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International Journal of Economics, Business and Innovation Research
Published by CV. Cita Utilitas Utama
ISSN : -     EISSN : 29640865     DOI : https://doi.org/10.99075/ijebir.v1i01.1073
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 528 Documents
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THE FACTORS THAT INFLUENCE TIKTOK POPULARITY AS A DIGITAL MARKETING TECHNIQUE TO GROW CUSTOMER ENGAGEMENT Isna Ayu Safitri Kusuma Dewi; Fibia Sentauri Cahyaningrum; Yusuf Darmawan; Vicky Indarto Setyono
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
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Abstract

The more widespread use of the internet among the public, a lot of research or surveys have been conducted to understand people's behavior regarding how they interact with the internet. One of the application that is currently widely used is TikTok. TikTok is a social media that is loved by young people as a means of expressing themselves through singing or dancing. The popularity of the TikTok application has grown rapidly since its release because it has very diverse features and can be reached by various age groups. This study aims to determine the effect of informativeness, unique, entertainment, co-creation on the popularity of TikTok using multiple linear regression analysis. The results of the analysis show that these four variables have a significant effect on the popularity of TikTok with a coefficient of determination of 86.2%.
The Influence of Organizational Culture and Transformational Leadership on South Sulawesi Provincial Education Office Employees' Work Behavior Andi Parianti; Hj. A. Ratna Sari Dewi
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
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Abstract

This study aims to examine how organizational culture and transformational leadership affect employee work behavior at the South Sulawesi Province's education office. The study employed a quantitative survey methodology, and the data sample came from a survey given to the South Sulawesi Provincial Education Office workers. Equation models for linear regression were used to examine the data. According to the findings, organizational culture and transformational leadership both significantly influenced how South Sulawesi Provincial Education Office personnel behaved at work.
The Role of Women Farmers In Decision Making In Lowland Rice Farming (Oryza Sativa L) (Case Study Of Waitonipa Village, Northeast Seram District) Helmy D. Suciati; Aphrodite M. Sahusilawane; Noviar F. Wenno
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
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This study aims to find and analyze the factors that cause the low role of women farmers in decision making in paddy rice farming. The data analysis method used is multiple linear regression analysis. The results of data analysis show that the factors that significantly influence the low role of women farmers in decision making in lowland rice farming are age, experience, land ownership, land area and motivation to meet needs. While factors such as education, number of family dependents and income do not significantly affect the low role of women farmers in decision making in paddy rice farming.
Perception Of Customers About Celebrity Endorsement Process And Its Subsequent Impact On Customers’ Purchasing Decisions Amos Ojo Adedeji
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
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Advertising is a key to log into a great exploit in business. It has been widely used with various methods by one business or the other to outshine one another. Celebrity endorsement stands tall as one the strategies of advertisement in this modern day business. However, taking right decision is essential. The study qualitatively interrogate the perception of consumer on celebrity endorsement process, the effect of celebrity endorsement on the attitude change of customer and its impact on purchasing decision. The paper revealed successful endorsement when there is link between the celebrity and the endorsed product, endorsed product will be of higher value and of higher demand, expensive products endorsed by expert stand chance to be purchased unendorsed product, celebrity endorsements are more of national than local market products, and highly educated customers are less influenced than less educated customer by any endorser among others. Low knowledge of perceptions, mix-match role of celebrity, no or little knowledge of the integration of celebrity endorsement and hidden performance decline were also noted as challenges that hinder customer from taken right purchasing decision. The paper recommended a critical study of perceptions by customers, maxing of celebrity assigned role with product, and understanding of integration of celebrity endorsement. Familiarity of selected celebrity with the market is also apt
“Uncover” The Influence of Islamic Work Ethics on Employees’ Organizational Commitment Arman Hj. Ahmad; Sharifah Nur Syakirah Syed Hilal; Ridzuan Masri; Azizan Mohamed Isa; Nur Syairah Ani; Wan Sabri Wan Hussin
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
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Abstract

