PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Eka Prasetya College of Economics (STIE) has created an international conference program since 2022, where this international conference program is useful to facilitate the exchange of ideas, knowledge, and experiences between participants such as students and lecturers. In addition, this conference also aims to promote, collaborate, expand professional networks, and identify solutions for Ministry of Education and Culture programs in collaboration with domestic and foreign universities. This international conference IBEC STIE Eka Prasetya, became one of the platforms to become a requirement to complete education as a substitute for a thesis by using selection, making it easier for students to complete their final education. This international conference journal is committed to addressing the most pressing issues in the aspects of education, economy, digital, entrepreneurship and management in developing countries. The IBEC international conference journal accepts manuscripts covering a wide range of research coverage in sciences such as: 1. Economics, Business, and economic development. Areas of Economics, Business and economic development Applied Economics, Economic Policy, Macroeconomics, Microeconomics, History of Economic Thought, Methodology, and Heterodox Approaches, International Economics, Financial Economics, Public Economics, Welfare, Labor, Population Economics, Law and Economics. 2. Management, Accounting, and Finance Fields of Management, Accounting, and Finance Forest planning, forest policy, forest resource utilization, forest ergonomics, forest ecology, forest inventory, silviculture, and regional ecosystem management, Leadership, Public Relations Management, Organizational Behavior, Organizational Culture, Human Resource Management, Financial Management, Decision Making, Sharia Accounting, Public Sector Accounting, Auditing, Financial Accounting, Management Accounting, and Management Accounting. 3. Social and Entrepreneurship International Business, Business Ethics and Sustainability, E-business, Entrepreneurship, gender politics and identity, digital society and disruption, civil society movement, community welfare, social development, citizenship and public management, public policy innovation, international politics & security, media, information & literacy, politics, governance & democracy, radicalism and terrorism 4. Education Review and analysis of research related to early childhood education including; moral development and religious values, physical motor development, social emotional development, cognitive development, language development, art and creativity development, parenting, parenting patterns, early childhood institution management, early childhood development assessment, child development psychology, child empowerment, learning strategies, educational aids, learning media, early childhood education innovations and various fields related to Early Childhood Education.
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<![CDATA[The Influence of Consumer Behavior and Trust on Purchasing Decisions at NewYorkArt Medan ]]>
<![CDATA[Cheviria Halim]]>;
<![CDATA[Hommy Dorothy Ellyany Sinaga]]>;
<![CDATA[Pesta Gultom]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.108
<![CDATA[The purpose of this research is to analyze the influence of consumer behavior and trust on purchasing decisions at NewYorkArt Medan. The research method in this research is a quantitative research method using a questionnaire as a data collection technique. The population in this research is all consumers who made purchases at New York Art Medan as many as 216 consumers in 2022 and using the Slovin formula obtained 140 respondents. The research results show that consumer behavior have influences on purchasing decisions and trust have influences on purchasing decisions. Simultaneously shows that consumer behavior and trust influence purchasing decisions. Consumer behavior and trust can explain purchasing decisions by 49.7% and the remaining 50.3% is influenced by other factors originating from outside this research model such as service quality and brand image.]]>
<![CDATA[The Influence Of Regional Original Income And Economic Growth On Capital Expenditure In Indonesia During The Digital Era In 2022 ]]>
<![CDATA[Harini Vita Puteri]]>;
<![CDATA[Frenky Situmorang]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.110
<![CDATA[This study aims to determine whether Regional Original Income and Economic Growth have a significant effect on Capital Expenditure in Indonesia during the Digital Era in 2022. This study uses quantitative data methods and the data source is secondary data. The population in this study are all 34 provinces in Indonesia. Data analysis and testing consist of descriptive statistics, classical assumption test, multiple regression analysis, partial hypothesis testing (T-test), simultaneous hypothesis testing (F test), and coefficient of determination test. The results of this study indicate that Regional Original Income has a partially significant effect on Capital Expenditure with a calculated T count of 6,570 > T-table 2,037. Economic Growth has no partial effect on Capital Expenditure with a calculated T count of 0,293 < T-table 2,037. Regional Original Income and Economic Growth simultaneously have a significant effect on Capital Expenditure with a calculated F count of 21,602 > F-table 3,30 and a regression coefficient value of 58,2%.]]>
<![CDATA[The Influence of Digital Payment Methods and Service Quality on Sales Volume at PT. Belanja Online Ekspress Nusantara ]]>
<![CDATA[VALESIA TJUANG Tjuang]]>;
<![CDATA[Desma Erica Maryati M]]>;
<![CDATA[Lisa Elianti Nasution]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.113
