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INDONESIA
Habitat
Published by Universitas Brawijaya
ISSN : 08535167     EISSN : 23382007     DOI : -
Core Subject : Education,
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Arjuna Subject : -
Articles 228 Documents
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Interpretive Paradigm: Disclosure of Local Community Concern for the Environment (Study in Alas Purwo National Park Area, Banyuwangi, East Java) Kartika Putri Kumalasari; Anisa Aprilia; Edlyn Khurotul Aini; Yusri Fajar; Anindya Prasasti
HABITAT Vol. 34 No. 2 (2023): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.2.13

Abstract

Alas Purwo National Park is a protected national park located in Banyuwangi, East Java, Indonesia. The Alas Purwo National Park currently allows for a variety of activities, including tourism and scientific study. In its development, the tourism industry must consider environmental, economic, social, and cultural factors, among others. Additionally, Alas Purwo National Park is a state-protected park, thus environmental sustainability must be considered. The aim of this research was to investigate how people interpret the notion of environmental stewardship. This researcher employed descriptive qualitative methods with primary data sources from informants who are Bedul and Alas Purwo Banyuwangi region residents engaged in economic activities. Determination of informants utilizing semi-structured interviews and open-ended questions based on snowball sampling. The results of the study indicate that the community in Alas Purwo National Park already appreciates the importance of caring for the environment and contributing to its preservation. Moreover, managers always maintain the ecosystem and advise visitors not to harm the native flora and wildlife.
The Effect of Business Environment on The Performance of SMIs in The Food and Beverage Sector through Marketplace Adoption as A Mediating Variable Yusti Mauriska Choirunnisa; Djoko Koestiono; Fitria Dina Riana; Abdul Wahib Muhaimin; Dwi Retno Andriani
HABITAT Vol. 34 No. 2 (2023): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.2.14

Abstract

This research was conducted at SMIs which was seen from its growth that SMIs had the opportunity to develop in this city. This study aims to describe and analyze the effect of entrepreneurial orientation and the role of government through marketplace adoption on company performance. This study used non-probability sampling with a purposive sampling technique to the owners/managers of companies totaling 50 respondents. This research method is SEM-PLS (Structural Equation Model - Partial Least Square) and uses Warp PLS 7.0 software. The results of the study show that: (1) Marketplace adoption has a positive effect on the SMI performance; (2) Entrepreneurial orientation has a positive and significant effect on marketplace adoption and SMI performance; (3) Role of government has a positive and highly significant effect on marketplace adoption and SMI performance; (4) Adoption of marketplace has a positive and highly significant effect on SMI performance; (5) For the indirect effect, entrepreneurial orientation to company performance through marketplace adoption has a significant positive effect and role of government to company performance through marketplace adoption has a significant positive effect.
Impact of Green Marketing to Food and Beverages on Purchasing Decisions and Brand Image as a Mediation Variable (Case Study: Millennial Consumers) Ajeng Uswatun Hasanah; Fitria Dina Riana; Hery Toiba
HABITAT Vol. 34 No. 2 (2023): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.2.15

Abstract

The emergence of various threats to the environment, encourages companies to be able to apply a new business concept, namely by implementing issues related to marketing that apply the concept green marketing. Green marketing is the consistency of all activities designed to meet human needs and desires without harming the environment and not harming other living things. This study uses a quantitative approach which is analyzed by using statistical methods by Smart-PLS. Based on the results of the analysis that has been done, it can be seen by consumer perceptions about companies that apply the green marketing concept have good results. The variables in this study include green marketing and brand image as mediating variables which have positive and significant results on purchasing decision variables. Strategies that can be implemented are not using formaldehyde and hazardous chemicals (X1.2), providing a place for inventory storage close to the store (X2.2), providing the latest information on environmental issues (X3.2), holding seminars, and carrying out disaster care actions (X4.2) and collaborating with chemistry students regarding the products used originating from safe materials (X5.2).
Determinants of Farmer's Participation in Implementation Community Empowerment: A Case Study of Thematic Village in Indonesia Agus Subhan Prasetyo; Annisa Firdauzi
HABITAT Vol. 34 No. 2 (2023): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.2.16

Abstract

Farmer participation has been in the spotlight in agricultural socio-economy academia as a tool to induce sustainable agricultural development. Farmer participation should be present as a basic human need and human right. However, farmer participation is often hampered due to unequal power relations. This condition makes community empowerment programs often fail, and farmer participation becomes ineffective. The research aimed to analyze the influence of the determinants of farmer participation. The research location conducted was Wates Village, Semarang City, Central Java in July – September 2022. This study uses quantitative methods with SEM-PLS analysis tools and descriptive quantitative. A purposive sampling method was used for Respondents, with total respondents of 125 farmers. Observations and Interviews were used in data collection using questionnaires. The data were analyzed using descriptive analysis and scored using a Likert scale and Structural Equation Modelling (SEM) method. Two variables in this research showed no significant direct effects between individual characteristics and the intensity of program activities with farmer participation. In other conditions, there is a significant direct influence between the environment and socioeconomic with farmer participation. Environmental and socioeconomic aspects influence farmer participation in community empowerment programs. This condition can mean the farmer can express their aspirations and participate. The practical implications of the results of this research can be used to optimize empowerment programs that involve farmers to be independent and implement sustainable farming practices. Reducing the risk of failure that may occur, can also facilitate the performance of agricultural extension workers in delivering programs.
Rural Social Capital in Organic Farmer Institutions in Rice Organic Farming Jedda Ayu Inggrida; Fadli Mulyadi; Septian Maulana Purnama
HABITAT Vol. 34 No. 2 (2023): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.2.17

