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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 19 Documents

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Search results for , issue "Vol 2, No 2 (2013)" : 19 Documents clear

Pengaruh Fasilitas dan Kualitas Pelayanan Terhadap Loyalitas, Melalui Kepuasan Konsumen Sebagai Variabel Intervening pada Star Clean Car Wash Semarang Indra Lutfi Sofyan; Ari Pradhanawati; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

The background of the research is that the growing number of vehicles over the years, it is an opportunity for vehicles care services. The opportunities of the service industry it creating competition among service providers care vehicles. Therefore, the service provider have to increasing the dedication to create customer satisfaction. This research aimed to determine the effect of facilities and service quality towards loyalty through customer satisfaction as a variable intevening. The population is the consumers whom’d washed their vehicles at Star Clean Car Wash. The number of samples in this study was determined using Slovin formula that was selected to be a sample of 100 people. Sampling technique in this research is purposive sampling. Measurement scale using Likert scale. In the analysis of the data using simple linear regression and multiple regression test, with the application program SPSS 16.0. The results showed variable facilities effect on customer satisfaction by 42.9 percent. Variable service quality affects on customer satisfaction by 53.3 percent. Variables facilities and service quality affects on customer satisfaction by 56 percent. The variable service quality affect on loyalty by 43.8 percent. Variables facilities affect on loyalty by 43.4 percent. Variable service quality affects on loyalty by 37.1 percent. Variables facilities, service quality and customer satisfaction affect on loyalty by 51.5 percent. This study concluded that the variable facilities, service quality and satisfaction have positive and significant effect on loyalty. Star Clean Car Wash should be able to improve primary and complementary facilities, to always maintain the cleanliness and tidiness of the washing area, improve the appearance of the employees to be more interesting, and give more attention to consumers so that consumers feel appreciated.

PENGARUH KEPERCAYAAN MEREK, SWITCHING COST, DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN ( Studi pada pengguna ponsel Nokia pada mahasiswa FISIP Universitas Diponegoro angkatan 2010 sampai 2012 ) Harum Amalun Nisa; Naili Farida; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

This study aims to determine the effect of brand trust, switching cost, and customer satisfaction on consumer loyalty in the mobile phone brand Nokia students FISIP UNDIP force 2010 to 2012. The sample amounted to 81 respondents with a sampling technique used is purposive sampling. Based on the test results indicate that the simultaneous F variable brand trust, switching cost, and customer satisfaction has positive and significant impact on customer loyalty at 50.6% which means that customer loyalty can be explained by brand trust, switching cost, and customer satisfaction of 50.6 %, and the remaining 49.4% can be explained by other variables. Partially based on t test variables in this study have positive and significant switching costs which have the greatest influence in the amount of 32.9%, while the lowest brand trust has the effect of 7.3%. the recomendations can be given in this study is a need to improve the quality in response to customer complaints handling. the need to improve the quality of the Symbian system hang if the order is not easy to use and less prone to viruses. Increasing improvements in network systems in order not to lag in accessing the internet.

PENGARUH HARGA KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMEGANG POLIS DALAM MEMILIH ASURANSI (Studi Kasus Pada Asuransi JiwaSraya Semarang Barat Branch Office) Rine Mitrasari; Wahyu Hidayat; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

This study aimed to determine the effect of price, service quality and brand image of the decision of policyholder in choosing Jiwasraya Insurance. Type of research is explanatory research. With a sample of 95 respondents who use Jiwasraya insurance through non probabiliti sampling technique which is purposive sampling. The analysis technique uses test validity, reliability testing, simple linear regression, multiple linear regression, T test and F test with SPSS tools 16. The results of this study indicate that the price, service quality, and brand image of Jiwasraya Insurance is quite good. Purchasing decisions are also included in good categorization. The influence rate of price on purchase decisions is 35.9%. The influence rate of service quality on purchase decisions is 26.8%. The influence rate of brand image on purchase decisions is 50.5%. Simultaneously, the influence rate of price, service quality and brand image is at 58.5%. Based on data analysis, it can be inferred partially and simultaneously that the price, service quality and brand image significantly influence purchasing decisions and have a strong level of closeness relationship. It is suggested that companies need to enhance the benefits obtained, quality of service and maintain the existence of the company so that the company's existence remains credible and finally leads to higher purchasing decisions.

PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PELANGGAN GRUP 20 DI LOTTEMart WHOLESALE SEMARANG) Eustolia Ratih Novriana; Agus Hermani; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

