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International Journal of Economics, Business and Innovation Research
Published by CV. Cita Utilitas Utama
ISSN : -     EISSN : 29640865     DOI : https://doi.org/10.99075/ijebir.v1i01.1073
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 51 Documents
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Search results for , issue "Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE" : 51 Documents clear
The Influence Of Work Discipline And Compensation On Employee Performance At The Office Of The Ministry Of Religion Of West Java Province Jihan Nabila Rajwaa Indah Syamsina; Ratna Komala Putri
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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Abstract

Based on internal data at the West Java Ministry of Religious Affairs, there are problems related to employee performance because it has decreased every year. The decline in employee performance requires serious attention so that it can still achieve maximum targets. Work discipline and compensation are factors that can affect employee performance. This study aims to examine the influence given by work discipline and compensation on employee performance at the Regional Office of the Ministry of Religion of West Java Province. The approach method used is descriptive analysis and quantitatively through a questionnaire involving 126 employees who work at the Regional Office of the Ministry of Religion of West Java Province. The results of the analysis using SPSS v23 software show that there is a positive and significant influence given by work discipline on employee performance, compensation on employee performance and work discipline and compensation together have a significant effect on employee performance. The suggestions given include increasing awareness of employee attendance and return, and agencies need to fight for basic salaries in order to meet the basic needs of employees with the aim of improving performance and minimizing the decline in employee performance.
The Effect of Celebrity endorsers and Brand image on Purchasing Decisions for MakeOver Cosmetic Products in Bandar Lampung Briggite Loren Panggabean; Dora Rinova
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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This study aims to investigate the influence of celebrity endorsers as well as brand image on purchasing decisions for Makeover cosmetic products in Bandar Lampung. Celebrity endorsers as well as brand image have been recognized as important factors in shaping customer preferences as well as influencing purchase decisions. This research was conducted to gain deeper knowledge about how these two factors influence consumer behavior in the cosmetics market. The research method used a survey through a questionnaire distributed to 200 respondents in Bandar Lampung who are users of Makeover cosmetic products. The data analysis technique used multiple regression to test the relationship between celebrity endorsers, brand image, as well as purchasing decisions. The results showed that celebrity endorsers as well as brand image have a significant positive influence on purchasing decisions for Makeover cosmetic products. This shows that the presence of celebrity endorsers as well as a strong brand image is able to influence customer perceptions as well as increase their interest in buying these products.
Unlocking Adoption: Revealing Gamification's Influence on Indonesian Consumer Intentions in E-Commerce. Nuril Aulia Munawaroh; Agus Hermawan; Diana Ambarwati
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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The rapid expansion of e-commerce in Indonesia and the integration of gamification features to enhance user engagement. Gamification is a strategy used in various industries, including e-commerce, to influence user behavior and foster interaction between consumers and products. The study aims to investigate the influence of social motives on attitudes towards e-commerce applications in the context of gamification. The main objective is to fill a gap in the existing literature by examining the relationship between gamification features and user engagement in e-commerce platforms, specifically in terms of long-term desire to use the platform and participate in word-of-mouth communication. The study employed a quantitative survey questionnaire and collected data from Indonesian consumers using the snowball sampling method. The data was analyzed using partial least squares structural equation modeling (PLS-SEM), and the results indicated that network exposure significantly influences social influence, recognition, and reciprocal benefit. The study found that gamification features, such as rewards, challenges, points, and enjoyment, can enhance user engagement in e-commerce platforms.
Comparative Analysis Of Intensive And Traditional Beef Cattle Business Income In East Oku District Septika Susanti; Munajat Munajat; Yunita Sari
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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Abstract

