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Jurnal Manajemen dan Bisnis
Published by Universitas Bandar Lampung
ISSN : 20870701     EISSN : 27748898     DOI : http://dx.doi.org/10.36448/jmb.v13i1.2831
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Bisnis Internasional, Ekonomis Bisnis, Etika Bisnis, Kewirausahaan, Manajemen Administrasi, Manajemen Keuangan, Manajemen Operasi, Manajemen Pemasaran, Manajemen Pendidikan, Manajemen Produksi, Manajemen Strategis, Manajemen Sumber Daya Manusia, Pasar Modal, Perilaku Organisasi, Sistem Informasi Manajemen
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 115 Documents
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Analisis Strategi Bersaing Penjualan Sepeda Motor Kawasaki pada pada PT. Cemerlang Motor Lestari di Bandar Lampung Sapmaya Wulan; . Widyaningsih
Jurnal Manajemen dan Bisnis Vol 2, No 1 (2011): Oktober
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.156 KB) | DOI: 10.36448/jmb.v2i1.47

Abstract

Problems faced by PT. Cemerlang Motor Lestari in Bandar Lampung is a fluctuation in sales volume and not achieving the target, average selling prices higher than competitors, increase average sales value less than the increase in the average cost of promotion and distribution costs, as well as market share is in a third position. The purpose of this study was to determine whether the PT. Cemerlang Motor Lestari in Bandar Lampung has been appropriately doing competitive strategy. This study uses qualitative analysis with SWOT analysis, Product Life Cycle (PLC), and Market Growth Matrix (Boston Consulting Group, BCG). Based on the SWOT analysis of four combinations of strategies (SO, WO, ST, and WT) to be held firm, but the company has not been fully carried out. This show, the company has not properly implement competitive strategy. Based on the analysis of PLC, a position the product at the stage of growth. Strategies that can be done at this stage of growth is to improve the quality of the product, multiply the characteristics and models of products, enter new market segments, and take advantage of new distribution channels, but the company has not fully implement the strategy. Based on the results of the BCG matrix analysis can be seen that the company is in position Cash Cows with 8% market growth rate and relative market share of 0.5%. It shows the company has a relatively modest market share with low growth rates. Strategies that can be done on the position of Cash Cows is a product development or product diversification but the company has not made such a strategy, meaning the company has not made a proper competitive strategy. Based on the SWOT analysis, BCG matrix and the PLC can be concluded that the PT. Cemerlang Motor Lestari in Bandar Lampung has not implement competitive strategy properly. Thus, the hypothesis that PT. Cemerlang Motor Lestari in Bandar Lampung has not implement competitive strategy properly is acceptable.Masalah yang dihadapi PT. Cemerlang Motor Lestari di Bandar Lampung adalah berfluktuasinya volume penjualan dan belum tercapainya target, harga jual rata-rata lebih tinggi dari pesaing, peningkatan nilai penjualan rata-rata lebih kecil dari peningkatan rata-rata biaya promosi dan biaya distribusi, serta pangsa pasar berada pada posisi ketiga. Tujuan penelitian ini adalah untuk mengetahui apakah PT. Cemerlang Motor Lestari di Bandar Lampung sudah malaksanakan strategi bersaing secara tepat. Penelitian ini menggunakan metode analisis kualitatif dengan analisis SWOT, Siklus Hidup Produk (PLC), dan Matrik Pertumbuhan Pasar (Boston Consulting Group-BCG). Berdasarkan analisis SWOT dihasilkan empat kombinasi strategi (SO, WO, ST, dan WT) yang harus dilaksanakan perusahaan, namun perusahaan belum sepenuhnya melaksanakan. Ini menunjukkan, perusahaan belum melaksanakan strategi bersaing secara tepat. Berdasarkan hasil analisis PLC, posisi produk berada pada tahap pertumbuhan. Strategi yang dapat dilakukan pada tahap pertumbuhan adalah meningkatkan mutu produk, memperbanyak ciri dan model produk, memasuki segmen pasar baru, dan memanfaatkan saluran distribusi baru, namun perusahaan belum sepenuhnya melaksanakan stretegi tersebut. Berdasarkan hasil analisis Matrik BCG dapat diketahui bahwa perusahaan berada pada posisi Cash Cows dengan tingkat pertumbuhan pasar 8% dan bagian pasar relatif 0,5%. Ini menunjukkan perusahaan memiliki pangsa pasar relatif sedang dengan tingkat pertumbuhan rendah. Strategi yang dapat dilakukan pada posisi Cash Cows adalah pengembangan produk atau diversifikasi produk. namun perusahaan belum melakukan strategi tersebut, berarti perusahaan belum melakukan strategi bersaing secara tepat. Berdasarkan hasil analisis SWOT, Matrik BCG dan PLC dapat disimpulkan bahwa PT. Cemerlang Motor Lestari di Bandar Lampung belum melaksanakan strategi bersaing secara tepat. Dengan demikian, hipotesis yang diajukan bahwa PT. Cemerlang Motor Lestari di Bandar Lampung belum melaksanakan strategi bersaing secara tepat, dapat diterima.
Pengaruh Jasa Pelayanan terhadap Kepuasan Konsumen pada PT. Tunas Dwipa Matra di Bandar Lampung Sri Kriswandari
Jurnal Manajemen dan Bisnis Vol 1, No 1 (2010): Oktober
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.258 KB) | DOI: 10.36448/jmb.v1i1.36