Abstract

Social capital is one of the seven fundamental capitals provided to groups or communities. Social capital is used to facilitate interpersonal interactions within a community or group. But nonetheless, only a small number of particular farmer groups, like the Sekar Putih Farming Group, have adopted organic farming methods to produce organic rice. One of the innovators and leaders in the production of organic rice is the Sekar Putih Farmer Group, who interpret the need for cohesiveness in interpersonal relationships. In theory, farmer groups are created because of the members' shared vision, mission, and goals as well as their shared work, which upholds the group's cohesiveness. 25 farmers were used as respondents with data collection using interview techniques, quantitative descriptive and scoring as data analysis methods. The results obtained are the formation of dynamics in farmer institutions, 37% of members have experienced conflicts but conflicts make the group more developed and conflicts can be controlled through equal empowerment. Social capital owned by the group has a high score, bonding social capital shows the togetherness of farmers in every cultivation process carried out and the distribution of information evenly to all group members. For bridging, it is shown by the number of training and empowerment programs that are often held and the Sekar Putih Group gets the opportunity to improve hard and soft skills in the cultivation process and information on market opportunities. In linking social capital, there is high trust in the acquisition of information related to fertilizers, pesticides and markets, this is inseparable from the communication that occurs among group members, both individually and in groups, relationships and interactions that are established can provide many positive sides.
Supply Chain Performance Analysis of Corn Processed Animal Feed Faiz Ahmad Sibuea; Mhd.Buhari Sibuea; Abdul Rahman; Agustian Hartanto
HABITAT Vol. 34 No. 2 (2023): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.2.18

Abstract

The purpose of this study was to analyze the general description of the corn supply chain as a raw material for animal feed in the research area using the Food Supply Chain Networks (FSCN) model, to analyze the performance of the supply chain for corn as a raw material for animal feed in the study area using the Analytical Hierarchy Process (AHP) method. The samples in the research were farmers (raw material suppliers), animal feed entrepreneurs, animal feed traders and breeders consisting of 7 farmers (raw material suppliers), 5 animal feed entrepreneurs, 10 animal feed traders and 8 breeders with the research location is in the Simalungun Regency. Based on the results of the study it can be concluded that in general, the supply chain for corn as a raw material for animal feed in this study area is farmers (raw material suppliers) - animal feed entrepreneurs - animal feed traders - breeders (consumers). From a business point of view, the supply chain for corn as a raw material for animal feed has carried out two business processes, namely procurement and customer orders. Supply chain performance in the study area is quite consistent with a consistency ratio value of 0.015. The value points that there is good cooperation from partnerships such as raw material suppliers who are currently still able to meet demands from entrepreneurs, then the consistency obtained from this method is also related to a workforce that is skilled enough to help develop businesses and can support the development of product marketing.
The Effect of Multidimensional Consumer Perceived Value on Customer Satisfaction and Purchase Intention of Organic Food Ach Ainur Rohman; Rosihan Asmara; Dwi Retno Andriani
HABITAT Vol. 34 No. 2 (2023): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.2.19

Abstract

The rapid and widespread growth of the organic food market is considered to become one of the largest growing markets in the food industry. The main objective of this research is to investigate and evaluate the effect of multidimensional consumer perceived value on customer satisfaction and purchase intention in the context of organic food. The data collection was carried out with 234 Indonesian consumers of organic food. The multidimensional consumer perceived value has been formed by 4 dimensions which include functional value, economic value, emotional value, and social value. consumer perceived value is considered to influence customer satisfaction and purchase intention. structural equation modeling (SEM-AMOS) was used to analyze the relationship between them. The result indicates that the consumer perceived value positively influences customer satisfaction and purchase intention. The consumer perceived value has no strong direct influence on purchase intention.  Hence, the involvement of customer satisfaction is able to be a full mediator between the customer perceived value and purchase intention. This research contributes to reflecting consumer preferences of organic food in Indonesia as a developing country which is assessed by consumer perceived value, customer satisfaction, and purchase intention.
The Community's Dynamics Towards Clean Water Adequacy and Membrane Technology in Bojonegoro, Indonesia Setiyo Yuli Handono; Yusuf Wibisono; Wahyunanto Agung Nugroho; Chusnul Arif
HABITAT Vol. 34 No. 2 (2023): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.2.20

Abstract

Fresh and clean water is an essential source of life. It can be supplied from the oceans, rivers, lakes, streams, and marshes. Nowadays, clean water availability has become a problem in several areas. Several problems usually occur, including the local ecosystem and air conditions, so they cannot be used properly. It is one area vulnerable to clean water availability. Meanwhile, UNESCO declares the community's right to clean water is 60 liters per person daily. This situation is the basis of research problems with the aim of (1) analyzing the problems and obstacles of the Nganti community towards water needs, (2) community responses to these problems and technology, and (3) the Nganti community strategies for now and future. The method used in this research was qualitative and descriptive. The key informants are the head of village, the head of the Clean Water Association, the head of Ngraho sub-district, the leader of community, and a survey of 40 Nganti-Ngraho residents. The data analysis used statistics descriptive and qualitative by using SMART method. The results show that the currently developed strategy was membrane technology, but the ultra-filtrated water was still turbid, requiring a more sophisticated membrane technology. The expected strategy is that local government institutions need to be directly involved to improve water quality.

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