of the fast-growing online media currently on the island of Lombok is Inside Lombok. To increase the number of Inside Lombok clients, the right marketing communication strategy is needed. This research is a qualitative descriptive research. The informants in this study consisted of key informants and additional informants. Data collection techniques are carried out through interviews, observation, and documentation. Meanwhile, the stage to test the validity of data uses the data sources triangulation technique. The result showed that the marketing communication activities carried out by Inside Lombok in increasing the number of clients by implementing an integrated marketing communication strategy in its planning, uploading content, client testimonials and data in the form of insight are Inside Lombok’s efforts to increase the number of clients. keywords : Marketing communication activities, inside lombok, increasing the number of clients.
Manajemen Krisis Event Organizer Xcreative Dalam Mengembalikan Kepercayaan Publik: (Studi Kasus Pembubaran Acara Festival Musik Bertajuk “i’Fest sing a long ga si” 2021) Tio Gunarsyah; Yulanda Trisula Sidarta Yohanes; Asrin Dimas Tri Fathullah; Dian Lestari Miharja
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 3 (2023): Komunikasi Strategis, Politik, Budaya, Pembangunan, dan Jurnalistik
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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ABSTRACT Crisis management is an organization's efforts to overcome a crisis. Efforts in crisis management are carried out in stages and through various activities. Companies or organizations must be able to make decisions in a short time regarding what must be done immediately as a crisis management effort. Crisis management can be interpreted as a form of response and effort to respond to and solve crisis problems that arise through possible crisis management strategies. Crisis management is different from risk management which involves an element of assessing potential threats as well as the best way to avoid threats, meaning that this action is carried out before an event (risk) happen. Crisis management is actually carried out when a threat or crisis event occurs. This research aims to find out how Xcreative Organizer's crisis management can restore public trust. This research uses a qualitative research method with a descriptive approach with research subjects being stakeholders at Xcreative Organizer. The object of this research is the Event Organizer's crisis management in restoring public trust. Researchers used unstructured interview methods and documentation to obtain data. The data analysis technique in this research uses data analysis techniques according to Miles and Huberman with steps, data reduction, data presentation and drawing conclusions. The data validity test uses data source triangulation techniques. In this research, it was found that Xcreative Organizer applied Situational Crisis Communication Theory and Crisis Response Strategy in its crisis management. Crisis management can be an effort to restore public trust and restore image. Keywords: Crisis Management, Event Organizer, Return of Truth
Komunikasi Pembangunan Desa Sesaot Dalam Menjaga Eksistensi Sebagai Desa Wisata Berkelanjutan Septiyana Rizkika; Hartin Nur Khusnia; Dian Lestari Miharja
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 3 (2023): Komunikasi Strategis, Politik, Budaya, Pembangunan, dan Jurnalistik
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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ABSTRACT Sesaot Village is a tourist village in West Lombok Regency that was named the winner of the 2019 Indonesia Sustainable Tourism Awards in the environmental conservation category and received a Sustainable Tourism Village certificate by the Ministry of Tourism and Creative Economy in 2021. Its management carries the concept of Community Based Tourism, which involves the community in tourism development activities. With this concept, communication is needed as a tool or channel for conveying information so that tourism development ideas can be accepted by all parties. Therefore, the researcher wants to know how the development communication process of Sesaot Village in maintaining its existence as a sustainable tourism village. This research uses a qualitative method with a descriptive approach. The data collection techniques used were interviews, observation, and documentation. The results showed that there were tourism development innovations focused on managing the potential of the village into a Community Recreation Center. The development communication carried out is how an innovation can be accepted by the community, in the process the communication carried out is direct communication through socialization and deliberation activities, group communication collaboration between the village government and pokdarwis, and participatory development communication, namely participation in decision making, implementation, attracting benefits, and in evaluation. Through this communication process, development ideas can be accepted by the community and develop in revamping other village potentials into tourism packages. Keywords: Development Communication, Sustainable Tourism, Tourism Village. Kata kunci : Desa Wisata, Komunikasi Pembangunan, Pariwisata Berkelanjutan.
IMPLEMENTASI KOMUNIKASI VERTIKAL DALAM ORGANISASI : (STUDI DESKRIPTIF PENERAPAN DOWNWARD DAN UPWARD COMMUNICATION DI BAGIAN PROTOKOL DAN KOMUNIKASI PIMPINAN SEKRETARIAT DAERAH KABUPATEN LOMBOK UTARA) Sandi Putra; Raden Abdul Rasyid; I Made Putra Suryantara; Lalu Ahmad Rahmat
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 3 (2023): Komunikasi Strategis, Politik, Budaya, Pembangunan, dan Jurnalistik
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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ABSTRACT his research examines the implementation of vertical communication within the organization through the application of downward communication and upward communication in the Communication Protocol Section of the Regional Secretariat Leaders of North Lombok Regency. This research includes qualitative research with a phenomenological study approach. Analyze the data by organizing the data and breaking it down into units, synthesizing, selecting what is important, and making conclusions. The results of this study indicate that communication from top to bottom is carried out through the practice of oral communication between superiors and subordinates as well as written communication through social media and letters. Keywords: Vertical Communication, Protocol, Leadership Communication.
Komunikasi BENTUK KOMUNIKASI POLITIK RETORIKA POLITIK: BENTUK KOMUNIKASI POLITIK RETORIKA POLITIK farhan yut wijaya
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 3 (2023): Komunikasi Strategis, Politik, Budaya, Pembangunan, dan Jurnalistik
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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ABSTRACT Rhetoric was prepared to be a lecture material and reference book, especially for students andinterested people who want to deepen their knowledge and apply it in formal and nonformal situations. lPolitical rhetoric is an important tool for political leaders and actors in shaping public opinion, building images, and influencing political decisions. Rhetoric according to Aristotle is the ability to express something and by communicating it rhetoric can have the effectof persuading the listener. The analysis of political rhetoric in this article is that political rhetoric has seven approaches. Through case studies of recent political events, this article alsoidentifies the history of political rhetoric. In addition, this article evaluates political rhetoric approaches in the democratic process. The importance of understanding political rhetoric is notonly limited to the context of winning elections, but is also closely related to how political leaders build relationships with the public and maintain support during their term of office. Byunderstanding political rhetoric, people can be more critical in evaluating the political messages conveyed and have a deeper understanding of the political dynamics that influence their lives. Keywords: Politics, Rhetoric, Political rhetoric

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