<![CDATA[PT. Belanja Online Ekspres Nusantara is a company that operates in the e-retail sector of various types of general products such as household products. The phenomenon that occurs at PT. Express Nusantara's online shopping is currently the company's sales volume is still not in line with the desired expectations and the number of consumers who visit online also continues to decline every year. The purpose of this study was to determine the effect of The Influence of Digital Payment Methods and Service Quality on Sales Volume at PT. Belanja Online Ekspress Nusantara. Data collection techniques using a questionnaire. The population used is all consumers who make purchases at PT. Belanja Online Ekspress Nusantara during the 2022 period, the exact number of which is not known. In connection with the unknown population size, the sampling technique uses the Hairs formula where the number of indicators is 11indicators multiplied by 10 to obtain the maximum sample so that a total of 110 research samples are obtained. The research method uses quantitative descriptive. The data analysis technique used is multiple linear regression analysis which is Y = 1,204 + 0,433 X1 + 0,309X2 + e. In the Digital Payment variable (X1) it can be seen that the value of tcount(7.869) > ttable (1.981) with a significance of 0.000 < 0.05 so it can be concluded that there is a significant positive influence between Digital Payments on Sales Volume. In the Service Quality variable (X2), it can be seen that the value of tcount (7.045) > ttable (1.981) with a significance of 0.000 < 0.05 so it can be concluded that there is a significant positive influence between Service Quality and Sales Volume. Based on the table above, it is known that the value of Fcount (61.572) > Ftable(3.08) with a significance level of 0.00 < 0.05 so it can be concluded that there is a significant influence between Digital Payments and Service Quality on Sales Volume. The adjusted R Square (R2) value is 0.526. This means that the influence of Digital Payments and Service Quality on Sales Volume is: 52.6% and the remaining 47.4% is influenced by other factors originating from outside this research model.]]>
<![CDATA[THE INFLUENCE OF E-WORD OF MOUTH AND E-COMMERCE ON CONSUMER DECISIONS IN CHOOSING THE INDRIVE ONLINE TRANSPORTATION APPLICATION (CASE STUDY OF MARINDAL I, PATUMBAK I DISTRICT) ]]>
<![CDATA[Michael Gho]]>;
<![CDATA[Dedy Lazuardi]]>;
<![CDATA[Ihdina Gustina]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.114
<![CDATA[The development and progress of information technology has now penetrated the field of transportation to facilitate human activities. With the increasing need for fast and easy transportation, online transportation service businesses using applications have emerged. The use of technology in the transportation sector provides convenience in ordering, time and cost efficiency, making it a distinct advantage for online transportation service providers compared to conventional transportation. InDrive is a ridesharing application platform (online transportation service provider) which is similar to Grab and Gojek, this application allows users to order cars/motorbikes at prices that can be negotiated between the driver and passenger. This research was conducted to determine and measure the influence of E-Word of Mouth and E-Commerce on the Decision to Choose the Indrive Online Transportation Application with a case study of Marindal I, Patumbak I District. This research uses a quantitative approach by determining a judgment sampling sample with criteria where the customer is age productive work using the indrive application which was used as a research sample. Using the Slovin sampling technique with a confidence level of 90% and an error rate of 10%, the sample used in this research was 100 people. Proving the hypothesis in this research is assisted by using the SPSS version 25 application. The results of this research are that the E-Word of Mouth variable partially has a positive and significant effect on the decision to choose Indrive online transportation. Partially, the E-Commerce variable has a positive and significant effect on the decision to choose Indrive online transportation. Simultaneously, E-Word of Mouth and E-Commerce have a positive and significant influence on the decision to choose Indrive online transportation. And 60.5% of voting decisions are influenced by E-Word of Mouth and E-Commerce.]]>
<![CDATA[The Effect of Green Marketing and Green Product Implementation on Ecobag Purchasing Decisions at Goodiebag.del Medan ]]>
<![CDATA[Tiffanny calista Susanto]]>;
<![CDATA[Ihdina Gustina]]>;
<![CDATA[Muammar Rinaldi]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.115
<![CDATA[People’s daily activities are inseparable from the use of plastic bags, from supermarkets to small shops, all of them use a plastic bag as a means of storing groceries. Then the remaining use of plastic bags is what causes long-terms damage to the ecosystem and the surrounding natural environment.Because plastic waste is classified as difficult to decompose and if it continues to be sustainable towards the accumulation of plastic waste, it is feared that it will cause air pollution and damage to the surrounding marine ecosystem. This study used quantitative methods and the purpose of this study is to see purchasing decisions through the implementation of green marketing and green products. This study collected data through questionnaire techniques that were distributed to consumers measured by Likert scale and the sampling technique used is saturated sampling. The results showed that green marketing and green products have a significant influence on purchasing decisions.]]>
<![CDATA[The Effect of Digital Marketing and Service Quality on Consumer Decisions to Visit Maimun Palace Tourist Attractions in Medan City ]]>
<![CDATA[Qadisa Putri Maharani]]>;
<![CDATA[Petrus Loo]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.116
<![CDATA[The tourism sector in Sumatra is growing rapidly from day to day, this can be seen from the development of tourist attractions around the city of Medan which are already numerous and crowded with visitors, this makes competitors in the tourism service business have to work extra hard for each tourist spot to exist and survive in competition. This study aims to analyze the effect of Digital Marketing and Service Quality both partially and simultaneously on consumer decisions to visit the Maimun Palace Tourism site in the city of Medan. This research is descriptive research with a quantitative approach. The sample amounted to 140 respondents, the data was collected through a questionnaire. The data that has been collected is then analyzed by multiple linear regression. And the results of the study show that digital marketing and service quality have a partial or simultaneous effect on consumer decisions to visit Maimun Palace tours and service quality is the most dominant variable influencing consumer decisions to visit Maimun Palace tours.]]>