Cattle farming is one of the resources to fulfill the need for food in the form of meat, which has high economic value and has many benefits in life. This research was conducted in East OKU District, precisely in Buay Madang Timur Subdistrict. The determination of the location was done intentionally (Purposive) with the consideration that Buay Madang Timur Subdistrict is the center of the cattle business in East OKU district and has the highest population and the largest number of breeders in the beef cattle business in South Sumatra Province. The research method used in this study was the case study method. According to Sriati (2014), the case study method is a research method used for the type of research where the research location chooses a special population (typical) compared to other research locations. Based on this study because the population was greater than 100 respondents, the authors took 25% of the population in the population, namely 35 respondents in the Research Sample of intensive beef cattle business and 34 samples of traditional beef cattle business. The methods of processing and analyzing data in this study were to answer the first problem formulation to compare income using income analysis, T-test, and Break Event Point. From the above research, the income of intensive cattle farming business amounted to Rp. 37. 965. 058, 53 / month while the traditional cattle farming business amounted to Rp. 33. 017. 401, 96 / month. semi-intensive cattle farming business income was greater than of traditional cattle farming business with a difference in income of Rp. 4. 945. 656, 57/month. Break-even Point analysis based on research for intensive farming of 3 heads and for traditional cattle farming of 2 heads, based on these results, beef cattle farming was feasible for both intensive and traditional farms. Based on the results of the t-test analysis in Table 4. 12 above obtained the results: at a confidence level of 95% and an error rate of 5% or a value of α = 0, 05 obtained that the t-count value = 15, 64 and the t-table value = 2, 018. The value of t-hit> t-table (15, 64 < 2, 018), indicated that Ha was accepted and Ho was rejected. The value of t-hit > t-table meant that there was a real (significant) difference between the average income of intensive and traditional cattle farming income in East OKU
The Culinary Competitive Resources Model Explores The Mediating Role Of The Relationship Between Market Orientation And Sales Performance In The Traditional Culinary Industry In Central Java, Indonesia Andi Setiawan; Sugiyanta Sugiyanta; Bagus Yunianto Wibowo; Rif’ah Dwi Astuti; Sri Wahyuni
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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Abstract

The culinary industry in Indonesia experienced growth in 2022 after experiencing the impact of the COVID-19 pandemic. The same thing happened to the culinary industry in Central Java. The concept of "Food Competitive Resources" suggests that comparative advantage capital helps companies have a competitive advantage in acquiring destination culinary markets. This study also considers the influence of other concepts such as the use of social media, entrepreneurial networks, and love for brands in sales performance. The study involved 350 "typical" culinary SMEs in Central Java who completed a questionnaire. The results of this study are expected to provide a deeper understanding of the influence of competitive resources in the culinary industry and can be a reference for culinary SMEs to improve their sales performance. Keywords: Market Orientation, Culinary Competitive Resources, Social Media Use, Food Authentic Value, Sales Performance, Resource-Advantage (R-A) Theory, Culinary SMEs
A Model For Developing Entrepreneurship Education In Higher Education Institutions (Heis) Based On The Role Of Entrepreneurship Value Resources For Student Entrepreneurship Rif’ah Dwi Astuti; Sri Wahyuni; Riyadi Riyadi; Saptianing Saptianing; M Nahar
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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Abstract

Entrepreneurship education and training programs have been on the rise in Higher Education Institutions (HEIs) due to the belief that entrepreneurship can be a viable career option for students after graduation. This study aims to develop a model for cultivating entrepreneurial students by focusing on resources that promote entrepreneurship values. The development of this concept is expected to provide opportunities for HEIs to connect the future of graduates with the upcoming needs and challenges.Hypotheses are tested using the data collected from 232SME laundries in Central Java, Indonesia. SEM-AMOS is used to analyze the data. As a mediating variable, entrepreneurship value resources have a positive and significant effect on the relationship between entrepreneurship teacher coachability, entrepreneurial curriculum quality, product value customization, and studententrepreneurial performance. Consequently, entrepreneurship value resources play a critical role in developing entrepreneurship education in HEIs. The concept of entrepreneurship value resources requires further research in different contexts and industries. Besides, the definition of entrepreneurship value resources may vary according to the objects and locations of the study. Keywords: Entrepreneurship Value Resources, Entrepreneurship Teacher Coachability, Entrepreneurial Curriculum Quality, Product Value Customization, Student Entrepreneurial Performance
E-Commerce Adoption, Social Media Marketing Strategy and MSME Performance : The Mediating Role of Business Sustainability in the Creative Industry Diana Ambarwati; Agus Hermawan; Nuril Aulia Munawaroh
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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MSMEs must employ the appropriate technology and comprehend the proper online marketing strategy to use social media and e-commerce efficiently. The creative industry of CV. Putra Wijaya has completed this task the Adia brand. This study attempts to find out if business sustainability predictions have a direct impact on MSME performance, e-commerce adoption dan social media marketing strategy predictions have a direct impact on business sustainability and MSME performance, business sustainability in indirectly mediating e-commerce adoption and social media marketing strategy on MSME performance CV.Putra Wijaya. This study employs a quantitative methodology with a population and sample of 170 customers who bought Adia brand products from February to March 2024. In collecting data, this research used a questionnaire and analyzed using SmartPLS 3. The results of this research show that business sustainability has a direct and positive effect on MSME performance, e-commerce adoption does not have a direct and positive effect on business sustainability, e-commerce adoption also does not have a direct and negative effect on MSME performance, but social media marketing strategy has adirect and positive effect on business sustainability and MSME performance. Business sustainability cannot mediate e-commerce adoption indirectly and positively on MSME performance, but business sustainability can mediate social media marketing strategy indirectly and positively on MSME performance at CV. Putra Wijaya.
The Influence of Social Media on Consumer Purchasing Decisions: Case Study of a Syar'i Clothing Stores Tri Sugiarti Ramadhan; Sudarmiatin Sudarmiatin
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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Abstract

