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PENGARUH ATRIBUT, SIFAT DAN WAKTU PADA SPOT IKLAN DIAPET TERHADAP MOTIVASI DAN LOYALITAS MEREK PADA PT. RADIO SURYA BOJONEGORO Imam Suroso
RELASI : JURNAL EKONOMI Vol 10 No 2 (2014)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v10i2.45

Advertising by radio broadcast is a kind of promotion strategy to get closer brands to their customer and for reach up sale power. Advertising production on media radio have special character which is different with another media. The way to get success on promotion by media radio can be depends on loose spot’s attributes, characteristics and duration. Precise of this research is Diapet’s loose spot which broadcasted on PT. Radio Suryo Bojonegoro aim of this research are to know direct and indirect impact of loose spot’s attributes, characteristics and duration to motivation, also to know those impact to brand loyalty. This research is an explanatory research and use survey method. The population are Bojonegoro’s citizen who are Surya Radio’s listeners, listen Diapet’s loose spot and got loyal to Diapet Brand. Sample have taken by stratified proportional sample and gotten 110 sample. This research is using description analysis and Structural Equation Model (SEM) for data analysis method. Variable of this research are loose spot’s attributes, characteristics and duration as exogen variable, brand loyalty as endogen variable also motivation as intervening variable. Summary of this reasearch is showing that loose spot’s attribute, character and time have direct and indirect impact to brand merk.

KAJIAN INVESTASI PERAHU PENANGKAP IKAN DI PANTAI PAYANGAN WATU ULO DITINJAU DARI ANALISIS FINANSIAL DI JEMBER Hamzah Fanzuri; Yani Dahliani
RELASI : JURNAL EKONOMI Vol 10 No 2 (2014)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v10i2.46

This research was intended to identify: (a) Investment of addition of 5 units of fishing boats in the area of Payangan Watu Ulo Beach with composition of total own capital which gives the most financially feasible results; (b) Investment of addition of 5 units of fishing boats in the area Payangan Watu Ulo Beach with the composition of 83.5% own capital and 16.5% financial leasing which gives fairly financially feasible results; (c) Investment of addition of 5 units of fishing boats in the area of Payangan Watu Ulo Beach with the composition of total capital financial lease that provides financially feasible results. (d) The level of effect of variable sensitivity on investment of addition of 5 units of fishing boats in Payangan Watu Ulo Beach.The method used in this research was descriptive-analytical method. Considering the area was quite narrow with limited population, the research applied total sampling/population/census techniques toward the research object. The determination of research location applied purposive sampling technique, the first sample collection and determination of the population used judgment sample technique, subsequent sampling used snowball sampling method. Analysis tools used in the research included the approaches of Pay Back Period (PBP), Net Present Value (NPV), Internal Rate Of Return (IRR), and Benefit Cost Ratio (B/C Ratio), Sensitivity Analysis and Rate On Investment (ROI).The research conclusions based on the results of data analysis of research are: (a) It was proved that the composition of own capital provided the most financially feasible result; (b) It was proved that the composition of mixed capital with the proportion of 83.5% own capital and 16.5 loan capital gave the fairly financially feasible result; (c) It was proved that the composition of the total loan capital was financially infeasible. (d) The parameters of variable sensitivity which significantly influenced included the variables of result (sales price), fuel costs, and the extra costs of labor and transportation.

ANALISIS RESPON PENAWARAN KEDELAI DI INDONESIA Muhammad Firdaus
RELASI : JURNAL EKONOMI Vol 10 No 2 (2014)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v10i2.47

Soybean is a major cropafter rice and maize. Most soybean sare used as raw materials of tempeh and tofu. Indonesian soybean production is always less than the demand. This study aims to: (1) to determine the factors that affect the response of soybean a cre age in Indonesia, (2) to determine the factors that affect the response of soybean productivity in Indonesia, and (3) to determine the most dominant factors that affect to soybean supply response. The data used are secondary data, iethe data of national soybean 1979-2013 period. This study uses the Partial Adjustment Model by Nerlove. The results showed that: (1) Lag soybean prices and dum my base price does not significantly affect soybean acre age. Soybean soybean acre age only significantly affected by soybean acre age lag. (2) Lag productivity and lag soybean prices have a significant effect on the productivity of soybean, soybean acreage where as no significant effect. (3) Response offers more influenced by the response of productivity than the response area.