<![CDATA[The Effect of E-Tax System and Tax Socialization on Taxpayer Compliance During Pandemic and Endemic ]]>
<![CDATA[Tiara]]>;
<![CDATA[Putri Wahyuni]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.119
<![CDATA[The purpose of this study is to determine whether E-Tax System and Tax Socialization have significant effect on Taxpayer Compliance During Pandemic and Endemic at PT. Kurniaputra Mandiri. This study uses quantitative data methods, and the data source is primary data. The population in this study are all permanent employees who work at PT Kurniaputra Mandiri. The sample in this study are permanent employees that have Tax Identification Number (NPWP) who work at PT Kurniaputra Mandiri in total of 30 respondents using purposive sampling methods. Data analysis and testing consist of validity test, reliability test, descriptive statistics, the classical assumption test, multiple regression analysis, partial hypothesis testing (T test), and simultaneous hypothesis testing (F test), and coefficient of determination test. The results of this study indicate that E-Tax System doesn’t have significant effect on Taxpayer Compliance with a T count of 0,499 < T table 2,048. Tax Socialization has a partially significant effect on Taxpayer Compliance with a T count of 2,964 > T table 2,048. E-Tax System and Tax Socialization simultaneously have a significant effect on Taxpayer Compliance with a F count of 20,019 > F table 3,35 and regression coefficient value of 59,7%.]]>
<![CDATA[The Effect of E-Filling Application and Tax Knowledge on Taxpayer Satisfaction (Case Study at PT Sumatra Palm Raya) ]]>
<![CDATA[Destiny Sunita]]>;
<![CDATA[Putri Wahyuni]]>;
<![CDATA[Tri Wulandari]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.122
<![CDATA[This study aims to determine whether E-Filling and Taxation Knowledge have a significant effect on Taxpayer Satisfaction (Case Study at PT Sumatra Palm Raya). This research uses quantitative data methods and data sources come from primary data. The population in this study is all employees working at PT Sumatra Palm Raya as many as 36 employees. The sample in this study was permanent employees who had NPWP who worked at PT Sumatra Palm Raya totaling 30 respondents using purposive sampling data collection techniques. Data analysis and testing consists of validity tests, reliability tests, descriptive statistics, classical assumption tests, multiple linear regression analysis, partial (t tests) and simultaneous hypothesis tests (F tests), and determination coefficient tests. The results of this study show that the Application of E-Filling has a significant partial effect on Taxpayer Satisfaction with a calculated t value of 2,144 > T table 2,048. Taxation Knowledge has no effect and is not significant on Taxpayer Satisfaction with a calculated t value of 1.963 < T table 2.048. The application of E-Filling and Taxation Knowledge have a significant effect simultaneously on Taxpayer Satisfaction with a calculated F value of 8.772 > an F table value of 3.35 and a regression coefficient value of 34.9%.]]>
<![CDATA[Digital Transformation and Social Media as Sales Drivers at CV.Grand Grafika ]]>
<![CDATA[Tiam Wi Hendra Wijaya Tan]]>;
<![CDATA[Elisabeth Nainggolan]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.126
<![CDATA[The development of information and communication technology has had a significant impact on the business world. Data were gathered using a variety of research tools, such as questionnaires for respondents, literature reviews, and direct observation The research is quantitative and uses purposive sampling techniques by conducting surveys and distributing questionnaires to a sample of 96 people.. To evaluate the data, multiple linear regression analysis was used. This study employed multiple linear regression analysis to develop and evaluate three hypothese.. From the results of this study, it can be concluded that digital transformation and social media influence the increase in sales in CV.Grand Graphics, where digital transformation affected 12.1% and social media affected 13.3%, as well as the influence of digital and social transformation on increased sales in CVs. Grand Graphics is 2.1%, where other variables affect sales in CV.Grand Grafika is Price and Customer Loyalty.]]>
<![CDATA[Utilization of Social Media Marketing and Word of Mouth and Their Impact Towards Increasing New Student Acceptance at The Karya Anugerah Education Foundation. ]]>
<![CDATA[agustina]]>;
<![CDATA[Sri Rezeki]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.128
<![CDATA[This study aims to determine the use of Social Media Marketing and Word of Mouth to Increase Acceptance of New Students of Karya Anugerah Education Foundation. The research method used is quantitative research with survey methods that use questionnaires as research instruments to collect data. The population in this study is the number of students who register Karya Anugerah Education Foundation in 2023 with a population of 182 students, The sample in this study is 125 students. Multiple linear regression research tests are used as an analytical tool to find out how the influence between independent and dependent variables. The results of this study show that both partially and simultaneously the variables of Social Media Marketing and Word of Mouth have a significant effect on increasing the acceptance of new Karya Anugerah Education Foundation. Social Media Marketing and Word of Mouth variables were able to explain the variation that occurred in the Increase in Acceptance of New Students by 62.9%. This is due to the use of Social Media Marketing and Word of Mouth to increase the acceptance of new students.]]>