Business competition intensifies between companies, especially in the wholesale business or wholesale,requires companies to devise appropriate marketing strategies with corporate goals of maintaining customerloyalty. Developed marketing strategies that include product quality and service quality. Maintaining productquality and service quality with good will give satisfaction to the customer that will ultimately lead to customerloyalty. Wholesale LOTTEMart Semarang trying to maintain product quality and service quality to customers with agood group of 20, but the reality is still a decline in a group of 20 customers. Therefore, we need some research oncustomer loyalty group of 20This study aims to determine how the effect of product quality and service quality on customer loyalty(customer case study at Group 20 in LOTTEMart Wholesale Semarang). This type of research is explanatoryresearch with a sample of 100 respondents with a purposive sampling technique. Data collection techniques usedquestionnaires and interviews. The data obtained were analyzed using a test of validity, reliability, simple linearregression and multiple linear regression. While hypothesis testing using t-test and F testThe results showed that the positive effect of product quality on customer loyalty with t value 5.997. While thepositive impact of service quality on customer loyalty with t value 6.242. Then together, the quality of product andservice quality affects customer loyalty. Of the value of the coefficient of determination (0.328) it can be seen thatthe quality of product and service quality contributed by 32.8% on customer loyalty.Based on this analysis, the advice that can be given is that the LOTTEMart Wholesale Semarang to maintainproduct quality by increasing the range, keeping it neat banded packs, provide product warranty is longer, andimprove product quality by ensuring all SNI. In addition, the LOTTEMart Wholesale Semarang expected to conductregular training to employees that were originally once a year to once every 6 months.

Pengaruh Bauran Pemasaran Ritel terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan Pada Konsumen Alfamart di Kecamatan Tembalang Semarang Arvinia Herawati; Ari Pradhanawati; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

The development of modern retailers is increased rapidly. The increae of existing modern retailer influenced by the increasing number of consumers who want to shop with easy and comfort. The purpose of this study is to determine the effect of the retail marketing mix on customer loyalty through customer satisfaction on consumer Alfamart in District Tembalang Semarang. Which in this study retail marketing mix is divided into three variables, namely merchandising, basic principles and services. This type of research is explanatory. The sampling technique used purposive sampling a total of 100 people and measurement scale using Likert Scale. In the analysis of the data using simple linear regression, multiple regression with SPSS 16.0 and Path Analysis. Based on calculations indicate that the retail marketing mix variables simultaneously exerting influence on customer satisfaction in the amount of 62.7%. While customer satisfaction has a positive and significant effect on customer loyalty is equal to 46.4%. This means that the better the retail marketing mix will lead to high customer satisfaction and thereby increasing the level of customer loyalty.

PENGARUH KEPEMIMPINAN, MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT PLN (PERSERO) DISTRIBUSI JAWA TENGAH DAN DIY DI KOTA SEMARANG Agung Giri Kusuma; Wahyu Hidayat; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

Human resources is one factor that has an important role in improving employee productivity. To increase the productivity performance of the employees need to be posed. Given the important role of human resources, the company must pay attention to the factors that affect employee performance. One is the application of good leadership, so that employees can be persuaded to work according to standard and put aside their personal interests. Motivation will encourage someone to work more work spirit. Work environment will create a sense of comfort in the work so as to increase productivity. This study aimed to determine the effect of the variable of leadership, motivation and work environment on employee performance PT. PLN (Persero) Distribusi Jawa Tengah dan DIY. This type of research is explanatory research. Technique slovin samples formula was used resulted 94 people for sample and the spreading using the method of Probability Sampling (Stratified Random Sampling). Likert scale was used as measurement scale. Simple linear regression test and regression test with SPSS 16.0 program were used in the data analysis. The conclusion of this research is 65.7% of the respondents classified as good leadership, 47.8% of respondents stated motivation is quite good, 76.1% of respondents said the work environment in either category and 52.21% respondents claimed to have good performance. Variable leadership influence on the performance by 19.2%. Motivation variables affect the performance of 56.6%. Environment variables affect the performance of 17.1%. Taken together the leadership, motivation and work environment affect the performance of 76.4%. This means more and better leadership, motivation and work environment are expected to increasingly higher levels of performance. Based on the results of this study led PT. PLN (Persero) Distribusi Jawa Tengah dan DIY could further increase the frequency of meetings to communicate the company's rules and policies, so as to steer employees are clearer and more attention to the conflict in the company. Providing incentives or bonuses should be increased to boost employee morale. Have good working environment should be maintained, because the working environment comfortable and conducive environment will improve employee performance

PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN RUMAH PADA PERUMAHAN GRAHA CANDI GOLF SEMARANG Steffina Puspa Melati; Rodhiyah Rodhiyah; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

The purpose of this research was to determine the effect of product quality, price, and location of the purchase decisions on Housing Graha Candi Golf Semarang. Type of research used in this study is explanatory, the study highlights the effect between the study variables and test hypotheses exist. The sampling method using proportionate stratified random sampling technique. The method of analysis used in this study using simple linear regression, and multiple linear regression with SPSS for windows. The results and discussion can be explained by t test product quality has a positive influence on purchase decisions, ie when the product quality is getting better, the higher the level of purchase decision. Price has a positive influence on purchase decisions, ie when more affordable and competitive price, the higher the level of purchase decision.Location has a positive influence on purchase decisions, ie when the strategic location, the higher the level of purchase decision. While the F test showed that the quality of the product, price and location simultaneously positive influence on purchase decisions, ie the better the quality of the product, price and location of the eyes of consumers, the higher the level of purchase decision. From this analysis also can be seen that the variable is a variable location of the dominant influence on the purchase decision, it can dibuktikkan of regression results in the coefficient beta (β) the most, the location with complete facilities and flood free. The conclusion of this research is that the quality of the product, price, and location of the home purchase decision on Housing Graha Candi Golf included in either category, which was considered by most respondents, the higher the purchase decision.