This research reviews and proposes a conceptual framework that could be useful for other researchers to investigate the influence of Islamic Work Ethics (IWE) on the Employees’ Organizational Commitment (EOC). In detail, this research conceptually proposes the framework to tests the possible relationship between three Islamic values which are Teamwork (T), Effort (E), and Honesty (H). Further investigation should be empirically conducted by using the quantitative data. It is suggested that future researchers to use SmartPLS to unlock all predictions as well as to get the overall model fitness of the framework. This research could enrich the literatures pertaining to IWE and the studies of EOC. Instead, it could benefit employers (organizations) as they could improve their employees’ job performances by improving the employees’ commitment to fulfilling their job and responsibilities. Besides, the organizations can apply and instill this IWE in the workplace to achieve the organizations’ goals and objectives. Furthermore, if the proposed framework proves to be reliable, the IWE could be beneficial to the economy as well because high organizational commitment leads to better productivity at work simultaneously encourage employees to be a better citizen of the organization and inspires them to perform better in their respective workplaces.
The Effect Of Service Quality On Public Satisfaction Yusuf Yusuf; Nasrul Nasrul; Wahyuniati Hamid; Wa Ode Yusri
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
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Abstract

Public satisfaction can result from successful communication. Since frequent and good communication will lead to better public happiness, effective communication will help people to learn more and understand the importance of public satisfaction in an organization. This study aims to determine the effect of service quality on community satisfaction in the Tongkuno District Office, Muna Regency. A total of 75 residents of the Tongkuno sub-district who have accessed community services at the Tongkuno sub-district office participated in this study. This study uses survey and questionnaire methods that have been evaluated for reliability and validity. Multiple regression was used to analyze the data, and it was found that community satisfaction was significantly influenced by service quality, which included physical evidence (X1), empathy (X2), reliability (X3), responsiveness (X4), and assurance (X5). In the partial analysis it was found that physical evidence (X1) had a positive but not significant effect on community satisfaction, while reliability (X3), responsiveness (X4), assurance (X5), and empathy (X2) all had a positive and significant effect
Effect Of Chicken Manure And Volcanic Ash On The Growth And Production Of Shallot (Allium ascalonicum L.) And P Availability In Paddy Field Ernitha Panjaitan
International Journal of Economics, Business and Innovation Research Vol. 2 No. 05 (2023): September, International Journal of Economics, Business and Innovation Researc
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This study aims to determine the effect of applying chicken manure and volcanic ash on the growth and production of shallots (Allium ascalonicum L.) and P availability in paddy fields. This research was conducted in paddy field at Jln. Harmonika Baru Pasar II, Tanjung Sari Urban Village, Medan Selayang Sub-district, Medan with an altitude of ± 30 meters above sea level. This research was conducted from December 2019 to February 2020. This study used a Randomized Group Design (RAK) with 2 treatment factors. The first factor, chicken manure with 4 levels, namely: A0 = Control (without chicken manure), A1 = 3.75 kg/plot (10 tons/ha), A2 = 7.5 kg/plot (20 tons/ha) and A3 = 11.25 kg/plot (30 tons/ha). The second factor is volcanic ash with 4 levels, namely: V0 = Control (no volcanic ash), V1 = 1.88 kg/plot (5 tons/ha), V2 = 3.75 kg/plot (10 tons/ha) and V3 = 5.62 kg/plot (15 tons/ha). The results showed that the treatment of chicken manure doses up to a dose of 7.5 kg/plot significantly increased leaf length, number of bulbs, wet weight of bulbs/plant, wet weight of bulbs/plot, dry weight of bulbs/plant, dry weight of bulbs/plot, base saturation, C-Organic, soil pH, and soil P availability, but had no significant effect on soil CEC. The treatment of vulaknik ash dose had no significant effect on leaf length, number of tubers, wet weight of tubers/plant, wet weight of tubers/plot, dry weight of tubers/plant, dry weight of tubers/plot, soil CEC, base saturation, C-Organic, soil pH and P availability. The interaction between doses of chicken manure and volcanic ash had a significant effect on the wet weight of tubers/plot and dry weight of tubers/plot, but had no significant effect on leaf length, number of tubers, wet weight of tubers/plant, dry weight of tubers/plant, soil CEC, base saturation, C-Organic, soil pH and P availability.