With the rapid advancement of technology, the use of the internet has become commonplace in marketing products. E-marketing, or electronic marketing, is a subset of e-commerce that involves the communication, promotion, and sale of goods or services over the internet. Promotion strategies through the internet, especially by using social media, can increase sales without large marketing costs. Consumers can easily find information about products without having to interact directly. This allows consumers to be more interested in buying through social media, as is done by the Laila Ghani Muslim fashion store in marketing Muslim clothing, even though it still has physical outlets. This study aims to determine the direct and indirect effects of promotion through social media on consumer purchasing decisions for Laila Ghani Syar'i brand Muslim clothing products in Malang City, using quantitative methods with 70 respondents and path analysis. The results showed that the promotion carried out by Laila Ghani Syar'i in Malang City both directly and indirectly through social media had a significant influence on consumer purchasing decisions on syar'i clothing products.
Analysis Of The Transformation Of Mustahik Into Muzakki Through The Economic Empowerment Program Of The Prosperous Village Livestock In The Amil Zakat Institution Nurul Hayat Jember Dafid Rosyidi; Abdul Rokhim; Nurul Widyananti Islami Rahayu
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
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Zakat is an important instrument in creating the Indonesian economy which is used as an effort to prosper the people. The potential of Zakat, Infaq, Sadaqah, and Waqf (ZISWAF) in Indonesia is very high, considering the majority of the population in Indonesia is Muslim. The potential for zakat in Indonesia is very large, reaching Rp327 trillion per year. One of them is the Nurul Hayat Jember foundation with very many programs that are able to contribute in the fields of education, economic empowerment, health, da’wah and community services. This research focuses on the transformation of mustahik into muzakki through the economic empowerment program of the prosperous village livestock and the economic condition of mustahik before and after undergoing the economic empowerment program of the prosperous village livestock at Nurul Hayat Jember. Through a qualitative approach, researchers describe the transformation process in the economic empowerment program, and describe the implementation of the economic empowerment program, systematically. The results of this study explain that (1) the transformation process takes place through stages involving changes in perceptions, attitudes, and mindsets. The concept of economic empowerment and the social and economic transformations that occur are a reflection of historical changes in mustahik conditions. (2) The Livestock Economic Empowerment Program succeeded in creating a significant positive impact in improving the economic conditions, welfare, and independence of the mustahik. These positive impacts include improved economic welfare, social inclusion, and community development, as well as contributions to local economic growth.
Analysis Of Consumer Interest Towards Use Of J&T Express Services In Kotaagung Tanggamus Jodi Rakhmat Ramadhan; Hepiana Patmarina
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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The purpose of this study was to determine changes in consumer interest in J&T Express Kotaagung service companies and to determine the response of J&T Express companies to changes in consumer interest. The sample of this study consisted of 100 respondents obtained from the lemeshow formula. Data analysis techniques in this study used multiple linear tests, t tests, F tests, and coefficient of determination tests Based on the problems and processing of the research results, it is concluded that services have a positive and significant influence on the intention to buy J&T Kotaagung. This means that services affect consumer interest in using J&T Kotaagung shipping services. It is hoped that J&T Kotaagung will further improve the quality of services according to consumer expectations.

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