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JBTI : Jurnal Bisnis : Teori dan Implementasi
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 20857721     EISSN : 26220733     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bisnis: Teori dan Implikasi (JBTI) merupakan jurnal ilmiah berkala (setahun dua kali). Tujuan utama jurnal ini adalah untuk mendiseminasi artikel ilmiah dalam bidang bisnis, yang memiliki fondasi teori dan implemetatif. Berkaitan dengan hal tersebut, artikel yang dipublikasikan harus berkaitan dengan ilmu manajemen bisnis dan akuntansi keuangan terutama yang terkait dengan praktek bisnis.
Arjuna Subject : -
Articles 14 Documents
 1   2 
Search results for , issue "Vol 12, No 1 (2021): April 2021" : 14 Documents clear
The Effect of Ethical Climate and Job Satisfaction on Turnover Intention Mediated by Organizational Commitment Nugroho, Farid Irawan; Muafi, Muafi
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 1 (2021): April 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and analyze the effect of ethical climate and job satisfaction on turnover intention mediated by organizational commitment at DN Production, Yogyakarta. The population in this study was 35 people with the sampling technique using the census method. This research uses quantitative methods by distributing questionnaires to employees. The analytical test tool used is Smarts v.3.0 with SEM (Structural Equation Modelling) analysis method. The results of data analysis in this study indicate that ethical climate has a negative effect on turnover intention, job satisfaction has a negative effect on turnover intention, the ethical climate has a positive effect on organizational commitment. , job satisfaction has a positive effect on organizational commitment, organizational commitment has a negative effect on turnover intention, organizational commitment indirectly mediates ethical climate on turnover intention, organizational commitment has a mediating role on job satisfaction on turnover intention.
Antecedent Of Organizational Commitment In A Small-Medium Industry Context Bismala, Lila; Manurung, Yayuk Hayulina
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 1 (2021): April 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i1.11314

Abstract

This study aims to analyze the role of job satisfaction in moderating the relationship between organizational culture, transformational leadership, and organizational commitment, as it is known that the unit of analysis is workers in small and medium industries. This provides benefits in managing human resources, industrial relations and organizational behavior in the context of SMEs, so that optimal human resource management results in optimal competitiveness as well.   The results found that job satisfaction can be an intervening variable for organizational learning and transformational leadership on organizational commitment. The results found that organizational culture affects job satisfaction and organizational commitment, and transformational leadership affects organizational commitment. But, leadership was found do not have influence on job satisfaction and job satisfaction did not have an influence on organizational commitment. On the other hand, job satisfaction was found as an intervening variable for organizational culture and transformational leadership in influencing organizational commitment. This research contributes to enriching the theory of organizational behavior in the context of SMEs.
Analysis of the Effectiveness of Content Marketing Communications in the Effort of Formulating a Promotion Strategy to Stimulate Repetitive Purchases Ramadhany, Medina
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 1 (2021): April 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i1.10832

Abstract

This study aims to see how the level of effectiveness of content marketing communication to consumers at the Bajumantanmoo online store in driving repeat purchase decisions. This research uses quantitative methods with a descriptive approach. Samples were taken using purposive sampling technique and data were collected through questionnaires to the sample. The data then tested using the validity test with the t table value (0.3297) and the reliability test with a Cornbach alpha value of 1.08. Based on the research results, it was found that the persuasion indicator was the content marketing indicator with the least value in encouraging consumers to make repeat purchases.
THE EFFECT OF GREEN MARKETING STRATEGY ON CUSTOMER LOYALTY MEDIATED BY BRAND IMAGE (Case Study on The Body Shop Indonesia PT Monica Hijau Lestari Sentosa) KEWAKUMA, ANGELINE STELLA VENTARI
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 1 (2021): April 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i1.10691

Abstract

The purpose of this research to know the role of brand image to mediate the influence of green marketing on The Body Shop brand loyalty of beauty product. This research was conducted of 150 respondents in the city of Malang which used purposive sampling method. Methods of data collection using a questionnaire distributed through google forms.Data analysis technique used is Structural Equation Model (SEM) with approaches of Partial Least Square (PLS). Based on results of research conducted, found that green marketing has a positive and significant impaction brand image, green marketing has a positive and significant impact on consumer loyalty, brand image has a positive and significant impact on consumer loyalty and brand image significantly able to mediate the influence of green marketing on consumer loyalty beauty product of The Body Shop. This shows the greater the green marketing gained and perceived by consumers, the greater of sense of brand image and consumer loyalty that arise from them self to The Body Shop’s consumers.
THE DETERMINANTS OF DIVIDEND POLICY (An Empirical Study on Manufacturing Companies Registered in Indonesian Stock Exchange Period of 2016-2019) lestari, nurni arrina
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 1 (2021): April 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i1.11761