Abstract

In running his business as a distributor of Honda motorcycles, PT. Tunas Dwipa Matra face the problem that is increasing competition among market share, each share of the competitive market to provide best services to provide satisfaction to consumers. Based on that then the problem is: How Influence on Consumer Satisfaction Services at PT. Matra Dwipa shoots in Bandar Lampung. The purpose of this research to know how to effect service on customer satisfaction on PT. Tunas Dwipa Matra. The hypothesis is that: Trade ministers have a positive influence on consumer satisfaction on PT. Tunas Dwipa Matra. Methods include: variables studied were Services (independent variable), which consists of three elements of the service before the sale (presale service), product stewardship, and service after sales service (aftersale service) and consumer satisfaction (dependent variable). The population is consumers who buy Honda motorcycle in 2008 is 5450 persons. Based on the calculations used samples of 99 individuals who carried out the sample collection with Tekni Random Sampling. This research uses Qualitative and Quantitative Analysis Method by using the Minimum Value Index, Value Index and Interval Maximum. Based on research results obtained by the respondents answer with the final score of 6723 which is at grade level high measurement whose value is between 5941-7920. Means the level of customer satisfaction with services at PT. Matra Dwipa shoots were classified at level tinggi.Ini showed that services provided have a positive and significant influence on consumer satisfaction. It can be concluded that the hypothesis can be accepted. In addition, the three service indicator, service indicator before selling the highest contribution followed by service products and service after sales. Dalam menjalankan usahanya sebagai penyalur sepeda motor Honda, PT. Tunas Dwipa Matra menghadapi masalah yaitu persaingan yang semakin ketat diantara pangsa pasar, masing-masing pangsa pasar bersaing memberikan jasa pelayanan yang terbaik untuk memberikan kepuasan kepada konsumen. Berdasarkan hal tersebut maka yang menjadi permasalahan adalah: Pengaruh Jasa Pelayanan Terhadap Kepuasan ……. (Sri Kriswandari) 51 Bagaimana Pengaruh Jasa Pelayanan terhadap Kepuasan Konsumen pada PT. Tunas Dwipa Matra di Bandar Lampung. Tujuan penelitian ini untuk mengetahui bagaimana pengaruh jasa pelayanan terhadap kepuasan konsumen pada PT. Tunas Dwipa Matra. Hipotesis yang diajukan adalah bahwa: Jasa pelayan mempunyai pengaruh positif terhadap kepuasan konsumen pada PT. Tunas Dwipa Matra. Metode Penelitian meliputi: variabel yang diteliti yaitu Jasa Pelayanan (variabel bebas) yang terdiri dari tiga unsur yakni jasa sebelum penjualan (presale service), pelayanan produk, dan jasa pelayanan purna jual (aftersale service) serta Kepuasan Konsumen (variabel terikat). Populasinya adalah konsumen yang membeli sepeda motor Honda pada Tahun 2008 yaitu 5450 orang. Berdasarkan perhitungan digunakan sampel 99 orang yang pengambilan sampelnya dilakukan dengan Tekni Random Sampling. Penelitian ini menggunakan Metode Analisis Kualitatif dan Kuantitatif dengan yang menggunakan Nilai Indeks Minimum, Nilai Indeks Maksimum dan Interval. Berdasarkan hasil penelitian diperoleh jawaban responden dengan nilai skor akhir sebesar 6723 yang berada pada kelas tingkat pengukuran tinggi yang nilainya antara 5941-7920. Berarti tingkat kepuasan konsumen terhadap jasa pelayanan pada PT. Tunas Dwipa Matra digolongkan pada tingkat tinggi.Ini menunjukkan bahwa jasa pelayanan yang diberikan mempunyai pengaruh positif dan signifikan terhadap kepuasan konsumen. Dengan demikian dapat disimpulkan bahwa hipotesis yang diajukan dapat diterima. Selain itu, dari tiga indikator jasa pelayanan, indikator pelayanan sebelum penjualan memberikan kontribusi tertinggi diikuti oleh pelayanan produk dan pelayanan purna jual.
Analisis Kualitas Pelayanan terhadap Kepuasan Pelanggan pada PT. Perusahaan Listrik Negara (Persero) Cabang Tanjungkarang Sapmaya Wulan
Jurnal Manajemen dan Bisnis Vol 1, No 2 (2011): April
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (586.706 KB) | DOI: 10.36448/jmb.v1i2.42

Abstract

Customer satisfaction on PT. National Electricity Company (Limited) Branch Tanjung Karang measured by the number of complaints from customers. During the Year 2010 complaint was ever a power outage. Quality of care in terms of a power outage interrupts measured by Standard Average Duration Index (SAIDI) is the index means the average duration of outages interrupt Frequency Average and the Standard Index (Saifi) Index is the average frequency of outages. This study focused on the customer with a power limit of 100 kVA-200 kVA. The problem is: Is the Quality Services Branch of the PLN Branch Tanjung Karang was able to meet Customer Satisfaction? The purpose of this study to determine whether PLN Quality Services Branch Tanjung Karang was able to meet customer satisfaction with power 100 kVA - 200 kVA. This study uses qualitative analysis method to determine the level of conformity of quality of service with customer satisfaction, and methods of quantitative analysis by using the Importance-Performance Table-Analysisis and cartesian diagram. The results of qualitative analysis states that the quality of service in that category is quite appropriate to meet customer satisfaction, but the attribute gives information through print / electronic before the blackout and the speed of the officer dealing with interference complaints have low fitness levels. Results obtained by quantitative analysis of average value of the Company Performance 3.47 less than the average value of Customer Interest Rate 4.63 meaning the quality of customer service has not satisfy the customer. Cartesian diagram shows the results of the 10 attributes, 5 attributes in Quadrant A, the four attributes in Quadrant D, and an attribute in Quadrant C means most of the attributes of service quality do not meet customer satisfaction. In conclusion: The quality of service the Cape Coral Branch PLN can not meet customer satisfaction with power 100 kVA - 200 kVA.Kepuasan pelanggan pada PT. Perusahaan Listrik Negara (Persero) Cabang Tanjung Karang diukur dengan banyaknya keluhan dari pelanggan. Selama Tahun 2010 keluhan terbanyak adalah pada pemadaman listrik. Kualitas pelayanan dalam hal pemadaman listrik diukurdengan Standard Average Interupt Duration Index (SAIDI) yaitu Indek lamanya rata-rata pemadaman dan Standard Average Interupt Frekwency Index (SAIFI) yaitu Indeks frekuensi rata-rata pemadaman. Penelitian ini difokuskan pada Pelanggan dengan batas daya 100 kVA- 200 kVA. Permasalahannya adalah: Apakah Kualitas Pelayanan PLN Cabang Tanjung Karang sudah dapat memenuhi Kepuasan Pelanggan? Tujuan penelitian ini untuk mengetahui apakah Kualitas Pelayanan PLN Cabang Tanjung Karang sudah dapat memenuhi kepuasan pelanggan dengan daya 100 kVA – 200 kVA. Penelitian ini menggunakan metode analisis kualitatif untuk mengetahui tingkat kesesuaian kualitas pelayanan dengan kepuasan pelanggan, dan metode analisis kuantitatif dengan menggunakan Tabel Importance-Performance-Analysisis dan Diagram Kartesius. Hasil analisis kualitatif menyatakan bahwa kualitas pelayanan dalam kategori cukup sesuai memenuhi kepuasan pelanggan, namun atribut memberi informasi melalui media cetak/elektronik sebelum pemadaman dan kecepatan petugas menangani pengaduan gangguan memiliki tingkat kesesuaian rendah. Dari hasil analisis kuantitaif diperoleh Nilai Rata-rata Kinerja Perusahaan 3,47 lebih kecil dari Nilai Rata-rata Tingkat Kepentingan Pelanggan 4,63, berarti kualitas pelayanan belum memenuhi kepuasanan pelanggan. Hasil Diagram Kartesius menunjukkan dari 10 atribut, 5 atribut berada di Kuadran A, 4 atribut di Kuadran D, dan 1 atribut di Kuadran C. Berarti sebagian besar atribut kualitas pelayanan belum memenuhi kepuasan pelanggan. Kesimpulannya: Kualitas pelayanan PLN Cabang Tanjung Karang belum dapat memenuhi kepuasan pelanggan dengan daya 100 kVA – 200 kVA.
Analisis Gap Harapan dan Kinerja Berdasakan Persepsi Pengunjung Taman Nasional Way Kambas di Lampung Timur (Studi pada Divisi Pusat Latihan Gajah) Febriyanto FEBRIYANTO
Jurnal Manajemen dan Bisnis Vol 2, No 1 (2011): Oktober
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.635 KB) | DOI: 10.36448/jmb.v2i1.48

Abstract

Quality is a major factor that must be owned by an institution in selling products so that customer satisfaction can be realized. Therefore, it is necessary to analyze the gap of Visitor Expectations and Perceptions of Way Kambas National Park in Lampung Timur especially in Division Elephant Training Center (PLG). The study population was large or may be infinite, because it involves the whole visitor of Way Kambas National Park Division of PLG. This study used a sample of 272 respondents, regardless of gender, income and education. The sampling technique used is convenience method. Research variables are: visitor satisfaction (expectancy) and quality of service (service quality) covering Reliability, Responsiveness, Assurance, Empathy and Tangibles. The analysis tools are Validity test, Reliability and Methods SERVQUAL with Cartesian diagram. Based on data analysis has been performed, the authors concluded that the level of quality service to the satisfaction gap is still quite large visitor. It can be seen from the results of the analysis through Cartesian diagram, based on the chart dimensions of service quality (performance) provided the manager is below the expectations of consumers or log in quadrant II (Under Action), which means that high consumer expectations for PLG attractions National Parks Way division Kambas Elephant Training Center, but the quality of service (performance) after visiting still below expectations (Under action).Kualitas merupakan faktor utama yang harus dimiliki oleh suatu institusi dalam menjual produknya sehingga kepuasan konsumen dapat terwujud. Oleh karena itu, perlu dilakukan analisis Gap Harapan dan Persepsi Pengunjung pada Taman Nasional Way Kambas Lampung Timur khususnya pada Divisi Pusat Latihan Gajah (PLG). Populasi penelitian ini adalah pupulasi besar atau dapat dikatakan tak terhingga, karena melibatkan seluruh pengkunjung Taman Nasional Way Kambas Divisi PLG. Dalam penelitian ini digunakan sampel sebanyak 272 responden tanpa membedakan jenis kelamin, pendapatan dan pendidikan. Teknik pengambilan sampel menggunakan metode convinience sampling. Variabel penelitian yang akan diuji adalah: Kepuasan pengunjung (tingkat harapan) dan Kualitas pelayanan (service quality) yang meliputi Reliability, Responsiveness, Assurance, Empathy, dan Tangibles. Alat analisis yang digunakan adalah Uji Validitas,Uji Reliabilitas dan Metode SERVQUAL dengan Diagram Cartesius. Berdasarkan analisis data yang sudah dilakukan, penulis menyimpulkan bahwa tingkat Gap kualitas pelayanan terhadap kepuasan pengunjung masih cukup besar. Hal tersebut dapat dilihat dari hasil analisis melalui diagram kartesius, berdasarkan diagram tersebut dimensi kualitas pelayanan (kinerja) yang diberikan pihak pengelola masih berada dibawah harapan konsumen atau masuk dalam kuadran II (Under Action), artinya harapan konsumen tinggi terhadap objek wisata PLG Taman Nasional Way Kambas divisi Pusat Latihan Gajah, namun kualitas pelayanan (kinerja) yang dirasakan setelah berkunjung masih dibawah harapan (Under action)
Analisis Kualitas Pelayanan Jasa Penginapan terhadap Kepuasan Konsumen pada Hotel Arinas di Bandar Lampung Yopi Alexander
Jurnal Manajemen dan Bisnis Vol 1, No 1 (2010): Oktober
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (523.579 KB) | DOI: 10.36448/jmb.v1i1.37

Abstract

One way that a company becomes superior to the competitor is to provide better service quality than its competitors. One of them is to meet customer expectations in service quality so that can give consumers satisfaction with its consumers will participate in promoting the company. The problems faced by the Arinas hotel occupancy rate is declining from the year 2004 - 2008 and the service quality provided by the hotel still inadequate. The lower occupancy rate is an indication of the low level of customer satisfaction with on service quality. Thus the problem: Is the quality of accommodation services affect customer satisfaction levels at Arinas hotel in Bandar Lampung? The purpose of this study is to determine whether the quality of accommodation services affect customer satisfaction levels at Arinas hotel in Bandar Lampung. This study uses survey and secondary data obtained from company and literature books. The population is all the number of consumers on Arinas Hotel in 2009 which amounted to 801 persons. Analysis was performed by qualitative and quantitative methods with Cartesian diagram analysis approach. Based on the results of qualitative analysis it can be seen that the average customer satisfaction level are still relatively low when compared with the level of expectation. Based on the results of quantitative analysis using Importance-Performance Analysis, it is found that the average level of consumer expectations was 4.14 and the average level of employees service is 3.94. This indicates 4.14> 3.94, which mean greater than the level of consumer expectations of services provided by Arinas Hotel or in other words, the service quality provided is not in line with consumer expectation. Thus, the hypothesis state that the service quality influence on customer satisfaction levels at Arinas hotel in Bandar Lampung is acceptable.Salah satu cara agar suatu perusahaan lebih unggul dari pada perusahaan pesaing adalah dengan memberikan pelayanan yang lebih bermutu dibanding dengan para pesaingnya. Salah satunya adalah dengan cara memenuhi harapan konsumen dalam kualitas pelayanan jasa sehingga dapat memberikan kepuasan kepada konsumen dengan sendirinya para konsumen akan ikut mempromosikan perusahaan. Masalah yang dihadapi oleh Hotel Arinas adalah tingkat hunian mengalami perkembangan yang menurun dari tahun 2004 – 2008 dan kualitas pelayanan yang diberikan oleh pihak hotel masih kurang memadai. Turunnya tingkat hunian merupakan indikasi masih rendahnya tingkat kepuasan konsumen terhadap kualitas pelayanan jasa. Dengan demikian permasalahan: Apakah kualitas pelayanan jasa penginapan berpengaruh terhadap tingkat kepuasan konsumen pada Hotel Arinas di Bandar Lampung? Tujuan penelitian ini adalah untuk mengetahui apakah kualitas pelayanan jasa penginapan berpengaruh terhadap tingkat kepuasan konsumen pada Hotel Arinas di Bandar Lampung. Penelitian ini menggunakan metode survey dengan menggunakan data primer dalam hal ini adalah konsumen dan data sekunder yang bersumber dari perusahaan dan buku-buku literatur. Populasinya adalah seluruh jumlah konsumen (penginap) pada Hotel Arinas di Bandar Lampung tahun 2009 yang berjumlah 801 orang. Analisis dilakukan dengan metode kualitatif dan kuantitatif dengan pendekatan analisis diagram kartesius. Berdasarkan hasil analisis kualitatif dapat diketahui bahwa rata-rata tingkat kepuasan konsumen masih relatif rendah jika dibandingkan dengan tingkat harapannya. Berdasarkan hasil analisis kuantitatif perhitungan Importance-Performance Analysis diketahui bahwa rata-rata tingkat harapan konsumen keseluruhan adalah 4,14 dan rata-rata tingkat pelayanan karyawan secara keseluruhan adalah 3,94. Hal ini menunjukkan 4,14 > 3,94 , yang berarti lebih besar tingkat harapan konsumen dibandingkan pelayanan yang diberikan oleh Hotel Arinas atau dengan kata lain kualitas pelayanan jasa yang diberikan belum sesuai dengan harapan konsumen. Dengan demikian hipotesis yang menyatakan bahwa : Kualitas pelayanan jasa penginapan berpengaruh terhadap tingkat kepuasan konsumen pada Hotel Arinas di Bandar Lampung dapat diterima.
Pengaruh Harga Jual Kamar terhadap Nilai Penjualan pada Hotel Sahid Di Bandar Lampung Sri Rahayu
Jurnal Manajemen dan Bisnis Vol 1, No 2 (2011): April
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.666 KB) | DOI: 10.36448/jmb.v1i2.43

Abstract

Sahid Hotel in Bandar Lampung is a three star hotel that support the development of business and the national tourism industry. The problem is the Room Sales Price has increase every years but the sales volume fluctuate not according to the increase of room price. The purpose of this study to determine how the influence of Selling Price to Sales Volume at Sahid Hotel in Bandar Lampung. The hypothesis is: Room Price in effect on the Sales Volume at Hotel Sahid Bandar Lampung. Analysis tool used is the Simple Linear Regression to determine the influence of Selling Price of Sales Volume and t- test to test the hypothesis.Calculation process performed by SPSS. Based on analytical results obtained by the equation: for Moderate Rooms Y1 = 3,438.000,000 + 2,911,002 X1, for the Superior Room Sea View Y2= 1,789,000,000 + 2,425,950 X2, and Deluxe Y3 = 1,420,000,000 + 1,597,900 X3. The results of the t-test with a significance level of 95% and dk = 8 is obtained: for Moderate rooms thitung 3.896> 1.860 ttable, Superior Room Sea View thitung 6.342> 1.860 ttable, and Deluxe thitung 7.336> 1.860 ttable. For all types of rooms thitung> ttable meaningful influence on Room Price Value Sales. It can be concluded that the Selling Price Room significant effect on the Sales Volume at Sahid Hotel Bandar Lampung is unacceptable. Of the three types of rooms that contributed the most impact is followed by a Deluxe Room Superior Room Sea View and Moderate. Thus to increase the value of Sales Price not have to raise every year, but if it should raise it should be offset by an increase in services and facilities.Hotel Sahid di Bandar Lampung merupakan hotel bintang tiga yang turut mendukung perkembangan industri bisnis dan pariwisata nasional. Masalah yang dihadapi adalah Harga Jual Kamar mengalami kenaikan setiap tahunnya tapi Nilai Penjualan berfluktuasi tidak seiring dengan kenaikan harga kamar. Permasalahannya adalah: Bagaimana pengaruh Harga Jual kamar terhadap Nilai Penjualan pada Hotel Sahid di Bandar Lampung? Tujuan penelitian ini untuk mengetahui bagaimana pengaruh Harga Jual Kamar terhadap Nilai Penjualan pada Hotel Sahid di Bandar Lampung. Hipotesis yang diajukan adalah: Harga Jual Kamar berpengaruh terhadap Nilai Penjualan pada Hotel Sahid di Bandar Lampung. Alat analisis yang digunakan adalah Regresi Linier Sederhana untuk mengetahui pengaruh Harga Jual Kamar terhadap Nilai Penjualan Kamar dan Uji-t untuk menguji hipotesis. Proses perhitungan dilakukan dengan SPSS. Berdasarkan hasil analisis diperoleh persamaan: untuk Kamar Moderate Y1 = 3.438.000.000 + 2.911.002 X1, untuk Kamar Superior Sea View Y2= 1.789.000.000 + 2.425.950 X2, dan Kamar Deluxe Y3 = 1.420.000.000 + 1.597.900 X3. Hasil uji-t dengan tingkat signifikansi 95% dan dk = 8 diperoleh: untuk kamar Moderate thitung 3,896 > ttabel 1,860, kamar Superior Sea View thitung 6,342 > ttabel 1,860, dan Kamar Deluxe thitung 7,336 > ttabel 1,860. Untuk semua tipe kamar thitung > ttabel berarti Harga Jual Kamar berpengaruh terhadap Nilai Penjualan. Dengan demikian dapat disimpulkan bahwa hipotesis yang diajukan bahwa Harga Jual Kamar berpengaruh signifikan terhadap Nilai Penjualan pada Hotel Sahid di Bandar Lampung dapat diterima. Dari ketiga tipe kamar yang memberikan kontribusi pengaruh paling besar adalah kamar Deluxe diikuti oleh kamar Superior Sea View dan Moderate. Dengan demikian untuk meningkatkan Nilai Penjualan tidak harus menaikkan Harga Jual setiap tahun, namun jika harus menaikkan maka harus diimbangi dengan peningkatan pelayanan dan fasilitas. 
Hubungan Pengumuman Dividen Dengan Harga Saham Pada Industri Mining Dan Mining Service Di Bursa Efek Indonesia Tahun 2011 Farah Margaretha; Rifqi Hadyan
Jurnal Manajemen dan Bisnis Vol 2, No 2 (2012): April
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.753 KB) | DOI: 10.36448/jmb.v2i2.245

Abstract

In determining the decision to conduct transactions in the capital market, investors will base their decisions on a variety of public information including dividend announcements relevant to the stock price. This study aimed to test whether there is a relationship between the dividend announcement stock price. Investors can not use the public announcement of the dividend as the relevant information if there is no relationship between the dividend announcement to acquire shares at a price of Abnormal Return. The sample in this study is the Mining and Mining Service Company listed on the Indonesian Stock Exchange announced a dividend in the year 2011 that as many as 28 companies were taken by using purposive sampling technique. Tests performed on twenty-one event study focused on three events, namely: 1) ten days before the announcement, 2) at the time of announcement, and 3) ten days after the announcement. To test the hypothesis used One Sample t - Test. The test results prove the hypothesis that there is no significant relationship between the dividend announcement stock price in the mining industry and mining services industry. This means that investors can not use the dividend announcement as a public information relevant to determine the stock price in the future. Ivestor also can not apply a strategy of active portfolio to get Abnormal Return, because there are many factors that could affect stock prices both internal and external factors.
Analisis Kualitas Pelayanan Terhadap Kepuasan Wajib Pajak Pada Kantor Pelayanan Pajak Pratama Kedaton Di Bandar Lampung Sapmaya Wulan; Muhammad Nur Joharis
Jurnal Manajemen dan Bisnis Vol 2, No 2 (2012): April
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.132 KB) | DOI: 10.36448/jmb.v2i2.250

Abstract

The problem in this study is the low level of taxpayer satisfaction in the Tax Service Office Pratama Kedaton in Bandar Lampung, indicated by low levels of taxpayer compliance in reporting SPT Masa PPN. The purpose of this study was to qualitatively determine whether the services provided by the Tax Service Office Kedaton in Bandar Lampung has been able to give satisfaction to the taxpayer. This study used a sample of 112 taxpayers as respondents. This study uses qualitative analysis to approach the level of compliance and Cartesian diagram models with importance-performance analysis. Based on the analysis of the obtained results that the level of compliance overall service quality attributes to be a very good fit with the category average of 93.66% compliance rate, but there are 6 attributes which are below the average level of compliance. Based on the importance-performance analysis results, the average value of 4.19 level of service quality is lower than the average satisfaction level of 4.48, meaning the overall quality of care has not been fully able to give satisfaction to the taxpayer. Based on the analysis of Cartesian diagram; 4 attributes are in the quadrant A (top priority), 7 attributes in quadrant B (retained), 5 attributes in quadrant C (low priority) and 2 attributes in quadrant D (redundant), means that there are some attributes that still does not satisfy the attributes that are in quadrant A. It can be concluded that the quality of services provided by the Tax Service Office Pratama Kedaton in Bandar Lampung can not fully satisfy the taxpayer.Masalah dalam penelitian ini adalah masih rendahnya tingkat kepuasan wajib pajak pada KPP Pratama Kedaton di Bandar Lampung yang diindikasikan oleh masih rendahnya tingkat kepatuhan wajib pajak dalam menyampaikan laporan SPT Masa PPN. Tujuan penelitian ini adalah untuk mengetahui apakah kualtias pelayanan yang diberikan oleh KPP Pratama Kedaton di Bandar Lampung sudah dapat memberikan kepuasan kepada wajib pajak. Penelitian ini menggunakan sampel sebanyak 112 wajib pajak sebagai responden. Penelitian ini menggunakan metode analisis kualitatif dengan pendekatan tingkat kesesuaian dan model diagram kartesius dengan importance-performance analysis. Berdasarkan analisis tingkat kesesuaian diperoleh hasil bahwa atribut kualitas pelayanan secara keseluruhan berada pada katagori sangat sesuai dengan rata-rata tingkat kesesuaian 93,66%, namun masih terdapat 6 atribut yang berada dibawah rata-rata tingkat kesesuaian. Berdasarkan importance- performance analysis diperoleh hasil nilai rata-rata tingkat kualitas pelayanan sebesar 4,19 lebih kecil dari nilai rata-rata tingkat kepuasan sebesar 4,48, berarti secara keseluruhan kualitas pelayanan belum sepenuhnya dapat memberikan kepuasan kepada wajib pajak. Berdasarkan analisis diagram kartesius diperoleh hasil: 4 atribut berada di kuadaran A (prioritas utama), 7 atribut di kuadaran B (dipertahankan) , 5 atribut di kuadaran C (prioritas rendah) dan 2 atribut di kuadaran D (berlebihan), berarti terdapat beberapa atribut yang masih belum memberikan kepuaskan yakni atribut-atribut yang berada di kuadran A. Dengan demikian dapat disimpulkan bahwa kualitas pelayanan yang diberikan oleh KPP Pratama Kedaton belum sepenuhnya dapat memberikan kepuasan kepada wajib pajak.
Relationship Marketing: Paradigma, Strategi Dan Hambatan Sumadi SUMADI
Jurnal Manajemen dan Bisnis Vol 2, No 2 (2012): April
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.168 KB) | DOI: 10.36448/jmb.v2i2.246

Abstract

Marketing revolution have been influence significantly both teoritical and pratical at least twice during 50 years ago. First in the early of 1960s when the central paradigm of marketing change from product oriented to costumers oriented, when Robert J. Keith wrote an article The Marketing Revolution at Journal of Marketing. Second, the marketing paradigm change from the transactional marketing to relationship marketing in the early of 1990s at most of the academic or experts in marketing, especially in Western European saw implemented in industrial and services marketing. This changes occurs because the dominance approach of 4P (product, price, place and promotion) within marketing literature and misleading to answer the question on the development of marketing, so the emergence of relationship marketing is happen until now . Relationship marketing concern in building relationships with customers for a long time. Therefore it needs some strategic planning and implementation programs, and ofcourse problems solution.
Pengaruh Independensi Dan Komitmen Organisasi Terhadap Kualitas Audit (Studi pada Kantor Akuntan Publik di Bandar Lampung, Bandung, dan Jakarta) Riswan RISWAN
Jurnal Manajemen dan Bisnis Vol 2, No 2 (2012): April
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.503 KB) | DOI: 10.36448/jmb.v2i2.247

Abstract

Problems faced by public accountants today is the issue of deterioration of ethical standards and a crisis of confidence in auditing that will have an impact on the quality of the companys financial statement audit. Any deterioration of ethical standards and a crisis of confidence in public accounting is influenced by several factors such as the level of auditor independence and commitment in conducting the audit.This research aims to obtain the empirical evidences whether independence and organizational commitment partially give the positive influences to audit quality. The research is conducted to the independent auditor from various Public Accountant Offices by spreading closed questioners to the chosen location as the sample. The sampling technique used sampling area, then the data were analysed using Structural Equation Modelling that based on covariance structure, called Linear Structural Relations (LISREL). This modeling technique consists of the measurement model and structural model. Measurement model used to measure the dimensions that form a factor or latent variable, whereas the structural model describes the influence and relations between constructs or latent variables. The researches result concludes that independence and organization commitment partially give the positive influences and significant to audit quality.

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