POTENSI DAN STRATEGI OPTIMALISASITERHADAP AKTIVITASPETANI GARAMMELALUIPENDEKATAN HULU HILIR DI KAWASAN PESISIRPENAMBANGAN KECAMATAN PAJARAKANKABUPATEN PROBOLINGGO Mustofa Mustofa; Rafael Purtomo Sumaji; Siti Komariyah
RELASI : JURNAL EKONOMI Vol 10 No 2 (2014)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v10i2.48

Potential and optimization strategies to salt farmer activities conducted by the characteristics of the potential of aregion. Northern waters of Java representsacondition characteristic of coastal resources whichrequire specific management. Coastal resource potential Penambangan are extremely large, but growing salt farmer activities have not been able to change the level of welfare in the coastal zona Penambangan. This study aims to:1) identify the potential diversity of economic activities of salt farmer communities in the Coastal Zone Penambangan, 2) find out some strategies and optimization of economic activity in the salt farmer communities of Coastal Zone District Penambangan Pajarakan Probolinggo and 3) examine the economicactivity from upstream to downstream coastal areas in District Pajarakan ProbolinggoThis study uses a form of qualitative research is conducted on an object and condition as it is. The data was collected by way of gathering information or data about the use of natural resources by coastal salt farmer from upstream to downstream in the coastal zone district Penambangan Pajarakan Probolinggo. These results indicate that the coastal areas of economic activity penambangan current caused by the presence of salt farmer activities as salt business activity in the system. The series is linked salt farmer linkages (backward and forward) which took place on the upstream and downstream activities that give rise tomultiplier effects of employment and income gains value. Salt value chain linkages implies that the growthof entrepreneurship can openup employment opportunities for local communities (local) that is based on the utilization of coastal marine resources (natural, human, institutional and capital). The types of businesses that are involved in fishing activities in the area include Penambangan;pre-production stages, the stages of production and post production stages.

PENGARUH KOMPENSASI DAN BUDAYA ORGANISASI TERHADAP PROFESIONALISME GURU DENGAN KEPUASAN KERJA DAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING (Studi Kasus di MTs dan MA Miftahul Ulum Banyu Putih Kidul Jatiroto Lumajang) Mohamad Wajihidin; M. Fathorrazi; Diana Sulianti K Tobing
RELASI : JURNAL EKONOMI Vol 10 No 2 (2014)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v10i2.49

The education has a very important role for the development of a country. The purposes of this research are to analyze and get a picture about the influence of compensation on organizational commitment, the influence of compensation on job satisfaction, organizational commitment influence on teacher professionalism, the influence of the compensation for their professionalism, the influence of organizational culture on organizational commitment, the influence of organizational culture on job satisfaction, customer satisfaction work on the professionalism of teachers, and the influence of the organizational culture on teacher professionalism. This research used Explanatory Research namely clarify the causal relationship between the independent variable and dependent variable. The research conducted in MTs and MA Miftahul Banyuputih Kidul Jatiroto Lumajang. Populations in this research are 115 teachers at MTs and MA Miftahul Ulum Banyuputih Kidul Jatiroto Lumajang. The sampling used a table developed by Isaac and Michael with 1 % error rate and the sum of samples in this research are 100 respondents. This study used primary data and secondary data obtained. The primary data is done by means of observation, interviews and questioner, and the secondary data have done by collecting documents on the Institute. The analysis in this research used the Structural Equation Model (SEM) that is technique statistic that allows testing of a relatively complex network of relationships simultaneously.The results of the analysis showed that the compensation effect significantly to job satisfaction, but compensation didn’t influence significantly on organizational commitment. Then organizational commitment significantly influence the professionalism of teachers, the compensation didn’t impact significantly on teacher professionalism. Organizational culture significantly influence the organizational commitment, organizational culture a significant effect on job satisfaction, job satisfaction was significantly influential on teacher professionalism, and organizational culture significantly influence the professionalism of teachers.

PENGARUH KOMUNIKASI DAN MOTIVASI KERJA SERTA KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASI DAN KINERJA KARYAWAN DINAS PENGELOLA KEUANGAN DAERAH KABUPATEN LUMAJANG Roshiful Aqli Qosyim
RELASI : JURNAL EKONOMI Vol 10 No 2 (2014)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v10i2.50

The study, entitled "Effect of Communication And Motivation And Job Satisfaction and Organizational Commitment Against Employee Performance Regional Financial Management Office Lumajang", aims to analyze the influence of communication on organizational commitment, job motivation to analyze the influence of organizational commitment, analyzing the effect of job satisfaction on organizational commitment, analyze the influence of communication on the performance of employees working, analyze the influence of work motivation on employee performance, analyzing the effect of job satisfaction on employee performance, analyzing the influence of organizational commitment on employee performance against the Department of Regional Financial Management Lumajang, population in this study were all employees/ employees Dinas business Regions Financial Lumajang numbering 108 people (2013 Annual Report of the Office of Regional Financial Management Lumajang). Sampling technique in this study using Startified proportionate random sampling based on title/ rank. The method used was a survey method to research the type of explanation or explanatory research. The analysis model used in this study is the Structural Equation Modeling (SEM). From the study results showed that the positive effect of communication variables on organizational commitment of 0.182, work motivation has a positive effect on organizational commitment was 0,276, job satisfaction has a positive effect on organizational commitment of 0.414, communication has a positive effect on employee performance by 0.251, work motivation has a positive effect on performance employees amounted to 0.251, job satisfaction has a positive effect on employee performance by 0.409, organizational commitment has a positive effect on the performance of employees is 0.175.

PENGARUH IKLAN MEDIA TELEVISI DAN HARGA SERTA KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN PELANGGAN LAYANAN INTERNET AXIS DI AXIS SHOP KOTA MALANG I Gede Putu Widia Dharma; Mohammad Dimyati,; Sudaryanto Sudaryanto
RELASI : JURNAL EKONOMI Vol 10 No 2 (2014)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v10i2.51

The purpose of this study was to analyze the effect of advertising on television price and quality of products on purchasing decisions and customer satisfaction axis internet service at Axis shop Malang. Data was collecting by distributing questionnaires to 105 respondents who have selected by simple random sampling technique. To analyze the data, used Strusctural equation modeling (SEM). The analysis showed that the total effect of television advertising media significantly positive influence on purchase decisions of 0.383 with P causality test results of 0.002 (P <0.05), prices significantly positive influence on purchase decisions of 0.239 with P causality test results of 0.047 (P <0.05), quality of products significant positive effect on purchase decisions of 0.234 with P causality test results of 0.036 (P<0.05), adv. television media significant positive effect on satisfaction of 0.370 with P causality test results of 0.024 (P <0.05), the price of significant positive effect on satisfaction was 0.362 with P causality test results of 0.013 (P <0.05), affect product quality positively to the satisfaction of 0.239 with P causality test results of 0.088 (P>0.05), a significant positive influence purchasing decisions on satisfaction of 0.298 with P causality test results of 0.029 (P <0.05)

PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN PERAWATAN WAJAH KULIT DI J-KLIN BEAUTY CLINIC AND SPA JEMBER Betty Pramudita Sari
RELASI : JURNAL EKONOMI Vol 10 No 2 (2014)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v10i2.52

Era of Globalization recent impact on a person's lifestyle, especially in matters of health and beauty skin. It is believed a very important first step for any person to perform activities. The purpose of this research was to analyze the impact of marketing mix to influence purchasing decision and costumer satisfaction of treatment of skin J-klin Beauty Clinic and Spa Jember. Data were gathered by distributing questionnaire to 108 respondents with purposive sampling method. To analysis the data, this research used Structural Equation Modelling (SEM). The result of this analysis showed that marketing mix had positive significant effect on costumer purchasing decision, marketing mix had positive significant effect on costumer satisfaction. marketing mix had positive significant effect to trust, and purchasing decision had positive significant effect on costumer satisfaction.

PENGARUH MOTIVASI KERJA, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI INTERVENING (STUDI PADA SEKRETARIAT DAERAH KABUPATEN PAMEKASAN) Hengky Arieftian Meirdiansyah; Andi Sularso; Diana Sulianti K. Tobing
RELASI : JURNAL EKONOMI Vol 10 No 2 (2014)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v10i2.53

This study aims to determine the effect of work motivation and employee discipline. In addition, this study also used the variable job satisfaction as an intervening variable to analyze the effect of job satisfaction on employee performance in Pamekasan Regional Secretariat. This study is a quantitative and explanatory research. The sampling technique used proportionate stratified random sampling based on the position/ rank/class. Data obtained by questionnaire respondents are 125 people from 181 people of total population. The analytical method used Structural Equation Modeling (SEM). The results showed that significantly influence the work motivation through job satisfaction performance that is equal to 0.637. While labor discipline also significantly influence performance through job satisfaction of 0.330.

ANALISIS KOMUNIKASI, KOMPENSASI FINANSIAL DAN NON FINANSIAL YANG MEMPENGARUHI KINERJA KARYAWAN DENGAN KOMITMEN ORGANISASI SEBAGAI INTERVENING DI PT BANK TABUNGAN PENSIUNAN NASIONAL PURNA BAKTI WILAYAH JEMBER Dwi Fajar Ardiyanto; Mohammad Saleh; Diana Sulianti K. Tobing
RELASI : JURNAL EKONOMI Vol 10 No 2 (2014)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v10i2.54

This study aimed to analyze the effect of communication on the Organizational Commitment, financial compensation on Organizational Commitment, Non Financial Compensation on Organizational Commitment communication on employees performance, financial compensation on employees performance, non financial compensation on employees performance, and analyze the effect Organizational Commitment on Employees Performance at PT Bank Tabungan Pensiunan Nasional Purna Bakti Region Jember. This research study is categorized as an explanation (explanatory research) or research causal (causal research), because this study intends to clarify the causal relationship (cause and effect) between variables by testing the hypothesis that has been formulated with samples Simple Random Sampling technique is based on the number of employees Broiler Farms as many as 110 people. Based on these tests it can be stated that the compensation financial (X2)has the greatest total effect on Employees Performance (Y) in PT Bank Tabungan Pensiunan Nasional Purna Bakti Region Jember.

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