Swot Analysis In Determining Marketing Strategy (Case Study At Afina Jaya Malang Souvenir Shop) Siti Maisaroh; Siswahyudianto
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
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This study aims to determine what marketing strategies can be applied to increase sales of Toko Afina Jaya Malang through SWOT analysis. This study uses a type of qualitative research. Primary data was obtained through interviews and observations to deepen the data obtained. Secondary data were obtained through a literature study from Toko Afina Jaya and the author's documentation. The data that has been collected is then analyzed using the IFAS EFAS matrix and the SWOT matrix. The results of measurements on the IFAS matrix for strength have a total score of 2.00 and weaknesses have a total score of 1.91. So it can be concluded that the strength is greater than the weakness. Whereas on the EFAS matrix, opportunities have a total score of 1.71, and threats have a total score of 1.63. So it can be concluded that Afina Jaya's opportunities are greater than the threats it has. Then, based on the results of the SWOT analysis diagram, Afina Jaya is in the first square position, namely supporting an aggressive growth policy (growth-oriented strategy). So that the appropriate strategy is SO, which is to continue to improve good service to consumers, increase inventory stock during major holidays, continue to provide affordable prices without reducing quality, continue to support business development, and increase distributor relations.
The Effect Of Trust, Perceived Risk, And Lifestyle On Online Purchase Decisions In E-Commerce diskhamarzaweny; Rina Andriani; Yeni Sapridawati; Yul Emri Yulis
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
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This causal research aims to determine and explain the effect of Trust, Perceived Risk, and Lifestyle on Online Purchase Decisions in E-Commerce among college students. The research using a sample size of 100 active college students as respondents, with purposive sampling method. Sample criteria is active college students in Kuantan Singingi Regency and having made online purchases on E-Commerce at least three times. Data collected with questionnaires and analyzed used Multiple Linear Regression with SPSS Statistics Version 26 software to test hypothesis in this study. The results revealed that Trust and Lifestyle have a positive and significant effect, while Perceived Risk has a negative and significant effect on Online Purchasing Decisions among college students of Kuantan Singingi Regency. Based on the coefficient of determination, Trust, Perceived Risk, and Lifestyle had 75.1% effect on Online Purchasing Decisions, while the remaining 24.9% were influenced by other variables outside of regression that were not examined in this research. Keywords: Trust, Perceived Risk, Lifestyle, Online Purchase Decisions
The Superiority of Mie Gacoan in Terms of Price Perception and Product Quality Nanang Adie Setyawan
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
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Abstract

The global era, life can be associated with new things. The business conditions very competitive between companies and other SME`s where the level of competition eventually becomes very high. Regarding the price, customers will of course look for the lowest possible price but demand good quality from a product. Customer satisfaction is an important concern at this time because it will form customer loyalty. Research related to Price Perception, Product Quality, Consumer Satisfaction, and Customer Loyalty conducted on customers of gacoan noodle outlets in the city of Semarang consisting of students and workers in the age range of 15 to 40 years. This study uses confirmatory factor analysis and maximum likelihood estimation in SEM from the AMOS 24.0. The data collection technique uses a questionnaire with incidental sampling. The parameter estimation results are following the hypothesis that Price Perception and Product Quality significantly affect Consumer Satisfaction and have an impact on Customer Loyalty. From this research, it concluded that after the current Covid-19 pandemic, consumers are increasingly enthusiastic about dining with friends and family outside the home or ordering online by looking for dishes that fit their budget and looking for good product quality.

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