Abstract

This research was aimed to analyze the factors that could affect company’s opportunities to distribute dividend, and based on those opportunities, this research would further identify the factors that could affect the size of dividend distributed by the company. The research sample was taken from manufacturing companies that have been registered in Indonesian Stock Exchange period of 2016-2019. The regression models were logistic regression which was used to analyze which variables that could affect the company’s opportunities in the dividend and multiple linear regression which was used to analyze which variables that could affect the size of distributed dividend. Furthermore, this research finding referred that the variables which could affect the company’s opportunities to distribute dividend were profitability, liquidity, and company’s size. From those three variables, the only variable of profitability which was able to affect the size of dividend that distributed by the company.
Implementation of Business Continuity Planning Methodology in Making Business Continuity Planning Documents at PT. XYZ Fikri, Ahmad Maulana; Fachrureza, Faisal; Octaraisya, Nadine; Agustyana, Nur Amalia; Putra, M. Gilvy Langgawan; Amalia, Dwi Nur
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 1 (2021): April 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i1.10854

Abstract

PT. XYZ is a company engaged in the communication sector. As a company with a national scale, PT. XYZ has various risks that must be faced, ranging from natural disasters, human disturbances, and disruption due to technology. The existence of disruption risks can disrupt the company's operational activities. A business continuity plan document is created to find out what steps the company must take to minimize damage due to disruption. Making a business continuity plan or BCP starts from the project initiation stage, risk assessment, business impact analysis, mitigation strategy development, plan development, training, testing, auditing. The results obtained from this research are in the form of BCP documents used by PT. XYZ in response to a disturbance. With the BCP, PT. XYZ can respond to a disruption that occurs and quickly restore business operations.
The Effect of the Use E-Commerce in the Sales Process on the Interest of Student Entrepreneurs Putri, Septylyta Rahmita; Muzakki, Muhammad Husin Nur
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 1 (2021): April 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i1.11242

Abstract

This research stems from several issues that occur in the world of the digital economy in the use of e-commerce which is currently developing. In this study, we want to know the effect of using e-commerce in the sales process on interest where the research method is directed to determine cause-and-effect relationships based on observations of the effects that occur and look for factors that cause them through the collected data. N 1 Seyegan. The sample in this study requires 100 student respondents to facilitate data processing. From the results of data processing, it was obtained an analysis that the use of e-commerce media in the growing interest in entrepreneurship at SMA N 1 Seyegan had a positive and significant effect. And seeing the sales process is able to foster interest in entrepreneurship among class XII students at SMA N 1 Seyegan has a positive and significant effect.
The Effect of Ethical Climate and Job Satisfaction on Turnover Intention Mediated by Organizational Commitment Farid Irawan Nugroho; Muafi Muafi
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 1 (2021): April 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i1.10332

Abstract

This study aims to examine and analyze the effect of ethical climate and job satisfaction on turnover intention mediated by organizational commitment at DN Production, Yogyakarta. The population in this study was 35 people with the sampling technique using the census method. This research uses quantitative methods by distributing questionnaires to employees. The analytical test tool used is Smarts v.3.0 with SEM (Structural Equation Modelling) analysis method. The results of data analysis in this study indicate that ethical climate has a negative effect on turnover intention, job satisfaction has a negative effect on turnover intention, the ethical climate has a positive effect on organizational commitment. , job satisfaction has a positive effect on organizational commitment, organizational commitment has a negative effect on turnover intention, organizational commitment indirectly mediates ethical climate on turnover intention, organizational commitment has a mediating role on job satisfaction on turnover intention.
Antecedent Of Organizational Commitment In A Small-Medium Industry Context Lila Bismala; Yayuk Hayulina Manurung
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 1 (2021): April 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i1.11314

Abstract

This study aims to analyze the role of job satisfaction in moderating the relationship between organizational culture, transformational leadership, and organizational commitment, as it is known that the unit of analysis is workers in small and medium industries. This provides benefits in managing human resources, industrial relations and organizational behavior in the context of SMEs, so that optimal human resource management results in optimal competitiveness as well.   The results found that job satisfaction can be an intervening variable for organizational learning and transformational leadership on organizational commitment. The results found that organizational culture affects job satisfaction and organizational commitment, and transformational leadership affects organizational commitment. But, leadership was found do not have influence on job satisfaction and job satisfaction did not have an influence on organizational commitment. On the other hand, job satisfaction was found as an intervening variable for organizational culture and transformational leadership in influencing organizational commitment. This research contributes to enriching the theory of organizational behavior in the context of SMEs.
Analysis of the Effectiveness of Content Marketing Communications in the Effort of Formulating a Promotion Strategy to Stimulate Repetitive Purchases Medina Ramadhany; Arianis Chan; Cecep Safa’atul Barkah; Tetty Herawaty
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 1 (2021): April 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i1.10832

Abstract

This study aims to see how the level of effectiveness of content marketing communication to consumers at the Bajumantanmoo online store in driving repeat purchase decisions. This research uses quantitative methods with a descriptive approach. Samples were taken using purposive sampling technique and data were collected through questionnaires to the sample. The data then tested using the validity test with the t table value (0.3297) and the reliability test with a Cornbach alpha value of 1.08. Based on the research results, it was found that the persuasion indicator was the content marketing indicator with the least value in encouraging consumers to make repeat purchases.

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