PENGARUH KUALITAS PRODUK dan HARGA TERHADAP KEPUASAN KONSUMEN PAKUWON ASRI RESIDENT KALIWUNGU, KENDAL Riska Dwi Silviana; Sri Suryoko; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

Customer satisfaction with a product is influenced by many factors. Every individual has the desire and different taste. Product quality and price are the factors that influence consumer satisfaction, in addition to that there are many more factors that influence the level of customer satisfaction.Based on pre-survey has been made known quality product to the customer dissatisfaction on the quality of the product so thatconsumers believe that the price pais does not match with the quality of the existing. The purpose of this research are (a) to find the effect of the product quality to customer satisfactionat Pakuwon Asri Resident Kaliwungu Kendal (b) to find the effect of price to the customer satisfactionat Pakuwon Asri Resident Kaliwungu Kendal, (c) to find the effect of the product quality and price to the customer satisfaction atPakuwon Asri Resident Kaliwungu Kendal . Type is the type of research that used explanatory research. Samples were taken by 60 respondents that consumers who have bought a house in Pakuwon Asri Ressident and has been inhabited for more than 2 year. Determination of sample data collection used was proportionate stratifietpurposive sampling. Data analysis techniques using linear regression analysis. Based on these results it can be concluded that: (a) the quality of the products have a positive and significant impact on customer satisfaction Pakuwon Asri Ressident Kaliwungu Kendal, (b) the price has positive and significant impact on customer satisfaction Pakuwon Asri Ressident Kaliwungu Kendal, (c) the quality of the product and the price effect positive and significant impact on customer satisfaction Pakuwon Asri Ressident Kaliwungu Kendal. As together, Product Quality and price have an effect on customer satisfaction, anf the product Quality have a bigger efect then price of customer satisfaction. Suggestions are PT. Putra Sulardi Mandiri research should further improve product quality through improvements in quality home building. The building houses a strong and durable so as to improve customer satisfaction that has made a purchase.

PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PENGGUNAAN JASA MELALUI VARIABEL INTERVENING KEPERCAYAAN MEREK ( Studi Kasus Pada JNE Cabang Semarang) Windy Ramadhani Saputri; Apriatni Endang Prihartini; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

Goals to be achieved in this study was to determine the effect of the decision to use the image of the brand through brand trust services (case study in JNE Branch Semarang). The sample in this research were 100 respondents, respondents are consumers of JNE Branch Semarang. The sampling technique used was purposive sampling. The analysis method used is a simple linear regression and path analysis. Measurement scale using Likert Scale. In the analysis of the data using simple linear regression. From the analysis of the data is known that effect of brand image on the decision to use services is 52,8%, the effect of brand image on brand trust 51,6%, the effect of brand trust on the decision to use services 68,4%, and the effect of brand image to decision to use services through by using brand trust is 1,605. Based on these results JNE Management Branch Semarang should consider consumers' brand trust so that the level of Decision Using JNE. JNE services remains high and Brand Image JNE also remains good.

Pengaruh Kualitas Pelayanan dan Brand Image Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan (studi kasus pada CV. AHASS Sahabat Sejati Motor Tembalang Semarang) Bayu Fajarianto; Nawazirul Lubis; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

CV. AHASS Sahabat Sejati Motors is the official bike shop on a daily basis to serve the motorcycle repair and maintenance. In April-May 2012 has been measured by customer satisfaction Astra International Tbk Semarang district office to measure service delivery CV. AHASS Sahabat Sejati Motor to customers. As a result there are several attributes of service quality that still need to be improved to make the customer feel satisfied. The better the quality of service, the higher the level of customer satisfaction, with good performance then it will create a good brand image so that customers will be loyal to the company. This study aims to determine the effect of service quality and brand image on customer loyalty through customer satisfaction. Type of research is explanatory research or explanation. Data collection instrument in this study used a questionnaire and a guiding question. The number of samples in this study was determined using the formula Slovin so elected 99 people to be sampled. Sampling technique in this study were accidental sampling and purposive sampling. In the analysis of the data using simple linear regression and multiple regression test application program SPSS 18.0. The results showed variable service quality affects customer satisfaction at 81.0 percent. Variables brand image affects customer satisfaction at 72.4 percent. Satisfaction variables influence customer loyalty at 60.7 percent. Variable service quality affects customer loyalty at 61.7 percent. Variables brand image affects customer loyalty at 62.6 percent. Variable quality of service and brand image affects customer satisfaction at 67.9 percent. Variable quality of service, and brand image affects customer loyalty at 43.5 percent. Variable quality of service and brand image on customer loyalty through customer satisfaction by 45.1 percent. The conclusions on this research indicated that sevice quality and brand image has positive and significant effect to customer loyality through customer satification. CV. AHASS Sahabat Sejati Motor are expected to provide magazine and newspaper for customers, adding more facilities such as Wifi internet service and electricity for phone battery charging in waiting room, improving the cleanliness of the toilet and praying, reminding the point rewards those gained by customer.

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Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA