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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 26 Documents

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Search results for , issue "Vol 4, No 2 (2015)" : 26 Documents clear

PENGARUH TARIF DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENUMPANG DALAM MEMILIH JASA TRANSPORTASI PO. SUMBER ALAM Budi Fermansah; Hari Susanta Nugraha; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

PO. Sumber Alam is a private company in the field of transport services are in Kutoarjo. The role of PO. Sumber Alam are very important in helping people who will be traveling to Jakarta or Yogja. PO. Sumber Alam is committed to serve passengers as well as possible so that passengers feel satisfaction with the services toward PO Sumber Alam. The study was conducted in the PO. Sumber Alam Kutoarjo on passenger buses sumber alam Jakarta to Yogyakarta. Based on data obtained it can be seen that in January 2013-March 2014 the last passenger quota provided by the PO. Sumber Alam are not fully charged. This study aims to determine the effect of fare and quality of service to passengers decision in choosing transportation services PO. Sumber Alam. The sample size in this study is as many as 100 respondents were obtained by using the formula Slovin with the characteristics of the selected respondents had used the Sumber Alam bus service at least twice. The sampling technique used was purposive sampling. The primary data obtained from the questionnaire that has been proposed to obtain a complete picture of what is needed. The analysis in this study is known by calculation software applications (software) SPSS 16 for Windows where the process and results of data analysis as a unit step in hypothesis testing.

PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SURAT KABAR HARIAN SUARA MERDEKA Muhammad Gigih Made; Rodhiyah Rodhiyah; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Consumer behavior is closely related to the purchase decision, the decision of the purchases made by individuals, groups and organizations in meeting their needs and desires both for goods and services. So it is very important for companies to understand how their consumers in their purchase decision, in order to influence the purchase decision. The purpose of this study was to determine the effect: promotion on purchasing decisions, the price of the purchase decision, promotions and prices on purchase decisions.The population of this study is the customer's Newspapers Suara Merdeka conducted in several sub-agents Semarang and surrounding many as 18.978 people. Sampling using slovin formula so that the number of samples used in this study as many as 100 people. Data were analyzed using test validity, reliability, simple linear regression analysis, multiple regression analysis, the coefficient of determination, t-test and F test calculation using the computer program SPSS version 19 for Windows.The results showed that: t value promotion variables (4.675) > t table (1.984), then Ho is rejected and Ha accepted means no influence between variables promotion on purchasing decisions, the value of the t variable price (12.249) > t table (1.984), then Ho is rejected and Ha accepted means no influence of price on purchase decision variables, variables calculated F value promotions and price (75.503) > F table (3.09), then Ho is rejected and Ha accepted means no influence of promotions and price variables to the decision purchase.In conclusion: there is a promotional effect on purchasing decisions, there is the effect of price on purchase decisions and there are promotions and prices influence on purchasing decisions. The advice given is: to increase and improve purchasing decisions can be done by continuously improving the creativity of the journalist as newsmakers, to enhance and improve the promotion, the efforts made by utilizing print and electronic media, for other researchers should conduct research about the factors that influence purchasing decisions by focusing on the elements of the marketing mix in addition to promotional and other prices are variable so that the distribution of products and research on marketing mix and purchasing decisions will be more perfect.

Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan PelangganPengguna Jasa Kereta Api Menoreh Kelas Ekonomi Studi Kasus Pada PT. Kereta Api Indonesia DAOP IV Semarang Kurnia Triantoro; Sudharto Prawata Hadi; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Competitive conditions of transport can be viewed through the service aspects of the transportation service provider. Provide service to the customer is a distinct advantage for the company. Quality of service in the company is the company's efforts to complete the consumer desires, so consumers judge that the price issued is according to the need of consumers. Percentage Menoreh Economy Class Train in Quarter I to the second quarter decreased by 30%. In the next quarter, namely the seconde quarter to the third quarter of the percentage of passengers increased by 54%. But in the third quarter to the fourth quarter the percentage increase in passengers is smaller than the percentage of 26% the previous quarter, in which each company has a hope to continue increase the number of passengers each period and improve facilities and services for the better. This study aimed to determine the effect of quality of service and price to customer satisfaction Menoreh Train.This study aimed to determine the effect of quality service and price to Menoreh Train customer satisfaction.This type of research is explanatory research. This research was uses 100 respondents who had used the Menoreh Train more than once in last three months. The sampling technique of this research is purposive sampling and accidental sampling, with data collection techniques are interviews, questionnaires, and literature. The method of analysis is validity test, reliability test, crosstab, correlation coefficient, coefficient of determination, simple linear regression, t test, multiple linear regression, and F test.The result of this analysis is variable quality of service has a partial effection of customers satisfaction by 23,5%, variable of price is partially affecting customer satisfaction by 32,1%. The quality of service and price are jointly significant effect on customer satisfaction by 39,6%.Suggestions for PT. Kereta Api Indonesia DAOP IV Semarang is should pay attention and develop the existing facilities in Menoreh Train, and maintains the ticket price of Menoreh Train, if there is a company policy to increase the ticket price of Menoreh Train expected according to the range of passenger purchasing power.

PENGARUH KUALITAS PRODUK,PROMOSI DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA RUSH (STUDI KASUS DI NASMOCO PEMUDA SEMARANG) Nurul Ayuningtyas; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

The research was motivated by the increasing of competition among automotive industries. From many types of car, Multi Purpose Vehicle/MPV is a favorite car in consumer. Toyota is one of vehicle producer which well known in Indonesia. Nowadays Toyota already produces a lot of type vehicle for middle economy. Toyota Rush is one of favorite vehicle for middle economy with affordable prices is the priority choice not only from the price but also from the function. The aim is this research is to know the impact of quality product, promotion, and after sales towards purchasing decision Toyota Rush. Type of this research is explanatory research. The collecting data method is using questionnaire. Sampling technique is purposive sampling. Sample in this research is 87 respondents from 677 populations. Likert scale is using for measurement. Linear regression analyze and path analyze are using to prove the hypotheses with SPSS 16.0 software. The research result showed that quality product variable (X1), promotion (X2) and after sales service (X3) have a positive and significant impact towards purchasing decision (Y). Based on this research, researcher suggest to Toyota Company to do more innovation and update application quality. For Nasmoco Pemuda as the official distributor in near future should give more satisfied after sales service to consumer, doing promotion, discount and lucky draw. It needed to increase the purchasing and compete with others automotive distributor.

PENGARUH KUALITAS PELAYANAN, LOKASI, DAN TARIF TERHADAP KEPUASAN PASIEN RAWAT INAP RUMAH SAKIT LESTARI RAHARJA KOTA MAGELANG (Studi Kasus Pada Pasien Rawat Inap Non Asuransi) Difa Nurulia Safitri; Wahyu Hidayat; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Nowadays, people has been aware about the importance of health. Public awareness about the importance of health is an opportunity for health sevice especially hospital. Therefore, many hospitals are competing to provide satisfaction for its customers. There are several factors that affect patient satisfaction such as service quality, location, and hospital rate. Based on the existing problems in this research is the result of pre-survey of 30 respondents which indicate patient dissatisfaction. This research purpose to find out positive and significant influence of service quality, location, and hospital rate on hospitalized patient satisfaction at Lestari Raharja Hospital Magelang. This research included in explanatory. Taked 88 respondents as sample with proportionate stratified random sampling method. Collecting data used questionnaire and interview. Hypotheses tested by crosstab, correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, t test, and F test. The result of this research show that service quality, location, and hospital rate are proved have positive and significant affect in partially and simultaneously on Patient Satisfaction.

PENGARUH KUALITAS PRODUK, PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN ROKOK MARLBORO (Studi Kasus Pada Perempuan Perokok di Kecamatan Tembalang Semarang) Apriliandini Fitriana Dewi; Wahyu Hidayat; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

This research is conducted to discover the influence of product quality, Promotion, and Brand Image on Purchase decision to Women Smoker in Tembalang District. Type of this research is Explanatory Resesarch. Population used for this research is consumer that bought Marlboro. Samples used for this research are 100 respondents whom counted with Slovin formula. Sample collection sample is Non Probability Sampling. Questioner and Interview used to collecting data for this research. To analyze the data method used is linear regression analysis.Result of this research show that product quality, promotion, and brand image has impact on purchase decision. Product quality, promotion, and brand image are able to explain (punctuate) purchase decision variable in amount of 87.8% which influenced by product quality (32.7%), Promotion (15.6%), Brand Image (87.7%). These variables have significant impact on purchase decision of Marlboro in Tembalang District with the most influential variable is Brand Image.Author suggests that the producer give more education to its salesperson regarding the product, make some innovation in the design of the packaging and the cigarette filter in order to attract the consumer, especially women smoker.

ANALISIS REAKSI PASAR MODAL ATAS PERISTIWA PEMILIHAN PRESIDEN 9 JULI 2014 (EVENT STUDY PADA INDEKS SAHAM LQ-45) Dewi Arum Melati; Saryadi Saryadi; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Presidential election in Indonesia considered as a big event which held in every 5 years. Presidential Election July 9 2014 is one of the important event in Indonesia and the capital market shows that there are some reactions of the event. This research aims to see how the reaction of capital market by looking at the differences of each three variabel in this research, they are bid ask spread, abnormal return, and trading volume activity before and after presidential election, July 9 2014. The research object is 45 companies which listed in LQ-45 Index period during February – July 2014. The observation period is 24 days which is 12 days before and after presidential election event at July 9 2014. This hypothesis test used paired sample t-test analysis. The result of this research shows that there is no significant differences beetween bid ask spread before and after presidential election, there is no significant differences beetween abnormal return before and after presidential election, and there is a significant differences beetween trading volume activity before and after presidential election.

PENGARUH WORD OF MOUTH COMMUNICATION, BRAND TRUST, DAN SERVICE QUALITY TERHADAP KEPUTUSAN PENGGUNA PERAWATAN KECANTIKAN (Studi Kasus Pada Konsumen Perempuan di Larissa Aesthetic Center Semarang) Eka Trinia Widiyanti; Wahyu Hidayat; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Nowadays, many emerging beauty clinics that offer a wide variety of beauty care services and products to meet the needs of care, especially for women. There are several factors that influence the choice of consumers to buy a product, among others, the word of mouth communication, brand trust, and service quality. The purpose of this research was to determine the influence of word of mouth communication, brand trust, and service quality on user’s decision of beauty treatments in Larissa Aesthetic Center Semarang. This type of research is explanatory research. The population in this research is consumers of Larissa Aesthetic Center Semarang and the number of samples taken was 100 respondents. The sampling technique used in this research is purposive sampling. The technique of collecting data using questionnaires, interview, and a study of literature. The analytical method used is the correlation test, determination, cross tabulations, simple linear regression, multiple, t test and F test with SPSS. The results of this research show that based on the results of multiple linear regression, word of mouth communication, brand trust, and service quality has positive influence on user’s decision of beauty treatments.

Pengaruh Tarif Kamar dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan pada Horison Hotel Semarang Rifky Adhitya; Rodhiyah Rodhiyah; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

HORISON HOTEL is one of company that moves in side of hospitality at Semarang. Some problems are captured lack of pieces overnight rates, maximal service and facilities at the hotel This purpose to determine influence of Room Rates, Service Quality, Customer Satisfication to Customer Loyalty. Type of research used is explanatory with 100 sample respondents (purposive effect). Analysis of the data used is qualitative and quantitative, qualitative analysis tools such as categorization and quantitative analysis tools such as the coefficient of determination, t test, F test and path analysis.The results and discussion of room rates are very low (70%), quality of service is very good (61%), customer satisfaction is very high (78%) and very high customer loyalty (67%). There is a positive and significant influence between room rates for customer satisfaction (14.4%), a positive and significant influence between room rates on customer loyalty (20.6%), a positive and significant effect of service quality on customer satisfaction (13%), positive and significant impact of service quality on customer loyalty (81.1%) and there is a positive and significant impact of customer satisfaction on customer loyalty (12.8%).Conclusion There are significant effect between room rates and quality of service to customer satisfaction (18.5%) and a significant influence between the influence of room rates, service quality on customer loyalty through customer satisfaction (81.2%). Advice can be given include: repair of all equipment in the room were not functioning as it should, repairing all kinds of facilities, to fully leverage with both the employees and officers, and the effort required to provide discounted hotel rates stay more especially on particular days.

Pengaruh Budaya Organisasi dan Disiplin Kerja Terhadap Kinerja Karyawan (Studi Kasus Pada Karyawan Bagian Produksi PT. Nyonya Meneer Semarang) Estetika Arumsari Agustin; Sudharto Prawata Hadi; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Employee performance can determine the success of a company. Several factors influencing employee performance are organizational cuture and work discipline. PT. Nyonya Meneer Semarang is a company which engaged in traditional medicine industry. The problem of this research is the decreased of production over the last four years and did not achieve the production targets. It indicates that the employee performance is still not maximized.The purpose of this study is to identify the influence of organizational culture and work discipline to employee performance. This type of study is explanatory research using questionnaires, interview and study literature as method of data collection. This study used 79 respondents of production employee which choosen by probability sampling technique (simple random sampling). Data analysis which used in this study are simple linear regression, multiple linear regression, correlate analysis, t test and f test with SPSS.According to the study results, organizational culture and work discipline influence on employee performance. Organizational culture has influenced 0,392 to employee performance and work discipline has influenced 0,242 to employee performance. Simultaneously, organizational culture and work discipline has contributed 0,410 to employee performance.The conclusion shows that organizational culture and work discipline either partially or simultaneously influence the performance of production employee of PT. Nyonya Meneer Semarang. Based on these results, PT. Nyonya Meneer Semarang should be able to improve the organizational culture, especially in the communication between employee and management. In addition, PT. Nyonya Meneer Semarang is expected to improve the quality of control or supervision to maintain and improve the discipline of employees, and make further research to find out the influence from other variables.

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Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA