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Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terdahap Kepuasan Pelanggan Kopikota Bali Dewiwati Sujadi; I Gede Adi Pratama; Ni Luh Sili Antari Sili
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.642

ABSTRACT This study aims to determine and analyze whether product quality, service quality, and price affect to the customer satisfaction of Kopikota Bali. The data collection technique is purposive sampling. The sampling method was carried out purposively or with certain objectives and considerations with the criteria of customers aged 17 years and over and had made transactions at Kopikota Bali. Respondents were set at 25 x 5 = 125 respondents. The research method applied in this study is based on multiple linear regression analysis with data collection techniques used are documentation and questionnaires. The data analysis technique used is quantitative descriptive analysis, validity and reliability test, classical assumption test, multiple linear regression analysis and t test analysis. The results of the analysis show that the regression results are Y = 1.125 + 0.221X1 + 0.297X2 + 0.476X3. The conclusion obtained is that product quality (X1) has a positive and partially significant effect on customer satisfaction (Y) which is shown in the regression coefficient β1X1 which has a positive value of 0.211 with tcount = 2,301 > ttable = 1,979 with sig = 0,023. Service quality (X2) has a positive and partially significant effect on customer satisfaction (Y) which is shown in the regression coefficient β2X2 which has a positive value of 0.297 with a value of tcount = 4,450 > ttable = 1,979 with a value of sig = 0.000. Price (X3) has a positive and partially significant effect on customer satisfaction (Y) which is shown in the regression coefficient β3X3 which has a positive value of 0.476 with tcount = 4.219 > ttable = 1.979 with sig = 0.000 value. Suggestions for Kopikota Bali are the need to maintain product quality, service quality, and prices provided, and if necessary to be improved again in order to always achieve customer satisfaction. Keywords: Product Quality, Service Quality, Price and Customer Satisfaction

Pengaruh Standar Operasional Prosedur, Deskripsi Pekerjaan Dan Budaya Kerja Terhadap Kinerja Karyawan PT Sumber Alfaria Trijaya Tbk Cabang Jember Tamriatin Hidayah; Hary Sulaksono; Hayatul Maspufah
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.649

This study aims to determine the effect of standard operating procedures, job descriptions and work culture on employee performance. In this study, data were collected by means of observation, interviews and questionnaires to 45 respondents with census techniques, which aimed to determine respondents' perceptions of each variable. The analysis used includes data instrument testing (validity test, and reliability test), multiple linear regression analysis, classical assumption test (normality test, multicollinearity test, heteroscedasticity test), and hypothesis testing (F test, t test, coefficient of determination). From the results of the analysis using regression, it can be seen that the variables of standard operating procedures (0.575), job descriptions (0.475) and work culture (0.409), all have a positive and significant effect on employee performance. From the t-test, the results obtained are standard operating procedures (0.021), job descriptions (0.014) and work culture (0.001), all of which have a significant effect on employee performance. From the F test, the results of the variable standard operating procedures, job descriptions and work culture have a significant simultaneous effect on employee performance.

Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Smartphone Iphone 12 Di Kota Bandung Yolanda Firdayanti; Farah Oktafani
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.650

The purpose of this study is to analyze the customer perception of smartphone iPhone 12 in Bandung City on Product Quality and Product Price on Purchase Decisions partially and simultaneously. The method that is used in this study is descriptive quantitative method. Sampling was carried out using a non-probability sampling method with a purposive sampling sample. The sample of this research was iPhone 12 users who live in Bandung City, with a total of 100 respondents. The analysis data technique that was used in this research was multiple linear regression. Based on the results of the T-test in this research, product quality and price variable have a significant influence on purchasing decisions partially on iPhone 12 smartphone users in Bandung City. Furthermore, based on the results of the F-test in this study, product quality and product price variables have a significant influence on purchasing decisions simultaneously on iPhone 12 smartphone users in Bandung City. Therefore, based on the result of the coefficient determination, the R Square has a score of 0.696, which means that the independent variables, product quality and product price affect the purchasing decisions by 69.6% while the remaining 30.4% is the contribution of the influence of other variables outside this study.

Pengaruh Beban Kerja, Insentif, Lingkungan Kerja Non Fisik Terhadap Kinerja Karyawan Dinas Sosial Kabupaten Majalengka Rinrin Asyifa Lutpiah; Syarifuddin Syarifuddin
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.659

The purpose of this study is to find out and analyze how the level of workload, incentives, and non-physical work environment on the performance of the employees of the Majalengka Regency Social Service, and the magnitude of the influence of workload, incentives, and non-physical work environment partially and simultaneously on the performance of the employees of the District Social Service. Majalengka. This study uses quantitative methods and descriptive analysis as well as multiple regression analysis using SPSS 26. The sampling technique used is a saturated sample, namely all 33 employees of the Majalengka Regency Social Service. and the performance of the crew is in the very good category. Partially, the workload and incentives have a significant effect while the non-physical work environment has no significant effect on the performance of the employees of the Majalengka Regency Social Service. The magnitude of the effect of workload, incentives, and non-physical work environment is 75.2% while the remaining 24.8% is influenced by other variables not examined in this study.

Analisis Kualitas Pelayanan Berbasis Sustainable Marketing Pada UMKM Feti Fatimah; Wenny Murtalining Tyas
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.660

MSMEs must continue to maintain customer loyalty even though these MSMEs are located in rural areas. MSMEs in rural areas affect the rate of economic growth in rural areas as well as in Balung Lor Village. MSMEs in this village must immediately get up so that the economy in Balung Lor Village will recover after suspended animation due to the Covid 19 pandemic. The purpose of this study is to analyze the quality of services based on sustainable marketing at MSME Restaurants so that MSMEs are able to continue to grow. The Restaurant MSME was chosen because this MSME was very affected by the Covid 19 pandemic. The type of research was quantitative. The population in this study is the consumer of MSME Restaurants in Balung Lor Village. Using Importance Performance Analysis. The average service gap is -0.438, which describes the service that is not as expected by consumers, so it is necessary to improve the quality of services based on sustainable marketing at MSME Restaurants so that consumer loyalty continues to increase.

Peran Mediasi Sikap Berwirausaha Pada Pengaruh Pendidikan Kewirausahaan Dan Dukungan Keluarga Terhadap Niat Berwirausaha Kadek Ema Yulistia; Agoes Ganesha Rahyuda
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.661

This study aims to analyze the mediating role of entrepreneurial attitudes on the effect of entrepreneurship education and family support on the entrepreneurial intentions of students in the Faculty of Economics and Business, Udayana University.The population in this study were students of the Faculty of Economics and Business, Udayana University, batch 2018. The number of samples used in this study was 240 respondents using proportionate random sampling. The research instrument in this study was a questionnaire. The data analysis technique used Partial least square (PLS). The results showed that entrepreneurship education had a positive effect on entrepreneurial intentions. Family support has a positive effect on entrepreneurial intentions. Entrepreneurship education has a positive effect on entrepreneurial attitudes. Family support has a positive effect on entrepreneurial intentions. Entrepreneurial attitudes have a positive effect on entrepreneurial intentions. Entrepreneurial attitude is able to significantly mediate the effect of entrepreneurship education on entrepreneurial intentions. Entrepreneurial attitude is able to significantly mediate the effect of family support on entrepreneurial intentions.

Pengaruh Harga, Kualitas Produk, Citra Merek Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Mobil Suzuki Ertiga Di Deller Suzuki Jember Duta Pamungkas; Feti Fatimah; Yohanes Gunawan Wibowo
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.662

Business competition in the automotive world is getting tougher, especially in the competition for car production. The fact that car sales continue to increase. This condition makes the company increasingly increase innovation by launching new products to increase market share. The purpose of this study was to determine (1) the effect of price on purchasing decisions for the Suzuki Ertiga at Deller Suzuki Jember, (2) the effect of product quality on purchasing decisions for the Suzuki Ertiga at Deller Suzuki Jember, (3) the effect of brand image on purchasing decisions for the Suzuki Ertiga. at Deller Suzuki Jember, (4) Quality of service on purchasing decisions for the Suzuki Ertiga at Deller Suzuki Jember. The sample in this study was 165 respondents. The sampling technique used non-probability sampling using purposive sampling. From the results of this study it is stated that the price has a positive and significant influence on the purchasing decision of the Suzuki Ertiga Car at Deller Suzuki Jember, Product quality has a positive and significant influence on the purchasing decision of the Suzuki Ertiga Car at Deller Suzuki Jember, Brand image has a positive and significant influence on the decision. the purchase of a Suzuki Ertiga Car at the Deller Suzuki Jember, the quality of service has a positive and significant influence on the decision to purchase a Suzuki Ertiga at the Deller Suzuki Jember.

Pengaruh Kepuasan Dan Citra Rumah Sakit Terhadap Kepercayaan Dan Loyalitas Pasien Elida Eftitah; Ni Nyoman Putu Martini; Arik Susbiyani; Toni Herlambang
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.663

The hospital is an organization that provides health services carried out by professional medical personnel who are organized both from permanent medical facilities, medical services, continuous nursing care, diagnosis and treatment of diseases suffered by patients. This study aims to examine the effect of patient satisfaction and hospital image on patient loyalty with patient trust as an intervening variable. The object of this research are inpatients who seek treatment at the Fatimah Islamic Hospital in March – April 2022. The number of respondents is 100 people. The results showed: Patient satisfaction has a positive and significant effect on patient confidence in Fatimah Islamic Hospital Banyuwangi. Hospital image has a positive and significant effect on patient confidence in Fatimah Islamic Hospital Banyuwangi. Hospital patient satisfaction has a positive and significant effect on patient loyalty at the Fatimah Islamic Hospital Banyuwangi. Hospital image has a positive and significant effect on patient loyalty at the Fatimah Islamic Hospital in Banyuwangi. Patient trust has a positive and significant effect on patient loyalty at the Fatimah Islamic Hospital in Banyuwangi. Patient satisfaction has a positive and significant effect on patient loyalty which is strengthened by patient trust as an intervening variable at Fatimah Islamic Hospital Banyuwangi. Hospital image has a positive and significant effect on patient loyalty with patient satisfaction as an intervening variable at Fatimah Islamic Hospital Banyuwangi.

Pengaruh Disiplin Kerja Terhadap Kinerja Karyawan Pada PT Kota Jati Furindo Jepara Aisyah Intan Harisha; Arif Partono Prasetio
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.664

Organization need to increase their employee performance. Employee performance in company has an important role to improve and advance company’s business. In order to increase their employee performance, organization need to know factors that influence employee performance. Work Dsicipline is one of the important factor that can predict employee performance. This study is aimed to identify the impact of work discipline on employee performance in PT Kota Jati Furindo Jepara. Hypothesis for this research is work discipline has significant effect on employee performance. This research use quantitatve approach. The questionnaire was distributed to 350 employee PT Kota Jati Furindo Jepara and gets 313 useable responses. Using simple regression and decriptive methode, we found that work discipline has significant positive effect on employee performance (0,551). This finding is in line with previous research that work discipline has positive and significant effect on employee performance.

Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Minat Beli Produk Skincare Scarlett Whitening Pada Official Store Scarlett Whitening Di Shopee Defi Setyawati; Farah Oktafani
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.665

This study aims to determine the effect of Product Quality, Service Quality and Price on Interest in Buying Scarlett Whitening Skincare at the Scarlett Whitening Official Store at Shopee simultaneously and partially. Collecting data in this study through the distribution of questionnaires and using descriptive quantitative data analysis. Sampling was done by non-probability sampling method, namely by purposive sampling technique. The sample used in this study were consumers who had visited the Scarlett Whitening official store at Shopee, with a total of 100 respondents. The method of analysis in this study is multiple regression analysis test. Based on the results of the F test in this study, it shows that the variables of product quality, service quality and price have a simultaneous effect on buying interest skincare Whitening official store at Shopee by 79%. Furthermore, based on the t-test that product quality partially affects buying interest with a percentage of 33.9%, service quality partially affects buying interest with a percentage of 23% and price partially affects buying interest with a percentage of 22.1%.

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Jawa timur

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